International Balls – The Truth

In this article, we take a closer look at what a private label ball is, what it does, and its impact on various bowling communities.

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Code X – An Internal Review

The Code X is making its way onto the scene. Discover the fine details about it in this internal test report.

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Selecting an Arsenal for the USBC Open Championships

Planning on traveling to Syracuse this year for the Open Championships? Here are some quick tips to help get you ready for the trip.

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Drive – An Internal Review

The Drive is the followup to the Timeless by Jason Belmonte. See how it stacks up in this internal test versus the Timeless.

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Son!Q – An Internal Review

The Son!Q is a rolling sculpture and brings control into sharp focus. We put it to the test in this internal study.

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The Storm Corner

If you are a fan of our sport, you've probably heard the term 'ball roll.' But what does that mean? Enjoy this quick read to learn more about the three key elements of ball roll.

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Storm Goes To Camp

At Storm, our purpose is to continue to inspire existing bowlers and to foster and develop new bowlers. To accomplish this mission, our team travels around the world to work with bowlers of all levels. Storm also partakes in several collegiate bowling camps throughout the year.

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Match Game

Success on the lanes often comes when one matches up their equipment to any given oil pattern. This article is a great tool to help organize your thoughts regarding ball and layout selection. Versatility is mandatory for success.

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PSA-to-PAP Distance

The preferred spin axis (PSA) on an asymmetrical ball is a highly misunderstood topic these days. That is why it's important that we understand not only what the PSA is, but where it exists on a bowling ball and why it is there.

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Pin Up vs. Pin Down

“Should I drill this ball pin up to give me some extra length, or pin down to give me an earlier roll?” A vast majority of bowlers today generally make this their primary decision when drilling a new bowling ball. But what do these options really do?

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PIN-to-PAP Distance

After reading this article, you may begin to understand why you struggle on certain conditions. The goal of this article is to open your eyes to experimenting with different Pin-to-PAP distances to create different shapes.

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Balance Holes

Balance holes can influence ball reaction depending on the size and the location of the hole. Before reading this article, take a look at your current equipment. Do any of your bowling balls currently utilize a balance hole?

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Symmetric vs Asymmetric Cores

Knowing whether you need a symmetrical ball or an asymmetrical ball for the next piece of your arsenal is more important than you may think. Understanding the difference between…

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Knowing Your Roll

There are many variables that can affect the way your ball rolls. Some are related to the way you release it and your unique delivery. Other variables can be credited to that evil lane man and how he conditions the lane.

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Timeless | In Your Words

This ball is INSANE! It isn't the most hooking ball, but that is what is good about it! It's not too aggressive but not so it barely hooks.

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