Randy Pedersen Celebrates 20 Years With Storm

BRIGHAM CITY, Utah – Randy Pedersen has more than 40 years of experience in the bowling industry and he’s celebrating a monumental anniversary with Storm Products in 2020.

Pedersen was officially invited to represent Storm Products as a full-time touring player in 2001 and quickly found success with the equipment. In 2002, he earned his first title on national television as a member of Team Storm with the X-Factor and from there the relationship continued to flourish. Pedersen continued to represent Storm on the lanes throughout his career. When he decided to stop bowling full-time, he was able to continue to represent the company in appearances at Storm sponsored events around the world as a member of the PR Team.

“Being with Storm for 20 years has been an incredible run and I feel blessed to be part of the family,” Pedersen said. “After my bowling career ended on the lanes, they still saw value in me which is an incredible honor. The management at Storm cares about their people. The loyalty that they show to those who stay loyal to them is invaluable. Storm is the most loyal company I’ve ever been part of.”

Pedersen has 13 career Professional Bowling Association (PBA) Tour titles including a PBA Major title at the 1987 PBA National Championship. In 2002, he earned the Pepsi Open which pushed his career earnings over the $1 million-dollar mark, making him the 24th millionaire in PBA history. Pedersen was inducted into the PBA Hall of Fame in 2011. In 2013, he joined the PBA50 Tour where he won the first event he competed in, the PBA50 Dayton Classic. Pedersen currently serves as a color analyst for Fox Sports on broadcasts of the PBA Tour and as he begins his 20th season, he possesses the second longest tenure for sport, only two years behind Nelson Burton Jr.

“Randy makes bowling a better place,” Dave Symes, President of Storm Bowling, said. “I appreciate what he’s done and continues to do for bowling. He’s a lot of fun to be around and the fans really like him. I think he brings a lot of positive feelings and goodwill to the bowling industry as a whole. I’ve really enjoyed working with Randy and look forward to continuing our relationship with him into the next decade.”

The new decade has marked many changes within the bowling industry and Pedersen is excited about the opportunities ahead for the PBA Tour and the entire sport.

“It’s a really good dynamic for the PBA Tour, that a bowling cooperation now owns the PBA,” Pedersen said. “There’s endless possibilities and they bring a lot to the table. We’ve already seen changes with prize funds, and I think the bowlers will continue to bowl for more money. I hope and pray we can get an expanded tour. I think it’s a pretty exciting time and they’re going to do a lot of really big things for the PBA Tour.”

As Pedersen continues to look forward, he also enjoys reflecting on where he’s been throughout his career. He joined the PBA Tour in 1981 and is nearing his 40th year of membership and his involvement within the sport.

“I feel very fortunate, blessed, and lucky to continue to be involved in television and be part of the Storm Family,” Pedersen said.

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm and Roto Grip Brands. For additional information, visit stormbowling.com


TWELVE STORM PLAYERS NAMED TO TEAM USA

175 Men and 164 Women athletes traveled to Las Vegas to compete in five days of competition to determine who would represent Team USA in 2020. At the end of five six-game blocks, players were evaluated based on their performance throughout the week. In addition, eligible athletes submitted resumes for the selection committee to consider.

Twelve members of Team Storm and Team Roto Grip were named to Team USA in 2020. These athletes are Nick Pate, Kyle Troup, Marshall Kent, Kristopher Prather, Kelly Kulick, Sydney Brummett, Lauren Pate, Julia Bond, Bryanna Coté, Gazmine Mason, Danielle McEwan, and Stefanie Johnson.

“Team Storm was represented very well at Team Trials and we’re looking forward to the upcoming season,” Jim Callahan, Team Storm PBA Tour Manager said. “The hard work that the young players have been doing during the off-season truly showed and it is already paying off.”

BowlTV  provided wire-to-wire coverage of the events, including the announcement of Team USA and Junior Team USA 2020. For full results click here. 


Shawn Ryan Named Staff Development Manager

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that Shawn Ryan will join the Storm Tour Team as the Staff Development Manager.

“We are excited to add Shawn to the Storm Family,” Gary Hulsenberg, Vice President of Business Development said. “When choosing our team, we listen to feedback from our players. Some of the best players in the world endorsed Shawn and have already shared their excitement about working with him. Aside from developing the skill set of our top players, Shawn will be working with the business development team at Storm to create future initiatives that will continue to grow the brand.”

Since 2007, Ryan has been working full-time within the bowling industry and has studied the sport from a variety of perspectives. As a player, he has represented the United States as a member of Junior Team USA, and competed collegiately for the University of Central Florida. Ryan was named to the National Collegiate Bowling Coaches Association Second-Team All-American and helped lead his team to three USBC Intercollegiate Team Championship competitions throughout his college bowling career. After graduation, Ryan took his knowledge of the sport as a player to begin coaching, drilling equipment and sharing his passion to help others improve on the lanes.  In 2009, Ryan began working at the USBC Open Championships in one of the sponsored booths where he spent four years assisting bowlers prepare for the national tournament. He also spent one year drilling on the PBA Tour for Player’s Services and spent three and a half years coaching Team Thailand.

As Staff Development Manager, Ryan will be responsible for assisting the PBA, PWBA, PBA50, and all amateur staff players with bowling equipment during competition, coaching their physical games, developing their mental games, as well as collaborating with the Storm Tour Team. He will also represent Storm at events and clinics throughout the bowling season.

“The Storm Family has been a team I have admired since I started working in the industry,” Ryan said. “They always seemed to be ahead of everyone else in the industry with their forward thinking and creative ideas. I am extremely excited and proud to now be a part of that.”

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm and Roto Grip Brands.

 


Verity Crawley Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Verity Crawley of England has joined the Team Storm Pro Staff.

“Storm is excited to add Verity to Team Storm,” Gary Hulsenberg, Vice President of Business Development said. “We believe that her dedicated work ethic, hunger for knowledge, and passion for bowling will lead to many wins around the globe for years to come. We can’t wait to see what the future holds for this talented young lady.”

Crawley began bowling at age 5. At age twelve, she was chosen to represent Junior Team England for the first time. She earned several medals representing her country all around the world as a youth athlete and was named the 2012 England Junior Bowler of the Year. This success led her to compete collegiately at Webber International University (WIU) where she was selected as a collegiate All-American several times. In 2016, she joined her WIU teammates to compete at the Intercollegiate Team Championships where they captured the women’s national title. The WIU team also captured two NAIA National Championship titles while she was part of the program.  Crawley, who now resides in the United States full time joined the Professional Women’s Bowling Association in 2017, making her the first British female to become a professional bowler. When not competing, Crawley spends her time helping other bowlers improve their game as the assistant collegiate coach for The Savannah College of Art and Design (SCAD).

“2020 is all about change and playing to my strengths,” Crawley said. “As we enter a new decade, I am thankful for the opportunity to join Team Storm and cannot wait to grow with such a fantastic brand.”

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm and Roto Grip Brands.


Diana Zavjalova Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Diana Zavjalova of Latvia has joined our pro staff. Zavjalova is a 4-time Professional Women’s Bowling Association (PWBA) champion and has earned medals around the world as a 15-time member of Team Latvia.

“It is no secret that Storm is the number one brand in the bowling industry.” Zavjalova said. “I’m extremely excited, happy and proud to represent Team Storm for years to come. I’m looking forward to winning a lot with Storm equipment.”

Zavjalova competed collegiately at Webber International University (WIU) where she was the National Collegiate Bowling Coaches Association Rookie of the Year and a two-time second-team collegiate All-American. In 2012, she joined her teammates on the greatest stage of collegiate bowling at the Intercollegiate Team Championships where they earned the women’s national title. In 2014, she returned to the TV show when she captured the Intercollegiate Singles Championships title.

“Diana is a premium talent who we believe will excel with our product line,” Gary Hulsenberg, Vice President of Business Development said. “Her determination will lead to many more career titles and propel her forward in the race for PWBA Player of the Year.”

As a child, Zavjalova had many athletic interests but as she became a teenager her focus shifted to bowling. She was determined to become the best bowler in the world. At age 15, she began traveling the world as a member of Team Latvia and competed on the European Bowling Tour. She has earned numerous medals for her country including two gold medals at the 2014 European Women’s Championships, one bronze medal (all-events) at the 2013 WTBA World Championships, one silver medal at the 2012 WTBA World Singles Championships, several medals at World Youth competitions.

“I’m very excited to add another hard-working athlete to our Team.” Hulsenberg said. “Her dedication to the sport through practice and her commitment to fitness is something that all fans can enjoy following. Her work ethic epitomizes the future of bowling.”

Though the Professional Women’s Bowling Association didn’t exist after she completed her degree in Sports Business Management from WIU, she continued to compete in PBA, USBC and WBT competitions all around the world. She earned the USBC Queens title in 2013, which is recognized as a PWBA Major title. In 2015, the PWBA tour returned and she became a full-time touring member. She earned her first PWBA title at the PWBA Minnesota Open and has added another USBC Queens Title in 2017 and the 2018 PWBA St. Petersburg-Clearwater Open title. She also has two regional titles.

“I’m truly looking forward to many opportunities to connect with fans and represent the brands on and off the lanes.” Zavjalova said.

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm and Roto Grip Brands. For additional information, visit stormbowling.com

 


Kyle Troup Extends Agreement with Storm

BRIGHAM CITY, Utah – Storm Products announced today that Kyle Troup has signed a contract extension.

Troup, a 3-Time PBA Champion, has become one of the most recognizable Team Storm players competing on the PBA Tour. In 2019, he finished 13th on the PBA Tour Points. He finished fourth in the PBA Scorpion Championship and third in PBA Players Championship. In addition, he helped the Portland Lumberjacks win the PBA League Elias Cup. Troup bowled successfully on the PBA Tour in the United States and also traveled around the world to compete in international competition.

“I am very excited and blessed with the opportunity to further my career with the Storm family.” Troup said. “Storm was the first company I signed a contract with back in 2016. They have treated me like family and been a huge part in my success. I can’t wait to see what the future holds.”

Troup has grown up through the sport of bowling. As a child, he watched his father compete on the PBA Tour and developed a passion for competing. Though his father delivered the ball with one hand, Troup started at such a young age he needed both hands to carry the ball. He shattered youth records and was one of the youngest members of the North Carolina All Stars Team.  As he grew, his two-handed style remained, and his success continued. At 18, he bowled his firs PBA Regional and by 19 he had earned his first PBA Regional Tour Title.

Kyle is a wonderful ambassador for the sport of bowling on and off the lanes” Gary Hulsenberg, Vice President of Business Development said. “He competes fiercely and treats people with respect, two things we appreciate at Storm. We are excited to continue our relationship for years to come.

Troup is dedicated to his craft on the lanes but spends his time making appearances around the world representing Storm Products. In January, Troup was featured in Sports Illustrated as “The Only Professional Bowler You Need to Know.” He was the featured guest who spent the weekend at the NASCAR Go Bowling at the Glen Race where he spent the weekend meeting fans and teaching some of the racers some new tricks. He continued his travels as an ambassador for Storm through the summer greeting pro shops at Industry Trade Shows and also met with bowlers at the Underground Bowling Association (UBA) Battle Bowl. Additionally, Troup spent Memorial Day weekend at the Storm Youth Championships in Smyrna, Tennessee. He helped educate young bowlers through our Q&A and seminars. He also spent time with the families playing whiffle ball at a party for all the participants at the park. He helped make the experience more meaningful for all the families who were in attendance and parents agreed that he was a great ambassador for the sport.

Troup is one of the rising talents on the PBA Tour and it’s an honor that he has chosen to continue to represent Storm Products in his career.


Ronnie Russell Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is excited to announce that Ronnie Russell has joined Team Storm.

Russell has been a member of the Professional Bowling Association since 2003 and has earned four career PBA Tour Titles.

"We're thrilled to bring a talented player with big goals and support him in his journey to achieve these aspirations," Gary Hulsenberg, Vice President of Business Development said.

Russell is a true professional with many talents. In addition to his dedication to the sport of bowling, he also is an accomplished golfer and skilled guitar player and songwriter. When not competing, Russell works as a Product Specialist supporting pro shops and spreading his passion for the sport of bowling throughout his territory of Indiana, Kentucky, Tennessee, Georgia, Florida and Alabama.

"Joining Storm Bowling is the top of the mountain for me," Russell said. "I wish I could explain how excited I am for 2020 and the rest of my career! Watching Storm's winning ways on Tour has me feeling like I’m 20 years old again. I know I’ll be a part of it again."

Russell is often traveling but when he’s able to be home, he enjoys spending time with his wife Michelle, and children Cayden, Cameron, and Taylor. He spends time sharing his love for the sport with his son Cayden who rolled his second 300 game with Storm Products this season.

Russell currently resides in Marion, Indiana.

 


2020 Storm Youth Championship Season Announced

BRIGHAM CITY, Utah – Storm Products is proud to announce that the Storm Youth Championships will have a total of eight events scheduled for the 2020 Tour.

The Storm Youth Championships were created in 2017 and launched with two events. The vision for the SYC began as a way to give back to the bowling community, educate youth bowlers, and invite the whole family to participate.

“When the SYC was born, the goal was to celebrate the sport of bowling and create an event that families could enjoy together,” Gary Hulsenberg, Vice President of Business Development. “Through the support of all the families who have attended an SYC and their feedback, we’re excited to be able to expand the tour and visit four new bowling communities in 2020.”

As the SYC has grown, events have been added to the schedule each year. Two events were added in 2018, and the season was expanded to six events in 2019. Our events wouldn’t be possible without the support of the staff of each host bowling center and the families in each community that we visit.

In 2020, our schedule will expand to eight events.

2020 SYC Schedule:

February 15-16, 2020 – South Point Bowling Plaza, Las Vegas, NV

April 18-19, 2020 – Mermaid Lanes, Mounds View, MN 

May 23-24, 2020 – Smyrna Bowling Center, Smyrna, TN

June 13-14, 2020 – Western & Expo Bowl, Indianapolis, IN

August 15-16, 2020 – Bowlerama, New Castle, DE

September 12-13, 2020 – Northrock Lanes, Wichita, KS

October 3-4, 2020 – Planet Fun & Little River Lanes, The Carolinas 

November 7-8, 2020 – Boardwalk Bowl, Orlando, Florida

More information about each event will be provided on the Storm Bowling website as the tournament date approaches.

In 2020, the SYC events will continue to create a welcoming environment where youth bowlers and their families are invited to visit a new community, meet new bowlers, and learn by competing on challenging conditions developed by KEGEL. In addition to the tournament, each event includes a seminar filled with education led by one of our Team Storm members, a practice session on the patterns, as well as a SYC social where friendships are built. At each event, the top three bowlers in each gender and age-based division are awarded with bronze, silver and gold medals. At the conclusion of the tournament the overall champions receive a special SYC trophy, medal, and earn a banner that is showcased at every SYC event.

In addition, each season includes one “major” event where we award the top two overall youth bowlers in each division with a spot on the Storm All-American Team. In 2020, the Storm All-American Team will be named at the event in Indianapolis. These 12 kids earn a custom All-American jersey and jacket provided by the Official SYC Merchandiser, Logo Infusion. This event will be hosted at two bowling centers in Indianapolis and will have more than 400 entries available.

“Our owners, Bill and Barbara Chrisman, have given endlessly to bowling around the world and have always tried to inspire existing bowlers while developing new bowlers,” Hulsenberg said. “Their support of youth bowling always includes education mixed with fun to create lifelong bowling enthusiasts. No matter what age or skill level the youth player in your life is at, attending the SYC is sure to leave a positive impression on them. We welcome all and look forward to seeing you in 2020!”

We are very proud to award scholarships to our top finishers in each event. In 2019, we awarded $98,670 in scholarship to our athletes through the SMART Fund. Since 2017, we have awarded $203,065 in SMART awards to SYC bowlers. We look forward to continuing to reward bowlers and help them achieve their future educational goals.

Charity is a very special part of the SYC. Each event supports Ballard vs the Big “C” in numerous ways.  Every entry includes a $10 donation to BVBC. On-site at each SYC, Carolyn and Del Ballard bring silent auction items for the SYC families to bid on. Since 2017, we have raised more than $50,000 to help fight the war on cancer through the SYC.

SYC Champions continue to demonstrate their dedication to the sport of bowling after the event concludes. Past champions have continued to excel at the youth level earning national titles and representing the United States on Jr. Team USA. Some of the athletes have also used what they learn to compete collegiately and even on the PBA and PWBA Tours. Their dedication to the sport is evident but SYC athletes also learn to be dedicated to giving back and staying committed to their education. Through scholarship and the opportunities to learn about college bowling, athletes develop a desire to continue to learn at a higher level and discover their passions. The opportunities available to these bowlers through the sport of bowling are endless. The SYC builds connections for these families that can last a lifetime.

Entries for the first event in 2020 which will take place on Las Vegas will open on December 2 at 12 pm Mountain Time on stormbowling.com/SYC. 

This tournament would not be possible without the generous donation from all of our sponsors, Storm, Roto Grip, Logo Infusion, Kegel, 3G Shoes, Ballard’s Bowling Academy and Bowlers Journal International. In 2020, our scores will continue to be uploaded live through the official scoring system of the Storm Youth Championships, BowlMetrix.

If you are interested in becoming a supporting sponsor of the Storm Youth Championships or would like more information, please contact our SYC Team at syc@stormbowling.com.


Francois Lavoie Wins 2019 U.S. Open

Just 12 bowlers have been able to wear that coveted green jacket multiple times.

On Wednesday night, Francois Lavoie joined that class of champions by earning his second U.S. Open Title at Victory Lanes in Morresville, North Carolina.

In the final match, Lavoie defeated Sean Rash, 221-172 to win the title and $30,000 top prize. This is his fourth career PBA Tour title and second major.

“I realized a childhood dream when I won my first PBA major in 2016,” Lavoie said. “Since then, there have been some good times and some bad times. Earlier this year, times were tough. But I'm so glad we were able to turn things around and end the 2019 season with a huge win. A few years apart, different hairstyles, but still the same US Open green jacket. Feels surreal at the moment. My whole body is sore and I'm exhausted, but it's well worth it when this is the end result.”

After qualifying, Lavoie earned the #2 seed for the stepladder finals which were broadcast live on CBS Sports. In his first match, Lavoie faced Team Roto Grip athlete, Anthony Simonsen. The brutal lane conditions proved to be a challenge as both athletes tried to fill frames and stay consistent through the match. Lavoie stayed clean to defeat Simonsen 214-164 to advance to the title match.

In the final match, Lavoie started with five consecutive strikes adding a little extra pressure as his opponent snuggled to get comfortable.

"I had a hard time getting my hand to do what I wanted to get the right ball motion, but we stuck with it and stayed in it," Lavoie said in the official USBC Press Release. "Throwing the front five in the final game was huge, especially since our plan was just to try to hit the 1-3 every time. That pair was really hard."

Throughout the event he consistently filled frames on the demanding conditions which allowed him to rise to the top of the leaderboards and eventually win the title.

The U.S. Open was the final major of the 2019 PBA Tour season. The 2020 PBA Tour Season kicks off in January for the PBA Hall of Fame Classic in Arlington TX. To view the full schedule visit pba.com.

https://www.logoinfusion.com/storm-usa-collection-main/

In addition, Storm Products joined Logo Infusion to create the 2019 Storm USA Collection where fans at home can add an All-American themed jersey to their collection to honor the most challenging event of the PBA Tour season. To view the full collection, click here.

 

 


Team Storm at the 2019 US Open

It’s official! The field at the 2019 US Open has completed 56 games on four challenging conditions at Victory Lanes and three Storm and Roto Grip athletes have qualified for the stepladder finals.

The top five PBA bowlers who qualified will bowl live on CBS Sports Network on Wednesday at 8 pm Eastern.

Francois Lavoie earned the #2 seed after qualifying averaging 212 for the tournament. He used a combination of the Phaze II, Hy-Road, All-Road, and Roto Grip IDOL.

Photo Credit: USBC

“It’s a great feeling being back on TV,” Lavoie said. “’I’ve had some struggles earlier in the year, but I’ve worked through them and I feel much better physically and mentally at the moment. It’s a win in itself to put up such a good performance in such a demanding tournament. Now I have two games to go after another title.”

Jason Belmonte finished second the final round to earn the #3 seed. Belmonte, a 22-time PBA Tour champion will be bowling for his 12th major title and first US Open title. Earlier this season, Belmonte won the 2019 PBA World Championship to move past PBA Hall of Famers Earl Anthony and Pete Weber on the all-time major list. Belmonte used a combination of the Pitch Black, Hy-Road Nano, Hy-Road and Roto Grip IDOL Pearl.

Photo Credit: Jason Belmonte

“Making the US Open TV show is extremely rewarding,” Belmonte said. “It is a tournament that requires the best of you and I’m happy to have done enough to get this far. The job however is not done. Time to bowl the best games of my life for the title. It’s the ultimate test in bowling.”

Anthony Simonsen will join these two players to represent the brands of Storm and Roto Grip. He earned the #5 seed after qualifying and has the opportunity to become the youngest player to win three majors. He used a combination of the Phaze II, !Q Tour Emerald, Alpha Crux, and Roto Grip HALO to qualify for the show.

Photo Credit: PBA Tour

"In all my years, on Tour this was definitely the most demanding event I have ever worked," Jim Callahan, Storm PBA Tour Manager said. "The players that could repeat their speed control and launch angle definitely excelled. History can be made tonight. I'm looking forward to a great night!"

Team Storm and Roto Grip had several top finishers amongst the field of 144 players and we’re proud of how hard our athletes worked all week on the challenging conditions.

In addition, Storm Products joined Logo Infusion to create the 2019 Storm USA Collection where fans at home can add an All-American themed jersey to their collection to honor the most challenging event of the PBA Tour season. To view the full collection, click here.

The 2020 PBA Tour Season kicks off in January for the PBA Hall of Fame Classic in Arlington TX. To view the full schedule visit pba.com.