We're All Bowlers, But We Do More Than Just Bowl!

On June 1, 2018, twelve Storm employees teamed up to run the famed Wasatch Back Ragnar Relay Race sponsored by Reebok. It's a 200 mile road and trail race that spans two mornings, afternoons, and nights.... it took them nearly 36 hours to complete, without stopping! It was a true test of endurance which could only be completed through perseverance and teamwork. Enjoy the pics!

 

The start of it all at Utah State University in Logan, UT

 

Amy Olsen passing it off to Zach Trevino

 

Corbet Austin having some fun as he passes it off to Paul Oblock

 

We crossed the finish line after nearly 36 hours without stopping

 

Here is the medal we all earned for completing the race!

 

 


Storm Products Signs Three Collegiate Stand Outs

Storm is proud to announce that Stephanie Schwartz, Haley Richard, and Julia Bond have joined Team Storm and will compete on the PWBA Tour this summer.

"We're excited to have these three collegiate standouts join our Storm family," Gary Hulsenberg, VP of Business Development said. "We believe in these girls ability and would like to help them achieve their career goals on and off the lanes."


Stephanie Schwartz

Stephanie Schwartz

Schwartz, from Racine, Wisconsin just topped off her collegiate bowling career at Stephen F. Austin with a victory at the 2018 Intercollegiate Singles Championships. Stephanie is a four-time National Tenpin Coaches Association All-American First Team member, 2016 NCAA National Champion and 2016 NTCA Player of the Year.  She is also a past member of Junior Team USA (2014, 2015, 2016, 2017) and Team USA (2016-2017).

“I am so excited to be a part of Team Storm," Schwartz said. "I love the equipment and am looking forward to representing the best company in bowling."


Haley Richard

Haley Richard

Richard, from Tecumseh, Michigan, is wrapping up her collegiate bowling career at Arkansas State. She also finished her collegiate bowling career on a high note, as she claimed the runner-up spot to Schwartz at the 2018 ISC.  Haley is a NTCA All-American (2015-2018) as well as an Academic All-American (2015-2018). In the 2017-18 season, Haley earned three All-Tournament Team honors and ranked second on the team.  Haley was also a member of Junior Team USA in 2016.

“I’m extremely excited to join the Storm team knowing I will have great support behind me," Richard said. "I’m very blessed to have the opportunity to represent the best brand in bowling and join the most successful players in the world. I feel Storm is the best place for me, and I’m happy to represent this successful company.”


Julia Bond

Julia Bond

Bond, from Aurora, Illinois will be competing in the major events on the 2018 PWBA season as she finishes her schooling at the University of Nebraska.  Julia is four-time All-American, the 2017 U.S. Amateur Champion, a member of Team USA (2017) and Junior Team USA (2014, 2015, 2016, 2017).

Julia Bond“Having the opportunity to sign with Storm has been a dream of mine for a long time," Bond said. "I've been fortunate to have made connections and find people who want to help me in my future endeavors. In a short period of time I already feel included and that I'm part of a real family. I'm extremely proud to say I'm a part of Storm Nation.”


Team Storm Prepares For The PWBA

The PWBA members of Team Storm are eagerly awaiting the start of the PWBA season. All of us at Storm are excited to follow our players each week.  The Storm Ladies are full of experience, talent, and dedication.

Our veteran staffers, Liz Johnson and Kelly Kulick show no signs of slowing down and look to repeat as the #1 and #2 ranked PWBA players from the 2017 season.  Liz is a non-stop competitor who will be preparing for the PWBA by competing in the PBA events in the months prior. Can Liz make history again and win her 7thU.S. Open?  We think so! Kelly has decided to cut back her busy schedule of personal appearances in the first few months of 2018 and will be focusing more on preparation, health and fitness.  We look for her to be strong both mentally and physically for week #1.

Staff member Lindsay Boomershine and her tour roommate, Roto Grip staffer Elysia Current have partnered with non-profit arts service organization, Fractured Atlas to promote a project called ARTemis to spread the word about the needs of women in the arts. Our teammates will be hosting gatherings at stops where they'll share the ARTemis mission with fans and discuss their personal journeys as women. We can't wait to see what these ladies accomplish on and off the lanes this summer. Check out what they're up to here.

There is also plenty of young talent on the Storm staff and we think they will be battling it out for the 2018 Rookie of the Year honors.  Fresh out of Wichita State University with an impressive resume is Sydney Brummett who earned the 2017 Intercollegiate Singles Championship Women’s title and will be taking her talents to the next level.  Another WSU graduate is Laura Plazas from Colombia who recently earned her spot on Team Colombia and will now be competing full-time with her other Colombian teammates on the PWBA.

New additions to the Storm Ladies include PWBA Champion Bryanna Cote who is looking to add more titles to her resume and thinks the move to Storm will be the answer. We also added a new International staffer, Jenny Wegner from Sweden who had an impressive 17thplace at the 2017 U.S. Open and will be part of our team this season.  And speaking of International Storm staffers, we also expect to see a return of Team Singapore, Malaysia, Singapore staffers to the PWBA Tour as well.

Goals for 2018 - We asked our Storm staffers their goals for the 2018 PWBA season and here are some of their answers:

Liz Johnson (23rdyear on Tour)– “My plan for 2018 is the same as any other season and that is to bowl the best I can and hopefully make a couple TV shows and win a title (maybe more).”

Kelly Kulick (18thyear on Tour) – “My goal is to continue working at my game and to make TV shows. My ultimate goal is to win more often and feel the adrenaline rush.”

Diandra Asbaty (15thyear on Tour)– “My goal is to always be in contention…to represent the companies who believe in me with grace and integrity…to win.”

Jodi Woessner (6thyear on Tour)– “My goal is always to win every time I enter but as I realistically know that can’t happen every time, my goal is to continue learning and focusing on what I can control. Ultimately, I’m looking forward to a solid, consistent season and bouncing back from any failures quickly. I’m hoping the longer formats, although still 2 day, will play to my advantage.”

Lindsay Boomershine (4thyear on Tour)– “My goal for the season is continue to work hard and have my results show for themselves. I’m more motivated than ever since last season. It was a great learning experience and I’m going to use that to my advantage. I would love to win my 1stPWBA title for my son Aiden.”

Danielle McEwan (4thyear on tour)– “Obviously, my goals will be to do the best I can and improve upon the past seasons. My first goal is to make the invitational part of the new format with the ultimate goal being to make the Tour Championship.”

Bryanna Cote (4thyear on Tour)– “My goals for the season are to be more patient and mentally stronger. After the demanding conditions in 2017, it seems the more patient and level headed a player can be results in a more consistent performance throughout the season.”

Amanda Fry (2ndyear on Tour) – “My first goal is to make the top 12 each week. My overall goal for the season is to make the Tour Championship. Winning comes to mind too!”

Sydney Brummett (1st year on Tour)– “My goals for the 2018 season is to go out and make a definite statement.  I am going out this year not just to get experience under my belt, but also to put up some great numbers each week and make cuts as well as TV shows.”

Laura Plazas (1styear on tour) – “One of my goals for my first year on tour is to learn as much as I can and embrace the experience of competing against the best woman bowlers in the world. I want to be consistent each week and get some extended play. I want to have the feeling of being on a TV show and the chance to win a title. I would like to finish the season a better athlete than I was at the beginning and give it a run for Rookie of the Year.”

Jenny Wegner (1styear on Tour) – “My biggest goal is to get a PWBA title within this year! A smaller goal is to win as many medals as possible at the European Championships”

Storm is a family and our PWBA Staffers are part of it – here’s how our staffers feel about being a part of Team Storm:

Liz– “I have been with Storm for the majority of my career and nothing makes me more proud than wearing the lightning bolt logo and getting to throw the best bowling balls in the world. Being on Storm staff is like being a part of another family.”

Kelly– “Being a part of Team Storm means being a part of a family. Everyone genuinely cares for one another. Storm has opened up more doors for me and have given me more opportunities to grow as a person and a bowler. What I love most about Storm is how often they give back to the bowling industry. We are the front runner when it comes to youth bowling.  I love my brothers and sisters at Storm and I am thankful for Bill and Barb.”

Diandra– “Being a member of Team Storm means I am able to have a larger impact in our sport. To represent a brand that I believe in, that believes in the future of bowling, means everything to me. Being on Team Storm gives me pride as a bowler. I am focused on paying it forward, just as Storm does in our industry.”

Jodi– “It’s like being part of a family and the support is incredible!  I also cherish how much Bill and Barb give back both inside and outside the bowling world.  They are such an inspiration.”

Lindsay– “It is such an honor to be a part of Team Storm! It is a wonderful privilege to know you have an amazing company 100% behind you. I’m grateful to be a part of the Storm family.”

Danielle – “Being a member of Team Storm has many different layers. It’s more than just having the best equipment in my hands, or having the most knowledgeable reps behind me. It’s knowing you belong to a family that always has your back; you always have a team of people you can count on for anything.”

Bryanna – “To me, to be a part of Team Storm is a prestigious honor. The caliber of players that are on the Team Storm are unbelievable.  It’s a family with two common goals – win and grow the sport of bowling.”

Amanda– “Being a member of Team Storm means everything to me. Being able to represent the best bowling brand in the industry is a dream come true because I am not only able to better my game, but I am able to help promote the sport of bowling for future generations. I am proud and honored to wear Storm on my back.”

Sydney– “To be a member of Team Storm means the world to me. It has been a dream of mine since I was a little girl to throw the best balls on the market and fortunately Storm has enough belief in me to allow me to represent them. I couldn’t ask for a better team on and off the lanes than those with Storm.”

Laura – “Being a member of Team Storm is an honor and privilege. I love representing a company that truly cares about bowlers. Words cannot describe the help they give to each of their bowlers to grow as athletes and as people, as well as improving the sport. To be a part of Team Storm is a dream come true and is motivation to work harder.  At the end of the day, more than anything it’s like being a part of a great family.”

Jenny“It means a lot to me to be a member of Team Storm. The fact that I can stand on the lane knowing that I have the best equipment in my hands gives a really big comfort. It gives me the confidence that I need to succeed.”

The PWBA season kicks off on April 26 in Las Vegas and will have 14 events including 4 Majors.  CBS Sports will televise all 4 Majors and 3 August elite-field events with a live telecast. The remaining PWBA events will be livestreamed.  For more information on the 2018 PWBA season, please visit PWBA.com.

 

 

 


Why Is My Ball Doing That

When on challenging oil patterns, do you ever wonder why your ball seems to be hooking early and not finishing as hard as usual?

On a THS(typical house shot), the oil is applied significantly less towards the outer portion of the lane and drastically increased on the inner portion of the lane. On a THS, you can always migrate towards the inner portion of the lane to find more skid. This increased skid allows for the ball to float easier down the lane into the drier boards to the outside and in the back end of the lane.

This is NOT the case in many challenging or sport compliant patterns, the oil is placed more evenly upon the lane. This puts a great demand on accuracy and speed repetition also known as shot making.

As you bowl on these challenging patterns, the lane is far less forgiving and more importantly far less of a static environment. The lane is ever changing, every ball that goes down the lane alters the playing field. As more and more balls travel down the lane, they will absorb oil from the first 1/3 of the lane (the heads) at a far faster rate than they do the rest of the lane. Why is this? There is MORE oil placed in the heads. Wherever there is the most oil, more will be absorbed by today's bowling balls. The more oil that is used, the less static that environment becomes due to ball traffic.

As the traffic dissipates the oil in the heads, your ball may start to do some unexpected things, it can hook early and seem to just wiggle as it travels into the back portion of the lane. When this happens there are a few adjustments that can be made-

  1. You can change to a less aggressive ball and keep your trajectory angles a bit tighter.
  2. You can move farther to the inside portion of the lane, with the same ball, and use more of an open angle, and LOWER ball speed to go around those trouble spots that you are encountering.
  3. This is by far the most difficult, but also most effective- Bowlers who have naturally more axis rotation and reduced axis tilt, are not as susceptible to this particular lane play issue. Imagine a bowler like, Pete Weber, who has a very high amount of axis rotation with a very low axis tilt.

The reason why increased rotation and lower tilt works when the heads start to go away and the oil down-lane has not is track circumference. The more of your ball that comes in contact with the lane bed before it makes a complete rotation, the less sensitive it is to oil/dry differences. The ball has a truer roll to it.

It might seem counter-intuitive to think that a ball that rolls heavier would not hook as early on a dry lane as a ball that spins, but it is a fact. A ball that spins(increased tilt and reduced rotation) loses its energy far faster than the heavier rolling ball. Spin burns off at a drastically increased rate than how roll burns off.

So next time you are encountering these issues, take a look around at which bowler is succeeding. WATCH their ball roll down the lane, not their particular style, just the ball itself. There is a lot to be learned if you allow yourself to learn it!


Mike Jasnau in Reno for 2018 USBC Women’s Championships

Storm instructional staff member Mike Jasnau will be set up in Reno to do video analysis lessons throughout the 2018 USBC Women’s Championships, April 19 – June 30. You can find Mike on Lane 81 in the Lane 81 Pro Shop at the National Bowling Stadium 300 N. Center Street in Reno.

Mike, who is a PBA Champion and Bowlers Journal Top 100 Coach as well as a USBC Silver Level Coach, has over 20 years of coaching experience and has done over 12,000 video analysis lessons. Jasnau has provided coaching at USBC Nationals for the over 18 events. During that time he has helped thousands of bowlers to improve their games and results, including over 50 PBA/PWBA Champions and USBC National Champions as well as many of our own Storm Pro staff members.

Jasnau, the Bowling Stadium’s premier and most successful coach, will once again be featuring a CATS system on Lane 81. The Computer Aided Tracking System is able to provide important information on what your ball is doing on the lane. Ball speed, speed control, accuracy at the arrows and breakpoint, launch and entry angles as well as rev rate are precisely measured and analyzed. In addition to this valuable information, a detailed video analysis is part of the lesson. A flash drive with audio will be included with the lesson.

Getting help with your bowling here on Lane 81 is for all ages and all abilities, from beginners to the pros. Please book your session with him at least a few weeks ahead of time to assure that you're able to get the day and time that you'd prefer. Men and juniors are also welcomed to make appointments.

The total cost for this complete package is $160 and takes about 90 minutes. A video analysis without the CATS data will also be available for a cost of $120 for an hour session.

You can book your lesson three easy ways:

Email: bowlbetter@hotmail.com

Call Lane 81: 775-335-8841

Facebook Message: Coach Mike Jasnau Facebook page


Champions Crowned and “BVBC” Charity Wins at 2018 Storm Youth Championships

The Storm Youth Championships (SYC) was held in Reno, Nevada, March 23-25, 2018. More than 270 youth bowlers from 29 different states, one bowler from Liverpool, England, and their families traveled to compete at the National Bowling Stadium. The youth bowlers competed in four five-game rounds on four different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $20,975 scholarship fund.

“Storm is a small family business focused on connecting with people and giving back, the SYC accomplishes both of these founding principles,” Gary Hulsenberg, Vice President of Business Development said. “We crowned national champions but throughout the weekend the SYC families also focused on raising money and awareness for charity.”

The 2018 SYC champions demonstrated consistency across all four patterns and each bowler led their division by at least 100 pins. Alex Aguirre, of California, captured the U20 boys title 164 pins ahead of the competitors in his division, while Mabel Cummins, of Illinois, dominated the U20 girls field in her first SYC event with a 327 pin lead. Spencer Robarge, of Missouri, earned two SYC titles in 2017 in Reno and Myrtle Beach. Robarge led the U15 boys division by 214 pins to defend his title and earn his third SYC crown. Melanie Katen, of California, picked up her first SYC title 214 pins ahead of the bowlers in the U15 girls division. In our U12 division, Micah Voorhis, of New Jersey, captured the boys title while Saphyre Nofuente, of California, earned the U12 girls title.

The top three bowlers in each round were presented a gold, silver, or bronze medal. After the four rounds were complete, the tournament champions in each division were crowned based on their 20 game pinfall. The top two competitors in each division were named to the Storm All-American Team. Sebastian Huffman, Ashtyn Woods, Ashton Yamasaki, Jennifer Loredo, Nicholas Postag, and Caroline Thesier will join the champions on the 2018 Storm All-American Team.

2018 Storm All-American Team

Throughout the weekend participants and their families were able to attend a seminar with Dr. Dean Hinitz, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm representatives. To celebrate National Puppy Day, Blake the Bowling Doodle also made a special guest appearance to meet with the youth bowlers, signed paw-tographs, and rolled the ceremonial first ball of the tournament. Every bowler who entered the tournament received a Storm !Q Tour bowling ball and were given the opportunity to have it drilled in the Lane 81 Pro Shop on site.

“Our goal is to give all the bowlers a welcoming environment to learn and have fun while doing it,” Leanne Hulsenberg, Marketing Coordinator for Storm Products said. “To have a sports psychologist of Dr. Dean’s caliber who has worked with many Hall of Fame bowlers was quite the experience for all the kids and parents in attendance.  In addition, our Storm and Roto Grip Pro Staff shared their practice regimes, mental preparation for competition and answered many questions during our Players Q&A Session. We also added in some outright fun with the guest appearance of Blake the Bowling Doodle and his little brother Adam who were a big hit with everyone.”

Charitable giving is a focus at Storm therefore we chose to align our SYC tournament with a worthy charity. A donation of $10 out of every entry goes directly to BVBC also known as Ballard vs. the Big “C.” BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey. The Ballard Family was on site to host a BVBC silent auction, raffles and more throughout the weekend. The SYC event raised more than $10,000 for BVBC.

“Our family is grateful for the growth of our BVBC charity,” Carolyn Dorin-Ballard, President BVBC said. “What started in Texas with our wonderful group of friends has grown to be a nationwide fundraiser largely thanks to the SYC bowlers and their generous families. BVBC is proud to be to be part of this amazing event.”

Additionally, Jim Callahan, Storm Tour Representative, and his wife Keli, have created a new scholarship to be awarded at the 2018 SYC events. The “Passion Pays Off” Award and a $500 scholarship will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each event. The inaugural “Passion Pays Off” scholarship was awarded to Jimmy Hunter.

“As our SYC family grows, we are getting requests for additional events to be held all over the country and we are looking into ways to accommodate those communities,” Gary Hulsenberg said. “Our goal is for all youth bowlers to have the opportunity to experience the Storm Youth Championships especially those in more rural areas. Keep your eye open for an SYC coming to a city near you.”

This tournament would not be possible without the support of our sponsors; Storm, Roto Grip, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes, and the Eldorado Resorts. The event was livestreamed to an audience of more than 600,000 people throughout the two days of competition on the Storm Bowling Facebook Page.

The SYC will travel to Smyrna, Tenn., May 25-27. This event is sold-out with a waiting list. We will return to Myrtle Beach, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.

 


PBA and FOX Sports Announce Multi-Year, Multi-Platform Deal; PBA Returns to Broadcast TV in 2019

Story from Bill Vint, PBA Media Relations. Link to original story on pba.com.

 

LOS ANGELES and CHICAGO – The Professional Bowlers Association (PBA) and FOX Sports today announced a multi-year, multi-platform agreement making FOX Sports the new television partner for the Go Bowling! PBA Tour starting in 2019. The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale. The announcement was made by PBA CEO and Commissioner Tom Clark and William Wanger, FOX Sports Executive VP of Programming, Live Operations and Research (see photo below).

“The PBA has been searching for the best possible broadcast partner to serve our fans, players and the bowling industry, and we have determined that partner is FOX Sports,” Clark said. “We are particularly excited that the PBA Tour returns to broadcast television, where it started 56 years ago, with shows on FOX next year.”

In 2019, FOX Sports will televise four PBA Tour shows on FOX and 25 on FS1 in a series of two-hour telecasts. All programs will also be streamed on FOX Sports GO. Details pertaining to the FOX Sports-PBA package regarding PBA Tour locations, dates and times, and the television announcing team will be released at a later date.

“FOX Sports is thrilled to add the highly rated PBA Tour to our extensive lineup, joining other sport partners including the NFL, the FIFA World Cup, MLB, NASCAR, MLS, UFC, NHRA, Supercross, USGA, college football and basketball, and others,” said Wanger. “We believe that adding a FOX Sports look and feel to bowling will help bring the sport to a whole new level.”

The PBA was represented in the transaction by Ed Desser of Desser Sports Media (www.desser.tv).

The agreement between FOX Sports and the PBA extends a non-stop television presence for professional bowling that began in 1962 with ABC Television’s 36 years of continuous coverage of the Pro Bowlers Tour and 38 consecutive years of coverage on ESPN, beginning with ESPN’s formation in 1979.

Both parties plan to supplement the broadcast and cable coverage of the PBA Tour’s premier events with live-streaming of preliminary rounds by PBA’s Xtra Frame online bowling channel as well as extensive use of the FOX Sports and PBA Network outlets including Facebook, Twitter, YouTube, Instagram and their respective websites.

About FOX Sports

FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports.  In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO.  Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.

About the PBA

In 2018 the Professional Bowlers Association (PBA) celebrates its 60th anniversary. The PBA is an organization of more than 3,000 of the best bowlers from 27 countries who compete in Go Bowling! PBA Tour, PBA International Tour, PBA Regional Tour, PBA Women’s Regional and PBA50 Tour events. The 2018 season also marks the 59th consecutive year of nationally-televised competition, reaching bowling fans around the world who follow PBA activities through the PBA Network which includes Xtra Frame, the PBA’s exclusive online bowling channel, ESPN and CBS Sports Network, and the PBA on Facebook, Twitter and YouTube. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, GoBowling.com, HotelPlanner.com, MOTIV, 900 Global, PBA Bowling Challenge Mobile Game, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.


Storm Drive | In Your Words

Bowlers all over the world have been adding the new Storm Drive to their arsenal and sharing their thoughts on social media. Check out what #StormNation is saying and then share your thoughts by using the #StormDrive on your favorite social media channel.

"Ball is the real thing! Great early roll and stores so much energy as it goes thru the pins!"

-@microcarmag

"Love my new Drive over all my other Storm balls...been carrying on avg about 30 pins more with it per game."

-Brandon Boyd

"The #stormdrive is my new favorite! #twohandedbowling #stormnation#alwaysbowling"

-@mrtoastyog

245 so far is.my highest game with the Drive best Storm ball ever!!

-Chad Soper

"300 first game of league out of the box last Wednesday. Carries very well."

-Tim Raby

"Just bought the ball today and I love it! It goes well with my Alpha Crux and Ice."

-Bradley Nelms

"DRIVE is my new favorite ball. Definite 1st ball out of my bag now! Only 1 week with it and averaging about 230."

-Stephen Riojas

"I love both Timeless and Drive, both work really well with my style."

-David Saindon

"The Timeless didn't really suit my style but the Drive is everything I want in a ball! 👌"

-Chad Soper

"Storm Drive is a beast! So is the Timeless, but the Drive is all of that, and so much more!"

-Bryan Langston

"Loving the drive!!! Incredible back end drive!!!!!!!"

-Chad Soper

"I bowled with my Drive last night. Very smooth of the back end and is a great ball for the heavy oil. I am so glad that I got this ball as it goes well with the Timeless and Hy-Roads."

-Andrew Henwood


Code X - An Internal Review

The Code X offers performance engineering tuned for enhanced response

 

In the competitive bowling ball market, any ball that doesn’t do better than “good enough” simply can’t compete. Thankfully, this isn’t an issue for the Code X. Although its styling is a bit conservative for this line, the Code X is classically handsome and appeals with strong performance. The colors aren’t the most polarizing, which makes the ball hug the lane for a truer read, but that’s a personal opinion not shared by everyone. If you like your styling more subtle than stand-out with a side of performance that leaves you saying “Wow, I didn’t know a ball could do that…” then the Code X may be in your not-too-distant future.

The big news here is that R2S Solid has come into play for the first time in a long time in a Premier line ball. Not all conditions require wide-footprint coverstocks with high oil displacement ratings. R2S has been a flagship formula for Storm and is synonymous with some of the most successful balls in recent history like the Hy-Road and !Q Tour. Of all the coverstocks Storm has used, R2S responds to dry lane friction better than anything else. When this benchmark type chassis coats a weight block that’s as dynamic as the RAD4, I’d be hard-pressed to find something that offers this much versatility.

Even though it’s a solid ball, for me, it resembles a matte finish pearl the way it turns the corner. The Code X made easy work of the 47’ mid-volume pattern we currently use in our Monday night Storm Scratch league, which is something I’ll admit to having my fair share of struggles on this year. Because this particular house uses super high-friction synthetics, any ball with too much friction built in, chemically or mechanically, would read as soon as I set it down with nothing left downlane. The Code X doesn’t utilize R3S or Nano technology like its Premier line counterparts, so it skated through the high-friction fronts with ease but retained the midlane read and backend change of direction I’ve come to love from my top-drawer asymmetrics.

BOWLER STATS:

Launch Speed: 18mph

RPM: 490

Tilt:

Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 6 x 4 x 3 (55° x 6 x 40°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL

THE TEST:

For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 20 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Surface Factory machine with new Abralon pads for each to achieve the most consistent finish possible.

 

THE RESULTS:

If you currently roll the Sure Lock or Alpha Crux, but are hesitant make the commitment on another solid Premier line ball, then rest easy. R2S breathes new vigor into the line which helps differentiate it plenty from its Nano-based cousins. I found this the case both objectively and subjectively. Let’s refer to the former, presented below. The numbers don’t lie. With almost 1.5° more entry angle at impact, the Code X handles the corner like that of a racing-tuned suspension on a car that’s designed to dig in to the curves of a snaky, winding road. That may not sound like a lot, but spread that measurement over the last 15 feet of the lane and that can mean the difference between washing out and a high flush strike.

Telling the story further, this isn’t a case where the numbers deceive. Subjectively, too, I found the Code X carried considerably better from the deep, inside line compared to the Alpha Crux. The engine that is the RAD4 worked just as flawlessly as the cover. With the layout I chose, it transitions smoothly and quickly. On the comfort side of the equation, I was more than confident from far inside with regards to kicking out the corners than I’ve been as of late with balls of the like. The Alpha Crux lost its axis rotation so quickly, it reminded me just why that ball truly is designed for the heaviest of heavy conditions.

CONCLUSION:

If my !Q Tour and Code Black were to fall in love and start a family, their progeny would undoubtedly be the Code X. It’s an excellent blend of power, dynamics, and everyday versatility. It is the bowling ball equivalent of having your cake and eating it, too. Backend responsiveness is immediate and gratifying, without sacrificing what a solid ball is supposed to do up front. I do appreciate the Code X’s quieter exterior as it pirouettes its way down the lane with empyreal grace, yet remains tasteful for what it is. The Code lineage has discernibly paved the way for the Code X, and it’s the Code X that’s going to carry on this sterling reputation for quite some time.

 

Highlights from the test:

https://www.youtube.com/watch?v=075-SkU9hBA

 

 Storm has a full-time tech representative ready to answer any questions you have about the Code X or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to tech@stormbowling.com (anytime).


Selecting an Arsenal for the USBC Open Championships

If you are heading to Syracuse for the OC’s this year, then you’ve probably already started thinking about what equipment you are toting along. And since ball slots are limited and checked bag fees are high, the gravity in your selection process becomes pretty critical. As with any arsenal, variety is key. Sounds easy, right? Obviously, there’s a lot that goes into it that can become a daunting task for even the most seasoned professional. The boundless options that are available on the market should be used to your advantage, but it all starts with the bowler. Knowing the subtle distinctions in how you roll the ball, such as axis tilt, axis rotation, speed, and rev rate, are most crucial.

Once you’ve determined your stats, next comes the ball selection process. As always, variety is key.

The Open Championships have now abstained from announcing the oil pattern prior to the tournament commencing – which is perfectly fine. You can bet on it not being a cakewalk. Balls that exude control and forgiveness are going to be your best friends with any trip to the OC’s. What kind of balls do this? Well, your favorite benchmark should be the first thing that comes to mind. A low RG, solid, matte finish ball that is smooth and brings the breakpoint closer to the foul line would definitely provide this for the bowler. The !Q Tour is the second longest running ball in Storm’s history for this very reason.

After that, building an arsenal is pretty straightforward. Having a good mix of solids, pearls, hybrids with a combination of surfaces and layouts is important. Typically, you won’t see too many polished balls going down the lanes at the Open Championships. The reason for this all boils down to controlling the breakpoint. Sanded balls maximize your room for error by picking up on the midlane better than polished balls and bringing the breakpoint - the most critical part of the lane - closer to you. It’s not a mystery anymore that surface is the #1 most influential factor that dictates ball motion. The bowlers that perform the best every year will almost always bring a wide array of 500-grit to 4000-grit sanded balls. I’m not saying omit polish completely, so reserve one to two spots in your bag for when they get “toasty” later in the day.

Layouts are the last big thing to discuss. Working with your Storm VIP pro shop professional to establish which layouts are best for your style and the arsenal you’ve chosen is imperative. Some of the most accomplished bowlers will use around three of their favorite layouts and let the inherent properties of the balls be the major difference in what they see. Pete Weber, for example, has only used two layouts for years: one pin up above the bridge and one pin down below the bridge. There are enough factors in bowling that are above and beyond anyone’s control, and, no matter how hard you try, you cannot change them. So keeping the variables in check that you can control, like Pete, isn’t such a bad idea after all.

Below is a sample 6-ball arsenal that would cover all of your bases at the Open Championships this year.