Zach Trevino

Meet Zach Trevino

Storm prides itself in providing the best customer service in the industry. One of Bill Chrisman's highest priorities, is ensuring that whenever you call Storm you speak to a person and not an answering machine.

Technical support is a vital position that has been held by many notable individuals within the ranks of Storm, and we have one more to add to that list.

Zach Trevino hails from Georgetown, Texas under the supervision of Del Ballard at Ballard's Bowling Supply. Zach is more than capable to handle any inquiry regarding balls, bags, accessories, or any technical question you can throw at him. Zach will also be involved in product development and design, videos, and creating technical documents for the marketing department. We asked Zach some personal questions to get to know him better.

  • Hometown: Georgetown, Texas
  • Job title at Storm: Technical Customer Service Representative
  • What college did you attend: West Texas A&M University - GO BUFFS!
  • What was you major: Mass Communication - Broadcasting
  • How old were you when you started bowling: 6
  • What is your favorite bowling memory: Shooting 300 in league with my dad on his birthday in 2015
  • As you begin your job at Storm, what are you most excited about: The opportunity to gain an incredible amount of knowledge from the great minds within the company and in turn help fellow bowlers contribute in growing the sport as a whole.
  • Favorite thing to do outside of bowling: Perform on stage (guitar)
  • Favorite sports teams: Houston Astros (MLB) Team Penske (NASCAR) San Antonio Spurs (NBA)
  • Favorite quote to live by: “Luck is what happens when preparation meets opportunity” – Seneca the Younger
  • Favorite Storm ball of all time: Reign of Power!

Storm gladly accepts all calls Monday-Friday 8am-5pm Mountain Standard Time at (800) 369-4402.


Storm Goes To Camp

At Storm, our purpose is to continue to inspire existing bowlers and to foster and develop new bowlers. To accomplish this mission, our team travels around the world to work with bowlers of all levels. Storm also partakes in several collegiate bowling camps throughout the year.

College bowling is important to Storm. We sponsor several college bowling teams every season and work with the coaches as much as we can to ensure that their bowlers are prepared for tournament season. This preparation starts with student athletes before they are admitted to the school of their choice. Our team at Storm also works with coaches at these camps who use them as an opportunity for scouting prospective players for their program.

Mount Mercy University

The purpose of Storm’s involvement in collegiate bowling camps is to improve students’ understanding of bowling ball technology, how it shaped the present, and to train students to recognize when certain elements might be appropriate in one environment and not another.

Upon completion of the course, students will be primed for an elevated level of the sport through a deepened understanding of the physics and chemistry behind the engineering of a bowling ball. Through this, and other practical applications, the decisions made in the adjustment and arsenal selection process will come easier and will be made with the utmost confidence.

Here are a few of the topics covered in these seminars:

  • The evolution of bowling balls
  • The engineering, physics, and chemistry behind the manufacturing of the balls
  • Understanding ball motion through an enhanced understanding of Storm’s Pin Buffer layout system
  • Internal and external controlling elements of ball technology
  • Building an arsenal
Wichita State University

These camps seem to grow every year with more and more youth showing interest in competing at the collegiate level. The passion for the game at this level continues to inspire us to teach these student athletes as much as we can in these short sessions.

Each camper leaves with a better understanding of the bowling balls that they put into their bags and how to utilize them for tournaments throughout the year. We love seeing the bowlers continue to work hard on what they learn at camp when they go home. Our only stipend is seeing their medals and trophies hoisted on the lanes throughout the season.

 

 


Riding For A Reason

The mosaic the production team at Storm weaves is a sumptuous one – a working rapport of many divisions that are as equal as they are diverse. On Easter Sunday, 2017, Storm lost a vital piece to that team. Scott Knavel, who worked in every facet of production at Storm, was a leading light for hundreds involved in the day-to-day operations at the factory.

The following week, Shane Blakeley, Storm’s Plant Manager, was having breakfast with a friend of the company, Jack Andersen, and the two agreed that Scott’s story wasn’t quite finished. With some careful planning, the “Ride for a Reason” tour was born.

Beginning in Ogden, Utah, Andersen with 4 of his riding companions began their 300 mile trek to Challis, Idaho to honor the memory of Scott.

Scott’s wife, NaCoal, was invited to the Storm plant as the team passed through Brigham City on their expedition north. What she wasn’t aware of was the $6,910 check about to be presented to her for aid with Scott’s final expenses. An initial goal of $2,500 was set, but in typical Storm fashion that target was exceeded with flying colors. Thanks to the help of company suppliers, sponsors, and fellow employees NaCoal can rest a little easier with some of this austere burden lifted off her shoulders.

The cycling team plans to hit all the best fast food stops along the way on their 3 day campaign. “Thank you so much for your generosity and the compassion that was shown. The outpouring has been overwhelming,” said Blakeley. It’s been an emotional journey for all involved.

Scott’s integrity and steadfastness will remain a beacon of virtue for years to come.

 


Symmetric vs Asymmetric Cores

Knowing whether you need a symmetrical ball or an asymmetrical ball for the next piece of your arsenal is more important than you may think. Understanding the difference between the two can be a daunting task even for the seasoned professional, but once you have familiarized yourself with the main factors engineered into the ball construction process the sport becomes much clearer and adjustments become easier. Please keep in mind, however, that the information which follows may lead you to your nearest bottle of aspirin! It can be quite technical in nature, so don’t be alarmed if you need to re-read this article a few times before it starts to make sense.

The term differential is the common nomenclature for the difference between the maximum and minimum RG values. The larger the number, the greater the flare potential becomes for the bowling ball.

The radius of gyration, or RG as commonly known, is a measurement in inches from the axis of rotation at which the total mass of a body might be concentrated without changing its moment of inertia. Low RG balls rev up faster and more easily, creating more ball motion, or change of direction.

Total differential (flare potential) can be described as the difference between the X (low RG) and Y (high RG) axes of any bowling ball, symmetrical or asymmetrical.

Intermediate differential is typically only expressed on asymmetrical balls and is the difference in the RG between Y (high RG) and Z (intermediate RG). Intermediate differentials exist on most symmetrical balls, but is not large enough to make a significant impact on the ball’s overall motion.

Differential ratios mandate how asymmetrical a ball is and can be found by dividing the intermediate differential by the total differential. Balls with a larger ratio have a higher degree of asymmetry. Symmetrical balls have the lowest differential ratios in the industry.

There's a Time and Place

A symmetrical core has an RG (radius of gyration) values of the Y (high RG) and Z (intermediate RG) axes of the ball do not differ by more than 5% of the total differential of the ball. An asymmetrical core is a ball where the RG values of the Y and Z axes of the ball differ by more than 5%. It’s generally accepted that symmetrical drilled balls have a smooth, controllable motion. Asymmetrical balls have a defined, angular shape downlane that respond to friction quicker than symmetrical balls, given the same coverstock composition and preparation. All balls, symmetrical or asymmetrical, become asymmetrical after drilling. Simply put, asymmetrical cores are not in equal proportion top to bottom like a symmetrical core is.

Asymmetrical balls can exhibit large amounts of track flare even with long pin-to-PAP (positive axis point) distances. A 6″ pin-to-PAP distance layout on a symmetrical ball will typically result in a very low-flaring ball. In a strong asymmetrical, however, a 6″ pin-to-PAP distance layout might result in a very high-flaring ball. This is the critical difference between symmetrical balls and asymmetrical balls. This leads to another interesting conclusion: asymmetrical balls can, in general, provide a ball driller with more reaction options than symmetrical balls. Symmetrical balls have only two ball motion "tuning parameters": pin-to-PAP distance and pin buffer. Asymmetrical balls add a third variable to the equation in the placement of the PSA (preferred spin axis) in relationship to the bowler’s PAP. The higher the undrilled intermediate differential is, the more significant the PSA position becomes.

Bowlers who favor the use of an asymmetric core need a little extra help curving the ball. These balls rev up fast and finish strong with a more aggressive movement downlane. Asymmetrical balls are great for heavy amounts of oil or longer patterns which don’t provide a lot of friction while symmetrical balls are typically smoother and yield a benchmark type of reaction that are more controllable. Symmetricals have two principal moments of inertia (X and Y axes) and asymmetricals have three (X, Y, and Z.) This greater degree of asymmetry is responsible for the highly dynamic moves asymmetrical balls can create.

And finally, don’t forget that there has to be a proper marriage between cover, core, and layout for the ball to react optimally, but we will save that for a later discussion.

 


Bowling for Health and Performance

There is an overlap between games and sports. Generally, sports require some sort of physical effort of specialized skill while games are more organized affairs with rules. The word game has several meanings. You can, for example, play a game of sports, but you can't sport a game. A good example would be if you think of the Olympics. The Olympics are referred to as the Olympic Games yet the game is a competition to collect as many medals as possible by partaking in specific sports. Whether you are a fulltime professional or a weekly leaguer, there’s no refuting that bowling deserves its place on the pillar amongst other sports. A physiological analysis confirms bowling requires strength, cardiovascular endurance, and flexibility to perform in the upper echelons of the competitive scene. Long gone are the days of calling bowling a “pastime.” Cutting-edge knowledge and techniques are being applied to the training protocols of top professionals and Team USA members. Being cognizant of your personal fitness levels can only help propel you to the top of your game as well.

Physical activity alone promotes muscle toning and strengthening, weight loss, stress relief, and reduced risk of disease. Depending on your weight, you can burn 200-600 calories per hour of bowling. Not only does bowling favor the aforementioned benefits, it can improve your social life, increase hand-eye coordination, and can be enjoyed at any age. Unlike most sports, the health gains far outweigh the risks for injury. Incorporating strength training, cardio, and stretching into your daily routine will not only make you a better bowler, it will improve your overall quality of life.

It’s been noted that Alzheimer’s patients can benefit from bowling because it improves balance and preserves motor skills. Also, repetitive movements like that of bowling may decrease anxiety because patients don’t have to make decisions about the activity.

Warm-ups and flexibility have been traditionally linked, but it is important to differentiate between them as they have different key functions. Warm-up is designed to prepare an athlete for training or competition and can improve subsequent performance and lessen the risk of injury. A well-designed warm-up can increase muscle temperature, core temperature, and blood flow and also disrupt transient connective tissue bonds. These effects can have the following positive impacts on performance:

  • Faster muscle contraction and relaxation of both agonist and antagonist muscles
  • Improvements in the rate of force development and reaction time
  • Improvements in muscle strength and power
  • Lowered viscous resistance in muscles
  • Increased blood flow to active muscles
  • Enhanced metabolic reactions

The degree of movement that occurs at a joint is called the range of motion (ROM). The ROM of a particular joint is determined by a number of factors including connective tissue structure, activity level, age, and gender. Range of motion is specific to each joint’s anatomy and the movements required at that joint. Flexibility is a measure of ROM and has static and dynamic components. Static flexibility is the range of possible movement about a joint and its surrounding muscles during a passive movement. Static flexibility requires no voluntary muscle activity; an external force such as gravity, a partner, or a machine provides the force for a stretch. Dynamic flexibility refers to the available ROM during active movements and therefore requires voluntary muscular actions. Stretching should be performed following practice and competition. Post practice stretching facilitates ROM improvements because of increased muscle temperature. It should be performed 5 to 10 minutes after practice. The increased body temperature increases the elastic properties of collagen within muscles and tendons, which allows for a greater stretch magnitude. Post-practice stretching may also decrease muscle soreness. If increased levels of flexibility are required, additional stretching sessions may be needed. In this case, stretching should be preceded by a thorough warm-up to allow for the increase in muscle temperature necessary for effective stretching. This type of stretching can be especially useful as a recovery session on the day after a tournament or league play.

Bowling is primarily considered an anaerobic sport, or one that does not place a demand on the cardiovascular system such as running or swimming. It focuses on short bursts of anaerobic power that stress the musculoskeletal system instead of the circulatory and pulmonary systems. During activity, the degree to which aerobic and anaerobic systems contribute to the energy being produced is determined primarily by the intensity and secondarily by the duration. Because a bowling session can last a few hours over the course of several days in most tournaments, training the cardiovascular system is equally as important as training for strength and power.

Because bowling is predominantly an anaerobic activity where you don't get sweaty and winded, it may not look, or even feel, like you're exercising.

Bowling competitively requires a certain amount of physical prowess from head to toe. Strength training the upper body, core, and lower body is more important now than ever before. Exercises for your upper body you can do at home like push-ups, bicep curls, and dumbbell rows can go a long way for your game. Grip strength is a commonly forgotten area of great importance. Even squeezing a racquetball at your office desk as little as 10 minutes a day can help make that 15lb ball feel several pounds lighter over time. Lunges, squats, and calf raises are excellent strength building exercises for your lower body, but developing your stabilizer muscles via balance and isometric exercises can be a game changer.

Prime movers work more efficiently with strong stabilizer, or fixator, muscles. Stabilizers contract, primarily isometrically, to immobilize a limb so that another part of the body can act. For example, the hip flexors are immobilized during knee flexion, and the abdominal muscles serve as stabilizers when the arms rolls a ball. In bowling, when the core muscles act as stabilizers the trunk transmits leg power to the arms, which translates to ball speed. A weak stabilizer inhibits the contraction capacity of the prime movers. Improperly developed stabilizers may hamper the activity of major muscles. The arms and legs are only as strong as the trunk. A poorly developed core is a weak support for hard-working limbs. Strength training programs should first strengthen the core muscle before focusing on the arms and legs.


Knowing Your Roll

Why It's Important

There are many variables that can affect the way your ball rolls. Some are related to the way you release it and your unique delivery. Other variables can be credited to that evil lane man and how he conditions the lane. Then there are factors that are above and beyond anyone’s control, and, no matter how hard you try, you cannot change them. We are going to discuss the subtle distinctions in how you roll the ball that play a bigger role than you might think. Understanding these characteristics will help you in choosing your next ball and, furthermore, help your pro shop operator decide a layout for your brand new toy.

Did you know that your ball actually decelerates as it travels down the lane?

The chemical composition in conjunction with the surface preparation of the coverstock matters greatly. A solid coverstock with a low grit surface texture will lose speed at a higher rate than a polished, pearlized coverstock. Friction reduces ball speed, so this actuality is highly linear with that of wood lanes or lanes that have not been oiled in a long time. In the published Ball Motion Study conducted by the United States Bowling Congress, the ideal bowling ball speed is about 17 miles per hour measured at impact with the pins and about 20-21 miles per hour when the ball is released onto the lanes. Bowlers with high ball speeds and without the revs to match can be considered “speed dominant.” They will typically favor more aggressive surfaces and layouts to help their ball pick up sooner on the lane. “Rev dominant” players with slower ball speeds typically like less aggressive balls, layouts, and surfaces to help prevent their ball from overreacting.

 

What is rev rate?

Rev rate is a calculation of the amount of revolutions a bowler imparts on a ball. The common unit used is revolutions per minute, or RPM. Over the years, bowlers have generalized the RPM gamut into three categories: stroker, tweener, and cranker. Understanding your rev rate (and its relationship with your speed, axis tilt/rotation) is important because it helps to categorize your specific needs as a bowler. Knowing what type of ball to buy, what techniques need to be applied, or the type of wrist device needed all depend heavily on your rev rate.

 

What is axis tilt?

Axis tilt is the vertical angle at which the ball rotates. Commonly known as spin, axis tilt is determined by the position of the thumb during the release. If the hand turns too early, the thumb exits on top of the ball. Bowlers with a high degree of axis tilt will be able to see the top of their hand during the release and follow through. The resultant path of a ball with a higher degree of axis tilt is extended and the amount of backend potential is reduced. Oily lanes become quite difficult when the core is rotating in a vertical fashion, but is actually favored on drier lanes. Being able to have the thumb exit at the bottom of the forward swing minimizes axis tilt. The lower the axis tilts, the sooner the ball will enter its roll phase before making impact with the pins.

Axis rotation is the horizontal measure of the angle of the ball's revolutions, and much like axis tilt, it is also determined by the bowler’s release. Axis rotation is commonly known today as side roll. When the ball has no axis rotation, the fingers exited directly underneath the ball at the 6 o’clock position. End-over-end roll (0° of axis rotation) removes all hook potential from the ball regardless of the amount of revolutions, speed, or lane conditions. High amounts of axis rotation (90° of rotation) will cause the ball to skid further, but unlike axis tilt, will cause an intense hook angle at the breakpoint.

Players with high amounts of axis rotation will favor drier lanes, and lower amounts of axis rotation usually like more oil. Higher amounts of friction will cause the ball to lose axis rotation at higher rates. Initial axis rotation, ball speed, axis tilt, and lane friction all dictate when side revolutions become end-over-end revolutions. Generally speaking, balls skid, then hook, then roll. Less rotation will shorten the skid phase and get the ball into the hook phase earlier, while maximum rotation will extend the skid phase of the ball and increase its hook potential down lane. Manipulating your axis rotation is a valuable tool because it will change the ball’s reaction while still allowing you to stay in the same part of the lane and use the same break point. Ideally, you would like to limit lateral moves on the lane because it forces you to make multiple adjust­ments. And often, particularly on challenging conditions, the zone you’re going to have to play and the break point are pretty defined.

Through practice, you can alter or enhance your ball speed, rev rate, axis tilt, and axis rotation.  The best bowlers in the world have the ability to manipulate any and/or all of these at a moment’s notice. Technology of the sport today only enhances the subtleties of your game. Rubber balls and wooden surfaces did not place an emphasis on shot making versatility.  Ball technology and oil patterns of the modern era force quick-changing conditions and different parts of the lane to be utilized that were not in play thirty years ago. Knowing your roll is more important now than ever before.