Meet the Storm Ambassadors

At Storm Products, we've had a lot of exciting announcements to kick off 2018! We've shared announcements of new technology in our new releases and now we're really excited to share an announcement about a brand new program, the Storm Ambassadors.

Hundreds of individuals submitted videos to apply to be part of this exclusive program. Twelve individuals were selected based on their passion for bowling and willingness to work as a team to bring new ideas to help grow the Storm brand and bowling.  They bring a wealth of industry knowledge, passion and experience to their new roles.  They are already hard at work on some exciting initiatives that you'll be seeing very soon.

Let's learn a little more about the 12 Storm Ambassadors.

David Seiler – Lead Ambassador

Dave volunteers his time and finances to support youth bowling and serves on the Storm Youth Championships Committee. He was chosen to be the Lead Ambassador because of his years of service and impeccable reputation.

If you could have any superpower, what would it be? 

I would have the power to provide a cure for cancer.  I have a dear friend who is battling this wicked disease and would love to cure her!

If you could travel anywhere in the world where would you go?


What's your favorite Storm Product?

My Pink Hy-Road

What's your favorite thing about Storm?

All the great things they do for bowling.

What does being part of the Storm Ambassadors mean to you?

It's an incredible opportunity for me personally to share my passion of bowling as a Storm Brand Ambassador to promote Storm equipment and ​help the Storm Brand as well as the bowling industry grow by creating and delivering new innovative ideas for the game of bowling.

What's your favorite Quote?

“Winners never quit and quitters never win.” - Vince Lombardi

Brooke Carroll

Brooke is currently a student at Arizona State University studying Sport Behavior and Performance. She is a huge advocate for promoting bowling to new people and believes that every sport needs to have fresh new athletes, supporters, sponsors and fans to continue on with its legacy.

If you could have any superpower, what would it be?

I always wanted to be able to fly. Flying is like breaking free from the confides of life and gives you peace and utter bliss for moments time.

If you could travel anywhere in the world, where would you go?

I have always dreamed of going to New Zealand, especially because I am a huge Lord of the Rings, J.R.R. Tolkien, fan and the sets from the movie are still there! It would be an amazing experience and place to see.

What is your favorite thing about Storm?

The balls have scents to them, and I never have to buy a room air freshener! Just kidding, but seriously though. Honestly, Storm is constantly being innovative and finding new methods and strategies to enhance the performance of their bowlers, whether it be through upgrading and creating new equipment, to developing programs for all levels of bowling and/ or the tight knit community they encompass and the outreaches they do. That always is how you keep bowling in the next generations to come- it's how you keep bowling alive through the years.

What is your favorite Storm product?

Am I allowed to say everything? So far, I really love the new Intense ball, as well as the Timeless. Ever since throwing them, my game has improved. They both are so strong, the pins don't know what hit them.

What does being a part of the Storm Ambassadors mean to you?

Bowling is close to my heart. The very community is tight knit and like a family. Ultimately, the goal is to grow the sport we all love. We are to help motivate and inspire others, whether it'd be spectators or other bowlers. Having that influence in people's lives, is a great honor and privilege; so being an ambassador for Storm- we are experts on the products, we develop new programs for bowlers on all levels, but most importantly, we try to be the best role model and representative possible through having a positive, open, cheerful, and respectful attitude towards everyone and everything.

What is your favorite quote?

" Yesterday is history, Tomorrow is a mystery, but, Today is a gift- that's why they call it the present".

Tim Cerami

Tim lives in Boise, Idaho and works in User Experience for a company called Cradlepoint that makes wireless routers. Tim has been bowling since he was in diapers, literally. His family owned a bowling center growing up and his dad taught the game to others his whole life. His passion is to help existing bowlers see the potential in themselves and help them on a path to better bowling.

If you could have any superpower, what would it be?

There are so many. I'm leaning toward being able to fly.

If you could travel anywhere in the world, where would you go?

It only makes sense to visit Cerami, Sicily.

What's your favorite thing about Storm?

The people and the bowling balls. When I did my first tour at Storm HQ in 2009, I kinda became a groupie. I loved that tour, standing side-by-side with people pouring the cores and covers really immersed me in it. I met Hank at the end of my tour and asked for a recommendation. He said, "Buy a Reign". When that red, glowing, cinnamon scented orb showed up at I house, I knew I had my brand in hand.

What's your favorite Storm Product?

The HyRoad-Shammy-ReactaFoam :).

What does being part of the Storm Ambassadors mean to you?

Honestly, it adds the fuel to my quest of helping people start working toward and meeting their bowling goals. Average league bowlers always, always wish they could bowl better. Being on the lanes, giving them ideas and showing how purpose-built Storm equipment can help them improve their game is really the best part of this program for me.

What's your favorite quote?

Talking to my wife, "You need a job to support your retirement." :)

Mark Ellis

Mark lives in Mooresville, NC and works for the famous 48 car of Jimmy Johnson. He is an avid bowler and travels with his bowling equipment while on the road at NASCAR events. He has a huge personality and zest for life.

If you could have any superpower, what would it be?

Skills like Captain America.

If you could travel anywhere in the world, where would you go?


What's your favorite thing about Storm?

The way that storm gives back to the community in every way possible. My mother is a breast cancer survivor and to think about how storm supports research, its near and dear to me with their involvement in communities. Weonly have what we give and storm represents that.

What's your favorite Storm Product?

IQ Tour Solid

What does being part of the Storm Ambassadors mean to you?

It means the world to me that I was chosen to represent the best brand in the sport of bowling, and that I am able to share and represent something I am the most passionate about with people who are the same way.

What's your favorite quote?

"God is always good and everything happens for a reason."

Becky Herman

Becky lives in Las Vegas, NV and was just promoted to manager of Suncoast Bowling Center. She loves the idea of bridging the gap between recreational bowlers and more avid bowlers.

If you could have any superpower, what would it be?

The ability to create more time in a day.

If you could travel anywhere in the world, where would you go?

I’d like to see the ancient castles of Europe

What's your favorite thing about Storm?

My favorite thing about Storm is that they care about the sport as a whole

What's your favorite Storm Product?

Phaze II

What does being part of the Storm Ambassadors mean to you?

I’m excited about the Ambassador program because the possibilities to make a difference are unlimited!

What's your favorite quote?

"No matter what you choose to do in life be the best you can be at it." (Credit to my mother)

Kenneth Hill

Kenneth is a retired police officer that lives in Naperville, IL. Kenneth has an extreme passion for bowling and life. He is kind, generous, and giving.

If you could have any superpower, what would it be?

Well I don't know if this is considered a super power but it would be the ability to heal all forms of disease and sickness...especially cancer.

If you could travel anywhere in the world, where would you go?

If I had to make a travel choice today, it would be Jerusalem. Or anyplace warm 😊

What's your favorite Storm Product?

My favorite Storm product is the Pitch Blue Urethane Bowling ball. Very Dependable.

What does being part of the Storm Ambassadors mean to you?

Being a Storm Ambassador allows me the opportunity to share with others who have never considered the possibility of bowling as a competitive or recreational sport because of limitations. Storm provides the highest level of product integrity and influence within the industry which then allows me access to a larger audience to share the sport I have come to enjoy and respect. Hopefully with the help of Storm, I can be a part of growing the sport of bowling in communities where bowling is absent.

What does being part of the Storm Ambassadors mean to you?

One of my favorite quotes is..."It is better to be silent and appear foolish, than to open your mouth and remove all doubt."

Eddy Hutchens

Eddy lives in Franktown, CO and is the Chairman for the AWBA (American Wheelchair Bowling Association). Eddy travels and promotes bowling everywhere he goes.

If you could have any superpower, what would it be?  

I'd love to be able to fly.

If you could travel anywhere in the world, where would you go?


What's your favorite Storm Product?  

Phaze 2

What does being part of the Storm Ambassadors mean to you?

That I might be able to help make a difference in bowling.

What's your favorite quote?

Ask not what bowling can do for you, ask what you can do for bowling.

Wanda Parker

Wanda's smile says it all. She lives in Garland, Texas and loves everything about bowling. She has a big heart and a strong will.

If you could have any superpower, what would it be?  

My superpower would be the touch of help the many people suffering from illness/hurt.

If you could travel anywhere in the world, where would you go?

If I could travel anywhere, I would travel to see each of the seven wonders of the world.

What's your favorite thing about Storm?

My favorite thing about Storm is their positive and friendly connection with all of the bowlers in our sport.

What's your favorite Storm Product?

My favorite Storm product is the IQ Tour!

What does being part of the Storm Ambassadors mean to you?

Being a Storm Brand Ambassador, chosen to represent and help continue the forward progress of the #1 Brand in the sport I love, is an honor! It gives me a feeling of pride knowing the person I set out to be everyday is someone Storm identifies as being someone that can have a positive impact on the #1 Brand in bowling.

What's your favorite quote?

My favorite sports quote is "Every champion was once a contender that refused to give up." Rocky Balboa

Brian Shannon

Brian lives in Omaha, NE. He has been a long time supporter of Storm and is a Cyber Security Analyst. He lives a full and fun life.

If you could have any superpower, what would it be?

Telepathy.  I really do value the ability to read people, but knowing what is actually going on inside someone else’s head would be fascinating.

If you could travel anywhere in the world, where would you go?

Bora Bora, sleeping in an overwater bungalow would be an amazing experience

What's your favorite thing about Storm?

I love Storm’s commitment to innovation.  The team in (and outside) Brigham has a wealth of knowledge and Storm is not afraid to allow them to innovate.  While not everything is a hit, more often than not you see other manufacturers in the industry follow their lead.

What's your favorite Storm Product?

While this is a hard call, it has to be the Hy-road.  Any ball that has spawned 5 versions (and countless international versions), stayed in the active lineup for nearly a decade has to be the winner.  For me personally, my high series (820) and a handful of 300 games are also accredited to the Mack daddy of balls.

What does being part of the Storm Ambassadors mean to you?

To me, the ambassador program represents the opportunity to give back to the sport of bowling with the backing of the best manufacturer in the world.  I owe just about every major accomplishment in my life to the sport (my college education, my friends, my wife) and I believe I owe a debt.  I foresee this program being one that will help leverage and advance the Storm brand in a meaningful way to help give back on this debt using the skill sets I have developed.  To me, data can tell any story you like it to tell, and bowling has lagged behind greatly in the field of data analytics.  I hope to use the platform Storm has provided to help change that.

What's your favorite quote?

“If you can’t explain it simply, you don’t understand it well enough”- (attributed to Albert Einstein though likely not said by him).

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Earliest attributed to Jessie Potter

Shawna Strause

Shawna lives in Tucson, AZ and is really into fitness! When not on the lanes, you'll find her playing in the great outdoors and traveling. She is retired and lives each day like it's her last. She has an infectious personality that draws people in and makes them smile.

If you could have any superpower, what would it be?

The power to heal. I hate it when people or animals are hurting/sick.

If you could travel anywhere in the world, where would you go?

Africa, over and over again!

What's your favorite thing about Storm?

Storm is doing amazing things to promote scholarships for Youth Bowlers and the return of the PWBA. In addition, I love their passion for their Staff and love they are open to new ideas and cherish change for the better!

What's your favorite Storm Product?

Storm IQ Tour Edition.

What does being part of the Storm Ambassadors mean to you?

As a Storm Brand Ambassador I will be deeply connected with the industry. I will contribute to blogs, craft social campaigns, and work alongside some of the brightest minds in bowling! I would say one of the biggest duties I have with Storm is to help the game and sport of bowling. We want to reach everyone, from the recreational bowler, everyday league bowlers, to the highest level of the PWBA and PBA. We, as Ambassadors, are promoting that ALL bowling is good bowling. We want more people to bowl more frequently and enjoy the game or sport at whatever level makes sense to them.

What's your favorite quote?

Believe you can and you’re halfway there! T. Roosevelt

John Struckman

John lives in Southern California and is the owner of Bowling Guys. He is a Silver Level coach and provides training in several Southern California bowling centers. His genuine enthusiasm for the sport of bowling is second to none.

If you could have any superpower, what would it be?

To strike a little more than I do or have superhuman strength.

If you could travel anywhere in the world, where would you go?

Storm Headquarters or Europe.

What's your favorite thing about Storm?

I love that Storm is the industry leader and that Storm is a family owned business!

What's your favorite Storm Product?

I love my Hy-Road but I also rely heavily on my Storm 3 ball rolling thunder bag.

What does being part of the Storm Ambassadors mean to you?

It means the world to me. It is a dream come true to be able to represent Storm in this capacity.

What's your favorite quote?

"The best way to predict your future is to create it." - Abraham Lincoln

Tony Woodward

Tony lives in Townsend, MT and is the owner of Mountain Man Apples. While Tony is a fierce competitor on the lanes, he might be also be the nicest person you'll ever meet on or off the lanes.

If you could have any superpower, what would it be?

My super power would be teleportation.

If you could travel anywhere in the world, where would you go?

Montana, I love where I am

What's your favorite thing about Storm?

The family atmosphere.  Before I became an ambassador, I knew so many individuals who represent storm competitively as well as leadership.  The company has always been there for the bowlers.

What's your favorite Storm Product?

The IQ tour!  I have 4 that travel with me to every tournament.  The most versatile ball available in bowling.

What does being part of the Storm Ambassadors mean to you?

It means everything to me, I have spent the last 10 years throwing Storm brand equipment, I had the opportunity to be on other staffs but I would not represent someone I did not believe in.  Storm represents is everything bowling is about. Bowling is family and the growth of bowling as a sport.

What's your favorite quote?

My favorite quote: You miss 100% of the shots you never take!  also life is an adventure, so enjoy the ride and never look back.


What a YEAR!

Team Storm had an incredible year on the lanes in 2017! Here's a recap of the awards our team will be receiving from their success on and off the lanes.

Jason Belmonte - Player of the Year

Jason Belmonte of Australia earned his fourth PBA Player of the Year title. It was truly a record breaking year for Jason! He earned titles at the Barbasol PBA Players Championship, USBC Masters, Storm Lucky Larsen Masters, and the PBA World Championship. He is the first player in PBA History to win three major championships in one season and also the first player to win four Master titles.

East PBA Regional Player of the Year 

Matthew O'Grady of Rahway, N.J. competed in seven regional events finishing in the top-five in five events including one title and three second place finishes.

Midwest PBA Regional Player of the Year

AJ Johnson, of Oswego, Illinios won four titles and finished third place in the seven events he competed.

Central & Midwest PBA50 Player of the Year 

Brian Kretzer of Dayton, Ohio won three titles, one second place finish, and one third place finish to earn PBA50 Player of the Year in two regions.

Midwest Rookie of the Year

AJ Chapman of Manchester, Iowa had a great rookie season finishing second in one event and one fourth place finish in just four events.

Southwest PBA Player of the Year

Francois Lavoie, of Canada, won three titles combined with three second place finishes in the 10 events he competed in.

West Rookie of the Year

Kyle King of Glendale, Arizona took home one win and one third place finish on route to earn the Rookie of the Year award. He cashed in 10 events.

Northwest Rookie of the Year

Michael Tang, earned the rookie of the year honor. His high finish on the regional circuit was fourth.

2017 Tony Reyes Memorial Community Service Award

Del Ballard Jr. will be honored with the Tony Reyes Memorial Community Service Award for his fundraising efforts through “Ballard Vs. The Big C.”

According to the PBA, "Within three years, their fund-raising bowling tournament raised more than $145,000. As of 2017, Cancer Care Services, Baylor Health Care and the North Texas Laryngectomy Society have received in excess of $300,000 to carry out research on cancer treatments focused on the head, neck and throat."


Congratulations to all of the award winners. We can't wait to see what our team will accomplish in 2018!

Blake Joins Team Storm

Storm is excited to announce the signing of Blake “The Bowling Doodle” Simpson. We’ve had our eye on Blake for some time. At just 8 months old, Blake has captured the attention of fans around the world with his passion for the lanes. Blake practices at his "paw"-rents, Terri & Wayne Simpson's bowling center KT’s Lanes in Emmett, Idaho, where he chooses to throw Storm bowling balls.

Blake uses a ramp to deliver his bowling ball down the lane. He gets some strikes and his coaches say he’s a pretty good spare shooter. His high game is 100.

"We just put the ball on top of the ramp and we held a treat, like, above the ball," Katelyn “KT” Simpson, his coach, told KBOI in Idaho. "We're like, come on, you know, kind of helped him, showed him a couple times, just pushed the ball with his arms and he caught on and just started doing it on his own."

You can watch a video of Blake bowling HERE.

“He sometimes pushes it and goes to the side of the ramp and watches it go down the lane to hit pins.  He has never tried to chase the ball down the lane.  And always wants a 'high-5' after he bowls,” Blake’s mom, Terri Simpson added.

His coach, KT, is also a member of Team Storm. She started bowling at age three and her career has already been filled with success including a spot on Junior Team USA in 2015, member of the Pikeville University Bowling Team where she was an All-American, and nine 300 games. She is currently a graduate assistant at Pikeville where she is finishing up her MBA.

“We’re excited for Blake to join our team and meet Storm Nation fans across the country,” Gary Hulsenberg, Vice President of Business Development said. “You can’t help but smile when you watch him bowl. It’s a good fit because Storm is a family owned business and Blake’s family owns their own business too!”

Blake truly can’t get enough of the lanes.

“Most of his bowling schedule depends on how much time I have or if KT is home from college,” Terri says. “But we try to get him on the lanes at least once a month or so. Sometimes when birthday parties come in and the ramp comes out, he thinks it for him,” Terri, says.

Blake is a great ambassador at his home center. Many of the bowlers come straight to the office to see him before they bowl. Blake’s family lets him and his brother, Adam, come out to say hi to their friends at the end of league night. His favorites are the ones who remember to bring him a treat but he truly loves to make people smile.

“Everyone loves him,” Terri says. “The bowlers that come in and bowl league expect to see him here and if he's not here, they are very disappointed.  The junior bowlers sometimes ask if he can bowl with them. We have set Blake up on lanes beside them before and let him bowl with them.”

His owners hope to enroll Blake in therapy dog training in the future so he could visit hospitals and nursing homes to make more people smile.

We think he’ll fit right in at The Bowlers Company. Welcome to the team, Blake!

All About Blake:

Favorite Snack: K9 Granola’s Coconut Crunchers

Favorite TV Show: My brother, Adam Levine, and I love The Voice.

Started Bowling: When I was tall enough to reach the ramp (12 Weeks Old)

Favorite Storm Bowling Ball: 10 Pound Storm Big Hit

High Game: 100 (Most of the time I practice without scores)

Why did you choose Team Storm: I wanted to follow in my coach, KT’s footsteps.

Why did you start bowling: My family taught me to bowl because when they brought me home they wanted to be able to let me go to work with my Mom (Terri). They already knew I’d be a bowling dog but then they let me try it. I loved it! I bark when my family puts my ramp away before I’m done.

Biggest Bowling Dream: To bowl a 300, of course!

Favorite Bowlers: My "paw"-rents, my coach KT Simpson, and my favorite pro bowler Leanne Hulsenberg!

What tips do you have for other aspiring bowling pups: Their parents or coach needs to ask permission at their local bowling center. I’m lucky because my mom owns our center. Bowling pups must be able to follow commands and not chase the ball. Don’t forget the treats and the 'high-5.'


A Day In The Life on Tour | Danielle McEwan

We're hosting a Storm Fitness Challenge to start the new year! Each week during the month of January, one fan and one Team Storm bowler will go 1-on-1 to see who can take the most steps in  one week. Along the way, our players will share tips and their favorite healthy snacks with #StormNation. You can learn more about the challenge by clicking here.

Week 1 of the Storm Fitness Challenge will feature #TeamStorm member, Danielle McEwan.

Before we kick off the Storm Fitness Challenge, have you ever wondered what a day on tour looks like for a professional bowler?

We asked Danielle to chronicle a day in the life at one tour stop on the PWBA Tour this season. Here's a look at her schedule from the 2017 PWBA Sonoma Open.



The week before the first PWBA event, I was in Hawaii for a couple of PBA Regionals. Therefore, travel started a day earlier than normal and included me getting to California from the opposite direction that I usually come from.

9:30 PM – Arrive at HNL Airport
Check in all my equipment and answer the questions I receive as to why I am in Hawaii with so many bowling balls, followed by the strange looks when I reply with “its ONLY 6”.

11 PM – Board my flight from HNL – SFO
As I was boarding my flight, I was paged and received a free upgrade to first class – which will definitely help make this 5 1/2 hour red eye a little less painful!


8 AM – Arrive in SFO
Thankfully I got to sleep a little bit on the flight, on and off, however, I am feeling pretty awful and slightly cranky upon arrival to SFO. Nothing that a good cup of coffee can’t fix!

8:15 AM – Arrive at Baggage claim.
Well, the good news is, my bowling balls made it! However, it’s not looking like my suitcase did. After about an hour of searching, they figured out that its somewhere in SFO, good thing it’s a small airport! (More like one of the largest in the world – this is not good)

10:30 AM – Finally, my bag turns up! Life is good again.
My roommate for the next few weeks is fellow Storm Staffer Tannya Roumimper who was nice enough to pick me up from the airport. We now have about a 1 ½ hour drive up to Rohnert Park. Thankfully, it looks like my lost suitcase is going to help us avoid sitting through some nasty San Fran traffic!

12 PM – We arrive at our hotel.
Tannya is still suffering from jetlag, as she just flew here from Indonesia, and I am exhausted from traveling all night, so we decide to take a quick nap!

2 PM – Aaaarrrgggghhhh!
Not all that happy with my alarm going off, but I need to get up and start getting ready for practice.

2:45 PM – Eat before practice
We head out to search the area around our hotel and the bowl for some food, both for lunch and to plan ahead for the next few days. We won’t have time to drive in circles and look for food once we start bowling, so planning ahead is always key.

We decide on stopping at Chili’s for lunch. It was pretty yummy!

3:30 PM – Off to the bowling center
After filling our bellies, we head to Double Decker Lanes for practice.

3:40 PM – Take my equipment off the truck
Thankfully, the PBA Truck that was in Maine (a few weeks ago) drove straight out here, so I was able to put some of my equipment on it. Now it’s time to go gather it and get everything set up for practice.

4 PM – They announce the pattern! 😳😳😳😳
For those that may not know how to read one of these... This week is going to be like showing up to the first day of school, and taking a final exam. This pattern is NOT going to be easy!

4:30 PM- Official Practice

6 PM – Discuss my practice performance with the gurus
I have a quick meeting with storm reps Del, Jim and Mike to discuss what we saw throughout practice and determine what balls I need to drill for the weekend. We decide on drilling a new IQ Tour with a different layout than the one I already have with me, a Dare Devil Trick and a Pitch Black.

7 PM – Stock up on snacks
Stop at the store for the “living out of a hotel room for the next week” essentials.

7:30 PM – Dinner at one of my Favs! Who doesn’t love Chipotle!
I would show you a picture of what I ordered, but I ate it too quick!

8 PM – Arrive back at the hotel and get in a quick workout.
I hate skipping days at the gym, but given the day I have had and the long weekend I have coming up, I decided a big workout isn’t what my body needs right now. I decide to do some body weight work in the room (squats, lunges, push-ups and some ab work) just to get moving and stretch out.

8:30 PM – Prepare for tomorrow
Shower and do my hair so I don’t have to worry about it in the morning… This may take all night – Girls with long, thick hair… you know how it is. Guys who roll out of bed ready to go (which is so not fair!), just keep scrolling.

9 PM – Calm my mind
Tonight is a lazy night and I’m going to try to get to sleep as early as possible to make sure I’m rested up for the long day and hopefully long weekend ahead. However, I am way too excited / anxious / nervous and all the other emotions that go along with the first day of the 2017 season starting up tomorrow. So, to help calm my mind – I try to get a little work done to help make sure I’m as prepared as possible going into tomorrow. This includes plugging the new equipment into my list and going over my notes from practice once more while adding more physical and mental game tricks as I think of them.

Tomorrow is a big day. Goodnight everyone!



7:30 AM - Wake up and start getting ready.
It currently feels like 4:30 am due to the time change so I’m moving a little slow this morning.

8:15 AM – Head to the Bowl
I have 45 min to get the balls I drilled last night off the truck, work them out and get myself ready for practice session #2. I don’t normally bowl both the night and morning practice sessions, but well, you guys saw the pattern were bowling on. That changes things.

9-10 AM – Official practice

10:15 AM - Breakfast

11 AM – Storm Meeting
The Storm reps decided to get every Storm and Roto Grip staffer together to go over a few things before the tournament starts up.

1:30 PM – Roll-Call in the locker room
Before each and every PWBA event and round we have Roll-Call. This is where we go over the format and rules and discuss anything else that may be important before heading to the lanes to get started.

12-4 PM – Bowl first round of qualifying (6 games)
Wow, that was a hard block. The lanes are not easy!! I’m already up against the ball return on the right lane and having trouble controlling what my ball is doing. This afternoon we will bowl 6 more games without are oil. This should be interesting!

4:30 PM – Lunch
I guess some people eat dinner at 5, so maybe early dinner?

5 PM – Arrive back at the bowl
Work out some surfaces for the next block as well as go over what happened block one and come up with a few different options for a game plan for the next 6 games.

6-10 PM – Bowl second round of qualifying (6 more games, 12 total)

  • I have no words…..
  • Today was one of the hardest days of bowling I have ever faced.
  • I’m exhausted
  • My body hurts
  • My brain hurts

10:15 PM – Back on the truck
After a quick meeting with the Storm reps, we decide to drill another ball that will hopefully help me through transition and clean up some of those disaster games. We decide on a Hy-Road, hopefully it does the trick.

10:30 PM – Now here’s the fun part.
Its 10:30 at night, I haven’t eaten since lunch and I’m starving, but what are my options at this time? Do I really want to eat anything heavy this late? Plus, we have to be back at the bowl in less than 9 hours! I decide to grab something quick that I can take back to the room with me, but it definitely wasn’t healthy so let’s just not talk about it!!

11 PM – Shower and get ready for bed.

11:20 PM – Finally, time to lie down! It’s been a really long day, and I’m hoping for tomorrow to be another long day as well.

As tired as I am, after a day like today, it’s going to be rough to turn the brain off and get to sleep. So many thoughts going through my head about what worked, what didn’t work and what I will do tomorrow. So I’m going to write some things down in my notes and then try to read a little, hopefully that will help!




6 AM – Wake up
I had a hard time falling asleep last night. Ended up getting under 5 hours on and off. Definitely going to need some coffee on the way to the Bowl today!

6:15 AM – Get ready
I am going to need some braid power today!

6:45 AM – Leave the hotel

7 AM – Starbucks!

7:30 AM – Arrive at the Bowl
Now I have a half hour to get the new ball worked out, set up my surfaces and get all taped up and ready to go.

8 AM – Roll-Call

8:30-11:30 AM - Cashers Round
That was a disaster! The pattern today played so hard, even harder then yesterday. On top of that, I was fighting some physical issues that come along with being uncomfortable and trying to force the ball to do what I want it to do. I was the cut going into the last game, and I struck one time, ONCE, uno… that is it, very frustrating!

12 PM – Lunch

1-4 PM – Match Play round
My roommate (Tannya Roumimper) made the cut, so I go back to the hotel to change and then come back and watch her bowl. Unfortunately, she leaves this round just as frustrated as I was the round before.

4:30 PM – Car Tetris
Now we have to figure out how to get 25 bowling balls into this tiny car, while still leaving room for our suitcases (which aren’t small)!

Success – This was a fun game of Tetris!

5 PM - Head back to the hotel
Usually Saturday night is for Pro-Am’s, but we are not scheduled for this week, so we have the night off. I love doing Pro-Am’s and meeting new people everywhere we go, however, with the way bowling this morning went, I am perfectly fine not touching a bowling ball tonight! Instead this slot will be filled with a much needed gym session which will hopefully help me let out some of my aggravation!

7 PM – Dinner
The best food to erase a bad day on the lanes – SUSHI, my favorite!

8 PM – Explore
After dinner we found a little area with shops and coffee places. We spent some time in a Barns and Noble scoping out new books for the rest of the season. Given that most of our season is spent traveling from place to place, having a good book is a must!

As for the rest of the weekend, we will be starting the Storm Spirit Tour tomorrow and will be staying out here in California for the rest of the week, going straight to Sacramento for PWBA stop #2. Tomorrow we will be doing Clinic at Double Decker Lanes, the center we just finished bowing at, and then will be traveling south of San Francisco to do some more clinics as well as some fun mini tournaments and meet and greets. I’m very excited to get to meet and work with everyone who will be coming out to these events. Until the PWBA Tour, I have not bowled in California before, so exploring this new territory and meeting new people is always fun for me!

Last Minute Gifts Every Bowler Will Love

Choosing the perfect gift for every person on your list takes planning. If you're like us, you're probably finishing off some last minute items this week! You're here because you've got a bowler on that list. We put together a list of some of the items that you can pick up for your favorite bowler at a pro shop near you. Need help finding a pro shop? We can help with that too. 

  1. Storm Intense: A new Bowling Ball always looks great under the tree! With the new Intense, our R&D Team is taking it a step further with the new RAD-E™ Core. Not convinced? Try out the Storm MatchMaker to see which ball might fit your game.
  2. GT Tape: This is a breakthrough in modern sport science. It provides stimulation to a variety of sensory nerves in the skin and surrounding tissues by amplifying touch sensitivity, increasing fine motor control, improving pain reduction, and heightening temperature and pressure sensitivity. For more information click here or watch this introduction video.
  3. Reacta Wipes: Christmas is the perfect time to stuff stockings with those supplies to keep those bowling balls maintained. Grab some Reacta Wipes from your local pro shop and keep them in your bag for a quick solution before and after bowling. Take Reacta Wipes everywhere you go since it is legal to use during competition.
  4. Abralon Grip Disc: You won’t spend too much time in a bowling center without seeing one of these come out of the bag. Abralon pads are the gold standard for refinishing bowling balls. Available in 180-4000 grit disks, they are what Storm utilizes in the factory.
  5. 3-Ball Rolling Thunder Signature: The all white version of our Signature Rolling Thunder series was a huge favorite for league bowlers last season. After feedback from bowlers in the field, this season we’ve added a version that includes more black in the design. If you’re looking for a bag that’s durable and allows you to find your bag in a crowd, look no further than this bag. All the details can be found here. Head to your local pro shop to order one today!
    BONUS: There’s a 4 ball version you can find here.
  6. Storm Nation Jersey:  A must-have for every member of #StormNation. This colorful performance bowling jersey designed by bowlers, for bowlers.
  7. Motion Polo: State Tournament is right around the corner? We've got a great selection of polos to outfit your whole team. An upscale design combined with moisture management technology makes this polo an excellent choice for performance and comfort on the lanes. 
  8. Storm Tees: Looking for something a little more casual for those nights on the lanes, we’ve got lots of new styles of Storm Tees in our Storm Shop. Pick up some for the whole family for your next mixed doubles event.Fan favorite: Storm Nation Tee.

    Stormmoji Grip Sacks: These fun accessories come in three different faces for the bowler who loves to show their emotions on the lanes!

  9. Storm Hoodies: Don't forget the fan who's always there to support their favorite bowler. It can get pretty cold in those bowling centers. We've got one in pink too! 

Did we miss something? Share your favorite items by using the hashtag #StormNation on your social media channels.

Like Father, Like Son

Fathers and sons can share many important milestones in their lifetime together. These milestones turn into memories that they'll cherish forever. Recently, Kevin and Travis Webster shared a milestone on the lanes. They have been bowling together on the same team for two seasons and they both started stringing the strikes together. They both shot 300 in the same game.

We talked to the Webster’s about this amazing achievement and what was going through their mind. Check out the interview below:

How long have you been bowling? 

Kevin: I started bowling 40 years ago and stopped bowling in 1997 when I was starting to raise a family and purchased my first home.  I started bowling again in 2016 when Travis started getting interested in the sport.

Travis: I started bowling less than two years ago.

Tell us about the night.  

Kevin:  It is a 3 person, 595 max scratch league.  I started out the night with a 194 game but felt I had a pretty good look.  Game 2 I started strike, spare in the 2nd, then struck out until a left a 7 count in the 12th for a 277 game.  Game 3 Travis and I got on a roll and just kept striking.  It wasn’t until about the 6th frame, the thought of us both bowling 300 games entered my mind.  I have previously bowled 300 and 818 in league play many years ago before I stopped bowling and rolled a 300 in a tournament a few months ago along with a couple of other 300’s while practicing.  I was excited for Travis because he only started bowling in 2016 and had the chance at a 300 game.  As the strikes kept coming, so did the crowd and other league members.  Travis struck out in the 10th and shot the 1st 300 of the league.  We celebrated for a minute, but I still had some work to do myself.  By the 10th frame, the whole house was standing behind our pair.  I threw a good ball in the 10th.  In the 11th, I left a lazy ten pin, but the head pin messenger came off the side board, rolled and knocked the 10 pin down just before the rack came down.  The crowd went crazy.  In the 12th, I threw a great ball flush in the pocket.  The crowd went nuts again and high five from everyone.  In the 4th game, I started with the front 4 strikes, and finished with a 236 game.  196-277-300-236 = 1007 4 game series.

Travis: During warm-ups after I got loose, I was already feeling pretty comfortable with my shot.  I finished the first two games happy with scores of 239 and 232.  Then in the 3rd game I was going strike-for-strike with my dad when the thought of both of us shooting 300 crossed my mind in about the 7th frame.  But I thought there was no way something like that would actually happen, with each of us needing 5 more strikes under pressure.  I'm before my dad in the lineup, so when I got up to the approach in the 10th frame I was nervous as ever.  It didn't help calm down my nerves seeing the whole league standing behind our pair with all eyes on me, even though they were cheering me on.  After a bad shot in the 10th that struck, I finished strong with 2 good shots to secure my first ever 300 game!  I finished the night with new personal bests in 3-game series, 4-game series, and obviously high game.  239 - 232 - 300 - 203 = 974

What ball were you throwing?

Kevin: Code Black

Travis: Code Red

Did your fellow league bowlers notice what was happening and cheer you on? 

Kevin: Yes, you could see people looking over and starting to talk around the 6th frame.  By the 10th frame, everyone around us had stopped and was standing behind our pair, cheering after every strike.  The support and excitement of seeing father and son, on the same pair, during the same game, trying to shoot 300’s was amazing.

Travis: Yes, I'm sure they all noticed even before I did.  It was about the 8th frame when I noticed our neighboring pairs backing off and letting me bowl uninterrupted.  After my 12th, the excitement really kicked in as all the high-fives and congratulations' poured in.

When you both had finished your games what was your reaction or the first thing you said to each other?  

Kevin: I was the first one to greet Travis after his 300.  I just hugged him and told him how proud of him I was.  This was only the 5th week of his second season, and to see the excitement on his face was priceless.

Travis: I think we were both so excited there weren't too many words as we just shared a hug right behind the approach.

I’m sure this is a night you will always remember. In your own words, what made this night so special to you?  

Kevin: The whole reason I started bowling again after a 20-year absence was to spend time with Travis and compete in a sport that I spent a great deal of time early on in my life.  Never in my wildest dreams did I ever imagine that both of us would shoot 300 games during the same game.  To be able to share such a rare accomplishment with Travis is unbelievable and special.  I think about the moment every day.

No matter what happens from here on out, we will always share that amazing night.  I couldn’t be happier and more excited to share that moment with my son.

Travis: It was just so unbelievable to have bowled my first 300 game with my dad there watching and bowling with me.  And for him to bowl a 300 of his own and share the moment with me was something I'll never forget.

Rhino Page Wins PBA Xtra Frame Kenn-Feld Classic

It was an all Storm final at the PBA Xtra Frame Kenn-Feld Group Classic at Pla-Mor Lanes in Coldwater, OH. In the championship match Rhino Page defeated Chris Via 190-173. The players were tested with challenging lane conditions throughout the weekend.  Players who were able to control the pocket and make their spares were more likely to survive each cut. Team Storm member, Via, was the tournament leader after 17 games of qualifying for the finals with a score of 3,660. Page, qualified for the stepladder in second with a score of 3,520.

This was the 10th Annual Kenn-Feld Group Classic in Coldwater, OH. For 9 years it's been a well-attended regional event but this season Coldwater, OH hosted it's first national PBA Tour event. It was also the final event of the Xtra Frame Storm Cup series. Rick Hartings, the owner of Pla-Mor Lanes, puts together a weekend full of events for the players and fans to participate in which includes two Pro-Ams, a golf outing, and more. 96 bowlers traveled to Coldwater to compete for the $10,000 first-place prize as well as a share of $50,000 in bonus prize money from the seven-tournament XF Storm Cup Series. There were also 86 local sponsors who contributed money to the event this year.

We were able to talk to Rhino after the event was over. Read the interview below:

How much does this win mean to you? 

Of course, every win means a great deal but this one is very, very special to me. I've come here, to Coldwater, for 6 years now and it's just the greatest place on earth. It's the toughest building I've ever bowled in. The fans are just phenomenal. It's so much fun outside of just the bowling. It's not just a bowling tournament it's an event.

To be here with so many near and dear friends after these last 6 years and be able to bring home the win, I couldn't be more grateful.

What balls did you use?

Before I came here, I pondered over and over and over what balls to bring. I even called my buddy Cody who lives here. It seems like defensive balls have always been the right play for me. This week I threw the Storm Ride. It doesn't seem like much of a ball but it's awesome and kept me in play. I managed the pocket. I didn't bowl more than 228 but I only had 3 games under 200. When you do the math of can I do 260 140 or 200 200 I chose to go the steady eddy route. Had that ball not worked or as you saw in the final match I had to go to a Dare Devil Trick. That is still one of my favorite balls ever.

What's next on the schedule for you?

I get a couple of weeks off. Go home and work on the game a little bit more and then go to the Korea Cup followed by the Storm Fair. Konnichiwa to all of you in Japan! I can't wait to be there!

Danielle McEwan Wins Nationwide PWBA Rochester Open

It all came down to the 10th frame at the 2017 Nationwide PWBA Rochester Open. In the end, Danielle McEwan of Stony Point, New York, defeated Shannon Pluhowsky 226-224 to win her third PWBA title. The win earned McEwan $10,000 and a spot in the Smithfield PWBA Tour Championship in Richmond, Virginia. We caught up with Danielle between her travels to ask her some questions about her most recent win.

It means a lot that I was not only able to compete but able to walk away with a title from an event in my own state.

CBS Sports aired the Nationwide PWBA Rochester Open where you earned your third PWBA title this week? What did it mean to you to take home that title for a tournament that was hosted in your home state?

It was awesome to have a PWBA stop in New York, my home state. Even though Rochester isn't very close to where I live, I grew up bowling high school and other state tournaments all over the state. Therefore, I found myself constantly bumping into people that started conversations with phrases such as "I haven't seen you since high school" at this tournament.

What were your favorite Storm Bowling Balls in your bag this summer?

All of them!! The patterns we bowled on this summer were so drastically different from weekend to weekend, having multiple options to choose from allowed me to be consistent each week. Some of my favorites that stand out are the Sure Lock, Phaze II and Code Red.

What have you been up to during the off-weeks of the PWBA Tour on the road to the PWBA Tour Championships?

They may have been off weeks for the PWBA tour, but they haven't been off weeks for me by any means. I just got home from traveling to Sweden for the World Bowling Tour event. I now will have 3 days to get back on this time zone, get some good quality practice days on the lanes and in the gym and then it's off to Richmond!

What do you plan to do on the off-season?

Over the last few years, I've competed on the PWBA tour, the PBA tour, the World Bowling Tour, as well as represent Team USA in multiple international competitions. Therefore, there is really no off season for me. As soon as the PWBA Tour Championship wraps up, I will be training with Team USA and will then go right into another World Bowling Tour event in Thailand. The rest of the year will then be spent competing against the guys!

Do you have advice for bowlers who might be thinking about going out to test their skills on the PBA Tour or PWBA tour?

The advice I always give people who ask how to get to this point is to plan out your stepping stone path. For me, my path started with high school bowling, which led to college bowling, which led to Jr. Team USA then Team USA, and then out to competing on tour. For others that might mean competing in local tournaments, to regional events, to national events.

If your goal is to compete on the highest level on either tour - set a game plan on how to get there and work hard every day for it.

What’s one thing about yourself that fans might not know about you?

I love flying and I love airports. It's just recently become a new obsession- 100% related to my travel schedule over the last few years. In addition to constantly booking flights, I find myself doing research and reading tons of articles and blogs on different planes, airports and everything that has to do with travel. If you ever have any questions about seats on different aircrafts, fare classes, upgrades, the best places to eat in any given airport or the best way to argue with airline representatives, I can definitely help you out!

Marvel Pearl Rookie Club

You spoke, we listened. We went into the vault and brought back something that was undeniably one of the greatest creations Storm has produced to date. There's been lots of buzz about the limited-release of the legendary Marvel Pearl. Fans of this bowling ball jumped for joy at the chance to throw it down the lanes again. #StormNation was buzzing with memories of achievements that came with this fan favorite. We've read your stories and shared your excitement as you threw your first shots down the lane with your new Marvel Pearl.

As we traveled to Bowl Expo, Junior Gold, trade shows, and tournaments over the summer we heard reviews on the Marvel Pearl from bowlers in every state. We also realized that there was a community of bowlers who were experiencing the magic of the Marvel Pearl for the first time. We loved hearing these stories and realized that there were probably more out there! That's when we created the #MPRookieClub. This "club" is for all those bowlers who didn't drill up a Marvel Pearl the first time it was in circulation but got their hands on one this time. These rookies have been sharing stories on social media for the last few weeks and we wanted to share a few of their reviews with #StormNation.

 Some bowlers just can't get over the ball motion.

"Love my new Marvel Pearl! Smooth roll right into the pocket. Great forgiveness. Does not disappoint. I can tell that I'll be rolling this one for a long time to come. Thanks Storm Bowling!" -Joyce K.

“I have a MARVEL PEARL and it is my most reliable ball for my game.” – Gord Emoff

Some bowlers are taking it to tournaments to try it out. 

Some bowlers just can't argue with the scores. 

Some bowlers are annoyed they waited so long.

“I just picked up this ball the other day from my pro shop and I'm blown away. I've never thrown a ball with so much control. This ball is so crazy smooth down lane it's a perfect fit in my bag for the medium patterns! I can't wait to use it competition! This ball feels like it was made for me, I wish I would've gotten an original. #MPRookieClub” - Noah G

Some bowlers just couldn't put it into words.

Are you drilling up a Marvel Pearl for the first time to start off your season? It's not too late to join the club and we want to hear from you! Post your a photo or video on Facebook, Twitter, or Instagram describing your experience with the Marvel Pearl. Don't forget to post it with the #MPRookieClub so we can see it too!

One lucky fan will win a new Storm Spotlight Polo to wear on the lanes. Let's see those stories! Winner will be chosen September 8.


Boelter and Kelly Earn Title at USBC Women's Championships

Charly Boelter and Samantha Kelly have bowled with each other twice and have taken home 1st and 2nd place at the USBC Women’s Championship in the Diamond Doubles. In 2017, Charly rolled games of 258, 245 and 203 for a 706 series combined with Samantha’s games of 257, 217 and 224 for a 698 set to take over the lead. Their lead held until the end of the tournament. Both Charly and Samantha threw Storm and Roto Grip bowling balls to earn this title. We had a chance to catch up with the Diamond winners and ask them some questions about the event.

When did you start bowling?

Charly: I have been bowling for 31 years.

Samantha: I started bowling when I was 3 years old at Hoffman Lanes in Hoffman Estate, IL. My father was the GM of the bowling alley, and my mother was a bartender/ junior coordinator youth program.

How long have you been bowling together at the USBC Women’s Championships?

Charly: 2 years…last year by accident, really.  I’d rather call it a blessing.

Did you practice together prior to going out to compete?

Samantha: We did not practice together prior, just bowled some local tournament together.

Did you know the score you had to shoot prior to bowling?  

Charly: Yes, we looked at the score.  We both looked at it and said it was attainable, and let’s give it a shot.

Tell us about that day:

Charly: We had high aspirations on winning this tournament based on last year’s performance. The day started with our pre-tournament routines, which are somewhat similar…which makes it even easier to compete with her.  We took our time to get ready, prepared, focused, and revisit our plan of attack. We have an amazing relationship for two individuals that don’t know each other very well, and we just understand each other on the lanes, and are able to communicate with each other freely and constructively; like we’ve known each other, and our games for that matter, for years.  We came up with a plan and stuck to it the next afternoon.

Samantha: We both struggled in team, and stayed up late into the morning just talking about a game plan for the next day. That morning of the doubles and singles we got to the alley early, and both sanded a ball to 500 grit to create some hook right for us. It ended up working out in our favor. Yes we did know the score going into the tournament, but we also knew we were capable of shooting a good number just needed the pins to fall our way when we executed good shots.

What bowling ball(s) did you use during the event? 

Charly: Haywire then switched to the IQ tour (glad I drilled up some new stuff…lol)

Samantha: Phaze II and Code Red

What did you ladies do after you finished bowling to celebrate?

Samantha: Actually, we got on the road right after the tournament due to work obligations. We are planning to celebrate with our sponsor, Motion Plus Lanes in the upcoming weeks. It is an exciting moment we want to share with friends and family.

You set your scores pretty late in the tournament? What was the anticipation like waiting for the event to conclude?

Charly: I’m glad it was so late’ it was the longest week ever.  I kept my fingers crossed, hoping and praying it would hold

Do you have a favorite Storm bowling ball of all time? 

Charly: IQ tour

Samantha: Virtual Gravity

What advice would you give someone who’s going to bowl the Women’s Championships next year?

Samantha: Talk to the team, and have a game plan going into the tournament. Winning as a team everyone has to play as a team. I believe everyone needs to be on the same page as the breakpoint just may need to get to that breakpoint in many different angles.

Is there anything else you’d like to add?

Charly: Sam is the most amazing teammate anyone could ask for.  I am completely blessed to have fallen in her path. I would rather share the excitement (of a win) than have it myself.