International Balls - The Truth

Overseas balls have acquired a cult following in recent years. But what makes them so special? They’re round just like any other ball. They can knock down ten pins just as effectively as any other Storm piece. Slightly different names and colors, though. And in Storm’s case, they smell pretty good most of the time. The number of calls and emails we receive asking for more info or how to obtain these international releases is staggering. To interpret their surge in popularity we need to take a closer look at just what they are and what they mean to the rest of the world.

We techies commonly refer to overseas balls as “private labels” or “OEMs” (original equipment manufacturer) – balls that are produced by one company (Storm) but are marketed by another company (overseas distributors).

The international market is significantly different than the US market for several reasons. The primary reasons are differences in customs, sales, and etiquette. For example, in the United States, if a bowler does well with a particular type of ball, it’s not uncommon to find several of the same balls in a league, or even on the same ball return rack. Word of mouth travels fast where we are. International etiquette is significantly different. For example, if one bowler is doing well in a league or tournament with a particular ball, it is bad form to copy that bowler and buy the same ball. As such, if you are the bowler with the ball, you have an advantage. But if you are the bowler without the ball, you are at a disadvantage. I have experienced this firsthand in my travels all across Japan. Therefore, many of our international balls are almost identical to the standard US release with very small variations, if any. The primary differences are simply the colors, logos, and surface finishes. Otherwise, they are USBC approved with very little difference in reaction or performance compared with what is currently available in our product line.

Another key difference is international distributors are usually exclusive to a particular brand. Many of our international dealers only sell Storm brand name products and equipment. As such, they need a larger selection of equipment to sell because they don’t have the same variety available to them since they choose not to associate with any of the other major international brands. Whereas in the US, all of the local distributors have equipment available for sale from any of the major brands. Hence, our product line needs to be expanded for our international customers since they can only sell so many of a particular ball before the market is “saturated”. Storm will release around a dozen balls per year domestically whereas close to 100 different balls get sent to international waters every year. Again, the major differences most of the time are simply cosmetic, with the occasional exception of a core/weight block design whose rights are owned by a certain international distributor that grants them exclusive rights to that shape.

Given these reasons listed above, many of our international partners ask for contractual rights to a particular ball and for a limited quantity. Storm typically runs these exclusive balls only one time and sells them all directly to the distributor that placed the order; sometimes in runs of only a few hundred. Occasionally, a few balls return from the international market to the local market via travelers or returning military, but this number is very low and availability is definitely limited. Once they get poured here in Brigham City, Utah they leave shortly thereafter.

Despite being well-nigh similar in performance to our standard lineup, private label balls undoubtedly turn the heads of many for those lucky enough to pick one up. Be prepared to shell out a few bucks, however. It’s not uncommon for enthusiasts to pay $300+ for one of these rarities. No matter what kind of ball you decide to toss, just be sure that it has that good lookin' Storm logo on it somewhere!

 


Storm and Kegel Team Up for Incredible Two-Handers Camp in Lake Wales, FL

In June 2018, Storm and Kegel teamed up to host the first-of-its-kind Two-Handers Bowling Camp at the famed Kegel Training Center in Lake Wales, Florida.

The three day camp gave 21 campers and 10 coaches very powerful insight into the inner workings and understanding of the two handed technique, the style started by and made famous by Jason Belmonte and Osku Palermaa. It started a wave of young players who utilize this technique to deliver a powerful strike ball that is done in a very efficient manner bio-mechanically.

Kegel's hall of fame lineup included Del Warren, Randy Stoughton, Ruben Ghiragossian, Rick Wiltsie, and Alex Gurkov, five incredibly talented and experienced coaches who have helped tens of thousands of bowlers with their games over the years.

Storm's Steve Kloempken and Ralph Solan, along with PBA National Staffer Chris Via were on hand to assist with the event and provide educational support on the finer points of selecting the proper arsenal and understanding ball motion.


Steve Kloempken and Chris Via with Micah Voorhis, one of the rising young stars in the sport



Jason Belmonte joined via Skype to chat with the group


Andres Torres showing off his new Storm Drive

Thanks to the likes of Jason and Osku, many younger players only know a bowling world in which the two-handed world exists. But for those looking to either transition from one to two-handed or to just improve their current two-handed style, few have had access to adequate coaching over the past 15 years. What hasn’t been lacking though is Kegel Training Center’s commitment to providing the latest tools and information to those committed to improving their bowling game.

 


Anyone interested in attending any future camp (you don't have to be a two-hander) at the Kegel Training Center, please call 800-280-2695 or visit Kegel training center.


A Great Weekend in The Music City

In May, Smyrna Bowling Center hosted the Storm Youth Championships – Music City in Smyrna Tennessee. 156 bowlers and their families traveled to participate in three rounds of qualifying at Smyrna Bowling Center. The bowlers competed on three different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $13,850 scholarship fund.

All three rounds consisted of six games on a different tournament oil pattern. The top three bowlers in each round were presented a gold, silver, or bronze medal. After the three rounds were complete, the tournament champions in each division were crowned based on their total pinfall.

 

Left to Right: U20G: Mabel Cummins, U15G: Jillian Martin, U12G: Karina Capron, U12B: Rylan Breese, U15B: Brandon Bonta, U20B: Brent Boho

Brent Boho, of Wisconsin edged out the 2ndplace competitor by just 35 pins to claim the U20 Boys division title and his second overall. Mabel Cummins, of Illinois, ran away with the U20 Girls division and took home her second SYC title. In the very competitive U15 divisions, Jillian Martin, of Ohio, and Brandon Bonta, of Kansas, earned their very first SYC titles and new SYC Champions banners.  Meanwhile, in the impressively talented U12 Division, Rylan Breese, of North Carolina earned his second SYC title and Karina Capron, of Nebraska, captured her first title.

At every SYC event we like to have fun and get to know all of the SYC Families a little better through our activities on Friday! Bowlers were able to attend two educational seminars, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm Team members during practice.

Every bowler who entered the tournament received a Storm Code Red and had the option to have it drilled by the staff at Bowlers Advantage Pro Shop. On Friday night, all the SYC Families joined for a party at the park that included games of frisbee, corn hole, and whiffle ball featuring pitchers, Rhino Page and AJ Johnson who were a big hit with the kids.

Our Ballard vs. the Big “C” partners, Del Ballard Jr. and Carolyn Dorin-Ballard, traveled to Smyrna to meet with families and talk to all of the youth bowlers in attendance. BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey.

The Smyrna Bowling Community graciously donated amazing items for our silent auction table that helped us raise more funds for an amazing cause! We raised nearly $9,000 throughout the weekend.

In addition to the scholarships awarded for competition, the SYC Passion Pays Off Scholarship donated by Jim Callahan, Storm Tour Representative, and his wife Keli, will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each SYC event.

In Smyrna, two participants truly showed their passion for bowling. The scholarship was awarded to Spencer Robarge and Jenna Hedgepath. Both of these youth bowlers traveled home after the Reno SYC event and conducted fundraisers in their local bowling communities for BVBC. Together they raised more than $2,000 in funds which they presented to Del and Carolyn Dorin-Ballard prior to the start of their practice session.

This tournament would not be possible without the generous donation from the sponsors, Logo Infusion, Turbo 2-N-1 Grips, Kegel and 3G Shoes. Our youth bowlers were able to take advantage of some special offers from our sponsors at the event! The event was livestreamed over the three days on the Storm Bowling Facebook Page.

 

We still have two stops left on our 2018 Storm Youth Championships Tour. We will head to Shallotte, NC, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.

 


We're All Bowlers, But We Do More Than Just Bowl!

On June 1, 2018, twelve Storm employees teamed up to run the famed Wasatch Back Ragnar Relay Race sponsored by Reebok. It's a 200 mile road and trail race that spans two mornings, afternoons, and nights.... it took them nearly 36 hours to complete, without stopping! It was a true test of endurance which could only be completed through perseverance and teamwork. Enjoy the pics!

 

The start of it all at Utah State University in Logan, UT

 

Amy Olsen passing it off to Zach Trevino

 

Corbet Austin having some fun as he passes it off to Paul Oblock

 

We crossed the finish line after nearly 36 hours without stopping

 

Here is the medal we all earned for completing the race!

 

 


Team Storm Prepares For The PWBA

The PWBA members of Team Storm are eagerly awaiting the start of the PWBA season. All of us at Storm are excited to follow our players each week.  The Storm Ladies are full of experience, talent, and dedication.

Our veteran staffers, Liz Johnson and Kelly Kulick show no signs of slowing down and look to repeat as the #1 and #2 ranked PWBA players from the 2017 season.  Liz is a non-stop competitor who will be preparing for the PWBA by competing in the PBA events in the months prior. Can Liz make history again and win her 7thU.S. Open?  We think so! Kelly has decided to cut back her busy schedule of personal appearances in the first few months of 2018 and will be focusing more on preparation, health and fitness.  We look for her to be strong both mentally and physically for week #1.

Staff member Lindsay Boomershine and her tour roommate, Roto Grip staffer Elysia Current have partnered with non-profit arts service organization, Fractured Atlas to promote a project called ARTemis to spread the word about the needs of women in the arts. Our teammates will be hosting gatherings at stops where they'll share the ARTemis mission with fans and discuss their personal journeys as women. We can't wait to see what these ladies accomplish on and off the lanes this summer. Check out what they're up to here.

There is also plenty of young talent on the Storm staff and we think they will be battling it out for the 2018 Rookie of the Year honors.  Fresh out of Wichita State University with an impressive resume is Sydney Brummett who earned the 2017 Intercollegiate Singles Championship Women’s title and will be taking her talents to the next level.  Another WSU graduate is Laura Plazas from Colombia who recently earned her spot on Team Colombia and will now be competing full-time with her other Colombian teammates on the PWBA.

New additions to the Storm Ladies include PWBA Champion Bryanna Cote who is looking to add more titles to her resume and thinks the move to Storm will be the answer. We also added a new International staffer, Jenny Wegner from Sweden who had an impressive 17thplace at the 2017 U.S. Open and will be part of our team this season.  And speaking of International Storm staffers, we also expect to see a return of Team Singapore, Malaysia, Singapore staffers to the PWBA Tour as well.

Goals for 2018 - We asked our Storm staffers their goals for the 2018 PWBA season and here are some of their answers:

Liz Johnson (23rdyear on Tour)– “My plan for 2018 is the same as any other season and that is to bowl the best I can and hopefully make a couple TV shows and win a title (maybe more).”

Kelly Kulick (18thyear on Tour) – “My goal is to continue working at my game and to make TV shows. My ultimate goal is to win more often and feel the adrenaline rush.”

Diandra Asbaty (15thyear on Tour)– “My goal is to always be in contention…to represent the companies who believe in me with grace and integrity…to win.”

Jodi Woessner (6thyear on Tour)– “My goal is always to win every time I enter but as I realistically know that can’t happen every time, my goal is to continue learning and focusing on what I can control. Ultimately, I’m looking forward to a solid, consistent season and bouncing back from any failures quickly. I’m hoping the longer formats, although still 2 day, will play to my advantage.”

Lindsay Boomershine (4thyear on Tour)– “My goal for the season is continue to work hard and have my results show for themselves. I’m more motivated than ever since last season. It was a great learning experience and I’m going to use that to my advantage. I would love to win my 1stPWBA title for my son Aiden.”

Danielle McEwan (4thyear on tour)– “Obviously, my goals will be to do the best I can and improve upon the past seasons. My first goal is to make the invitational part of the new format with the ultimate goal being to make the Tour Championship.”

Bryanna Cote (4thyear on Tour)– “My goals for the season are to be more patient and mentally stronger. After the demanding conditions in 2017, it seems the more patient and level headed a player can be results in a more consistent performance throughout the season.”

Amanda Fry (2ndyear on Tour) – “My first goal is to make the top 12 each week. My overall goal for the season is to make the Tour Championship. Winning comes to mind too!”

Sydney Brummett (1st year on Tour)– “My goals for the 2018 season is to go out and make a definite statement.  I am going out this year not just to get experience under my belt, but also to put up some great numbers each week and make cuts as well as TV shows.”

Laura Plazas (1styear on tour) – “One of my goals for my first year on tour is to learn as much as I can and embrace the experience of competing against the best woman bowlers in the world. I want to be consistent each week and get some extended play. I want to have the feeling of being on a TV show and the chance to win a title. I would like to finish the season a better athlete than I was at the beginning and give it a run for Rookie of the Year.”

Jenny Wegner (1styear on Tour) – “My biggest goal is to get a PWBA title within this year! A smaller goal is to win as many medals as possible at the European Championships”

Storm is a family and our PWBA Staffers are part of it – here’s how our staffers feel about being a part of Team Storm:

Liz– “I have been with Storm for the majority of my career and nothing makes me more proud than wearing the lightning bolt logo and getting to throw the best bowling balls in the world. Being on Storm staff is like being a part of another family.”

Kelly– “Being a part of Team Storm means being a part of a family. Everyone genuinely cares for one another. Storm has opened up more doors for me and have given me more opportunities to grow as a person and a bowler. What I love most about Storm is how often they give back to the bowling industry. We are the front runner when it comes to youth bowling.  I love my brothers and sisters at Storm and I am thankful for Bill and Barb.”

Diandra– “Being a member of Team Storm means I am able to have a larger impact in our sport. To represent a brand that I believe in, that believes in the future of bowling, means everything to me. Being on Team Storm gives me pride as a bowler. I am focused on paying it forward, just as Storm does in our industry.”

Jodi– “It’s like being part of a family and the support is incredible!  I also cherish how much Bill and Barb give back both inside and outside the bowling world.  They are such an inspiration.”

Lindsay– “It is such an honor to be a part of Team Storm! It is a wonderful privilege to know you have an amazing company 100% behind you. I’m grateful to be a part of the Storm family.”

Danielle – “Being a member of Team Storm has many different layers. It’s more than just having the best equipment in my hands, or having the most knowledgeable reps behind me. It’s knowing you belong to a family that always has your back; you always have a team of people you can count on for anything.”

Bryanna – “To me, to be a part of Team Storm is a prestigious honor. The caliber of players that are on the Team Storm are unbelievable.  It’s a family with two common goals – win and grow the sport of bowling.”

Amanda– “Being a member of Team Storm means everything to me. Being able to represent the best bowling brand in the industry is a dream come true because I am not only able to better my game, but I am able to help promote the sport of bowling for future generations. I am proud and honored to wear Storm on my back.”

Sydney– “To be a member of Team Storm means the world to me. It has been a dream of mine since I was a little girl to throw the best balls on the market and fortunately Storm has enough belief in me to allow me to represent them. I couldn’t ask for a better team on and off the lanes than those with Storm.”

Laura – “Being a member of Team Storm is an honor and privilege. I love representing a company that truly cares about bowlers. Words cannot describe the help they give to each of their bowlers to grow as athletes and as people, as well as improving the sport. To be a part of Team Storm is a dream come true and is motivation to work harder.  At the end of the day, more than anything it’s like being a part of a great family.”

Jenny“It means a lot to me to be a member of Team Storm. The fact that I can stand on the lane knowing that I have the best equipment in my hands gives a really big comfort. It gives me the confidence that I need to succeed.”

The PWBA season kicks off on April 26 in Las Vegas and will have 14 events including 4 Majors.  CBS Sports will televise all 4 Majors and 3 August elite-field events with a live telecast. The remaining PWBA events will be livestreamed.  For more information on the 2018 PWBA season, please visit PWBA.com.

 

 

 


Champions Crowned and “BVBC” Charity Wins at 2018 Storm Youth Championships

The Storm Youth Championships (SYC) was held in Reno, Nevada, March 23-25, 2018. More than 270 youth bowlers from 29 different states, one bowler from Liverpool, England, and their families traveled to compete at the National Bowling Stadium. The youth bowlers competed in four five-game rounds on four different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $20,975 scholarship fund.

“Storm is a small family business focused on connecting with people and giving back, the SYC accomplishes both of these founding principles,” Gary Hulsenberg, Vice President of Business Development said. “We crowned national champions but throughout the weekend the SYC families also focused on raising money and awareness for charity.”

The 2018 SYC champions demonstrated consistency across all four patterns and each bowler led their division by at least 100 pins. Alex Aguirre, of California, captured the U20 boys title 164 pins ahead of the competitors in his division, while Mabel Cummins, of Illinois, dominated the U20 girls field in her first SYC event with a 327 pin lead. Spencer Robarge, of Missouri, earned two SYC titles in 2017 in Reno and Myrtle Beach. Robarge led the U15 boys division by 214 pins to defend his title and earn his third SYC crown. Melanie Katen, of California, picked up her first SYC title 214 pins ahead of the bowlers in the U15 girls division. In our U12 division, Micah Voorhis, of New Jersey, captured the boys title while Saphyre Nofuente, of California, earned the U12 girls title.

The top three bowlers in each round were presented a gold, silver, or bronze medal. After the four rounds were complete, the tournament champions in each division were crowned based on their 20 game pinfall. The top two competitors in each division were named to the Storm All-American Team. Sebastian Huffman, Ashtyn Woods, Ashton Yamasaki, Jennifer Loredo, Nicholas Postag, and Caroline Thesier will join the champions on the 2018 Storm All-American Team.

2018 Storm All-American Team

Throughout the weekend participants and their families were able to attend a seminar with Dr. Dean Hinitz, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm representatives. To celebrate National Puppy Day, Blake the Bowling Doodle also made a special guest appearance to meet with the youth bowlers, signed paw-tographs, and rolled the ceremonial first ball of the tournament. Every bowler who entered the tournament received a Storm !Q Tour bowling ball and were given the opportunity to have it drilled in the Lane 81 Pro Shop on site.

“Our goal is to give all the bowlers a welcoming environment to learn and have fun while doing it,” Leanne Hulsenberg, Marketing Coordinator for Storm Products said. “To have a sports psychologist of Dr. Dean’s caliber who has worked with many Hall of Fame bowlers was quite the experience for all the kids and parents in attendance.  In addition, our Storm and Roto Grip Pro Staff shared their practice regimes, mental preparation for competition and answered many questions during our Players Q&A Session. We also added in some outright fun with the guest appearance of Blake the Bowling Doodle and his little brother Adam who were a big hit with everyone.”

Charitable giving is a focus at Storm therefore we chose to align our SYC tournament with a worthy charity. A donation of $10 out of every entry goes directly to BVBC also known as Ballard vs. the Big “C.” BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey. The Ballard Family was on site to host a BVBC silent auction, raffles and more throughout the weekend. The SYC event raised more than $10,000 for BVBC.

“Our family is grateful for the growth of our BVBC charity,” Carolyn Dorin-Ballard, President BVBC said. “What started in Texas with our wonderful group of friends has grown to be a nationwide fundraiser largely thanks to the SYC bowlers and their generous families. BVBC is proud to be to be part of this amazing event.”

Additionally, Jim Callahan, Storm Tour Representative, and his wife Keli, have created a new scholarship to be awarded at the 2018 SYC events. The “Passion Pays Off” Award and a $500 scholarship will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each event. The inaugural “Passion Pays Off” scholarship was awarded to Jimmy Hunter.

“As our SYC family grows, we are getting requests for additional events to be held all over the country and we are looking into ways to accommodate those communities,” Gary Hulsenberg said. “Our goal is for all youth bowlers to have the opportunity to experience the Storm Youth Championships especially those in more rural areas. Keep your eye open for an SYC coming to a city near you.”

This tournament would not be possible without the support of our sponsors; Storm, Roto Grip, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes, and the Eldorado Resorts. The event was livestreamed to an audience of more than 600,000 people throughout the two days of competition on the Storm Bowling Facebook Page.

The SYC will travel to Smyrna, Tenn., May 25-27. This event is sold-out with a waiting list. We will return to Myrtle Beach, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.

 


PBA and FOX Sports Announce Multi-Year, Multi-Platform Deal; PBA Returns to Broadcast TV in 2019

Story from Bill Vint, PBA Media Relations. Link to original story on pba.com.

 

LOS ANGELES and CHICAGO – The Professional Bowlers Association (PBA) and FOX Sports today announced a multi-year, multi-platform agreement making FOX Sports the new television partner for the Go Bowling! PBA Tour starting in 2019. The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale. The announcement was made by PBA CEO and Commissioner Tom Clark and William Wanger, FOX Sports Executive VP of Programming, Live Operations and Research (see photo below).

“The PBA has been searching for the best possible broadcast partner to serve our fans, players and the bowling industry, and we have determined that partner is FOX Sports,” Clark said. “We are particularly excited that the PBA Tour returns to broadcast television, where it started 56 years ago, with shows on FOX next year.”

In 2019, FOX Sports will televise four PBA Tour shows on FOX and 25 on FS1 in a series of two-hour telecasts. All programs will also be streamed on FOX Sports GO. Details pertaining to the FOX Sports-PBA package regarding PBA Tour locations, dates and times, and the television announcing team will be released at a later date.

“FOX Sports is thrilled to add the highly rated PBA Tour to our extensive lineup, joining other sport partners including the NFL, the FIFA World Cup, MLB, NASCAR, MLS, UFC, NHRA, Supercross, USGA, college football and basketball, and others,” said Wanger. “We believe that adding a FOX Sports look and feel to bowling will help bring the sport to a whole new level.”

The PBA was represented in the transaction by Ed Desser of Desser Sports Media (www.desser.tv).

The agreement between FOX Sports and the PBA extends a non-stop television presence for professional bowling that began in 1962 with ABC Television’s 36 years of continuous coverage of the Pro Bowlers Tour and 38 consecutive years of coverage on ESPN, beginning with ESPN’s formation in 1979.

Both parties plan to supplement the broadcast and cable coverage of the PBA Tour’s premier events with live-streaming of preliminary rounds by PBA’s Xtra Frame online bowling channel as well as extensive use of the FOX Sports and PBA Network outlets including Facebook, Twitter, YouTube, Instagram and their respective websites.

About FOX Sports

FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports.  In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO.  Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.

About the PBA

In 2018 the Professional Bowlers Association (PBA) celebrates its 60th anniversary. The PBA is an organization of more than 3,000 of the best bowlers from 27 countries who compete in Go Bowling! PBA Tour, PBA International Tour, PBA Regional Tour, PBA Women’s Regional and PBA50 Tour events. The 2018 season also marks the 59th consecutive year of nationally-televised competition, reaching bowling fans around the world who follow PBA activities through the PBA Network which includes Xtra Frame, the PBA’s exclusive online bowling channel, ESPN and CBS Sports Network, and the PBA on Facebook, Twitter and YouTube. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, GoBowling.com, HotelPlanner.com, MOTIV, 900 Global, PBA Bowling Challenge Mobile Game, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.


Storm Drive | In Your Words

Bowlers all over the world have been adding the new Storm Drive to their arsenal and sharing their thoughts on social media. Check out what #StormNation is saying and then share your thoughts by using the #StormDrive on your favorite social media channel.

"Ball is the real thing! Great early roll and stores so much energy as it goes thru the pins!"

-@microcarmag

"Love my new Drive over all my other Storm balls...been carrying on avg about 30 pins more with it per game."

-Brandon Boyd

"The #stormdrive is my new favorite! #twohandedbowling #stormnation#alwaysbowling"

-@mrtoastyog

245 so far is.my highest game with the Drive best Storm ball ever!!

-Chad Soper

"300 first game of league out of the box last Wednesday. Carries very well."

-Tim Raby

"Just bought the ball today and I love it! It goes well with my Alpha Crux and Ice."

-Bradley Nelms

"DRIVE is my new favorite ball. Definite 1st ball out of my bag now! Only 1 week with it and averaging about 230."

-Stephen Riojas

"I love both Timeless and Drive, both work really well with my style."

-David Saindon

"The Timeless didn't really suit my style but the Drive is everything I want in a ball! 👌"

-Chad Soper

"Storm Drive is a beast! So is the Timeless, but the Drive is all of that, and so much more!"

-Bryan Langston

"Loving the drive!!! Incredible back end drive!!!!!!!"

-Chad Soper

"I bowled with my Drive last night. Very smooth of the back end and is a great ball for the heavy oil. I am so glad that I got this ball as it goes well with the Timeless and Hy-Roads."

-Andrew Henwood


Riding For A Reason

Last April, Storm laid to rest someone who was very important to the brand we all know and love. Scott Knavel never won a PBA event, has never been in a video or an ad. But he was more than integral to the manufacturing of millions of balls that countless bowlers have come to enjoy.

Scott had worked in every facet of production from coring to urethane, R&D to bottling, and all the way up to Assistant Production Manager in his 15 years at Storm. His role was vital. Scott led the effort in saving the life of a worker who had collapsed by performing CPR. He was a shepherd for the production team’s immense band of brothers and sisters.

The mosaic the production team at Storm weaves is a sumptuous one – a working rapport of many divisions that are as equal as they are diverse. Scott was a leading light for the Storm family whose integrity and steadfastness will remain a beacon of virtue for years to come.

On that fateful Easter Sunday, Storm lost a vital piece to that team.

The following week, Shane Blakeley, Storm’s Plant Manager, was having breakfast with a friend of the company, Jack Andersen, and the two agreed that Scott’s story wasn’t quite finished. With some careful planning, the “Ride for a Reason” tour was born.

Beginning in Ogden, Utah, Andersen with 4 of his riding companions began their 300 mile trek to Challis, Idaho to honor the memory of Scott.

Scott’s wife, NaCoal, was invited to the Storm plant as the team passed through Brigham City on their expedition north. What she wasn’t aware of was the $6,910 check about to be presented to her for aid with Scott’s final expenses. An initial goal of $2,500 was set, but in typical Storm fashion that target was exceeded with flying colors. Thanks to the help of company suppliers, sponsors, and fellow employees NaCoal can rest a little easier with some of this austere burden lifted off her shoulders.

The cycling team plans to hit all the best fast food stops along the way on their 3 day campaign. “Thank you so much for your generosity and the compassion that was shown. The outpouring has been overwhelming,” said Blakeley. It’s been an emotional journey for all involved.

There have been hundreds of employees that have contributed to the Storm brand over the years, but the vast majority looked to Scott for guidance every day.

 


Blake Joins Team Storm

Storm is excited to announce the signing of Blake “The Bowling Doodle” Simpson. We’ve had our eye on Blake for some time. At just 8 months old, Blake has captured the attention of fans around the world with his passion for the lanes. Blake practices at his "paw"-rents, Terri & Wayne Simpson's bowling center KT’s Lanes in Emmett, Idaho, where he chooses to throw Storm bowling balls.

Blake uses a ramp to deliver his bowling ball down the lane. He gets some strikes and his coaches say he’s a pretty good spare shooter. His high game is 100.

"We just put the ball on top of the ramp and we held a treat, like, above the ball," Katelyn “KT” Simpson, his coach, told KBOI in Idaho. "We're like, come on, you know, kind of helped him, showed him a couple times, just pushed the ball with his arms and he caught on and just started doing it on his own."

You can watch a video of Blake bowling HERE.

“He sometimes pushes it and goes to the side of the ramp and watches it go down the lane to hit pins.  He has never tried to chase the ball down the lane.  And always wants a 'high-5' after he bowls,” Blake’s mom, Terri Simpson added.

His coach, KT, is also a member of Team Storm. She started bowling at age three and her career has already been filled with success including a spot on Junior Team USA in 2015, member of the Pikeville University Bowling Team where she was an All-American, and nine 300 games. She is currently a graduate assistant at Pikeville where she is finishing up her MBA.

“We’re excited for Blake to join our team and meet Storm Nation fans across the country,” Gary Hulsenberg, Vice President of Business Development said. “You can’t help but smile when you watch him bowl. It’s a good fit because Storm is a family owned business and Blake’s family owns their own business too!”

Blake truly can’t get enough of the lanes.

“Most of his bowling schedule depends on how much time I have or if KT is home from college,” Terri says. “But we try to get him on the lanes at least once a month or so. Sometimes when birthday parties come in and the ramp comes out, he thinks it for him,” Terri, says.

Blake is a great ambassador at his home center. Many of the bowlers come straight to the office to see him before they bowl. Blake’s family lets him and his brother, Adam, come out to say hi to their friends at the end of league night. His favorites are the ones who remember to bring him a treat but he truly loves to make people smile.

“Everyone loves him,” Terri says. “The bowlers that come in and bowl league expect to see him here and if he's not here, they are very disappointed.  The junior bowlers sometimes ask if he can bowl with them. We have set Blake up on lanes beside them before and let him bowl with them.”

His owners hope to enroll Blake in therapy dog training in the future so he could visit hospitals and nursing homes to make more people smile.

We think he’ll fit right in at The Bowlers Company. Welcome to the team, Blake!

All About Blake:

Favorite Snack: K9 Granola’s Coconut Crunchers

Favorite TV Show: My brother, Adam Levine, and I love The Voice.

Started Bowling: When I was tall enough to reach the ramp (12 Weeks Old)

Favorite Storm Bowling Ball: 10 Pound Storm Big Hit

High Game: 100 (Most of the time I practice without scores)

Why did you choose Team Storm: I wanted to follow in my coach, KT’s footsteps.

Why did you start bowling: My family taught me to bowl because when they brought me home they wanted to be able to let me go to work with my Mom (Terri). They already knew I’d be a bowling dog but then they let me try it. I loved it! I bark when my family puts my ramp away before I’m done.

Biggest Bowling Dream: To bowl a 300, of course!

Favorite Bowlers: My "paw"-rents, my coach KT Simpson, and my favorite pro bowler Leanne Hulsenberg!

What tips do you have for other aspiring bowling pups: Their parents or coach needs to ask permission at their local bowling center. I’m lucky because my mom owns our center. Bowling pups must be able to follow commands and not chase the ball. Don’t forget the treats and the 'high-5.'