BRIGHAM CITY, Utah – Storm Products announced today that Tim Mack has been named as European Sales Manager and Peter Somoff will continue his duties as the International Business Development Agent. Mack and Somoff will work in unison to maintain relationships and foster the growth of the brand in the European community.

“With a combination of more than 50 years of extensive worldwide experience in the bowling industry, Mack and Somoff will greatly support the European Sales Team and increase sales coverage in this growing market,” said Dave Symes, President of Storm Bowling.

Mack has won more than 70 titles around the world. In 1995, Mack joined Team Storm as a full-time member of the National Professional Staff competing in international tournaments throughout the year becoming one of the first global ambassadors for the sport of bowling. He also represented the United States as a member of Team USA in 2003. The United States Olympic Committee recognized him as the Male Athlete of the Year for his performance at the 2003 World Bowling Men’s Championships. In 2018, he was inducted into the USBC Hall of Fame.

“I’m thankful to Storm for this amazing opportunity,” Mack said. “I am looking forward to working closely with Peter, in addition to all of our wonderful European partners and customers. The goal has always been to provide the customer with the best experience. We look forward to continue to support bowling around the world.”

In addition to his sales responsibilities, Mack will continue to collaborate with the Storm Tour Team to assist Storm’s professional players competing on the PBA and PWBA Tour with their bowling equipment during competition, analyzing their physical games, and assisting with their travel to international events. He will also represent Storm at events throughout the year.

Somoff has represented Storm for more than 25 years on the European International Sales Team traveling internationally to educate bowlers, business owners and pro shop professionals about the sport of bowling. In his new role, he will work closely with Mack to instruct international retailers about best practices, teach new drilling techniques, and discuss technical advances in our new products.

“Tim and I have been very close for years and his contacts throughout the world are amazing,” said Somoff. “I look forward to working together with Tim as well as the rest of our Storm family to support the growth of Europe’s market. Together our focus is to service all bowlers, pro shops and distributors in Europe further supporting the growth of the sport.”

As an IBPSIA Certified Master Instructor, USBC Gold Certified Coach, and European Tenpin Bowling Federation Level III Certified Coach Somoff has educated countless bowlers and individuals in the industry on and off the lanes. In addition to his coaching credentials, Somoff has competed at the highest level. He was a PBA Member from 1982-2003 and earned two PBA Regional Titles as well as three NWBA titles. In addition to his new responsibilities in Europe, Somoff will continue to educate bowlers around the world regarding advances in the sport of bowling.

About Storm Products, Inc.
Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com