Why Is My Ball Doing That

When on challenging oil patterns, do you ever wonder why your ball seems to be hooking early and not finishing as hard as usual?

On a THS(typical house shot), the oil is applied significantly less towards the outer portion of the lane and drastically increased on the inner portion of the lane. On a THS, you can always migrate towards the inner portion of the lane to find more skid. This increased skid allows for the ball to float easier down the lane into the drier boards to the outside and in the back end of the lane.

This is NOT the case in many challenging or sport compliant patterns, the oil is placed more evenly upon the lane. This puts a great demand on accuracy and speed repetition also known as shot making.

As you bowl on these challenging patterns, the lane is far less forgiving and more importantly far less of a static environment. The lane is ever changing, every ball that goes down the lane alters the playing field. As more and more balls travel down the lane, they will absorb oil from the first 1/3 of the lane (the heads) at a far faster rate than they do the rest of the lane. Why is this? There is MORE oil placed in the heads. Wherever there is the most oil, more will be absorbed by today's bowling balls. The more oil that is used, the less static that environment becomes due to ball traffic.

As the traffic dissipates the oil in the heads, your ball may start to do some unexpected things, it can hook early and seem to just wiggle as it travels into the back portion of the lane. When this happens there are a few adjustments that can be made-

  1. You can change to a less aggressive ball and keep your trajectory angles a bit tighter.
  2. You can move farther to the inside portion of the lane, with the same ball, and use more of an open angle, and LOWER ball speed to go around those trouble spots that you are encountering.
  3. This is by far the most difficult, but also most effective- Bowlers who have naturally more axis rotation and reduced axis tilt, are not as susceptible to this particular lane play issue. Imagine a bowler like, Pete Weber, who has a very high amount of axis rotation with a very low axis tilt.

The reason why increased rotation and lower tilt works when the heads start to go away and the oil down-lane has not is track circumference. The more of your ball that comes in contact with the lane bed before it makes a complete rotation, the less sensitive it is to oil/dry differences. The ball has a truer roll to it.

It might seem counter-intuitive to think that a ball that rolls heavier would not hook as early on a dry lane as a ball that spins, but it is a fact. A ball that spins(increased tilt and reduced rotation) loses its energy far faster than the heavier rolling ball. Spin burns off at a drastically increased rate than how roll burns off.

So next time you are encountering these issues, take a look around at which bowler is succeeding. WATCH their ball roll down the lane, not their particular style, just the ball itself. There is a lot to be learned if you allow yourself to learn it!


Mike Jasnau in Reno for 2018 USBC Women’s Championships

Storm instructional staff member Mike Jasnau will be set up in Reno to do video analysis lessons throughout the 2018 USBC Women’s Championships, April 19 – June 30. You can find Mike on Lane 81 in the Lane 81 Pro Shop at the National Bowling Stadium 300 N. Center Street in Reno.

Mike, who is a PBA Champion and Bowlers Journal Top 100 Coach as well as a USBC Silver Level Coach, has over 20 years of coaching experience and has done over 12,000 video analysis lessons. Jasnau has provided coaching at USBC Nationals for the over 18 events. During that time he has helped thousands of bowlers to improve their games and results, including over 50 PBA/PWBA Champions and USBC National Champions as well as many of our own Storm Pro staff members.

Jasnau, the Bowling Stadium’s premier and most successful coach, will once again be featuring a CATS system on Lane 81. The Computer Aided Tracking System is able to provide important information on what your ball is doing on the lane. Ball speed, speed control, accuracy at the arrows and breakpoint, launch and entry angles as well as rev rate are precisely measured and analyzed. In addition to this valuable information, a detailed video analysis is part of the lesson. A flash drive with audio will be included with the lesson.

Getting help with your bowling here on Lane 81 is for all ages and all abilities, from beginners to the pros. Please book your session with him at least a few weeks ahead of time to assure that you're able to get the day and time that you'd prefer. Men and juniors are also welcomed to make appointments.

The total cost for this complete package is $160 and takes about 90 minutes. A video analysis without the CATS data will also be available for a cost of $120 for an hour session.

You can book your lesson three easy ways:

Email: bowlbetter@hotmail.com

Call Lane 81: 775-335-8841

Facebook Message: Coach Mike Jasnau Facebook page


Champions Crowned and “BVBC” Charity Wins at 2018 Storm Youth Championships

The Storm Youth Championships (SYC) was held in Reno, Nevada, March 23-25, 2018. More than 270 youth bowlers from 29 different states, one bowler from Liverpool, England, and their families traveled to compete at the National Bowling Stadium. The youth bowlers competed in four five-game rounds on four different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $20,975 scholarship fund.

“Storm is a small family business focused on connecting with people and giving back, the SYC accomplishes both of these founding principles,” Gary Hulsenberg, Vice President of Business Development said. “We crowned national champions but throughout the weekend the SYC families also focused on raising money and awareness for charity.”

The 2018 SYC champions demonstrated consistency across all four patterns and each bowler led their division by at least 100 pins. Alex Aguirre, of California, captured the U20 boys title 164 pins ahead of the competitors in his division, while Mabel Cummins, of Illinois, dominated the U20 girls field in her first SYC event with a 327 pin lead. Spencer Robarge, of Missouri, earned two SYC titles in 2017 in Reno and Myrtle Beach. Robarge led the U15 boys division by 214 pins to defend his title and earn his third SYC crown. Melanie Katen, of California, picked up her first SYC title 214 pins ahead of the bowlers in the U15 girls division. In our U12 division, Micah Voorhis, of New Jersey, captured the boys title while Saphyre Nofuente, of California, earned the U12 girls title.

The top three bowlers in each round were presented a gold, silver, or bronze medal. After the four rounds were complete, the tournament champions in each division were crowned based on their 20 game pinfall. The top two competitors in each division were named to the Storm All-American Team. Sebastian Huffman, Ashtyn Woods, Ashton Yamasaki, Jennifer Loredo, Nicholas Postag, and Caroline Thesier will join the champions on the 2018 Storm All-American Team.

2018 Storm All-American Team

Throughout the weekend participants and their families were able to attend a seminar with Dr. Dean Hinitz, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm representatives. To celebrate National Puppy Day, Blake the Bowling Doodle also made a special guest appearance to meet with the youth bowlers, signed paw-tographs, and rolled the ceremonial first ball of the tournament. Every bowler who entered the tournament received a Storm !Q Tour bowling ball and were given the opportunity to have it drilled in the Lane 81 Pro Shop on site.

“Our goal is to give all the bowlers a welcoming environment to learn and have fun while doing it,” Leanne Hulsenberg, Marketing Coordinator for Storm Products said. “To have a sports psychologist of Dr. Dean’s caliber who has worked with many Hall of Fame bowlers was quite the experience for all the kids and parents in attendance.  In addition, our Storm and Roto Grip Pro Staff shared their practice regimes, mental preparation for competition and answered many questions during our Players Q&A Session. We also added in some outright fun with the guest appearance of Blake the Bowling Doodle and his little brother Adam who were a big hit with everyone.”

Charitable giving is a focus at Storm therefore we chose to align our SYC tournament with a worthy charity. A donation of $10 out of every entry goes directly to BVBC also known as Ballard vs. the Big “C.” BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey. The Ballard Family was on site to host a BVBC silent auction, raffles and more throughout the weekend. The SYC event raised more than $10,000 for BVBC.

“Our family is grateful for the growth of our BVBC charity,” Carolyn Dorin-Ballard, President BVBC said. “What started in Texas with our wonderful group of friends has grown to be a nationwide fundraiser largely thanks to the SYC bowlers and their generous families. BVBC is proud to be to be part of this amazing event.”

Additionally, Jim Callahan, Storm Tour Representative, and his wife Keli, have created a new scholarship to be awarded at the 2018 SYC events. The “Passion Pays Off” Award and a $500 scholarship will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each event. The inaugural “Passion Pays Off” scholarship was awarded to Jimmy Hunter.

“As our SYC family grows, we are getting requests for additional events to be held all over the country and we are looking into ways to accommodate those communities,” Gary Hulsenberg said. “Our goal is for all youth bowlers to have the opportunity to experience the Storm Youth Championships especially those in more rural areas. Keep your eye open for an SYC coming to a city near you.”

This tournament would not be possible without the support of our sponsors; Storm, Roto Grip, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes, and the Eldorado Resorts. The event was livestreamed to an audience of more than 600,000 people throughout the two days of competition on the Storm Bowling Facebook Page.

The SYC will travel to Smyrna, Tenn., May 25-27. This event is sold-out with a waiting list. We will return to Myrtle Beach, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.

 


PBA and FOX Sports Announce Multi-Year, Multi-Platform Deal; PBA Returns to Broadcast TV in 2019

Story from Bill Vint, PBA Media Relations. Link to original story on pba.com.

 

LOS ANGELES and CHICAGO – The Professional Bowlers Association (PBA) and FOX Sports today announced a multi-year, multi-platform agreement making FOX Sports the new television partner for the Go Bowling! PBA Tour starting in 2019. The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale. The announcement was made by PBA CEO and Commissioner Tom Clark and William Wanger, FOX Sports Executive VP of Programming, Live Operations and Research (see photo below).

“The PBA has been searching for the best possible broadcast partner to serve our fans, players and the bowling industry, and we have determined that partner is FOX Sports,” Clark said. “We are particularly excited that the PBA Tour returns to broadcast television, where it started 56 years ago, with shows on FOX next year.”

In 2019, FOX Sports will televise four PBA Tour shows on FOX and 25 on FS1 in a series of two-hour telecasts. All programs will also be streamed on FOX Sports GO. Details pertaining to the FOX Sports-PBA package regarding PBA Tour locations, dates and times, and the television announcing team will be released at a later date.

“FOX Sports is thrilled to add the highly rated PBA Tour to our extensive lineup, joining other sport partners including the NFL, the FIFA World Cup, MLB, NASCAR, MLS, UFC, NHRA, Supercross, USGA, college football and basketball, and others,” said Wanger. “We believe that adding a FOX Sports look and feel to bowling will help bring the sport to a whole new level.”

The PBA was represented in the transaction by Ed Desser of Desser Sports Media (www.desser.tv).

The agreement between FOX Sports and the PBA extends a non-stop television presence for professional bowling that began in 1962 with ABC Television’s 36 years of continuous coverage of the Pro Bowlers Tour and 38 consecutive years of coverage on ESPN, beginning with ESPN’s formation in 1979.

Both parties plan to supplement the broadcast and cable coverage of the PBA Tour’s premier events with live-streaming of preliminary rounds by PBA’s Xtra Frame online bowling channel as well as extensive use of the FOX Sports and PBA Network outlets including Facebook, Twitter, YouTube, Instagram and their respective websites.

About FOX Sports

FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports.  In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO.  Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.

About the PBA

In 2018 the Professional Bowlers Association (PBA) celebrates its 60th anniversary. The PBA is an organization of more than 3,000 of the best bowlers from 27 countries who compete in Go Bowling! PBA Tour, PBA International Tour, PBA Regional Tour, PBA Women’s Regional and PBA50 Tour events. The 2018 season also marks the 59th consecutive year of nationally-televised competition, reaching bowling fans around the world who follow PBA activities through the PBA Network which includes Xtra Frame, the PBA’s exclusive online bowling channel, ESPN and CBS Sports Network, and the PBA on Facebook, Twitter and YouTube. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, GoBowling.com, HotelPlanner.com, MOTIV, 900 Global, PBA Bowling Challenge Mobile Game, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.


Storm Drive | In Your Words

Bowlers all over the world have been adding the new Storm Drive to their arsenal and sharing their thoughts on social media. Check out what #StormNation is saying and then share your thoughts by using the #StormDrive on your favorite social media channel.

"Ball is the real thing! Great early roll and stores so much energy as it goes thru the pins!"

-@microcarmag

"Love my new Drive over all my other Storm balls...been carrying on avg about 30 pins more with it per game."

-Brandon Boyd

"The #stormdrive is my new favorite! #twohandedbowling #stormnation#alwaysbowling"

-@mrtoastyog

245 so far is.my highest game with the Drive best Storm ball ever!!

-Chad Soper

"300 first game of league out of the box last Wednesday. Carries very well."

-Tim Raby

"Just bought the ball today and I love it! It goes well with my Alpha Crux and Ice."

-Bradley Nelms

"DRIVE is my new favorite ball. Definite 1st ball out of my bag now! Only 1 week with it and averaging about 230."

-Stephen Riojas

"I love both Timeless and Drive, both work really well with my style."

-David Saindon

"The Timeless didn't really suit my style but the Drive is everything I want in a ball! 👌"

-Chad Soper

"Storm Drive is a beast! So is the Timeless, but the Drive is all of that, and so much more!"

-Bryan Langston

"Loving the drive!!! Incredible back end drive!!!!!!!"

-Chad Soper

"I bowled with my Drive last night. Very smooth of the back end and is a great ball for the heavy oil. I am so glad that I got this ball as it goes well with the Timeless and Hy-Roads."

-Andrew Henwood


Code X - An Internal Review

The Code X offers performance engineering tuned for enhanced response

 

In the competitive bowling ball market, any ball that doesn’t do better than “good enough” simply can’t compete. Thankfully, this isn’t an issue for the Code X. Although its styling is a bit conservative for this line, the Code X is classically handsome and appeals with strong performance. The colors aren’t the most polarizing, which makes the ball hug the lane for a truer read, but that’s a personal opinion not shared by everyone. If you like your styling more subtle than stand-out with a side of performance that leaves you saying “Wow, I didn’t know a ball could do that…” then the Code X may be in your not-too-distant future.

The big news here is that R2S Solid has come into play for the first time in a long time in a Premier line ball. Not all conditions require wide-footprint coverstocks with high oil displacement ratings. R2S has been a flagship formula for Storm and is synonymous with some of the most successful balls in recent history like the Hy-Road and !Q Tour. Of all the coverstocks Storm has used, R2S responds to dry lane friction better than anything else. When this benchmark type chassis coats a weight block that’s as dynamic as the RAD4, I’d be hard-pressed to find something that offers this much versatility.

Even though it’s a solid ball, for me, it resembles a matte finish pearl the way it turns the corner. The Code X made easy work of the 47’ mid-volume pattern we currently use in our Monday night Storm Scratch league, which is something I’ll admit to having my fair share of struggles on this year. Because this particular house uses super high-friction synthetics, any ball with too much friction built in, chemically or mechanically, would read as soon as I set it down with nothing left downlane. The Code X doesn’t utilize R3S or Nano technology like its Premier line counterparts, so it skated through the high-friction fronts with ease but retained the midlane read and backend change of direction I’ve come to love from my top-drawer asymmetrics.

BOWLER STATS:

Launch Speed: 18mph

RPM: 490

Tilt:

Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 6 x 4 x 3 (55° x 6 x 40°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL

THE TEST:

For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 20 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Surface Factory machine with new Abralon pads for each to achieve the most consistent finish possible.

 

THE RESULTS:

If you currently roll the Sure Lock or Alpha Crux, but are hesitant make the commitment on another solid Premier line ball, then rest easy. R2S breathes new vigor into the line which helps differentiate it plenty from its Nano-based cousins. I found this the case both objectively and subjectively. Let’s refer to the former, presented below. The numbers don’t lie. With almost 1.5° more entry angle at impact, the Code X handles the corner like that of a racing-tuned suspension on a car that’s designed to dig in to the curves of a snaky, winding road. That may not sound like a lot, but spread that measurement over the last 15 feet of the lane and that can mean the difference between washing out and a high flush strike.

Telling the story further, this isn’t a case where the numbers deceive. Subjectively, too, I found the Code X carried considerably better from the deep, inside line compared to the Alpha Crux. The engine that is the RAD4 worked just as flawlessly as the cover. With the layout I chose, it transitions smoothly and quickly. On the comfort side of the equation, I was more than confident from far inside with regards to kicking out the corners than I’ve been as of late with balls of the like. The Alpha Crux lost its axis rotation so quickly, it reminded me just why that ball truly is designed for the heaviest of heavy conditions.

CONCLUSION:

If my !Q Tour and Code Black were to fall in love and start a family, their progeny would undoubtedly be the Code X. It’s an excellent blend of power, dynamics, and everyday versatility. It is the bowling ball equivalent of having your cake and eating it, too. Backend responsiveness is immediate and gratifying, without sacrificing what a solid ball is supposed to do up front. I do appreciate the Code X’s quieter exterior as it pirouettes its way down the lane with empyreal grace, yet remains tasteful for what it is. The Code lineage has discernibly paved the way for the Code X, and it’s the Code X that’s going to carry on this sterling reputation for quite some time.

 

Highlights from the test:

https://www.youtube.com/watch?v=075-SkU9hBA

 

 Storm has a full-time tech representative ready to answer any questions you have about the Code X or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to tech@stormbowling.com (anytime).


Selecting an Arsenal for the USBC Open Championships

If you are heading to Syracuse for the OC’s this year, then you’ve probably already started thinking about what equipment you are toting along. And since ball slots are limited and checked bag fees are high, the gravity in your selection process becomes pretty critical. As with any arsenal, variety is key. Sounds easy, right? Obviously, there’s a lot that goes into it that can become a daunting task for even the most seasoned professional. The boundless options that are available on the market should be used to your advantage, but it all starts with the bowler. Knowing the subtle distinctions in how you roll the ball, such as axis tilt, axis rotation, speed, and rev rate, are most crucial.

Once you’ve determined your stats, next comes the ball selection process. As always, variety is key.

The Open Championships have now abstained from announcing the oil pattern prior to the tournament commencing – which is perfectly fine. You can bet on it not being a cakewalk. Balls that exude control and forgiveness are going to be your best friends with any trip to the OC’s. What kind of balls do this? Well, your favorite benchmark should be the first thing that comes to mind. A low RG, solid, matte finish ball that is smooth and brings the breakpoint closer to the foul line would definitely provide this for the bowler. The !Q Tour is the second longest running ball in Storm’s history for this very reason.

After that, building an arsenal is pretty straightforward. Having a good mix of solids, pearls, hybrids with a combination of surfaces and layouts is important. Typically, you won’t see too many polished balls going down the lanes at the Open Championships. The reason for this all boils down to controlling the breakpoint. Sanded balls maximize your room for error by picking up on the midlane better than polished balls and bringing the breakpoint - the most critical part of the lane - closer to you. It’s not a mystery anymore that surface is the #1 most influential factor that dictates ball motion. The bowlers that perform the best every year will almost always bring a wide array of 500-grit to 4000-grit sanded balls. I’m not saying omit polish completely, so reserve one to two spots in your bag for when they get “toasty” later in the day.

Layouts are the last big thing to discuss. Working with your Storm VIP pro shop professional to establish which layouts are best for your style and the arsenal you’ve chosen is imperative. Some of the most accomplished bowlers will use around three of their favorite layouts and let the inherent properties of the balls be the major difference in what they see. Pete Weber, for example, has only used two layouts for years: one pin up above the bridge and one pin down below the bridge. There are enough factors in bowling that are above and beyond anyone’s control, and, no matter how hard you try, you cannot change them. So keeping the variables in check that you can control, like Pete, isn’t such a bad idea after all.

Below is a sample 6-ball arsenal that would cover all of your bases at the Open Championships this year.


Bryanna Coté Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Bryanna Coté of Tucson, Arizona, has joined our pro staff. Coté is a Professional Women’s Bowling Association (PWBA) champion, 4-time member of Team USA and 2-time member of Junior Team USA.

Coté competed collegiately at Central Missouri where she was a four-time NTCA First-Team All-American. She was the first bowler in NCAA history (in any division) to be named NTCA Player of the Year four consecutive times.

“I'm excited for a fresh start,” Coté said. “After a rocky season last year, I am ready to tackle this year with an open mind and exciting changes both physically and mentally. Storm has always been on top of the bowling industry and if I want to be on top, I need to be with the best.”

Coté has earned several medals representing Team USA. She earned one silver medal (team) and two bronze medals (singles, trios) at the 2016 PABCON Women's Championships. She also has earned three gold medals (all-events, singles, doubles) and two silver medals (team, national all-events) at 2007 Tournament of the Americas, one gold medal (doubles) and one bronze medal (team) from the 2006 American Zone Youth Championships and three gold medals (doubles, team, team all-events), one silver medal (all-events) and two bronze medals (singles, doubles) at 2006 Tournament of the Americas.

“We look for quality people to represent our brand and Bryanna will fit right in,” Gary Hulsenberg, Vice President of Business Development said. “She shares the same values and vision as Storm and we are all excited for her to join our family.”

When she’s not practicing and competing on the PWBA tour, she stays busy working at several of the businesses that her family owns. She is the Director of Finance at Apparel EFX, which she co-owns with her husband, Randy. They also own Racks on Racks Bowling Supply and she gives lessons at her local bowling center. In addition, she assists her father with the administrative duties of his business.

At Storm, family is extremely important and Coté shares this belief. She says that her family is her biggest support group and without them, she wouldn’t be able to do what she does. She credits the start of her bowling career at age seven to her grandfather.

“My grandfather bought me my first bowling ball in Reno at the ABC Championships,” Coté said. “It was a red Mickey Mouse ball with a matching bag. I remember it like it was yesterday.”

She says her favorite Storm balls thus far are the IQ Tour, Phaze II and Intense. With the first PWBA tournament just a couple months away, Coté is ready for the new season to begin.

“My goal for this PWBA year is to be consistent,” Coté said. “I just want to bowl to the best of my ability and compete week in and week out.”

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com


STORM BOWLING SPONSORS IBMA COLLEGIATE BOWLER OF THE YEAR AWARDS

At Storm Bowling Products we are proud to join the International Bowling Media Association in a two year sponsorship of the IBMA Collegiate Bowlers of the Year Award. These awards were established in 1987 to recognize and honor male and female bowlers for their outstanding accomplishments in collegiate competition and are presented each year during the Intercollegiate Team Championships at the awards banquet.

“Once again, Storm Bowling steps up to support collegiate bowling,” said Keith Hamilton, president of IBMA in a press release this week. “With sponsorship from Storm, the IBMA College Bowlers of the Year will get a nice upgrade, a tribute to our three decade tradition of honoring the best collegiate players.”

A committee of eight to ten members of the media selects the top eight players, male and female. The committee then votes by weighted ballot to determine the four Honorable Mention, three Runners Up and the Bowlers of the Year. Steve Kloempken, Vice President of Marketing, and Diandra Asbaty, Storm Collegiate Manager, will join the committee.

“We are very excited to be able to sponsor this prestigious award,” said Kloempken. “Since it can only be earned by outpacing thousands of incredibly-talented student athletes, the Collegiate Bowler of the Year award is always held in the highest regard. And one can earn it only through a deep commitment to mastering the elements of our sport and competing at the highest level.”

Kloempken won the award in 1995 when he bowled for Wichita State. Other standout winners include Chris Barnes, Lynda (Norry) Barnes (2), Josh Blanchard, AJ Johnson (2), Liz Johnson, Marshall Kent, Kelly Kulick (2), Stefanie (Nation) Johnson, Bill O’Neill (3), Missy (Bellinder) Parkin, Shannon Pluhowsky and Michael Tang. Several of the players are now members of Team Storm.

Storm Bowling also supports, with its corporate membership, the $5,000.00 IBMA Chuck Pezzano Media Scholarship, presented by the Billiards and Bowling Institute of America.

For more Storm Collegiate news be sure to follow Storm Collegiate Bowling on Facebook.

About Storm Bowling
Storm is The Bowler’s Company — It is the essence of the brand and the foundation on which all communication is based. Truly a grassroots success story, Storm Products started from the garage of Bill and Barb Chrisman, based on the belief that they could do things differently, better.

About the International Bowling Media Association
Located at the International Bowling Campus in Arlington, Texas, the IBMA provides awards and recognition to professional and amateur bowlers, industry volunteers and bowling writers, as well as promotes bowling journalism as a career choice to youth bowlers throughout America. For more information log on to www.bowlingmedia.org.

 


Chad McLean Named Technical Director

BRIGHAM CITY, Utah – Storm Products announced Chad McLean as the new Technical Director. His primary responsibilities include leading Storm’s product testing, weight block designs, and the USBC ball approval process.  He will continue to manage the technical team who create solutions to customer requests.

“I’m very excited for this opportunity,” said McLean. “I’ve always participated in the ball testing and weight block development but now I’ll be conducting the tests and assembling the results. That’s pretty exciting.”

The bowling journey started for McLean when he was just three years old. He developed a passion for bowling as well as athletics and fitness through high school that carried into his adult life. He went on to earn a degree in Exercise & Health Science from Kennesaw State University in Atlanta. After graduation, he decided to move to Florida to pursue a master’s degree in Exercise Physiology from the University of Florida and started working at a pro shop. He was passionate about learning more about the sport and personalizing layouts for his customer’s individual styles. He joined the PBA Tour and competed on the regional tour while managing his own pro shop. He quickly gained notoriety around the South for his outstanding drilling and layout recommendations.

After working as a pro shop operator for a few years, McLean attended a Storm Pro Shop seminar and met Steve Kloempken who was the Technical Director at the time. He knew then that he wanted to be part of the technical team at Storm.

“When I met Steve, I thought it was so cool that he gets to travel around the world and talk about the products he creates,” McLean said. “Thinking about where I am now, it’s very surreal.”

McLean joined Storm as the Technical Customer Service Representative at Storm Headquarters in 2015, where he was responsible for facilitating warranty claims and assisting with ball testing. He was quickly promoted to technical manager and his added responsibilities included international ball development, website updates, and writing technical articles about the product line.

“Since he started here three years ago, Chad has been a huge asset,” Kloempken, Vice President of Marketing, said. “This new title and the added responsibilities were not just given to him, he earned it. And I’m confident that Chad will continue to grow and will keep pushing the envelope with technology.”

McLean continues to leave his mark on the sport through the bowlers he has helped, pro shop operators he has guided, technology he has directed, and the records he has crushed. He has been inducted into the Guinness Book of World Records seven times, most recently for the most bowling balls held simultaneously.

“Working alongside Steve Kloempken and Hank Boomershine has been as educational as it’s been fun,” McLean said. “Being part of the development team I’ve looked up to for so many years is an honor that I will never take for granted.”

In his new role, he will be working closely with the R&D Team conducting ball tests and developing weight blocks. He’ll be responsible for the development of Storm catalog inline balls from logo ideation to ball colors and fragrances. He will also take care of the USBC ball approval process and all approval applications.

“I look forward to Chad assisting our team in continuing to develop the most innovative products in the industry,” Boomershine, Vice President of Sales and R&D, said.

Chad will also provide more direction during our video productions and will be responsible for the description of our products to the consumer through digital and print communication. As chieftain of the technical department, McLean is also extremely excited to help Storm look to the future of technology.

“A new era of marketing and technology is coming that will inspire education and be a lot of fun.” McLean said. “This is truly the biggest day of my life.”

McLean lives in Brigham City, Utah with his wife Mandy and young daughter Kenzie.

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com