Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.

The PBA-PWBA Xtra Frame Luci Bonneau Memorial Striking Against Breast Cancer Mixed Doubles Tournament, sponsored by Storm kicks off this weekend. The “Luci”, as the touring players refer to it, is the world’s largest and most popular Mixed Doubles Tournament in the world.

Tim Mack has been named as European Sales Manager and Peter Somoff will continue his duties as the International Business Development Agent. Mack and Somoff will work in unison to maintain relationships and foster the growth of the brand in the European community.

In June, McEwan defeated Tannya Roumimper to win the 2019 U.S. Women’s Open. We asked Danielle to reflect on this incredible achievement and share some of what was going through her mind throughout the week. She shared her thoughts and some tips for all the bowlers in Storm Nation.

Over 400 bowlers took to the lanes to compete in the 2019 National Tenpin Bowling Association (TBA) National Disability Championship which took place in Canberra, Australia. In the Open Masters event, James Sitters of New South Wales defended his title exclusively using Storm Products.

A sold-out field filled with SYC veterans as well as several new smiling faces eager to join the SYC Family traveled to spend the weekend at Sun Valley Lanes.

If you happen to be visiting the entertainment capital of the world this week, you're in luck! Between The USBC Open Championships, The Weber Cup and the US Women's Open there's plenty of ways to watch bowling. Even if you're not in town, you can follow most of the bowling action by watching online.

Team Storm Member and PWBA Tour Rookie, Gazmine “GG” Mason was recently invited to share her story through sports and interact with the students at the I PROMISE school in Akron, Ohio.

Demore, 29, bowled games of 300, 278, 300 for an 878 series on Monday, June 3, at Enterprise Park Lanes. This was the first 300 game and/or 800 series bowled with the new !Q Tour Emerald.

Team Storm and Roto Grip had a successful weekend on the lanes. Learn more about the three players who took home titles on the PBA and PWBA Tour.

The Storm Youth Championships (SYC) returned to Smyrna, Tennessee, May 24-26, for the third stop of the 2019 SYC Tour. 208 athletes and their families traveled to our host bowling center Smyrna Bowling Center for a weekend filled with education, fun and competition.

Three members of Team Storm were inducted into the Professional Women's Bowling Association Hall of Fame in Wichita, Kansas. They shared some of their favorite events to bowl in and some wisdom that they have learned throughout their bowling careers.

Storm Products Inc. is excited to partner with Matchroom Multi Sport to be the Official Bowling Partner of the 2019 Weber Cup, which takes place at Mandalay Bay Resort and Casino Convention Center, Las Vegas from June 18-21.

Storm has joined forces with recent PWBA Hall of Fame inductee, Donna Conners, to initiate our 2019 Paint the Lanes Pink™ campaign by offering 300 Limited-Edition !Q Tour 20™  bowling balls. 100% of the proceeds will go directly to continue the fight on Breast Cancer.

The 2019 USBC Open Championships are in full swing! Every year presents a new challenge and our team at Storm want to provide bowlers with as much information as possible to tackle the gritty and sometimes perplexing lane conditions that the Open Championships offers to its competitors.

The talent at the Storm Youth Championships (SYC) is always impressive. In February, our Storm All-American Team was named. The top two bowlers in each division at the Storm Youth Championships - Las Vegas event were named to the Storm All-American Team.

Jason Belmonte won the DHC PBA Japan Invitational at Tokyo Port Bowl on Sunday for his fourth title of the 2019 Go Bowling! PBA Tour season.

The 2019 PWBA season kicks off in Cleveland, Ohio this weekend and the ladies of Team Storm and Roto Grip are prepped and ready for a spring and summer filled with travel and trophies.