Storm and Belmonte Sign Largest Multi-Year Contract in Their History

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that four-time PBA Player of the Year, Jason Belmonte, has signed a multi-year deal with Storm Bowling Products.

“I started my professional and my amateur career with Storm 18 years ago and I’m extremely grateful to Bill and Dave I’m looking forward to continue working with this company for many more years,” said Belmonte. “Inking a deal with a company that holds similar values to me and that prides itself on creating the best equipment on the market is something that I don’t take for granted.”

The 35-year old joined the professional tour in 2008 and was the first two-handed player to earn a PBA Tour title. He has earned eighteen PBA titles, including nine major championship titles, and numerous other achievements throughout his career. Beyond his achievements, Belmonte has worked throughout his career to master his craft on the lanes and share the sport he loves off the lanes with bowlers of all ages.

“It’s hard to imagine me bowling with anything other than Storm,” Belmonte said. “It’s one of the reasons I’ve achieved all of the titles and accolades. One of the things I’m most excited about moving forward is seeing what we can produce together seeing how we can win more together and obviously ultimately how we can grow the sport together.”

This historic contract reflects not only how much Storm respects Belmonte as a competitor but also what he means to the fans of bowling. His unprecedented social media presence within the sport of bowling has helped him connect with fans around the world. In 2018, Keith Hamilton, of the Bowler’s Journal named him one of the most influential bowlers of all-time in his “Leading Off” column sharing that 21 percent of the competitors in the field at the 2018 USBC Junior Gold Championships were two-handed.

"Jason has been a member of the Storm family virtually his entire career and together we've achieved great success," said Dave Symes, President of Storm Bowling Products. "He's clearly one of the most talented bowlers ever and an icon of the next generation of bowlers. We're proud to have our equipment in his hands as he continues his Hall of Fame career."

Belmonte lives in Orange, Australia with wife Kimberly and daughters Aria, Sylvie and son Hugo.


Kelly Kulick Wins Team USA Trials

Team Storm player Kelly Kulick has had an incredible start to 2019!

On Monday, the USBC announced that Kelly has been elected to the Superior Performance category of the 2019 United States Bowling Congress Hall of Fame class. Click here to view Kelly's player profile.

The excitement didn't stop there. On the same day she claimed the Women's Title at the 2019 Team USA Trials. Her proven consistency and versatility was displayed throughout the five days of competition on five different challenging conditions at Gold Coast Bowling Center. With this win, she earned the opportunity to represent Team USA at the 2019 QubicaAMF Bowling World Cup.

"This year, I put in a lot of time and effort to be ready for this event, and I'm really committed to 2019, both for Team USA and the (Professional Women's Bowling Association Tour)," Kulick told the USBC.

What a great way to kick off 2019!


Justin Wyman Named Technical Developer

Storm Products, Inc. has announced Justin Wyman will relocate to Storm Headquarters as Technical Developer. Wyman will join the technical team and assist in the development, innovation and execution of new products.

“Justin is an uncommon find. His skills and experience are unique to him and it would be a misdeed to not utilize his expertise,” Chad McLean, Technical Director said. “Justin’s rare combination of multimedia prowess and technical savviness is something we want to embrace and cultivate at Storm Headquarters.”

In his new role at Storm, Wyman will assist with the creation and testing process of new innovations being considered for release. He will also assist the marketing team with the development of drilling instructions and materials for new products. In addition, he will support the production of seminar materials to help inform and educate consumers, create news articles and videos for the website, and represent Storm at seminars, trade shows, and instructional clinics.

Wyman, a determined entrepreneur, has been working diligently throughout the bowling industry for several years. He didn’t truly immerse himself in the sport until he was a senior in high school due to the lack of opportunities for youth bowlers in Penfield, New York. However, once his uncle introduced him to the sport, he never looked back. Wyman practiced as much as he could and watched bowling diligently to gain as much knowledge as possible. His quest for information led him into Bowler’s World, the pro shop, where he learned about drilling from his mentor, Mike Rose Jr and the DiSanto family.  Throughout his tenure at Bowler’s World, he gained experience drilling equipment for customers domestically and internationally, servicing customers as far away as Northern Europe. With his acquired technical knowledge on and off the lanes, he started to compete on the Professional Bowlers Association (PBA) Tour.

“I’m excited to expand my knowledge in the industry and be able to share what I learn with an even broader audience than I have in the past,” Wyman said. “There’s so much opportunity here. Everyone has been so welcoming, and I’m excited to join this team.”

Beyond bowling, Wyman has always had a passion for building, creating, and developing audio and video displays. His passion for music led him to studying audio design by building speakers and audio productions of his own. He brought this knowledge to the bowling industry, creating ball reaction videos and sharing them on his digital media channels. In 2012, he formed his own company, JWI, using his experience with visual productions combined with audio to create booth displays at trade shows within the bowling industry. In 2017, he was invited by the PBA to design the television set for the World Series of Bowling in Reno. He continued to construct sets for the PBA, PWBA and USBC including every televised major.

“We were needing to increase our technical/marketing output and Justin was looking to get more into the technical aspect of the industry. The timing was almost fortuitous, and we look forward to all the new ground that needs breaking by applying Justin’s talent here at Storm.”


Team Storm Players Advance To Finals

The 2019 Go Bowling! PBA Tour is officially underway!

This week, 70 players competed in the PBA Hall of Fame Classic at the International Training and Research Center in Arlington, Texas. Three Team Storm players advanced to the stepladder finals of the tournament.  Jason Belmonte averaged 237 during to earn the second seed, while Jesper Svensson claimed the third seed, and Rhino Page rounded out the top five.

The first champion of the season will be named LIVE on FOX Sports' FS1 channel today at 11 am EST. Tune in to watch #TeamStorm in action!

 


Matt McNiel Joins Team Storm

BRIGHAM CITY, Utah – Storm Products, Inc. has  announced that Matt McNiel joined Team Storm as Global Brand Ambassador. McNiel will join the business development team to build and implement new programs to educate bowlers around the world.

“I’m excited to work with very talented people who share my passion and love the sport of bowling,” McNiel said.

“I’m proud to join a company that is very progressive and is very instrumental in growing the sport of bowling.”

Prior to joining Storm, McNiel worked for the Target Corporation where he served as Lead Specialist for Corporate Security Services. In his new position, he will be developing coaching programs to educate both consumers and industry professionals in the bowling community.  In addition, he will be creating educational assets to instruct bowlers of all skill levels which will be shared through our digital channels.

“Matt is a perfect fit for the Storm Family,” Gary Hulsenberg, Vice President of Business Development said. “Just like Storm, he’s focused on growing the sport and sharing his passion for bowling with every level of competitor from beginners to the top professionals. Matt is wildly intelligent, and Storm is lucky that he has chosen to join our team.”

McNiel started bowling at the age of three. As he grew, his love for the sport of bowling followed and soon he started working at the bowling center part time to earn the ability to practice. In 2001, his thirst for knowledge continued into the pro shop where he learned from his mentors, Carl Fietek and Scott Pohl. He enjoyed helping people improve their game and sharing information with customers about the sport. While cultivating his knowledge for bowling, he earned his undergraduate degree in law enforcement from Minnesota State University. He continued his education at Wichita State University where he achieved a master’s degree in Criminal Justice while competing for the Shockers.

McNiel is a fierce competitor on the lanes. In 2015, while competing for Wichita State, he joined his teammates to win the Intercollegiate Team Championships. He has earned four USBC Open Championship titles (three All-Event and one Open Doubles titles). In addition to his success at the Open Championships, he has earned two PBA regional titles, a Member/Non-Member doubles event with Patrick Allen, and joined the winning team at the 2015 PBA Team Challenge. He also holds several records in the sport of bowling. In 2010, he won the Regular All-Events title with a record score of 2,326. In addition, he recorded the sixth highest 9-game total at the St Paul USBC City Championships, tied for the most 800 series bowled in a single day, and holds the Minnesota state record for high average at 253. He has positively represented several companies in the bowling industry throughout his career.

McNiel truly has a passion for helping bowlers learn, improve and succeed. He will be representing Storm Products at sponsored events throughout the year to assist bowlers of all levels. He will also be working with the Storm Tour Representatives to share his proven lane play strategies and assist with ball selection for our Team Storm players on the PBA and PWBA Tours.


Storm Announces Tour Team Enhancements

BRIGHAM CITY, Utah – Storm Products is excited to announce changes to the Storm Tour Team. In 2019, Del Ballard Jr. will serve as PBA50 Tour Manager and Performance Bowling Consultant, Jim Callahan will be the PBA (Professional Bowlers Association) Tour Manager, and Mike DeVaney will be the Professional Women’s Bowling Association (PWBA) Tour Manger.  Through these new positions, our Tour Team will communicate with players regarding their training and goals throughout the year. 

“We are excited for the changes moving forward,” Gary Hulsenberg, Vice President of Business Development said.

“We invest a great deal on the tours to give the players who choose to throw our products the best chance for success. Elevating proven tour reps to the roles of Tour Managers will allow them the time to cultivate stronger relationships with players on their assigned tours all year long," Hulsenberg said.

Ballard has been bowling his entire life. Though he’s 55 years old, he says that he’s been in the industry for 56 years. His mother was an avid bowler when she was carrying him. Ballard has 17 PBA Regional titles and 13 PBA titles including four major titles. He has been inducted into the Dallas USBC, Texas State USBC, USBC National, and PBA Hall of Fame. He joined the Storm Family in 2005 as the Roto Grip Regional Sales Manager. In 2011, he transitioned to the role of Storm Tour Representative. He has helped countless players earn titles over the years and will continue to assist the greatest players in the world in his new role. As PBA50 Tour Manager and Performance Bowling Consultant, Ballard will be responsible for all the Team Storm touring players on the PBA50 Tour, ensuring they have the equipment they need in place, and will help analyze their games year-round to prepare them for competition. As Performance Bowling Consultant, he will also assist our team at headquarters planning and securing players on all tours.

“I love that Storm is always innovating and increasing the support for our players.,” Ballard said. “I’m happy to take on this new, fast-paced role.”

With more than two decades of experience, Callahan will be a great asset to our Team Storm players competing on the PBA Tour. Since joining Storm in 2007, he has served as a regional sales manager, served as a PBA, PBA50, and PWBA tour rep and also has provided technical support to the Singapore National team. In his new role, he will be responsible for assisting players with equipment during competition, analyzing their physical games, and providing programs year-round to support the growth of the touring players.

“I am really excited to get this exciting new opportunity,” Callahan said.

“I am looking forward to continuing the long-standing tradition of excellence on the PBA Tour, in addition to creating a new culture for our outstanding group of young players so they can achieve their goals as well," Callahan said.

DeVaney, a two-time PBA Champion, joined the Storm Family in 2016 as Tour Representative for the PBA, PBA50 and PWBA Tours. In his new position, DeVaney’s focus shifts primarily to the Team Storm players competing on the PWBA Tour and will be responsible for all aspects of the tour including ensuring equipment is in place for competition and ensuring the growth of the Team Storm players. 

“It is my goal to enhance the tour experience for our staff and to give them more than what they have ever seen from us before,” DeVaney said. “Obviously the goal is to win tournaments, but how we get there is my focus."

"I am honored to be given the opportunity to work with the best players in the world who are using the greatest brands in the world,” DeVaney said.

In addition to their main responsibilities, all three managers will collaborate together and support each tour throughout the season. 

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Storm Products Names Alex Hoskins Research & Development Manager; Zach Trevino Regional Sales Manager

BRIGHAM CITY, Utah – Storm Products has announced that Alex Hoskins will transition to Research and Development Manager, while Zach Trevino will replace Hoskins as the Regional Sales Manager in the Northwest Territory.

In this new position, Hoskins will assist the R&D team in the process of creating and testing all new products.

“Alex will be great addition to the R&D Team,” Hank Boomershine, Vice President of Sales and R&D said. “He has been instrumental in testing and development over the last few years, while also managing the sales in the Northwest territory. His tenacity and quest for knowledge is perfect fit for this position.”

Hoskins joined Storm Products in 2016 as the Technical Customer Service Representative. His knowledge and bowling experience allowed him to effectively answer inquiries from bowlers around the world. He has also shared his technical knowledge with fans digitally through the Storm Blog and videos shared on Storm social channels. In 2017, he transitioned to Regional Sales Manager in the Northwest Territory. He continued to share his passion for the sport of bowling hosting numerous Storm MatchMakers and building relationships with bowlers throughout his territory. Hoskins has continued to work on his game and competes in Professional Bowling Association (PBA) events as well as regional tournaments throughout the year. He finished third in the 2017 USBC Masters and returned to the stepladder finals at the 2018 USBC Masters to finish second.

“I’m excited for this new opportunity,” Hoskins said. “I’ve always had a strong interest in the scientific side of bowling. I can’t wait to bring a new perspective into the department and share knowledge with bowlers around the world.”

Originally from Georgetown, Texas, Trevino worked for Del Ballard at Ballard’s Bowling Academy prior to joining the Storm Technical Team at Headquarters in 2017. In addition to answering numerous technical inquiries he has been involved in product development, creating technical documents, and constructing videos for the marketing team. His past experience in the pro shop industry and his technical background made him a great fit to fill the vacant position in the Northwest Territory.

“I’m grateful to have the opportunity to represent Storm Products in supporting all of the shops and centers in the Northwest,” Trevino said. “I’m looking forward to learning the lay of the land and meeting everyone!”

Hoskins has been training Trevino over the past few weeks and introducing him to several of our customers throughout the region.

“Zach is a very dynamic and brings a tremendous amount of knowledge and expertise to this position,” Boomershine said. “We look forward to having him service the territory with the same tenacity as his predecessor.”

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Danielle McEwan Wins World Bowling Tour Thailand Event

Team Storm Member, Danielle McEwan, defeated Stuart Williams in a two-game match to win the Professional Bowling Association – World Bowling Tour (WBT) Thailand event.

Though she remained in the top 5 throughout most of the tournament, McEwan jumped into the lead after the fourth round with a score of 1381 including 48 pins handicap to earn the top seed for the stepladder finals. As the top seed, her opponent was required to beat her twice to win the title. Williams won the first game 232-218 but McEwan went on to defeat Williams 225-179 in the second game. She will also add 400 WBT ranking points to add to her current lead in the race for the WBT Finals.

“I’m speechless,” McEwan said. “Although I had a great PWBA Season, I was not happy with how it ended with multiple losses in a row on TV. I was super disappointed at the thought of having to wait an entire year until the 2019 season to redeem myself. Being able to put together everything I’ve learned so quickly and have a good result is the greatest feeling in the world.”

Storm Tour Representative, Tim Mack, spent the week working with the Team Storm players in Thailand. Mack who has been traveling the world for many years was truly impressed by the talent of the international athletes in the field at this event. He shared his thoughts about the exciting stepladder match.

“An incredible performance by a superstar that has been great all year,” Mack said. “Danielle is a special talent with a drive and work ethic that demonstrates her greatness.”

McEwan recently started training at the New York Sports Science Lab to prepare for her busy summer on the lanes. Read more about her work in the lab here. Throughout the week Team Storm players shared several achievements with the world including 300 games by Timmy Tan of Malaysia, Marshall Kent, and Francois Lavoie. 30 of the 39 players who made the finals chose to throw Storm and Roto Grip.

“It’s a big win for Danielle!” Bill Chrisman said. “There were many great PBA and PWBA players as well as some of the world’s best international competing this week. It’s been a great week for the Team USA and Team Storm players. Things always work out for best.”

The PBA-WBT Thailand event is the 10thstop of the 2018 WBT Tour. The top three men and top three women in the annual points list will compete in the WBT Finals in January 2019. For more information on the World Bowling Tour, click here.

Next on the schedule for McEwan, she will travel with Team Storm for the 2018 Samho Korea Cup.


Danielle McEwan In The Lab

Tonight at the PWBA Tour Championships the #2 seed, Danielle McEwan, will take on Maria Jose Rodriquez in the Semifinal Match on CBS Sports at 8pm Eastern Time.

Prior to the start of the week, we talked to Danielle about some of the work that she’s been doing off the lanes to prepare for the 2018 PWBA Season. This summer, Danielle spent a lot of time traveling to bowl. During the weeks she was home, she spent some time training at the New York Sports Science Lab (SSL) to better understand ways she can train off the lanes.

You can WATCH some of what she was working on in this video from the SSL.

According to the SSL’s website, “The Sports Science Lab (SSL) is a world-class facility focused on optimizing performance of all athletes through measuring and quantifying the subtleties and complexities of athletic movement using state-of-the-art sports science technologies. Our mission is rooted in the philosophy that every athlete, regardless of age, body type or experience level, deserves to perform at their personal best.”

Find out what Danielle has been up to in our interview below.

What’s your favorite part of training at the SSL?

I love training at the Sports Science Lab for so many reasons. The trainers are awesome, they are so supportive and are always looking for new ways to learn about and help me in my sport.

The facility is so cool, they literally have every piece of technology an athlete would ever need. From training tools for your brain, to physical tools for your body, to recovery- they have it all.

In what ways do you feel it’s improved your bowling game?

The biggest way I’ve seen it improve my bowling game is mentally. In the beginning of the season, I was really struggling with keeping a quiet mind and staying focused.

At the lab, we did a lot of work that focused on the task at hand and eliminating distractions and I instantly saw a change on the lanes.

What types of exercises do the trainers work with you for bowling?

One of the first things we noticed through my physical evaluation was that my hips were really tight and imbalanced. They gave me a bunch of stretches and exercises to add into my normal fitness routine to help focus on this.

What exercises do you do to help with your mental game?

We do a lot of sensorimotor skill exercises that train my brain to focus on the task at hand, avoid distractions and make decisions quickly on the fly. We also do a lot of rhythm drills that are bowling specific. This helps with both timing and keeping a clear mind.

As soon as you start overthinking the situation and get off timing, it’s impossible, just like overthinking a shot in bowling!

What did they discover in their analysis?

One major thing that they noticed on my body is how imbalanced I am, especially in my hips from my left to right side. I’ve know, and have been working on this for years. The motion that our sport demands us to do over and over again makes it very difficult to avoid this issue.

I cannot stress enough to anyone who bowls a lot, at any level, how important it is to take care of you body and to train outside of the bowling center.

It is so important to keep your body as balanced as you possibly can.

What kind of exercises are you able to do while traveling or at home that you learned at the SSL?

I started working with the SSL during the PWBA season, therefore, most of our focus has been on recovery and mental game. They have taught me a bunch of different ways of stretching to add to what I already do that have helped out tremendously.

As the end of the PWBA Tour Season nears, what are your bowling plans for the end of 2018?

Even though the PWBA season is ending, the end of my personal bowling season is no where in sight. I will be going overseas immediately to compete on the World Bowling Tour, as well as a few additional international events, followed by competition for Team USA and then competing with the men on the PBA Tour.

To follow updates on Danielle and all the other #TeamStorm players visit pwba.com.


Liz Johnson Wins PWBA Columbus Open

Liz Johnson was on fire last week at the Nationwide PWBA Columbus Open! She threw 23 strikes over the course of her three matches on CBS Sports to earn her 24th professional title.

Saturday was a great day on the lanes for Johnson. Based on what she saw during qualifying on Friday, she made a few changes to her release. She started the final round of qualifying on Saturday with a 289 and stayed consistent for the remainder of qualifying.

She earned the third seed for the LIVE TV finals. In the first match, Clara Guerrero defeated Jordan Richard. Guerrero would move on to face Johnson. With her Intense Fire in hand, Johnson started the match with seven strikes on her first eight shots. She defeated Guerrero 234-205.

Johnson moved on to face Team Roto Grip player, Rocio Restrepo. Restrepo who earned her fourth career PWBA title at the Twin Cities Open this month had another strong week in Columbus leading the second round of qualifying. Johnson and Restrepo kept the match close through the tenth frame. Restrepo struck twice in the tenth frame forcing Johnson to do the same. She did, defeating Restrepo 224-215.

In the final match against Shannon Pluhowsky, Johnson threw the first nine strikes. She left a 10 pin in the tenth frame but won the final match 278-202.

“I tried to keep it simple, stay with that game plan.” Johnson said in the official PWBA release. “For the most part, I stayed out of trouble, had a couple of big games, got to the show and then made some good shots.”

The ladies of Team Storm will compete in the QuibicaAMF PWBA Players Championship at Plano Super Bowl. Qualifying will air on BowlTV. Visit PWBA.com for the full schedule.