Meet the Storm Ambassadors

At Storm Products, we've had a lot of exciting announcements to kick off 2018! We've shared announcements of new technology in our new releases and now we're really excited to share an announcement about a brand new program, the Storm Ambassadors.

Hundreds of individuals submitted videos to apply to be part of this exclusive program. Twelve individuals were selected based on their passion for bowling and willingness to work as a team to bring new ideas to help grow the Storm brand and bowling.  They bring a wealth of industry knowledge, passion and experience to their new roles.  They are already hard at work on some exciting initiatives that you'll be seeing very soon.

Let's learn a little more about the 12 Storm Ambassadors.

David Seiler – Lead Ambassador

Dave volunteers his time and finances to support youth bowling and serves on the Storm Youth Championships Committee. He was chosen to be the Lead Ambassador because of his years of service and impeccable reputation.

If you could have any superpower, what would it be? 

I would have the power to provide a cure for cancer.  I have a dear friend who is battling this wicked disease and would love to cure her!

If you could travel anywhere in the world where would you go?


What's your favorite Storm Product?

My Pink Hy-Road

What's your favorite thing about Storm?

All the great things they do for bowling.

What does being part of the Storm Ambassadors mean to you?

It's an incredible opportunity for me personally to share my passion of bowling as a Storm Brand Ambassador to promote Storm equipment and ​help the Storm Brand as well as the bowling industry grow by creating and delivering new innovative ideas for the game of bowling.

What's your favorite Quote?

“Winners never quit and quitters never win.” - Vince Lombardi

Brooke Carroll

Brooke is currently a student at Arizona State University studying Sport Behavior and Performance. She is a huge advocate for promoting bowling to new people and believes that every sport needs to have fresh new athletes, supporters, sponsors and fans to continue on with its legacy.

If you could have any superpower, what would it be?

I always wanted to be able to fly. Flying is like breaking free from the confides of life and gives you peace and utter bliss for moments time.

If you could travel anywhere in the world, where would you go?

I have always dreamed of going to New Zealand, especially because I am a huge Lord of the Rings, J.R.R. Tolkien, fan and the sets from the movie are still there! It would be an amazing experience and place to see.

What is your favorite thing about Storm?

The balls have scents to them, and I never have to buy a room air freshener! Just kidding, but seriously though. Honestly, Storm is constantly being innovative and finding new methods and strategies to enhance the performance of their bowlers, whether it be through upgrading and creating new equipment, to developing programs for all levels of bowling and/ or the tight knit community they encompass and the outreaches they do. That always is how you keep bowling in the next generations to come- it's how you keep bowling alive through the years.

What is your favorite Storm product?

Am I allowed to say everything? So far, I really love the new Intense ball, as well as the Timeless. Ever since throwing them, my game has improved. They both are so strong, the pins don't know what hit them.

What does being a part of the Storm Ambassadors mean to you?

Bowling is close to my heart. The very community is tight knit and like a family. Ultimately, the goal is to grow the sport we all love. We are to help motivate and inspire others, whether it'd be spectators or other bowlers. Having that influence in people's lives, is a great honor and privilege; so being an ambassador for Storm- we are experts on the products, we develop new programs for bowlers on all levels, but most importantly, we try to be the best role model and representative possible through having a positive, open, cheerful, and respectful attitude towards everyone and everything.

What is your favorite quote?

" Yesterday is history, Tomorrow is a mystery, but, Today is a gift- that's why they call it the present".

Tim Cerami

Tim lives in Boise, Idaho and works in User Experience for a company called Cradlepoint that makes wireless routers. Tim has been bowling since he was in diapers, literally. His family owned a bowling center growing up and his dad taught the game to others his whole life. His passion is to help existing bowlers see the potential in themselves and help them on a path to better bowling.

If you could have any superpower, what would it be?

There are so many. I'm leaning toward being able to fly.

If you could travel anywhere in the world, where would you go?

It only makes sense to visit Cerami, Sicily.

What's your favorite thing about Storm?

The people and the bowling balls. When I did my first tour at Storm HQ in 2009, I kinda became a groupie. I loved that tour, standing side-by-side with people pouring the cores and covers really immersed me in it. I met Hank at the end of my tour and asked for a recommendation. He said, "Buy a Reign". When that red, glowing, cinnamon scented orb showed up at I house, I knew I had my brand in hand.

What's your favorite Storm Product?

The HyRoad-Shammy-ReactaFoam :).

What does being part of the Storm Ambassadors mean to you?

Honestly, it adds the fuel to my quest of helping people start working toward and meeting their bowling goals. Average league bowlers always, always wish they could bowl better. Being on the lanes, giving them ideas and showing how purpose-built Storm equipment can help them improve their game is really the best part of this program for me.

What's your favorite quote?

Talking to my wife, "You need a job to support your retirement." :)

Mark Ellis

Mark lives in Mooresville, NC and works for the famous 48 car of Jimmy Johnson. He is an avid bowler and travels with his bowling equipment while on the road at NASCAR events. He has a huge personality and zest for life.

If you could have any superpower, what would it be?

Skills like Captain America.

If you could travel anywhere in the world, where would you go?


What's your favorite thing about Storm?

The way that storm gives back to the community in every way possible. My mother is a breast cancer survivor and to think about how storm supports research, its near and dear to me with their involvement in communities. Weonly have what we give and storm represents that.

What's your favorite Storm Product?

IQ Tour Solid

What does being part of the Storm Ambassadors mean to you?

It means the world to me that I was chosen to represent the best brand in the sport of bowling, and that I am able to share and represent something I am the most passionate about with people who are the same way.

What's your favorite quote?

"God is always good and everything happens for a reason."

Becky Herman

Becky lives in Las Vegas, NV and was just promoted to manager of Suncoast Bowling Center. She loves the idea of bridging the gap between recreational bowlers and more avid bowlers.

If you could have any superpower, what would it be?

The ability to create more time in a day.

If you could travel anywhere in the world, where would you go?

I’d like to see the ancient castles of Europe

What's your favorite thing about Storm?

My favorite thing about Storm is that they care about the sport as a whole

What's your favorite Storm Product?

Phaze II

What does being part of the Storm Ambassadors mean to you?

I’m excited about the Ambassador program because the possibilities to make a difference are unlimited!

What's your favorite quote?

"No matter what you choose to do in life be the best you can be at it." (Credit to my mother)

Kenneth Hill

Kenneth is a retired police officer that lives in Naperville, IL. Kenneth has an extreme passion for bowling and life. He is kind, generous, and giving.

If you could have any superpower, what would it be?

Well I don't know if this is considered a super power but it would be the ability to heal all forms of disease and sickness...especially cancer.

If you could travel anywhere in the world, where would you go?

If I had to make a travel choice today, it would be Jerusalem. Or anyplace warm 😊

What's your favorite Storm Product?

My favorite Storm product is the Pitch Blue Urethane Bowling ball. Very Dependable.

What does being part of the Storm Ambassadors mean to you?

Being a Storm Ambassador allows me the opportunity to share with others who have never considered the possibility of bowling as a competitive or recreational sport because of limitations. Storm provides the highest level of product integrity and influence within the industry which then allows me access to a larger audience to share the sport I have come to enjoy and respect. Hopefully with the help of Storm, I can be a part of growing the sport of bowling in communities where bowling is absent.

What does being part of the Storm Ambassadors mean to you?

One of my favorite quotes is..."It is better to be silent and appear foolish, than to open your mouth and remove all doubt."

Eddy Hutchens

Eddy lives in Franktown, CO and is the Chairman for the AWBA (American Wheelchair Bowling Association). Eddy travels and promotes bowling everywhere he goes.

If you could have any superpower, what would it be?  

I'd love to be able to fly.

If you could travel anywhere in the world, where would you go?


What's your favorite Storm Product?  

Phaze 2

What does being part of the Storm Ambassadors mean to you?

That I might be able to help make a difference in bowling.

What's your favorite quote?

Ask not what bowling can do for you, ask what you can do for bowling.

Wanda Parker

Wanda's smile says it all. She lives in Garland, Texas and loves everything about bowling. She has a big heart and a strong will.

If you could have any superpower, what would it be?  

My superpower would be the touch of help the many people suffering from illness/hurt.

If you could travel anywhere in the world, where would you go?

If I could travel anywhere, I would travel to see each of the seven wonders of the world.

What's your favorite thing about Storm?

My favorite thing about Storm is their positive and friendly connection with all of the bowlers in our sport.

What's your favorite Storm Product?

My favorite Storm product is the IQ Tour!

What does being part of the Storm Ambassadors mean to you?

Being a Storm Brand Ambassador, chosen to represent and help continue the forward progress of the #1 Brand in the sport I love, is an honor! It gives me a feeling of pride knowing the person I set out to be everyday is someone Storm identifies as being someone that can have a positive impact on the #1 Brand in bowling.

What's your favorite quote?

My favorite sports quote is "Every champion was once a contender that refused to give up." Rocky Balboa

Brian Shannon

Brian lives in Omaha, NE. He has been a long time supporter of Storm and is a Cyber Security Analyst. He lives a full and fun life.

If you could have any superpower, what would it be?

Telepathy.  I really do value the ability to read people, but knowing what is actually going on inside someone else’s head would be fascinating.

If you could travel anywhere in the world, where would you go?

Bora Bora, sleeping in an overwater bungalow would be an amazing experience

What's your favorite thing about Storm?

I love Storm’s commitment to innovation.  The team in (and outside) Brigham has a wealth of knowledge and Storm is not afraid to allow them to innovate.  While not everything is a hit, more often than not you see other manufacturers in the industry follow their lead.

What's your favorite Storm Product?

While this is a hard call, it has to be the Hy-road.  Any ball that has spawned 5 versions (and countless international versions), stayed in the active lineup for nearly a decade has to be the winner.  For me personally, my high series (820) and a handful of 300 games are also accredited to the Mack daddy of balls.

What does being part of the Storm Ambassadors mean to you?

To me, the ambassador program represents the opportunity to give back to the sport of bowling with the backing of the best manufacturer in the world.  I owe just about every major accomplishment in my life to the sport (my college education, my friends, my wife) and I believe I owe a debt.  I foresee this program being one that will help leverage and advance the Storm brand in a meaningful way to help give back on this debt using the skill sets I have developed.  To me, data can tell any story you like it to tell, and bowling has lagged behind greatly in the field of data analytics.  I hope to use the platform Storm has provided to help change that.

What's your favorite quote?

“If you can’t explain it simply, you don’t understand it well enough”- (attributed to Albert Einstein though likely not said by him).

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Earliest attributed to Jessie Potter

Shawna Strause

Shawna lives in Tucson, AZ and is really into fitness! When not on the lanes, you'll find her playing in the great outdoors and traveling. She is retired and lives each day like it's her last. She has an infectious personality that draws people in and makes them smile.

If you could have any superpower, what would it be?

The power to heal. I hate it when people or animals are hurting/sick.

If you could travel anywhere in the world, where would you go?

Africa, over and over again!

What's your favorite thing about Storm?

Storm is doing amazing things to promote scholarships for Youth Bowlers and the return of the PWBA. In addition, I love their passion for their Staff and love they are open to new ideas and cherish change for the better!

What's your favorite Storm Product?

Storm IQ Tour Edition.

What does being part of the Storm Ambassadors mean to you?

As a Storm Brand Ambassador I will be deeply connected with the industry. I will contribute to blogs, craft social campaigns, and work alongside some of the brightest minds in bowling! I would say one of the biggest duties I have with Storm is to help the game and sport of bowling. We want to reach everyone, from the recreational bowler, everyday league bowlers, to the highest level of the PWBA and PBA. We, as Ambassadors, are promoting that ALL bowling is good bowling. We want more people to bowl more frequently and enjoy the game or sport at whatever level makes sense to them.

What's your favorite quote?

Believe you can and you’re halfway there! T. Roosevelt

John Struckman

John lives in Southern California and is the owner of Bowling Guys. He is a Silver Level coach and provides training in several Southern California bowling centers. His genuine enthusiasm for the sport of bowling is second to none.

If you could have any superpower, what would it be?

To strike a little more than I do or have superhuman strength.

If you could travel anywhere in the world, where would you go?

Storm Headquarters or Europe.

What's your favorite thing about Storm?

I love that Storm is the industry leader and that Storm is a family owned business!

What's your favorite Storm Product?

I love my Hy-Road but I also rely heavily on my Storm 3 ball rolling thunder bag.

What does being part of the Storm Ambassadors mean to you?

It means the world to me. It is a dream come true to be able to represent Storm in this capacity.

What's your favorite quote?

"The best way to predict your future is to create it." - Abraham Lincoln

Tony Woodward

Tony lives in Townsend, MT and is the owner of Mountain Man Apples. While Tony is a fierce competitor on the lanes, he might be also be the nicest person you'll ever meet on or off the lanes.

If you could have any superpower, what would it be?

My super power would be teleportation.

If you could travel anywhere in the world, where would you go?

Montana, I love where I am

What's your favorite thing about Storm?

The family atmosphere.  Before I became an ambassador, I knew so many individuals who represent storm competitively as well as leadership.  The company has always been there for the bowlers.

What's your favorite Storm Product?

The IQ tour!  I have 4 that travel with me to every tournament.  The most versatile ball available in bowling.

What does being part of the Storm Ambassadors mean to you?

It means everything to me, I have spent the last 10 years throwing Storm brand equipment, I had the opportunity to be on other staffs but I would not represent someone I did not believe in.  Storm represents is everything bowling is about. Bowling is family and the growth of bowling as a sport.

What's your favorite quote?

My favorite quote: You miss 100% of the shots you never take!  also life is an adventure, so enjoy the ride and never look back.


Drive - An Internal Review

Zach Trevino loves his Drive, and here's why...

When the Timeless was first introduced, Zach struggled to keep it reading the correct part of the lane before it was too late at the end of the pattern. This is not the ball’s fault, however. His higher ball speed combined with his higher degree of tilt all but promotes skid throughout the lane. Mix in a high RG, polished shell with our cleanest cover (R2S) to date and the struggle becomes very real for a player with his specs. To combat this, Zach took the surface down to match his Drive at 3000-grit Abralon – something he encourages most people who call into Storm to do when experiencing similar difficulties. “I will be the first one to admit that Timeless just wasn’t the ball for me” said Zach. “I drilled one pin up strong and one pin down smoother and it was the latter that only found its way into my bag for one specific scenario - the mega burn.” He added “Using a slower buffer, my pin down Timeless was very useful for when the pattern really got trashed and I had to keep my angles tighter from inside. I don’t have the loft game and often get cornered late in blocks because I have to throw weaker equipment with tighter angles. The Timeless allowed me to bump the dry and it wouldn’t over react when it saw friction. Nonetheless, it was very conditional and didn’t get much use.”

Zach wasn’t the only one who felt “trapped” with the Timeless. Taking this into consideration, we went through many iterations of the intended design with the Drive while ultimately settling on an R2S/Nano blend that we cleverly titled: R2S Nano.

Zach sometimes struggles with stronger covers like this stating they “normally aren’t good for me as it usually results in the ball being too cover driven and just lazy.” However, he later affirmed that his “initial impressions weren’t anything as what I had expected. In this case, that was a good thing! It was as if the ball had so much more shape and read in the mid’s (which Timeless was severely lacking) and just never quit.”


Launch Speed: 17mph


Tilt: 15°

Rotation: 60°

PAP: 4 5/8” over, 1/2" up

Layout Used for Test: 4 3/8 x 5 1/8 x 2 3/4   (65° x 4 3/8 x 45°)

Surface Used for Each Ball: 3000-grit Abralon

Oil Pattern Used for Test: Beaten Path, 41’, 1:4.04, 24.25 mL


Zach rolled each ball 20 times on Kegel's Beaten Path. We took SPECTO readings at the beginning, middle, and end to compare the results for each ball.

Following his preemptive impressions, Zach started an arrow deeper due to the significantly stronger cover and surface prep. There was never any question the ball would miss the spot from too much length.

After about 10 shots with each ball, Zach felt he should have moved more at this point. Every shot with the Drive was high flush, but a little too high sometimes tripping out the 4-9 several times. The Timeless was the ball Zach felt comfortable with at this point because it was not seeing the friction as severely as the Drive.

SPECTO does a fantastic job of showing the difference in shape with both balls. The breakpoint distances are pretty tightly grouped even though the Drive is over an arrow deeper towards the end of this test. The Timeless needed a straighter trajectory with less launch angle to find the pocket. Overall, Zach preferred the shape and location he had to play with the Drive being inside the track of the Timeless with fresh oil instead of out in the dirt.

Zach has already dedicated a slot in his Open Championships bag for the Drive saying “It is a true improvement as opposed to just being a follow-up with another Belmo logo on it. It’s a unique piece that is going to end up in my tournament bag headed to the OC's this year. It provides that stability and continuous motion needed to control tougher conditions and create area when there isn’t much room for error.”


With the same layout and the same surface for 20 shots the Drive, on average, when compared to the Timeless produced:

+6.43 boards deeper set-down

+0.64° launch angle

-1.16° entry angle to pocket

+2 feet of backend


Highlights from the test:


 Storm has a full-time tech representative ready to answer any questions you have about the Drive or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to (anytime).


What a YEAR!

Team Storm had an incredible year on the lanes in 2017! Here's a recap of the awards our team will be receiving from their success on and off the lanes.

Jason Belmonte - Player of the Year

Jason Belmonte of Australia earned his fourth PBA Player of the Year title. It was truly a record breaking year for Jason! He earned titles at the Barbasol PBA Players Championship, USBC Masters, Storm Lucky Larsen Masters, and the PBA World Championship. He is the first player in PBA History to win three major championships in one season and also the first player to win four Master titles.

East PBA Regional Player of the Year 

Matthew O'Grady of Rahway, N.J. competed in seven regional events finishing in the top-five in five events including one title and three second place finishes.

Midwest PBA Regional Player of the Year

AJ Johnson, of Oswego, Illinios won four titles and finished third place in the seven events he competed.

Central & Midwest PBA50 Player of the Year 

Brian Kretzer of Dayton, Ohio won three titles, one second place finish, and one third place finish to earn PBA50 Player of the Year in two regions.

Midwest Rookie of the Year

AJ Chapman of Manchester, Iowa had a great rookie season finishing second in one event and one fourth place finish in just four events.

Southwest PBA Player of the Year

Francois Lavoie, of Canada, won three titles combined with three second place finishes in the 10 events he competed in.

West Rookie of the Year

Kyle King of Glendale, Arizona took home one win and one third place finish on route to earn the Rookie of the Year award. He cashed in 10 events.

Northwest Rookie of the Year

Michael Tang, earned the rookie of the year honor. His high finish on the regional circuit was fourth.

2017 Tony Reyes Memorial Community Service Award

Del Ballard Jr. will be honored with the Tony Reyes Memorial Community Service Award for his fundraising efforts through “Ballard Vs. The Big C.”

According to the PBA, "Within three years, their fund-raising bowling tournament raised more than $145,000. As of 2017, Cancer Care Services, Baylor Health Care and the North Texas Laryngectomy Society have received in excess of $300,000 to carry out research on cancer treatments focused on the head, neck and throat."


Congratulations to all of the award winners. We can't wait to see what our team will accomplish in 2018!

Son!Q - An Internal Review

The Centripetal HD Core delivers instant revs and puts the entire category on notice.


Since its inception, the evolution of the design can be traced across the Centripetal Low Flare Core, C3 Centripetal Control Core, and now the Centripetal HD Core. At first glance the Centripetal HD Core may look familiar, but deep down is where the magic truly happens. It is the densest core of any symmetrical Storm ball to date producing an RG value of 2.47. Historically, these renditions of the Centripetal shape have all exhibited a lower RG value with varying degrees of differential achieved by the manipulation of the densities in the core material itself. The Centripetal HD (high density) is the heaviest to date which makes the Son!Q much more center-heavy.  The Marvel Pearl retains the primary shape, but is constructed with a material of lower specific gravity.  What does this mean to you? Let’s explore…

We know that controlling the midlane is what the pros are renowned for. They are able to see ball motion in a way that lets them make the best decision in order to get their ball into a roll before the end of the pattern. Whether they do that with surface, speed, axis tilt, or core technology is dependent on the situation at hand, but believe me when I say having a ball in your hand that is trying to roll as soon as it hits the lanes certainly doesn’t hurt. Chris Barnes, who’s arguably the best technician on tour, told me years ago that he only uses low RG balls for this very reason.

A ball that is rolling into the pins carries considerably better than a ball that is hooking into the pins. When a ball makes impact and doesn’t have a direction of motion that is in-line with the centers of gravity of the pins, some of the energy that would have been available for the post-collision pin velocity will be lost to rotation and friction. Because the Centripetal HD Core’s center of gravity is extremely low, it consistently impacts the pins at the perfect spot every time maximizing carry.

Delving a little deeper into the physics behind it, angular momentum is much harder for an external force to change its direction as opposed to linear momentum. Angular momentum is essentially the rotational equivalent of linear momentum and remains constant unless acted upon by an external torque that’s proportional to the initial moment of inertia (the bowler’s release). The faster the angular momentum created, the more torque is required to cause a change in angular acceleration. Simply stated, we apply rotational energy to create angular momentum around the weight block of a bowling ball, AKA torque. This energy we impart on the ball stays the same until something else tries to stop it, like the friction on a lane or 40lbs worth of bowling pins. Cores like the Centripetal HD in the Son!Q that have lower RG values have a higher potential to conserve its angular momentum throughout the lane and into the pins. This results in less deflection, better carry, and higher scores.

Getting into something that’s a tad more observable to the naked eye, the entry angle into the pocket that the Son!Q creates really wasn’t that steep. Especially when compared to something like a Hy-Road Pearl that’s at the other end of the spectrum when discussing RG values. Balls like the Hy-Road Pearl, at least for me and the way I roll it, really magnify both wet and dry circumstances which is probably why they only time I use the ball is when there is at least 2000-4000 surface on it. With the Son!Q, I noticed less wrapped 10-pin leaves, fewer stone-9’s, and much lower flight paths of the pins when the ball makes contact – which was optimal for carry in my many off-pocket hits because the pins are colliding with each other instead of flying above one another. On the rare occasion I left a stone-9, there was always a messenger there to greet it.


Launch Speed: 18mph

RPM: 490


Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 5 x 6 x 4  (80° x 5 x 60°)

Surface Used for Each Ball: 1500-grit Polished

Oil Pattern Used for Test: Beaten Path, 41’, 4.04:1, 24.25 mL



For this test, I tossed 30 shots with each ball on a fresh Beaten Path pattern and took excerpts from each transition you can see below in the SPECTO results. Even just a 0.010 difference in the low RG versus the Marvel Pearl was enough to make the Son!Q breakpoint distance a couple feet sooner during my initial warm-up when getting lined up. But for this test, I wanted to show the best line to the pocket for both balls on the Beaten Path pattern by Kegel. Early on (fig.1), the Son!Q’s lay-down had to be about 3 boards inside of the Marvel Pearl. From slightly inside, the breakpoint distance was 1-2 feet later for the Son!Q, but it was also crossing more boards overall given the same speed and hand position I was using.

As the lane started to transition (after about 12 shots) I moved the standard 2:1 and found no shortage of movement or carry with either ball. The Son!Q laydown remained just inside of the Marvel Pearl with the breakpoints inching closer to one another downlane (fig. 2). The R2S cover on the Son!Q was able to generate slightly more entry angle into the pocket due to its cleaner nature when compared to the R2X featured on the Marvel Pearl.

After another 12 shots or so I moved another 2 left but kept my eyes the same. At this point, the breakpoint distance for both balls were well-nigh similar and the breakpoint boards were pretty close as well (fig. 3).

The differences in the two balls, for me, shined through on the fresh. When the lane started to really break down, the spread between the two got closer with the additional friction that was happening in the fronts. If you already have a Marvel Pearl but are considering picking up a Son!Q, I would recommend another one of your favorite layouts or a simple surface change just to give yourself a little more diversity in your bag - unless a 3-5 board shift inside and a slightly more angular downlane transition is what you are looking for given equal layouts/surfaces. To date, the original Marvel Pearl @ 3000-grit Abralon was my favorite “on the fresh” ball. Now that the Son!Q has made its way into my hands, I will keep it at the original 1500-grit polished surface and use it to fill that transition gap I’ve been combating for such a long time and reintroduce my Marvel Pearl back to 3000-grit.


With the same layout and the same surface for 30 shots the Son!Q, on average, when compared to the Marvel Pearl produced:

+2.48 boards deeper set-down

+0.030° entry angle to pocket

+1.16 feet of backend


Highlights from the test:


Storm has a full-time tech representative ready to answer any questions you have about the Son!Q or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to (anytime).


12th Annual Storm | Domino's Pizza Cup SBS Korea Tournament

240 top players from around the world competed at the Hogye Sports Complex Bowling Center in Seoul, S. Korea December 16-21, 2017.

The event attracted Professional bowlers from Korea, Japan, and the United States, as well as several high-ranking amateurs from Singapore, Thailand, Malaysia, Indonesia, and more.

Total Prize money was 160 Million Korean Won ($150,00 US Dollars) with 30,000,000 Korean Won (USD $28,400) to the winner.

The finalist to the TV Championship Round included two finalists from S. Korea, Sanpil Park and Heeyeo Yoon, plus Cherie Tan of Singapore, and Anthony Simonsen of the United States.

(shown left to right Anthony Simonsen, Heeyeo Yoon, Cherie Tan, and Sanpil Park, and KPBA representative)


This was a Major Championship which featured live local broadcasting and showcased several of the major sponsors such as Storm, Domino's Pizza, and Kegel, LLC.



In the championship match, Anthony Simonsen defeated Heeyeo Yoon 268-223 to claim the top prize!

Anthony Simonsen, Champion


Storm co-owners Bill and Barb Chrisman were on hand throughout the entire tournament, and without their generosity this tournament would not be possible.

Bill and Barb Chrisman, Co-Owners of Storm Products, Inc.


Glimpse of the Victory Banquet which concluded the event. Title sponsors Storm Products, Inc. and Jinseung Trading Co. helped make this event a Major Championships for the KPBA, the Korean Professional Bowlers Association.

Mr. JP Jeon, CEO of Jinseung Trading Co. (left) with top finishers from the tournament


Congratulations to all who were involved to make this an amazing event!


Blake Joins Team Storm

Storm is excited to announce the signing of Blake “The Bowling Doodle” Simpson. We’ve had our eye on Blake for some time. At just 8 months old, Blake has captured the attention of fans around the world with his passion for the lanes. Blake practices at his "paw"-rents, Terri & Wayne Simpson's bowling center KT’s Lanes in Emmett, Idaho, where he chooses to throw Storm bowling balls.

Blake uses a ramp to deliver his bowling ball down the lane. He gets some strikes and his coaches say he’s a pretty good spare shooter. His high game is 100.

"We just put the ball on top of the ramp and we held a treat, like, above the ball," Katelyn “KT” Simpson, his coach, told KBOI in Idaho. "We're like, come on, you know, kind of helped him, showed him a couple times, just pushed the ball with his arms and he caught on and just started doing it on his own."

You can watch a video of Blake bowling HERE.

“He sometimes pushes it and goes to the side of the ramp and watches it go down the lane to hit pins.  He has never tried to chase the ball down the lane.  And always wants a 'high-5' after he bowls,” Blake’s mom, Terri Simpson added.

His coach, KT, is also a member of Team Storm. She started bowling at age three and her career has already been filled with success including a spot on Junior Team USA in 2015, member of the Pikeville University Bowling Team where she was an All-American, and nine 300 games. She is currently a graduate assistant at Pikeville where she is finishing up her MBA.

“We’re excited for Blake to join our team and meet Storm Nation fans across the country,” Gary Hulsenberg, Vice President of Business Development said. “You can’t help but smile when you watch him bowl. It’s a good fit because Storm is a family owned business and Blake’s family owns their own business too!”

Blake truly can’t get enough of the lanes.

“Most of his bowling schedule depends on how much time I have or if KT is home from college,” Terri says. “But we try to get him on the lanes at least once a month or so. Sometimes when birthday parties come in and the ramp comes out, he thinks it for him,” Terri, says.

Blake is a great ambassador at his home center. Many of the bowlers come straight to the office to see him before they bowl. Blake’s family lets him and his brother, Adam, come out to say hi to their friends at the end of league night. His favorites are the ones who remember to bring him a treat but he truly loves to make people smile.

“Everyone loves him,” Terri says. “The bowlers that come in and bowl league expect to see him here and if he's not here, they are very disappointed.  The junior bowlers sometimes ask if he can bowl with them. We have set Blake up on lanes beside them before and let him bowl with them.”

His owners hope to enroll Blake in therapy dog training in the future so he could visit hospitals and nursing homes to make more people smile.

We think he’ll fit right in at The Bowlers Company. Welcome to the team, Blake!

All About Blake:

Favorite Snack: K9 Granola’s Coconut Crunchers

Favorite TV Show: My brother, Adam Levine, and I love The Voice.

Started Bowling: When I was tall enough to reach the ramp (12 Weeks Old)

Favorite Storm Bowling Ball: 10 Pound Storm Big Hit

High Game: 100 (Most of the time I practice without scores)

Why did you choose Team Storm: I wanted to follow in my coach, KT’s footsteps.

Why did you start bowling: My family taught me to bowl because when they brought me home they wanted to be able to let me go to work with my Mom (Terri). They already knew I’d be a bowling dog but then they let me try it. I loved it! I bark when my family puts my ramp away before I’m done.

Biggest Bowling Dream: To bowl a 300, of course!

Favorite Bowlers: My "paw"-rents, my coach KT Simpson, and my favorite pro bowler Leanne Hulsenberg!

What tips do you have for other aspiring bowling pups: Their parents or coach needs to ask permission at their local bowling center. I’m lucky because my mom owns our center. Bowling pups must be able to follow commands and not chase the ball. Don’t forget the treats and the 'high-5.'


Congratulations Alf Lopez. You earned it!

The 2018 Storm Utah Open was an incredible event! Having just concluded and setting numerous records in several categories including entries, prize money, and total bowler, the tournament continues to draw bowlers from all across the U.S. looking to earn a staff contract!

Alf Lopez of Pocatello, Idaho was this year's highest finisher of those entered in the optional $10 side pot.  Runner-up in the tournament, Alf beat out more than 170 other competitors to help fulfill a personal dream.

Congratulations Alf. You earned it!

Being a Student-Athlete: What You Should Know

 These College Bowling thoughts are brought to you by Kenzie Hollamon, 20, a Freshman at Calumet College of Saint Joseph. Kenzie is studying English with a focus in literature and creative writing. She previously attended a community college in Washington state on a women's soccer scholarship.

Entering the world of college athletics is a wonderfully terrifying experience, it entails many hours of hard work on and off the lanes, dedication, and perseverance. As a student-athlete myself I’ve come across some tactics and strategies to take full advantage of my time as both a student and an athlete.

  1. Time Management - Finding a schedule that works for all the aspects you are trying to take on during this experience is key. You have 24 hours in the day, make the most of those hours doing things that are beneficial to your growth as an individual.
  2. Organization - Having your schedule laid out in front of you every day will help you keep hold of your head. It’s extremely easy to become overwhelmed balancing classes, practices, and workouts having a schedule written down can help you stay calm and less stressed.
  3. Motivation - The drive to become a well-educated individual has to equal the drive to become the best athlete you can be.
  4. Take a Breath - Overloading your schedule is easy, take a step back and breath, don’t lose your sanity trying to do too much at once.
  5. Priorities - Remember you are a student before an athlete, education and classes must be your number on priority.
  6. Have Fun - Remember to have fun, in such serious situations such as college athletics you can lose your head and the “why” you’re doing this in the first place. Remember why you started this journey.
  7. Positive Mindset - You are your biggest competitor, trying to keep a positive mindset is easier said than done but the attempt alone can make your mind change from doubt to inspiration.
  8. Environment - Find other individuals that have the same drive and ambitions as you, surrounding yourself with other inspired people will create an environment ready for growth and improvements.

Overall remember to enjoy the experience, make the most out of everything that comes your way with the opportunity of being a student-athlete. Take a step back when things start to become overwhelming to you, don’t feel obligated to overload your schedule, allow yourself to breathe.

Foster wins Uzelac Tourney at Davis Lanes

Former Collegiate standout from William Penn, Cameron Foster won the Uzelac Classic Tournament at Davis Lanes in Layton, Utah this past weekend.

The tournament attracted 123 entries (109 men and 14 women) from across the state. It featured 49 optional scratch entries and paid out more than $4000.


Cameron Foster wins Uzelac with the Storm Intense


Cameron used the Storm Intense™, a Premier Line™ high-end asymmetrical ball, to earn more than $1000 for first place including the optional progressive pot.

Matt Voeltz was the runner-up and Mike Sagers finished third.

Tournament Director Leon Uzelac would like thank his sponsors Storm, Roto Grip, Master, the Storm Northwest Tour, and the Competitive Edge Pro Shop.

If you would like information on future Uzelac Classic events, please call Leon at 435-630-8762

Last Minute Gifts Every Bowler Will Love

Choosing the perfect gift for every person on your list takes planning. If you're like us, you're probably finishing off some last minute items this week! You're here because you've got a bowler on that list. We put together a list of some of the items that you can pick up for your favorite bowler at a pro shop near you. Need help finding a pro shop? We can help with that too. 

  1. Storm Intense: A new Bowling Ball always looks great under the tree! With the new Intense, our R&D Team is taking it a step further with the new RAD-E™ Core. Not convinced? Try out the Storm MatchMaker to see which ball might fit your game.
  2. GT Tape: This is a breakthrough in modern sport science. It provides stimulation to a variety of sensory nerves in the skin and surrounding tissues by amplifying touch sensitivity, increasing fine motor control, improving pain reduction, and heightening temperature and pressure sensitivity. For more information click here or watch this introduction video.
  3. Reacta Wipes: Christmas is the perfect time to stuff stockings with those supplies to keep those bowling balls maintained. Grab some Reacta Wipes from your local pro shop and keep them in your bag for a quick solution before and after bowling. Take Reacta Wipes everywhere you go since it is legal to use during competition.
  4. Abralon Grip Disc: You won’t spend too much time in a bowling center without seeing one of these come out of the bag. Abralon pads are the gold standard for refinishing bowling balls. Available in 180-4000 grit disks, they are what Storm utilizes in the factory.
  5. 3-Ball Rolling Thunder Signature: The all white version of our Signature Rolling Thunder series was a huge favorite for league bowlers last season. After feedback from bowlers in the field, this season we’ve added a version that includes more black in the design. If you’re looking for a bag that’s durable and allows you to find your bag in a crowd, look no further than this bag. All the details can be found here. Head to your local pro shop to order one today!
    BONUS: There’s a 4 ball version you can find here.
  6. Storm Nation Jersey:  A must-have for every member of #StormNation. This colorful performance bowling jersey designed by bowlers, for bowlers.
  7. Motion Polo: State Tournament is right around the corner? We've got a great selection of polos to outfit your whole team. An upscale design combined with moisture management technology makes this polo an excellent choice for performance and comfort on the lanes. 
  8. Storm Tees: Looking for something a little more casual for those nights on the lanes, we’ve got lots of new styles of Storm Tees in our Storm Shop. Pick up some for the whole family for your next mixed doubles event.Fan favorite: Storm Nation Tee.

    Stormmoji Grip Sacks: These fun accessories come in three different faces for the bowler who loves to show their emotions on the lanes!

  9. Storm Hoodies: Don't forget the fan who's always there to support their favorite bowler. It can get pretty cold in those bowling centers. We've got one in pink too! 

Did we miss something? Share your favorite items by using the hashtag #StormNation on your social media channels.