Code X - An Internal Review

The Code X offers performance engineering tuned for enhanced response


In the competitive bowling ball market, any ball that doesn’t do better than “good enough” simply can’t compete. Thankfully, this isn’t an issue for the Code X. Although its styling is a bit conservative for this line, the Code X is classically handsome and appeals with strong performance. The colors aren’t the most polarizing, which makes the ball hug the lane for a truer read, but that’s a personal opinion not shared by everyone. If you like your styling more subtle than stand-out with a side of performance that leaves you saying “Wow, I didn’t know a ball could do that…” then the Code X may be in your not-too-distant future.

The big news here is that R2S Solid has come into play for the first time in a long time in a Premier line ball. Not all conditions require wide-footprint coverstocks with high oil displacement ratings. R2S has been a flagship formula for Storm and is synonymous with some of the most successful balls in recent history like the Hy-Road and !Q Tour. Of all the coverstocks Storm has used, R2S responds to dry lane friction better than anything else. When this benchmark type chassis coats a weight block that’s as dynamic as the RAD4, I’d be hard-pressed to find something that offers this much versatility.

Even though it’s a solid ball, for me, it resembles a matte finish pearl the way it turns the corner. The Code X made easy work of the 47’ mid-volume pattern we currently use in our Monday night Storm Scratch league, which is something I’ll admit to having my fair share of struggles on this year. Because this particular house uses super high-friction synthetics, any ball with too much friction built in, chemically or mechanically, would read as soon as I set it down with nothing left downlane. The Code X doesn’t utilize R3S or Nano technology like its Premier line counterparts, so it skated through the high-friction fronts with ease but retained the midlane read and backend change of direction I’ve come to love from my top-drawer asymmetrics.


Launch Speed: 18mph

RPM: 490


Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 6 x 4 x 3 (55° x 6 x 40°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL


For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 20 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Surface Factory machine with new Abralon pads for each to achieve the most consistent finish possible.



If you currently roll the Sure Lock or Alpha Crux, but are hesitant make the commitment on another solid Premier line ball, then rest easy. R2S breathes new vigor into the line which helps differentiate it plenty from its Nano-based cousins. I found this the case both objectively and subjectively. Let’s refer to the former, presented below. The numbers don’t lie. With almost 1.5° more entry angle at impact, the Code X handles the corner like that of a racing-tuned suspension on a car that’s designed to dig in to the curves of a snaky, winding road. That may not sound like a lot, but spread that measurement over the last 15 feet of the lane and that can mean the difference between washing out and a high flush strike.

Telling the story further, this isn’t a case where the numbers deceive. Subjectively, too, I found the Code X carried considerably better from the deep, inside line compared to the Alpha Crux. The engine that is the RAD4 worked just as flawlessly as the cover. With the layout I chose, it transitions smoothly and quickly. On the comfort side of the equation, I was more than confident from far inside with regards to kicking out the corners than I’ve been as of late with balls of the like. The Alpha Crux lost its axis rotation so quickly, it reminded me just why that ball truly is designed for the heaviest of heavy conditions.


If my !Q Tour and Code Black were to fall in love and start a family, their progeny would undoubtedly be the Code X. It’s an excellent blend of power, dynamics, and everyday versatility. It is the bowling ball equivalent of having your cake and eating it, too. Backend responsiveness is immediate and gratifying, without sacrificing what a solid ball is supposed to do up front. I do appreciate the Code X’s quieter exterior as it pirouettes its way down the lane with empyreal grace, yet remains tasteful for what it is. The Code lineage has discernibly paved the way for the Code X, and it’s the Code X that’s going to carry on this sterling reputation for quite some time.


Highlights from the test:


 Storm has a full-time tech representative ready to answer any questions you have about the Code X or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to (anytime).

Selecting an Arsenal for the USBC Open Championships

If you are heading to Syracuse for the OC’s this year, then you’ve probably already started thinking about what equipment you are toting along. And since ball slots are limited and checked bag fees are high, the gravity in your selection process becomes pretty critical. As with any arsenal, variety is key. Sounds easy, right? Obviously, there’s a lot that goes into it that can become a daunting task for even the most seasoned professional. The boundless options that are available on the market should be used to your advantage, but it all starts with the bowler. Knowing the subtle distinctions in how you roll the ball, such as axis tilt, axis rotation, speed, and rev rate, are most crucial.

Once you’ve determined your stats, next comes the ball selection process. As always, variety is key.

The Open Championships have now abstained from announcing the oil pattern prior to the tournament commencing – which is perfectly fine. You can bet on it not being a cakewalk. Balls that exude control and forgiveness are going to be your best friends with any trip to the OC’s. What kind of balls do this? Well, your favorite benchmark should be the first thing that comes to mind. A low RG, solid, matte finish ball that is smooth and brings the breakpoint closer to the foul line would definitely provide this for the bowler. The !Q Tour is the second longest running ball in Storm’s history for this very reason.

After that, building an arsenal is pretty straightforward. Having a good mix of solids, pearls, hybrids with a combination of surfaces and layouts is important. Typically, you won’t see too many polished balls going down the lanes at the Open Championships. The reason for this all boils down to controlling the breakpoint. Sanded balls maximize your room for error by picking up on the midlane better than polished balls and bringing the breakpoint - the most critical part of the lane - closer to you. It’s not a mystery anymore that surface is the #1 most influential factor that dictates ball motion. The bowlers that perform the best every year will almost always bring a wide array of 500-grit to 4000-grit sanded balls. I’m not saying omit polish completely, so reserve one to two spots in your bag for when they get “toasty” later in the day.

Layouts are the last big thing to discuss. Working with your Storm VIP pro shop professional to establish which layouts are best for your style and the arsenal you’ve chosen is imperative. Some of the most accomplished bowlers will use around three of their favorite layouts and let the inherent properties of the balls be the major difference in what they see. Pete Weber, for example, has only used two layouts for years: one pin up above the bridge and one pin down below the bridge. There are enough factors in bowling that are above and beyond anyone’s control, and, no matter how hard you try, you cannot change them. So keeping the variables in check that you can control, like Pete, isn’t such a bad idea after all.

Below is a sample 6-ball arsenal that would cover all of your bases at the Open Championships this year.

Bryanna Coté Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Bryanna Coté of Tucson, Arizona, has joined our pro staff. Coté is a Professional Women’s Bowling Association (PWBA) champion, 4-time member of Team USA and 2-time member of Junior Team USA.

Coté competed collegiately at Central Missouri where she was a four-time NTCA First-Team All-American. She was the first bowler in NCAA history (in any division) to be named NTCA Player of the Year four consecutive times.

“I'm excited for a fresh start,” Coté said. “After a rocky season last year, I am ready to tackle this year with an open mind and exciting changes both physically and mentally. Storm has always been on top of the bowling industry and if I want to be on top, I need to be with the best.”

Coté has earned several medals representing Team USA. She earned one silver medal (team) and two bronze medals (singles, trios) at the 2016 PABCON Women's Championships. She also has earned three gold medals (all-events, singles, doubles) and two silver medals (team, national all-events) at 2007 Tournament of the Americas, one gold medal (doubles) and one bronze medal (team) from the 2006 American Zone Youth Championships and three gold medals (doubles, team, team all-events), one silver medal (all-events) and two bronze medals (singles, doubles) at 2006 Tournament of the Americas.

“We look for quality people to represent our brand and Bryanna will fit right in,” Gary Hulsenberg, Vice President of Business Development said. “She shares the same values and vision as Storm and we are all excited for her to join our family.”

When she’s not practicing and competing on the PWBA tour, she stays busy working at several of the businesses that her family owns. She is the Director of Finance at Apparel EFX, which she co-owns with her husband, Randy. They also own Racks on Racks Bowling Supply and she gives lessons at her local bowling center. In addition, she assists her father with the administrative duties of his business.

At Storm, family is extremely important and Coté shares this belief. She says that her family is her biggest support group and without them, she wouldn’t be able to do what she does. She credits the start of her bowling career at age seven to her grandfather.

“My grandfather bought me my first bowling ball in Reno at the ABC Championships,” Coté said. “It was a red Mickey Mouse ball with a matching bag. I remember it like it was yesterday.”

She says her favorite Storm balls thus far are the IQ Tour, Phaze II and Intense. With the first PWBA tournament just a couple months away, Coté is ready for the new season to begin.

“My goal for this PWBA year is to be consistent,” Coté said. “I just want to bowl to the best of my ability and compete week in and week out.”

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit and


At Storm Bowling Products we are proud to join the International Bowling Media Association in a two year sponsorship of the IBMA Collegiate Bowlers of the Year Award. These awards were established in 1987 to recognize and honor male and female bowlers for their outstanding accomplishments in collegiate competition and are presented each year during the Intercollegiate Team Championships at the awards banquet.

“Once again, Storm Bowling steps up to support collegiate bowling,” said Keith Hamilton, president of IBMA in a press release this week. “With sponsorship from Storm, the IBMA College Bowlers of the Year will get a nice upgrade, a tribute to our three decade tradition of honoring the best collegiate players.”

A committee of eight to ten members of the media selects the top eight players, male and female. The committee then votes by weighted ballot to determine the four Honorable Mention, three Runners Up and the Bowlers of the Year. Steve Kloempken, Vice President of Marketing, and Diandra Asbaty, Storm Collegiate Manager, will join the committee.

“We are very excited to be able to sponsor this prestigious award,” said Kloempken. “Since it can only be earned by outpacing thousands of incredibly-talented student athletes, the Collegiate Bowler of the Year award is always held in the highest regard. And one can earn it only through a deep commitment to mastering the elements of our sport and competing at the highest level.”

Kloempken won the award in 1995 when he bowled for Wichita State. Other standout winners include Chris Barnes, Lynda (Norry) Barnes (2), Josh Blanchard, AJ Johnson (2), Liz Johnson, Marshall Kent, Kelly Kulick (2), Stefanie (Nation) Johnson, Bill O’Neill (3), Missy (Bellinder) Parkin, Shannon Pluhowsky and Michael Tang. Several of the players are now members of Team Storm.

Storm Bowling also supports, with its corporate membership, the $5,000.00 IBMA Chuck Pezzano Media Scholarship, presented by the Billiards and Bowling Institute of America.

For more Storm Collegiate news be sure to follow Storm Collegiate Bowling on Facebook.

About Storm Bowling
Storm is The Bowler’s Company — It is the essence of the brand and the foundation on which all communication is based. Truly a grassroots success story, Storm Products started from the garage of Bill and Barb Chrisman, based on the belief that they could do things differently, better.

About the International Bowling Media Association
Located at the International Bowling Campus in Arlington, Texas, the IBMA provides awards and recognition to professional and amateur bowlers, industry volunteers and bowling writers, as well as promotes bowling journalism as a career choice to youth bowlers throughout America. For more information log on to


Chad McLean Named Technical Director

BRIGHAM CITY, Utah – Storm Products announced Chad McLean as the new Technical Director. His primary responsibilities include leading Storm’s product testing, weight block designs, and the USBC ball approval process.  He will continue to manage the technical team who create solutions to customer requests.

“I’m very excited for this opportunity,” said McLean. “I’ve always participated in the ball testing and weight block development but now I’ll be conducting the tests and assembling the results. That’s pretty exciting.”

The bowling journey started for McLean when he was just three years old. He developed a passion for bowling as well as athletics and fitness through high school that carried into his adult life. He went on to earn a degree in Exercise & Health Science from Kennesaw State University in Atlanta. After graduation, he decided to move to Florida to pursue a master’s degree in Exercise Physiology from the University of Florida and started working at a pro shop. He was passionate about learning more about the sport and personalizing layouts for his customer’s individual styles. He joined the PBA Tour and competed on the regional tour while managing his own pro shop. He quickly gained notoriety around the South for his outstanding drilling and layout recommendations.

After working as a pro shop operator for a few years, McLean attended a Storm Pro Shop seminar and met Steve Kloempken who was the Technical Director at the time. He knew then that he wanted to be part of the technical team at Storm.

“When I met Steve, I thought it was so cool that he gets to travel around the world and talk about the products he creates,” McLean said. “Thinking about where I am now, it’s very surreal.”

McLean joined Storm as the Technical Customer Service Representative at Storm Headquarters in 2015, where he was responsible for facilitating warranty claims and assisting with ball testing. He was quickly promoted to technical manager and his added responsibilities included international ball development, website updates, and writing technical articles about the product line.

“Since he started here three years ago, Chad has been a huge asset,” Kloempken, Vice President of Marketing, said. “This new title and the added responsibilities were not just given to him, he earned it. And I’m confident that Chad will continue to grow and will keep pushing the envelope with technology.”

McLean continues to leave his mark on the sport through the bowlers he has helped, pro shop operators he has guided, technology he has directed, and the records he has crushed. He has been inducted into the Guinness Book of World Records seven times, most recently for the most bowling balls held simultaneously.

“Working alongside Steve Kloempken and Hank Boomershine has been as educational as it’s been fun,” McLean said. “Being part of the development team I’ve looked up to for so many years is an honor that I will never take for granted.”

In his new role, he will be working closely with the R&D Team conducting ball tests and developing weight blocks. He’ll be responsible for the development of Storm catalog inline balls from logo ideation to ball colors and fragrances. He will also take care of the USBC ball approval process and all approval applications.

“I look forward to Chad assisting our team in continuing to develop the most innovative products in the industry,” Boomershine, Vice President of Sales and R&D, said.

Chad will also provide more direction during our video productions and will be responsible for the description of our products to the consumer through digital and print communication. As chieftain of the technical department, McLean is also extremely excited to help Storm look to the future of technology.

“A new era of marketing and technology is coming that will inspire education and be a lot of fun.” McLean said. “This is truly the biggest day of my life.”

McLean lives in Brigham City, Utah with his wife Mandy and young daughter Kenzie.

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit and

Meet the Storm Ambassadors

At Storm Products, we've had a lot of exciting announcements to kick off 2018! We've shared announcements of new technology in our new releases and now we're really excited to share an announcement about a brand new program, the Storm Ambassadors.

Hundreds of individuals submitted videos to apply to be part of this exclusive program. Twelve individuals were selected based on their passion for bowling and willingness to work as a team to bring new ideas to help grow the Storm brand and bowling.  They bring a wealth of industry knowledge, passion and experience to their new roles.  They are already hard at work on some exciting initiatives that you'll be seeing very soon.

Let's learn a little more about the 12 Storm Ambassadors.

David Seiler – Lead Ambassador

Dave volunteers his time and finances to support youth bowling and serves on the Storm Youth Championships Committee. He was chosen to be the Lead Ambassador because of his years of service and impeccable reputation.

If you could have any superpower, what would it be? 

I would have the power to provide a cure for cancer.  I have a dear friend who is battling this wicked disease and would love to cure her!

If you could travel anywhere in the world where would you go?


What's your favorite Storm Product?

My Pink Hy-Road

What's your favorite thing about Storm?

All the great things they do for bowling.

What does being part of the Storm Ambassadors mean to you?

It's an incredible opportunity for me personally to share my passion of bowling as a Storm Brand Ambassador to promote Storm equipment and ​help the Storm Brand as well as the bowling industry grow by creating and delivering new innovative ideas for the game of bowling.

What's your favorite Quote?

“Winners never quit and quitters never win.” - Vince Lombardi

Brooke Carroll

Brooke is currently a student at Arizona State University studying Sport Behavior and Performance. She is a huge advocate for promoting bowling to new people and believes that every sport needs to have fresh new athletes, supporters, sponsors and fans to continue on with its legacy.

If you could have any superpower, what would it be?

I always wanted to be able to fly. Flying is like breaking free from the confides of life and gives you peace and utter bliss for moments time.

If you could travel anywhere in the world, where would you go?

I have always dreamed of going to New Zealand, especially because I am a huge Lord of the Rings, J.R.R. Tolkien, fan and the sets from the movie are still there! It would be an amazing experience and place to see.

What is your favorite thing about Storm?

The balls have scents to them, and I never have to buy a room air freshener! Just kidding, but seriously though. Honestly, Storm is constantly being innovative and finding new methods and strategies to enhance the performance of their bowlers, whether it be through upgrading and creating new equipment, to developing programs for all levels of bowling and/ or the tight knit community they encompass and the outreaches they do. That always is how you keep bowling in the next generations to come- it's how you keep bowling alive through the years.

What is your favorite Storm product?

Am I allowed to say everything? So far, I really love the new Intense ball, as well as the Timeless. Ever since throwing them, my game has improved. They both are so strong, the pins don't know what hit them.

What does being a part of the Storm Ambassadors mean to you?

Bowling is close to my heart. The very community is tight knit and like a family. Ultimately, the goal is to grow the sport we all love. We are to help motivate and inspire others, whether it'd be spectators or other bowlers. Having that influence in people's lives, is a great honor and privilege; so being an ambassador for Storm- we are experts on the products, we develop new programs for bowlers on all levels, but most importantly, we try to be the best role model and representative possible through having a positive, open, cheerful, and respectful attitude towards everyone and everything.

What is your favorite quote?

" Yesterday is history, Tomorrow is a mystery, but, Today is a gift- that's why they call it the present".

Tim Cerami

Tim lives in Boise, Idaho and works in User Experience for a company called Cradlepoint that makes wireless routers. Tim has been bowling since he was in diapers, literally. His family owned a bowling center growing up and his dad taught the game to others his whole life. His passion is to help existing bowlers see the potential in themselves and help them on a path to better bowling.

If you could have any superpower, what would it be?

There are so many. I'm leaning toward being able to fly.

If you could travel anywhere in the world, where would you go?

It only makes sense to visit Cerami, Sicily.

What's your favorite thing about Storm?

The people and the bowling balls. When I did my first tour at Storm HQ in 2009, I kinda became a groupie. I loved that tour, standing side-by-side with people pouring the cores and covers really immersed me in it. I met Hank at the end of my tour and asked for a recommendation. He said, "Buy a Reign". When that red, glowing, cinnamon scented orb showed up at I house, I knew I had my brand in hand.

What's your favorite Storm Product?

The HyRoad-Shammy-ReactaFoam :).

What does being part of the Storm Ambassadors mean to you?

Honestly, it adds the fuel to my quest of helping people start working toward and meeting their bowling goals. Average league bowlers always, always wish they could bowl better. Being on the lanes, giving them ideas and showing how purpose-built Storm equipment can help them improve their game is really the best part of this program for me.

What's your favorite quote?

Talking to my wife, "You need a job to support your retirement." :)

Mark Ellis

Mark lives in Mooresville, NC and works for the famous 48 car of Jimmy Johnson. He is an avid bowler and travels with his bowling equipment while on the road at NASCAR events. He has a huge personality and zest for life.

If you could have any superpower, what would it be?

Skills like Captain America.

If you could travel anywhere in the world, where would you go?


What's your favorite thing about Storm?

The way that storm gives back to the community in every way possible. My mother is a breast cancer survivor and to think about how storm supports research, its near and dear to me with their involvement in communities. Weonly have what we give and storm represents that.

What's your favorite Storm Product?

IQ Tour Solid

What does being part of the Storm Ambassadors mean to you?

It means the world to me that I was chosen to represent the best brand in the sport of bowling, and that I am able to share and represent something I am the most passionate about with people who are the same way.

What's your favorite quote?

"God is always good and everything happens for a reason."

Becky Herman

Becky lives in Las Vegas, NV and was just promoted to manager of Suncoast Bowling Center. She loves the idea of bridging the gap between recreational bowlers and more avid bowlers.

If you could have any superpower, what would it be?

The ability to create more time in a day.

If you could travel anywhere in the world, where would you go?

I’d like to see the ancient castles of Europe

What's your favorite thing about Storm?

My favorite thing about Storm is that they care about the sport as a whole

What's your favorite Storm Product?

Phaze II

What does being part of the Storm Ambassadors mean to you?

I’m excited about the Ambassador program because the possibilities to make a difference are unlimited!

What's your favorite quote?

"No matter what you choose to do in life be the best you can be at it." (Credit to my mother)

Kenneth Hill

Kenneth is a retired police officer that lives in Naperville, IL. Kenneth has an extreme passion for bowling and life. He is kind, generous, and giving.

If you could have any superpower, what would it be?

Well I don't know if this is considered a super power but it would be the ability to heal all forms of disease and sickness...especially cancer.

If you could travel anywhere in the world, where would you go?

If I had to make a travel choice today, it would be Jerusalem. Or anyplace warm 😊

What's your favorite Storm Product?

My favorite Storm product is the Pitch Blue Urethane Bowling ball. Very Dependable.

What does being part of the Storm Ambassadors mean to you?

Being a Storm Ambassador allows me the opportunity to share with others who have never considered the possibility of bowling as a competitive or recreational sport because of limitations. Storm provides the highest level of product integrity and influence within the industry which then allows me access to a larger audience to share the sport I have come to enjoy and respect. Hopefully with the help of Storm, I can be a part of growing the sport of bowling in communities where bowling is absent.

What does being part of the Storm Ambassadors mean to you?

One of my favorite quotes is..."It is better to be silent and appear foolish, than to open your mouth and remove all doubt."

Eddy Hutchens

Eddy lives in Franktown, CO and is the Chairman for the AWBA (American Wheelchair Bowling Association). Eddy travels and promotes bowling everywhere he goes.

If you could have any superpower, what would it be?  

I'd love to be able to fly.

If you could travel anywhere in the world, where would you go?


What's your favorite Storm Product?  

Phaze 2

What does being part of the Storm Ambassadors mean to you?

That I might be able to help make a difference in bowling.

What's your favorite quote?

Ask not what bowling can do for you, ask what you can do for bowling.

Wanda Parker

Wanda's smile says it all. She lives in Garland, Texas and loves everything about bowling. She has a big heart and a strong will.

If you could have any superpower, what would it be?  

My superpower would be the touch of help the many people suffering from illness/hurt.

If you could travel anywhere in the world, where would you go?

If I could travel anywhere, I would travel to see each of the seven wonders of the world.

What's your favorite thing about Storm?

My favorite thing about Storm is their positive and friendly connection with all of the bowlers in our sport.

What's your favorite Storm Product?

My favorite Storm product is the IQ Tour!

What does being part of the Storm Ambassadors mean to you?

Being a Storm Brand Ambassador, chosen to represent and help continue the forward progress of the #1 Brand in the sport I love, is an honor! It gives me a feeling of pride knowing the person I set out to be everyday is someone Storm identifies as being someone that can have a positive impact on the #1 Brand in bowling.

What's your favorite quote?

My favorite sports quote is "Every champion was once a contender that refused to give up." Rocky Balboa

Brian Shannon

Brian lives in Omaha, NE. He has been a long time supporter of Storm and is a Cyber Security Analyst. He lives a full and fun life.

If you could have any superpower, what would it be?

Telepathy.  I really do value the ability to read people, but knowing what is actually going on inside someone else’s head would be fascinating.

If you could travel anywhere in the world, where would you go?

Bora Bora, sleeping in an overwater bungalow would be an amazing experience

What's your favorite thing about Storm?

I love Storm’s commitment to innovation.  The team in (and outside) Brigham has a wealth of knowledge and Storm is not afraid to allow them to innovate.  While not everything is a hit, more often than not you see other manufacturers in the industry follow their lead.

What's your favorite Storm Product?

While this is a hard call, it has to be the Hy-road.  Any ball that has spawned 5 versions (and countless international versions), stayed in the active lineup for nearly a decade has to be the winner.  For me personally, my high series (820) and a handful of 300 games are also accredited to the Mack daddy of balls.

What does being part of the Storm Ambassadors mean to you?

To me, the ambassador program represents the opportunity to give back to the sport of bowling with the backing of the best manufacturer in the world.  I owe just about every major accomplishment in my life to the sport (my college education, my friends, my wife) and I believe I owe a debt.  I foresee this program being one that will help leverage and advance the Storm brand in a meaningful way to help give back on this debt using the skill sets I have developed.  To me, data can tell any story you like it to tell, and bowling has lagged behind greatly in the field of data analytics.  I hope to use the platform Storm has provided to help change that.

What's your favorite quote?

“If you can’t explain it simply, you don’t understand it well enough”- (attributed to Albert Einstein though likely not said by him).

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Earliest attributed to Jessie Potter

Shawna Strause

Shawna lives in Tucson, AZ and is really into fitness! When not on the lanes, you'll find her playing in the great outdoors and traveling. She is retired and lives each day like it's her last. She has an infectious personality that draws people in and makes them smile.

If you could have any superpower, what would it be?

The power to heal. I hate it when people or animals are hurting/sick.

If you could travel anywhere in the world, where would you go?

Africa, over and over again!

What's your favorite thing about Storm?

Storm is doing amazing things to promote scholarships for Youth Bowlers and the return of the PWBA. In addition, I love their passion for their Staff and love they are open to new ideas and cherish change for the better!

What's your favorite Storm Product?

Storm IQ Tour Edition.

What does being part of the Storm Ambassadors mean to you?

As a Storm Brand Ambassador I will be deeply connected with the industry. I will contribute to blogs, craft social campaigns, and work alongside some of the brightest minds in bowling! I would say one of the biggest duties I have with Storm is to help the game and sport of bowling. We want to reach everyone, from the recreational bowler, everyday league bowlers, to the highest level of the PWBA and PBA. We, as Ambassadors, are promoting that ALL bowling is good bowling. We want more people to bowl more frequently and enjoy the game or sport at whatever level makes sense to them.

What's your favorite quote?

Believe you can and you’re halfway there! T. Roosevelt

John Struckman

John lives in Southern California and is the owner of Bowling Guys. He is a Silver Level coach and provides training in several Southern California bowling centers. His genuine enthusiasm for the sport of bowling is second to none.

If you could have any superpower, what would it be?

To strike a little more than I do or have superhuman strength.

If you could travel anywhere in the world, where would you go?

Storm Headquarters or Europe.

What's your favorite thing about Storm?

I love that Storm is the industry leader and that Storm is a family owned business!

What's your favorite Storm Product?

I love my Hy-Road but I also rely heavily on my Storm 3 ball rolling thunder bag.

What does being part of the Storm Ambassadors mean to you?

It means the world to me. It is a dream come true to be able to represent Storm in this capacity.

What's your favorite quote?

"The best way to predict your future is to create it." - Abraham Lincoln

Tony Woodward

Tony lives in Townsend, MT and is the owner of Mountain Man Apples. While Tony is a fierce competitor on the lanes, he might be also be the nicest person you'll ever meet on or off the lanes.

If you could have any superpower, what would it be?

My super power would be teleportation.

If you could travel anywhere in the world, where would you go?

Montana, I love where I am

What's your favorite thing about Storm?

The family atmosphere.  Before I became an ambassador, I knew so many individuals who represent storm competitively as well as leadership.  The company has always been there for the bowlers.

What's your favorite Storm Product?

The IQ tour!  I have 4 that travel with me to every tournament.  The most versatile ball available in bowling.

What does being part of the Storm Ambassadors mean to you?

It means everything to me, I have spent the last 10 years throwing Storm brand equipment, I had the opportunity to be on other staffs but I would not represent someone I did not believe in.  Storm represents is everything bowling is about. Bowling is family and the growth of bowling as a sport.

What's your favorite quote?

My favorite quote: You miss 100% of the shots you never take!  also life is an adventure, so enjoy the ride and never look back.


Drive - An Internal Review

Zach Trevino loves his Drive, and here's why...

When the Timeless was first introduced, Zach struggled to keep it reading the correct part of the lane before it was too late at the end of the pattern. This is not the ball’s fault, however. His higher ball speed combined with his higher degree of tilt all but promotes skid throughout the lane. Mix in a high RG, polished shell with our cleanest cover (R2S) to date and the struggle becomes very real for a player with his specs. To combat this, Zach took the surface down to match his Drive at 3000-grit Abralon – something he encourages most people who call into Storm to do when experiencing similar difficulties. “I will be the first one to admit that Timeless just wasn’t the ball for me” said Zach. “I drilled one pin up strong and one pin down smoother and it was the latter that only found its way into my bag for one specific scenario - the mega burn.” He added “Using a slower buffer, my pin down Timeless was very useful for when the pattern really got trashed and I had to keep my angles tighter from inside. I don’t have the loft game and often get cornered late in blocks because I have to throw weaker equipment with tighter angles. The Timeless allowed me to bump the dry and it wouldn’t over react when it saw friction. Nonetheless, it was very conditional and didn’t get much use.”

Zach wasn’t the only one who felt “trapped” with the Timeless. Taking this into consideration, we went through many iterations of the intended design with the Drive while ultimately settling on an R2S/Nano blend that we cleverly titled: R2S Nano.

Zach sometimes struggles with stronger covers like this stating they “normally aren’t good for me as it usually results in the ball being too cover driven and just lazy.” However, he later affirmed that his “initial impressions weren’t anything as what I had expected. In this case, that was a good thing! It was as if the ball had so much more shape and read in the mid’s (which Timeless was severely lacking) and just never quit.”


Launch Speed: 17mph


Tilt: 15°

Rotation: 60°

PAP: 4 5/8” over, 1/2" up

Layout Used for Test: 4 3/8 x 5 1/8 x 2 3/4   (65° x 4 3/8 x 45°)

Surface Used for Each Ball: 3000-grit Abralon

Oil Pattern Used for Test: Beaten Path, 41’, 1:4.04, 24.25 mL


Zach rolled each ball 20 times on Kegel's Beaten Path. We took SPECTO readings at the beginning, middle, and end to compare the results for each ball.

Following his preemptive impressions, Zach started an arrow deeper due to the significantly stronger cover and surface prep. There was never any question the ball would miss the spot from too much length.

After about 10 shots with each ball, Zach felt he should have moved more at this point. Every shot with the Drive was high flush, but a little too high sometimes tripping out the 4-9 several times. The Timeless was the ball Zach felt comfortable with at this point because it was not seeing the friction as severely as the Drive.

SPECTO does a fantastic job of showing the difference in shape with both balls. The breakpoint distances are pretty tightly grouped even though the Drive is over an arrow deeper towards the end of this test. The Timeless needed a straighter trajectory with less launch angle to find the pocket. Overall, Zach preferred the shape and location he had to play with the Drive being inside the track of the Timeless with fresh oil instead of out in the dirt.

Zach has already dedicated a slot in his Open Championships bag for the Drive saying “It is a true improvement as opposed to just being a follow-up with another Belmo logo on it. It’s a unique piece that is going to end up in my tournament bag headed to the OC's this year. It provides that stability and continuous motion needed to control tougher conditions and create area when there isn’t much room for error.”


With the same layout and the same surface for 20 shots the Drive, on average, when compared to the Timeless produced:

+6.43 boards deeper set-down

+0.64° launch angle

-1.16° entry angle to pocket

+2 feet of backend


Highlights from the test:


 Storm has a full-time tech representative ready to answer any questions you have about the Drive or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to (anytime).


What a YEAR!

Team Storm had an incredible year on the lanes in 2017! Here's a recap of the awards our team will be receiving from their success on and off the lanes.

Jason Belmonte - Player of the Year

Jason Belmonte of Australia earned his fourth PBA Player of the Year title. It was truly a record breaking year for Jason! He earned titles at the Barbasol PBA Players Championship, USBC Masters, Storm Lucky Larsen Masters, and the PBA World Championship. He is the first player in PBA History to win three major championships in one season and also the first player to win four Master titles.

East PBA Regional Player of the Year 

Matthew O'Grady of Rahway, N.J. competed in seven regional events finishing in the top-five in five events including one title and three second place finishes.

Midwest PBA Regional Player of the Year

AJ Johnson, of Oswego, Illinios won four titles and finished third place in the seven events he competed.

Central & Midwest PBA50 Player of the Year 

Brian Kretzer of Dayton, Ohio won three titles, one second place finish, and one third place finish to earn PBA50 Player of the Year in two regions.

Midwest Rookie of the Year

AJ Chapman of Manchester, Iowa had a great rookie season finishing second in one event and one fourth place finish in just four events.

Southwest PBA Player of the Year

Francois Lavoie, of Canada, won three titles combined with three second place finishes in the 10 events he competed in.

West Rookie of the Year

Kyle King of Glendale, Arizona took home one win and one third place finish on route to earn the Rookie of the Year award. He cashed in 10 events.

Northwest Rookie of the Year

Michael Tang, earned the rookie of the year honor. His high finish on the regional circuit was fourth.

2017 Tony Reyes Memorial Community Service Award

Del Ballard Jr. will be honored with the Tony Reyes Memorial Community Service Award for his fundraising efforts through “Ballard Vs. The Big C.”

According to the PBA, "Within three years, their fund-raising bowling tournament raised more than $145,000. As of 2017, Cancer Care Services, Baylor Health Care and the North Texas Laryngectomy Society have received in excess of $300,000 to carry out research on cancer treatments focused on the head, neck and throat."


Congratulations to all of the award winners. We can't wait to see what our team will accomplish in 2018!

Son!Q - An Internal Review

The Centripetal HD Core delivers instant revs and puts the entire category on notice.


Since its inception, the evolution of the design can be traced across the Centripetal Low Flare Core, C3 Centripetal Control Core, and now the Centripetal HD Core. At first glance the Centripetal HD Core may look familiar, but deep down is where the magic truly happens. It is the densest core of any symmetrical Storm ball to date producing an RG value of 2.47. Historically, these renditions of the Centripetal shape have all exhibited a lower RG value with varying degrees of differential achieved by the manipulation of the densities in the core material itself. The Centripetal HD (high density) is the heaviest to date which makes the Son!Q much more center-heavy.  The Marvel Pearl retains the primary shape, but is constructed with a material of lower specific gravity.  What does this mean to you? Let’s explore…

We know that controlling the midlane is what the pros are renowned for. They are able to see ball motion in a way that lets them make the best decision in order to get their ball into a roll before the end of the pattern. Whether they do that with surface, speed, axis tilt, or core technology is dependent on the situation at hand, but believe me when I say having a ball in your hand that is trying to roll as soon as it hits the lanes certainly doesn’t hurt. Chris Barnes, who’s arguably the best technician on tour, told me years ago that he only uses low RG balls for this very reason.

A ball that is rolling into the pins carries considerably better than a ball that is hooking into the pins. When a ball makes impact and doesn’t have a direction of motion that is in-line with the centers of gravity of the pins, some of the energy that would have been available for the post-collision pin velocity will be lost to rotation and friction. Because the Centripetal HD Core’s center of gravity is extremely low, it consistently impacts the pins at the perfect spot every time maximizing carry.

Delving a little deeper into the physics behind it, angular momentum is much harder for an external force to change its direction as opposed to linear momentum. Angular momentum is essentially the rotational equivalent of linear momentum and remains constant unless acted upon by an external torque that’s proportional to the initial moment of inertia (the bowler’s release). The faster the angular momentum created, the more torque is required to cause a change in angular acceleration. Simply stated, we apply rotational energy to create angular momentum around the weight block of a bowling ball, AKA torque. This energy we impart on the ball stays the same until something else tries to stop it, like the friction on a lane or 40lbs worth of bowling pins. Cores like the Centripetal HD in the Son!Q that have lower RG values have a higher potential to conserve its angular momentum throughout the lane and into the pins. This results in less deflection, better carry, and higher scores.

Getting into something that’s a tad more observable to the naked eye, the entry angle into the pocket that the Son!Q creates really wasn’t that steep. Especially when compared to something like a Hy-Road Pearl that’s at the other end of the spectrum when discussing RG values. Balls like the Hy-Road Pearl, at least for me and the way I roll it, really magnify both wet and dry circumstances which is probably why they only time I use the ball is when there is at least 2000-4000 surface on it. With the Son!Q, I noticed less wrapped 10-pin leaves, fewer stone-9’s, and much lower flight paths of the pins when the ball makes contact – which was optimal for carry in my many off-pocket hits because the pins are colliding with each other instead of flying above one another. On the rare occasion I left a stone-9, there was always a messenger there to greet it.


Launch Speed: 18mph

RPM: 490


Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 5 x 6 x 4  (80° x 5 x 60°)

Surface Used for Each Ball: 1500-grit Polished

Oil Pattern Used for Test: Beaten Path, 41’, 4.04:1, 24.25 mL



For this test, I tossed 30 shots with each ball on a fresh Beaten Path pattern and took excerpts from each transition you can see below in the SPECTO results. Even just a 0.010 difference in the low RG versus the Marvel Pearl was enough to make the Son!Q breakpoint distance a couple feet sooner during my initial warm-up when getting lined up. But for this test, I wanted to show the best line to the pocket for both balls on the Beaten Path pattern by Kegel. Early on (fig.1), the Son!Q’s lay-down had to be about 3 boards inside of the Marvel Pearl. From slightly inside, the breakpoint distance was 1-2 feet later for the Son!Q, but it was also crossing more boards overall given the same speed and hand position I was using.

As the lane started to transition (after about 12 shots) I moved the standard 2:1 and found no shortage of movement or carry with either ball. The Son!Q laydown remained just inside of the Marvel Pearl with the breakpoints inching closer to one another downlane (fig. 2). The R2S cover on the Son!Q was able to generate slightly more entry angle into the pocket due to its cleaner nature when compared to the R2X featured on the Marvel Pearl.

After another 12 shots or so I moved another 2 left but kept my eyes the same. At this point, the breakpoint distance for both balls were well-nigh similar and the breakpoint boards were pretty close as well (fig. 3).

The differences in the two balls, for me, shined through on the fresh. When the lane started to really break down, the spread between the two got closer with the additional friction that was happening in the fronts. If you already have a Marvel Pearl but are considering picking up a Son!Q, I would recommend another one of your favorite layouts or a simple surface change just to give yourself a little more diversity in your bag - unless a 3-5 board shift inside and a slightly more angular downlane transition is what you are looking for given equal layouts/surfaces. To date, the original Marvel Pearl @ 3000-grit Abralon was my favorite “on the fresh” ball. Now that the Son!Q has made its way into my hands, I will keep it at the original 1500-grit polished surface and use it to fill that transition gap I’ve been combating for such a long time and reintroduce my Marvel Pearl back to 3000-grit.


With the same layout and the same surface for 30 shots the Son!Q, on average, when compared to the Marvel Pearl produced:

+2.48 boards deeper set-down

+0.030° entry angle to pocket

+1.16 feet of backend


Highlights from the test:


Storm has a full-time tech representative ready to answer any questions you have about the Son!Q or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to (anytime).


12th Annual Storm | Domino's Pizza Cup SBS Korea Tournament

240 top players from around the world competed at the Hogye Sports Complex Bowling Center in Seoul, S. Korea December 16-21, 2017.

The event attracted Professional bowlers from Korea, Japan, and the United States, as well as several high-ranking amateurs from Singapore, Thailand, Malaysia, Indonesia, and more.

Total Prize money was 160 Million Korean Won ($150,00 US Dollars) with 30,000,000 Korean Won (USD $28,400) to the winner.

The finalist to the TV Championship Round included two finalists from S. Korea, Sanpil Park and Heeyeo Yoon, plus Cherie Tan of Singapore, and Anthony Simonsen of the United States.

(shown left to right Anthony Simonsen, Heeyeo Yoon, Cherie Tan, and Sanpil Park, and KPBA representative)


This was a Major Championship which featured live local broadcasting and showcased several of the major sponsors such as Storm, Domino's Pizza, and Kegel, LLC.



In the championship match, Anthony Simonsen defeated Heeyeo Yoon 268-223 to claim the top prize!

Anthony Simonsen, Champion


Storm co-owners Bill and Barb Chrisman were on hand throughout the entire tournament, and without their generosity this tournament would not be possible.

Bill and Barb Chrisman, Co-Owners of Storm Products, Inc.


Glimpse of the Victory Banquet which concluded the event. Title sponsors Storm Products, Inc. and Jinseung Trading Co. helped make this event a Major Championships for the KPBA, the Korean Professional Bowlers Association.

Mr. JP Jeon, CEO of Jinseung Trading Co. (left) with top finishers from the tournament


Congratulations to all who were involved to make this an amazing event!