What is a Benchmark Ball?

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.

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2019 USBC Open Championships – Strategy and Equipment

The 2019 USBC Open Championships are in full swing! Every year presents a new challenge and our team at Storm want to provide bowlers with as much information as possible to tackle the gritty and sometimes perplexing lane conditions that the Open Championships offers to its competitors.

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Code X versus Alpha Crux – Internal Review

The Code X is making its way onto the scene. Discover the fine details about it in this internal test report.

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Selecting an Arsenal for the USBC Open Championships

Planning on traveling to Syracuse this year for the Open Championships? Here are some quick tips to help get you ready for the trip.

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Drive versus Timeless – Internal Review

The Drive is the followup to the Timeless by Jason Belmonte. See how it stacks up in this internal test versus the Timeless.

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Son!Q versus Marvel Pearl – Internal Review

The Son!Q is a rolling sculpture and brings control into sharp focus. We put it to the test in this internal study.

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The Storm Corner

If you are a fan of our sport, you've probably heard the term 'ball roll.' But what does that mean? Enjoy this quick read to learn more about the three key elements of ball roll.

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Match Game

Success on the lanes often comes when one matches up their equipment to any given oil pattern. This article is a great tool to help organize your thoughts regarding ball and layout selection. Versatility is mandatory for success.

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PSA-to-PAP Distance

The preferred spin axis (PSA) on an asymmetrical ball is a highly misunderstood topic these days. That is why it's important that we understand not only what the PSA is, but where it exists on a bowling ball and why it is there.

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PIN-to-PAP Distance

After reading this article, you may begin to understand why you struggle on certain conditions. The goal of this article is to open your eyes to experimenting with different Pin-to-PAP distances to create different shapes.

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Balance Holes

Balance holes can influence ball reaction depending on the size and the location of the hole. Before reading this article, take a look at your current equipment. Do any of your bowling balls currently utilize a balance hole?

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Bowling for Health and Performance

There is an overlap between games and sports. Generally, sports require some sort of physical effort of specialized skill while games are more organized affairs with rules.

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