Honor Scores Galore with Crux Prime

When our Team Storm players heard the Crux Prime™ was coming to their bags, the excitement was overwhelming. They couldn't wait to get their hands on this ball and punch it up. This ball has produced numerous honor scores around the world in the few weeks that it's been on the lanes.

Here's a recap on some of the honor scores and reviews that have been reported by Storm Nation in the first few weeks after the release of the NEW Crux Prime.

January 13: WATCH Jeremy Hunt, shot 300 with the new Crux Prime at the Cape Girardeau Tournament Series.

January 16: Jordan Racke hit perfection the first game out of the box with the Crux Prime in honor of his friend! Watch the 12th shot.  

"300 first game out of the box after leaving Rick Hitt’s celebration of life, Josh Hitt said “go shoot 300 for Pappy.” That was for you Pappy!!!!" - Jordan Racke

What's inside the Crux Prime? With the Catalyst Core, you, too, will bear witness to unprecedented power, increased entry angle, and a greater margin for error with its dynamic asymmetrical design and vertical cavity technology.

"The first two times that I used the Crux Prime (OOB) in my league I bowled 778 & 766. I have been using Storm bowling balls for more than 20 years and have never been disappointed but the Crux Prime is one special ball." - Lew Agius

January 18: Timmy Powell  put together games of 268-278-259 for an 805 fresh out of the box with his Crux Prime!

January 21: Ric Mccormick with games of 278-266-255 for a 799 set for his first set out of the box.

"This ball is unbelievable. Storm really made something special when they came out with this masterpiece. Right out the box i threw numbers of 267,246,225." - Colin

January 23: Billy Wigand IV had a monster set on the lanes with the new Crux Prime! He rolled games of 300-263-279 for an 842 set.

January 24: Harry Shaffer rolled 820 with his Crux Prime. WATCH his 10th frame of the last game here.

"Crux Prime is a must! This ball hits hard and carries the power through the pins!!" - Ryan McGuire

January 24: Christopher Jannazzo put together games of 279-299-278 for an 856 set with his Crux Prime drilled at Mike Machuga's Next Level Pro Shop.

January 24: Ian Willard rolled 300 with the Crux Prime in the Milwaukie Scratch Trios league.

The innovation that comes with the Catalyst Core is evident with every honor score that's posted. The genius the design is in the cavity which lets the driller remove less mass with most layouts.

January 25: Cameron Bechtol put together games of 269-279-254 for an 802 Series with the Crux Prime. Watch the finish to his set.

"I really love this ball it plays the lanes great, glad I have one of these in my bag." - Cameron Bechtol

January 27: Alex Diercks rolled 300 with the Crux Prime in the finals at Greater Iowa Scholarship Bowling Tour.

When this coverstock encounters midlane friction, it digs in harder, unlike anything Storm has produced to date.

January 27: Jalen Mosley shot 1047 for 4 games (shooting 803 the first 3) with the Crux Prime. Watch his 10th frame.

"I’m starting to believe all this ball does is strike..." - Jalen Mosley

January 29: Jeff Williams put together games of 277-279-244 for 800 with the Crux Prime drilled at the High Roller Pro Shop!

The breakthrough has truly begun. SPEC stands for “Storm Performance Enhanced Coverstock”. The intent behind this formula was to create something that withstands the rigors every bowling ball endures each time it takes a trip down the lane; namely, the friction and oil it encounters.

February 1: Luke Rosdahl rolled 255-246-300 for a 801 series with the Crux Prime.

With SPEC, you can expect consistent performance that is as tireless as it is dynamic. It’s bold, definite, and extremely potent.

February 3: Jeff Shadbolt & Chuck Reynolds Jr. roll 300 with the Crux Prime. Watch Chuck Reynolds Jr.'s 10th frame.

February 5: Lee Sandt took a Crux Prime off the press and rolled 280-257-278 for an 815 set.

"I have to say, there is something special about this ball. The scores being rolled by multiple customers with different styles in different center speaks volumes." - Lee Sandt

February 5: Chris Kishbaugh shot his 100th career 300 with the Crux Prime. He finished his set with a 792 series at Skylanes Bowling Center.

February 5: Jimmy Hannay rolled a perfect 300 game at Bowl America Eastern in Richmond, VA.

February 5: Beau Schenk rolled his 33rd 300 with his Crux Prime.

February 5: Jim Hilligas put together games of 268-267- 289

with the Crux Prime.

"This is a must have in your bag if you need some hook on a tighter condition." - Jim Hilligas

The Crux Prime is available worldwide now. Our Tech Team conducted some tests with this new release at Storm HQ. Check it out here.

Still have some questions about this new release? Whether you have burning questions about bettering your game or just want to know how to get the most out of your new Crux Prime, we’re here with answers. The best part is your questions will help us create how-to videos that will be featured on Storm’s YouTube channel. Each week nine lucky winners will have a chance to earn some new Storm products.

Visit a Storm VIP Pro Shop near you to discuss your arsenal and find out where this new release would fit in your bag.


2019 SYC Tour Heads To Las Vegas

In less than two weeks, more than 200 youth bowlers will be heading to Las Vegas for the first Storm Youth Championships event of 2019!

The Storm Youth Championships were created in in 2017 with two events in Reno and Myrtle Beach. These events were designed to be a weekend of learning, competition and fun for the whole family! After a successful first year, we added two additional events in 2018 visiting Nashville and Fort Worth. The SYC Tour will have a total of six events in 2019.

2019 SYC Schedule:

 Feb. 15-17, 2019 - Las Vegas, NV

 Mar. 22-24, 2019 - Rohnert Park, CA

 May 24-26, 2019 - Smyrna, TN

 June 28-30, 2019 - Lincoln, NE

 Aug. 30 – Sept. 1, 2019 - Wichita, KS

 Oct. 4-6, 2019 - Shallotte, NC

The SYC tournaments are small, three-day events where our Storm team works hard to interact with all of the youth bowlers and families. Each SYC tournament has multiple rounds on different lane patterns created by Kegel to challenge the youth bowlers. We crown the top three bowlers in each gender and age-based division for each round with bronze, silver and gold medals. At the conclusion of the tournament we award trophies and medals to the overall champions.

Each year, we hold our major event which this year will take place in Las Vegas where we award the top two overall youth bowlers in each division with a spot on the Storm All-American Team.  These 12 kids earn a custom All-American jersey and jacket provided by our official SYC jersey company, Logo Infusion.

2018 Storm All-American Team

The SYC is more than just tournament.

We kick off each event with registration, learning seminars with our Storm and Roto Grip Pro Staff, a practice session where bowlers can get tips from the pros and our Tour Reps, and a Friday night SYC social.  The SYC bowlers and their families have told us they love the casual atmosphere, getting to know the pros, and hanging out with the Storm Team.

Charity is a very special part of the SYC. Each event supports Ballard vs the Big “C” in numerous ways.  We take $10 from each entry and make a donation to BVBC. On-site at each SYC, Carolyn and Del Ballard bring silent auction items for the SYC families to bid on. Sometimes our families donate their own baskets to help raise more funds. Some of the bowlers have decided to host their own fundraisers at home for BVBC and bring their donations to present to the Ballards at the next SYC they attend.

Since 2017, we have raised more than $50,000 to help fight the war on cancer through the SYC.

We are very proud to award scholarships to our top finishers and in just six events, we have awarded more than $104,000 to the SYC bowlers and look forward to increasing that number in 2019.

The vision for the SYC began as a way to give back to the bowling community, educate youth bowlers, and invite the whole family to participate. Our events wouldn’t be possible without the support of the staff of each host bowling center and the families in each community that we have visited.

Here’s what some of our SYC bowlers had to say about the event:

“What I like best about the SYC is that I get to bowl, meet new people and make new friends from all over the world. I love the seminars where I learn more about the sport. I’d be lying if I didn’t say I didn’t love the social gatherings at the SYC…the mini golf, the beach party and the BBQ. They are all a blast!” - Harley Shene, CA

 

“My favorite thing about the SYC is definitely the level of competition and challenging patterns at each event!  I also really love getting to meet new people from all over the country.” – Caroline Thesier, NC

“Storm Youth Championship events are awesome! They offer young bowlers of all skill levels an opportunity to compete   in great facilities on challenging conditions. Plus, the events involve a lot more than just a tournament - they are a complete bowling experience! There are workshops and fun family activities where you can make new friends and learn lots of good information about equipment and how to improve your physical and mental game performance. I personally like the on-lane sessions with the pros and hearing how they figure out which ball to throw and how to throw it! Also, the chance to interact with the Storm/Roto Grip technical staff is something I look forward to at each event because they are always willing to provide guidance and support to help me improve my game! Thank you Storm Bowling for creating the SYC and helping grow the sport of bowling through the youth of America.” – Mabel Cummins, IL

This tournament would not be possible without the generous support of our additional sponsors, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes.

To follow along with the SYC updates and excitement, please check out the Storm Jr Facebook page. If you are interested in becoming a supporting sponsor of the Storm Youth Championships or would like more information, please visit the SYC page or email Leanne Hulsenberg at Leanne.Hulsenberg@stormbowling.com.

 


2019 Storm Utah Open a Huge Success

The 15th Annual Storm Utah Open was held at Sparetime Lanes in Roy, UT, a 32-lane house just off of I-15. The tournament drew 373 entries from 8 different states. With $5150 in added money from our sponsors, the total prize fund was nearly $24,000. Known for its demanding lane condition and for providing one the opportunity to earn a spot for one year on the Storm Amateur Staff, the Storm Utah Open has been a staple of the Storm Northwest Tour for more than a decade. It is held every Martin Luther King holiday weekend in Northern Utah, and more information about the tournament is available on scratchbowlers.com.

Steve Kloempken presents Josh Blanchard with his first place prize money of $2500

 

Steve Kloempken welcomes Brian Robbins to the Storm Amateur staff.

 

Congratulations to PJ Haggerty on his runner-up finish... $1600 isn't too shabby!

 


Storm and Belmonte Sign Largest Multi-Year Contract in Their History

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that four-time PBA Player of the Year, Jason Belmonte, has signed a multi-year deal with Storm Bowling Products.

“I started my professional and my amateur career with Storm 18 years ago and I’m extremely grateful to Bill and Dave I’m looking forward to continue working with this company for many more years,” said Belmonte. “Inking a deal with a company that holds similar values to me and that prides itself on creating the best equipment on the market is something that I don’t take for granted.”

The 35-year old joined the professional tour in 2008 and was the first two-handed player to earn a PBA Tour title. He has earned eighteen PBA titles, including nine major championship titles, and numerous other achievements throughout his career. Beyond his achievements, Belmonte has worked throughout his career to master his craft on the lanes and share the sport he loves off the lanes with bowlers of all ages.

“It’s hard to imagine me bowling with anything other than Storm,” Belmonte said. “It’s one of the reasons I’ve achieved all of the titles and accolades. One of the things I’m most excited about moving forward is seeing what we can produce together seeing how we can win more together and obviously ultimately how we can grow the sport together.”

This historic contract reflects not only how much Storm respects Belmonte as a competitor but also what he means to the fans of bowling. His unprecedented social media presence within the sport of bowling has helped him connect with fans around the world. In 2018, Keith Hamilton, of the Bowler’s Journal named him one of the most influential bowlers of all-time in his “Leading Off” column sharing that 21 percent of the competitors in the field at the 2018 USBC Junior Gold Championships were two-handed.

"Jason has been a member of the Storm family virtually his entire career and together we've achieved great success," said Dave Symes, President of Storm Bowling Products. "He's clearly one of the most talented bowlers ever and an icon of the next generation of bowlers. We're proud to have our equipment in his hands as he continues his Hall of Fame career."

Belmonte lives in Orange, Australia with wife Kimberly and daughters Aria, Sylvie and son Hugo.


Justin Wyman Named Technical Developer

Storm Products, Inc. has announced Justin Wyman will relocate to Storm Headquarters as Technical Developer. Wyman will join the technical team and assist in the development, innovation and execution of new products.

“Justin is an uncommon find. His skills and experience are unique to him and it would be a misdeed to not utilize his expertise,” Chad McLean, Technical Director said. “Justin’s rare combination of multimedia prowess and technical savviness is something we want to embrace and cultivate at Storm Headquarters.”

In his new role at Storm, Wyman will assist with the creation and testing process of new innovations being considered for release. He will also assist the marketing team with the development of drilling instructions and materials for new products. In addition, he will support the production of seminar materials to help inform and educate consumers, create news articles and videos for the website, and represent Storm at seminars, trade shows, and instructional clinics.

Wyman, a determined entrepreneur, has been working diligently throughout the bowling industry for several years. He didn’t truly immerse himself in the sport until he was a senior in high school due to the lack of opportunities for youth bowlers in Penfield, New York. However, once his uncle introduced him to the sport, he never looked back. Wyman practiced as much as he could and watched bowling diligently to gain as much knowledge as possible. His quest for information led him into Bowler’s World, the pro shop, where he learned about drilling from his mentor, Mike Rose Jr and the DiSanto family.  Throughout his tenure at Bowler’s World, he gained experience drilling equipment for customers domestically and internationally, servicing customers as far away as Northern Europe. With his acquired technical knowledge on and off the lanes, he started to compete on the Professional Bowlers Association (PBA) Tour.

“I’m excited to expand my knowledge in the industry and be able to share what I learn with an even broader audience than I have in the past,” Wyman said. “There’s so much opportunity here. Everyone has been so welcoming, and I’m excited to join this team.”

Beyond bowling, Wyman has always had a passion for building, creating, and developing audio and video displays. His passion for music led him to studying audio design by building speakers and audio productions of his own. He brought this knowledge to the bowling industry, creating ball reaction videos and sharing them on his digital media channels. In 2012, he formed his own company, JWI, using his experience with visual productions combined with audio to create booth displays at trade shows within the bowling industry. In 2017, he was invited by the PBA to design the television set for the World Series of Bowling in Reno. He continued to construct sets for the PBA, PWBA and USBC including every televised major.

“We were needing to increase our technical/marketing output and Justin was looking to get more into the technical aspect of the industry. The timing was almost fortuitous, and we look forward to all the new ground that needs breaking by applying Justin’s talent here at Storm.”


Storm Announces Tour Team Enhancements

BRIGHAM CITY, Utah – Storm Products is excited to announce changes to the Storm Tour Team. In 2019, Del Ballard Jr. will serve as PBA50 Tour Manager and Performance Bowling Consultant, Jim Callahan will be the PBA (Professional Bowlers Association) Tour Manager, and Mike DeVaney will be the Professional Women’s Bowling Association (PWBA) Tour Manger.  Through these new positions, our Tour Team will communicate with players regarding their training and goals throughout the year. 

“We are excited for the changes moving forward,” Gary Hulsenberg, Vice President of Business Development said.

“We invest a great deal on the tours to give the players who choose to throw our products the best chance for success. Elevating proven tour reps to the roles of Tour Managers will allow them the time to cultivate stronger relationships with players on their assigned tours all year long," Hulsenberg said.

Ballard has been bowling his entire life. Though he’s 55 years old, he says that he’s been in the industry for 56 years. His mother was an avid bowler when she was carrying him. Ballard has 17 PBA Regional titles and 13 PBA titles including four major titles. He has been inducted into the Dallas USBC, Texas State USBC, USBC National, and PBA Hall of Fame. He joined the Storm Family in 2005 as the Roto Grip Regional Sales Manager. In 2011, he transitioned to the role of Storm Tour Representative. He has helped countless players earn titles over the years and will continue to assist the greatest players in the world in his new role. As PBA50 Tour Manager and Performance Bowling Consultant, Ballard will be responsible for all the Team Storm touring players on the PBA50 Tour, ensuring they have the equipment they need in place, and will help analyze their games year-round to prepare them for competition. As Performance Bowling Consultant, he will also assist our team at headquarters planning and securing players on all tours.

“I love that Storm is always innovating and increasing the support for our players.,” Ballard said. “I’m happy to take on this new, fast-paced role.”

With more than two decades of experience, Callahan will be a great asset to our Team Storm players competing on the PBA Tour. Since joining Storm in 2007, he has served as a regional sales manager, served as a PBA, PBA50, and PWBA tour rep and also has provided technical support to the Singapore National team. In his new role, he will be responsible for assisting players with equipment during competition, analyzing their physical games, and providing programs year-round to support the growth of the touring players.

“I am really excited to get this exciting new opportunity,” Callahan said.

“I am looking forward to continuing the long-standing tradition of excellence on the PBA Tour, in addition to creating a new culture for our outstanding group of young players so they can achieve their goals as well," Callahan said.

DeVaney, a two-time PBA Champion, joined the Storm Family in 2016 as Tour Representative for the PBA, PBA50 and PWBA Tours. In his new position, DeVaney’s focus shifts primarily to the Team Storm players competing on the PWBA Tour and will be responsible for all aspects of the tour including ensuring equipment is in place for competition and ensuring the growth of the Team Storm players. 

“It is my goal to enhance the tour experience for our staff and to give them more than what they have ever seen from us before,” DeVaney said. “Obviously the goal is to win tournaments, but how we get there is my focus."

"I am honored to be given the opportunity to work with the best players in the world who are using the greatest brands in the world,” DeVaney said.

In addition to their main responsibilities, all three managers will collaborate together and support each tour throughout the season. 

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Storm and Kegel Team Up for Incredible Two-Handers Camp in Lake Wales, FL

In June 2018, Storm and Kegel teamed up to host the first-of-its-kind Two-Handers Bowling Camp at the famed Kegel Training Center in Lake Wales, Florida.

The three day camp gave 21 campers and 10 coaches very powerful insight into the inner workings and understanding of the two handed technique, the style started by and made famous by Jason Belmonte and Osku Palermaa. It started a wave of young players who utilize this technique to deliver a powerful strike ball that is done in a very efficient manner bio-mechanically.

Kegel's hall of fame lineup included Del Warren, Randy Stoughton, Ruben Ghiragossian, Rick Wiltsie, and Alex Gurkov, five incredibly talented and experienced coaches who have helped tens of thousands of bowlers with their games over the years.

Storm's Steve Kloempken and Ralph Solan, along with PBA National Staffer Chris Via were on hand to assist with the event and provide educational support on the finer points of selecting the proper arsenal and understanding ball motion.


Steve Kloempken and Chris Via with Micah Voorhis, one of the rising young stars in the sport



Jason Belmonte joined via Skype to chat with the group


Andres Torres showing off his new Storm Drive

Thanks to the likes of Jason and Osku, many younger players only know a bowling world in which the two-handed world exists. But for those looking to either transition from one to two-handed or to just improve their current two-handed style, few have had access to adequate coaching over the past 15 years. What hasn’t been lacking though is Kegel Training Center’s commitment to providing the latest tools and information to those committed to improving their bowling game.

 


Anyone interested in attending any future camp (you don't have to be a two-hander) at the Kegel Training Center, please call 800-280-2695 or visit Kegel training center.


PBA and FOX Sports Announce Multi-Year, Multi-Platform Deal; PBA Returns to Broadcast TV in 2019

Story from Bill Vint, PBA Media Relations. Link to original story on pba.com.

 

LOS ANGELES and CHICAGO – The Professional Bowlers Association (PBA) and FOX Sports today announced a multi-year, multi-platform agreement making FOX Sports the new television partner for the Go Bowling! PBA Tour starting in 2019. The package will bring a substantial schedule of live PBA events to television, including prime time events and a new bracket-style, multi-week PBA Playoffs tournament that concludes with a unique PBA championship finale. The announcement was made by PBA CEO and Commissioner Tom Clark and William Wanger, FOX Sports Executive VP of Programming, Live Operations and Research (see photo below).

“The PBA has been searching for the best possible broadcast partner to serve our fans, players and the bowling industry, and we have determined that partner is FOX Sports,” Clark said. “We are particularly excited that the PBA Tour returns to broadcast television, where it started 56 years ago, with shows on FOX next year.”

In 2019, FOX Sports will televise four PBA Tour shows on FOX and 25 on FS1 in a series of two-hour telecasts. All programs will also be streamed on FOX Sports GO. Details pertaining to the FOX Sports-PBA package regarding PBA Tour locations, dates and times, and the television announcing team will be released at a later date.

“FOX Sports is thrilled to add the highly rated PBA Tour to our extensive lineup, joining other sport partners including the NFL, the FIFA World Cup, MLB, NASCAR, MLS, UFC, NHRA, Supercross, USGA, college football and basketball, and others,” said Wanger. “We believe that adding a FOX Sports look and feel to bowling will help bring the sport to a whole new level.”

The PBA was represented in the transaction by Ed Desser of Desser Sports Media (www.desser.tv).

The agreement between FOX Sports and the PBA extends a non-stop television presence for professional bowling that began in 1962 with ABC Television’s 36 years of continuous coverage of the Pro Bowlers Tour and 38 consecutive years of coverage on ESPN, beginning with ESPN’s formation in 1979.

Both parties plan to supplement the broadcast and cable coverage of the PBA Tour’s premier events with live-streaming of preliminary rounds by PBA’s Xtra Frame online bowling channel as well as extensive use of the FOX Sports and PBA Network outlets including Facebook, Twitter, YouTube, Instagram and their respective websites.

About FOX Sports

FOX Sports is the umbrella entity representing 21st Century FOX’s wide array of multi-platform US-based sports assets.  Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships.  FOX Sports includes the sports television arm of the FOX Broadcasting Company; FS1, FS2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports.  In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com and FOX Sports GO.  Also included in the Group are FOX’s interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that established the FOX Sports Radio Network.

About the PBA

In 2018 the Professional Bowlers Association (PBA) celebrates its 60th anniversary. The PBA is an organization of more than 3,000 of the best bowlers from 27 countries who compete in Go Bowling! PBA Tour, PBA International Tour, PBA Regional Tour, PBA Women’s Regional and PBA50 Tour events. The 2018 season also marks the 59th consecutive year of nationally-televised competition, reaching bowling fans around the world who follow PBA activities through the PBA Network which includes Xtra Frame, the PBA’s exclusive online bowling channel, ESPN and CBS Sports Network, and the PBA on Facebook, Twitter and YouTube. PBA sponsors include Barbasol, Brunswick, Ebonite International, GEICO, GoBowling.com, HotelPlanner.com, MOTIV, 900 Global, PBA Bowling Challenge Mobile Game, Storm Products and the United States Bowling Congress, among others. For more information, log on to www.pba.com.


Selecting an Arsenal for the USBC Open Championships

If you are heading to Syracuse for the OC’s this year, then you’ve probably already started thinking about what equipment you are toting along. And since ball slots are limited and checked bag fees are high, the gravity in your selection process becomes pretty critical. As with any arsenal, variety is key. Sounds easy, right? Obviously, there’s a lot that goes into it that can become a daunting task for even the most seasoned professional. The boundless options that are available on the market should be used to your advantage, but it all starts with the bowler. Knowing the subtle distinctions in how you roll the ball, such as axis tilt, axis rotation, speed, and rev rate, are most crucial.

Once you’ve determined your stats, next comes the ball selection process. As always, variety is key.

The Open Championships have now abstained from announcing the oil pattern prior to the tournament commencing – which is perfectly fine. You can bet on it not being a cakewalk. Balls that exude control and forgiveness are going to be your best friends with any trip to the OC’s. What kind of balls do this? Well, your favorite benchmark should be the first thing that comes to mind. A low RG, solid, matte finish ball that is smooth and brings the breakpoint closer to the foul line would definitely provide this for the bowler. The !Q Tour is the second longest running ball in Storm’s history for this very reason.

After that, building an arsenal is pretty straightforward. Having a good mix of solids, pearls, hybrids with a combination of surfaces and layouts is important. Typically, you won’t see too many polished balls going down the lanes at the Open Championships. The reason for this all boils down to controlling the breakpoint. Sanded balls maximize your room for error by picking up on the midlane better than polished balls and bringing the breakpoint - the most critical part of the lane - closer to you. It’s not a mystery anymore that surface is the #1 most influential factor that dictates ball motion. The bowlers that perform the best every year will almost always bring a wide array of 500-grit to 4000-grit sanded balls. I’m not saying omit polish completely, so reserve one to two spots in your bag for when they get “toasty” later in the day.

Layouts are the last big thing to discuss. Working with your Storm VIP pro shop professional to establish which layouts are best for your style and the arsenal you’ve chosen is imperative. Some of the most accomplished bowlers will use around three of their favorite layouts and let the inherent properties of the balls be the major difference in what they see. Pete Weber, for example, has only used two layouts for years: one pin up above the bridge and one pin down below the bridge. There are enough factors in bowling that are above and beyond anyone’s control, and, no matter how hard you try, you cannot change them. So keeping the variables in check that you can control, like Pete, isn’t such a bad idea after all.

Below is a sample 6-ball arsenal that would cover all of your bases at the Open Championships this year.


Seminar and Round Table Round-Up

Hello Storm Nation!

As 2017 winds down, it’s great to note so many cool new things at Storm that were implemented throughout the year. It was just last Fall when we toured the country listening to the concerns of bowlers, bowling center proprietors, and pro shop owners alike. As a result of those discussion, we were able to implement many new changes such as the re-release of very success previous model at slower times of the year. Hence the limited-edition Marvel™ Pearl which was so instrumental in the collection of titles by our PBA Champions. You spoke and we listened!

The same went with the request to have more technical knowledge shared on our website and throughout the Storm Nation.

You definitely were not lying when you said that the demand for knowledge in our sport is huge! The technical articles and videos continue to outperform promotional material by more than tenfold.

So, it was our quest to quench the thirst for more technical material along with a chance to openly discuss and share ideas at this most recent Round Table and Intense™ Seminar tour. For those of you who were able to make it, we appreciate it and thank you for your patronage. We talked for the first half and listened for the second half. And we are excited to take action on those terrific ideas which came from so many of you across the country.

For the Intense Seminar portion, we revealed the intricacies of Storm’s Vector Layout System and how it places an importance of the actual shape the pro shop operator is drilling into. Dispelling many myths, the seminar turned heads and raised eyebrows to some new ways of thinking. The info presented added real technical substance to today’s modern game including test results that haven’t been offered to the public before. It was well received across the country and the effects are noticeable and beneficial, particularly by empowering pro shop operators with enriched knowledge on Storm’s VLS system and balance hole techniques. Remember, there is a wealth of technical knowledge located at news.stormbowling.com that is available for everyone and is always growing.

With league season in full affect and the holiday’s right around the corner, our sport is a hot bed of activity. Stay up to date with all that Storm has to offer including technical articles, new releases, ball videos, coaching tips, and more at www.stormbowling.com. Also be sure to stay in touch through our various social media channels including YouTube, Facebook, and Twitter for exclusive content regarding everything going on in your Storm Nation!