Ronnie Russell Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is excited to announce that Ronnie Russell has joined Team Storm.

Russell has been a member of the Professional Bowling Association since 2003 and has earned four career PBA Tour Titles.

"We're thrilled to bring a talented player with big goals and support him in his journey to achieve these aspirations," Gary Hulsenberg, Vice President of Business Development said.

Russell is a true professional with many talents. In addition to his dedication to the sport of bowling, he also is an accomplished golfer and skilled guitar player and songwriter. When not competing, Russell works as a Product Specialist supporting pro shops and spreading his passion for the sport of bowling throughout his territory of Indiana, Kentucky, Tennessee, Georgia, Florida and Alabama.

"Joining Storm Bowling is the top of the mountain for me," Russell said. "I wish I could explain how excited I am for 2020 and the rest of my career! Watching Storm's winning ways on Tour has me feeling like I’m 20 years old again. I know I’ll be a part of it again."

Russell is often traveling but when he’s able to be home, he enjoys spending time with his wife Michelle, and children Cayden, Cameron, and Taylor. He spends time sharing his love for the sport with his son Cayden who rolled his second 300 game with Storm Products this season.

Russell currently resides in Marion, Indiana.

 


Bowlers Join Forces To Raise Funds In Houston

The PBA-PWBA Xtra Frame Luci Bonneau Memorial Striking Against Breast Cancer Mixed Doubles Tournament, sponsored by Storm kicks off this weekend. The “Luci”, as the touring players refer to it, is the world’s largest and most popular Mixed Doubles Tournament in the world.

A sold-out field of 160 doubles teams from all around the world will travel to Houston, Texas to compete in the 20th annual event.

2018 Champions, Liz Johnson and EJ Tackett

The brain child of newly inducted PWBA Hall of Famer, Donna Conners, the event represents the power of coming together in fellowship for a cause. Conners and Luci Bonneau met through bowling and became travel partners on the LPBT. In 1999, Bonneau was battling breast cancer and Conners never left her side. They dreamed of creating a bowling tournament to raise funds for breast cancer research when her treatment was complete. When Bonneau passed away, Conners knew she had to build the event they dreamed about.

"Upon starting the tournament, I had a plan and then worked the plan," Conners said. "My five year plan was met in three years, so every three years I made a five year plan."

Although the players are competing for a title and a $20,000 top prize they all know that this event means more than just that. 

All of the funds raised are donated to The Rose, a Houston-based organization that helps women who can’t afford breast care treatment or mammograms, and the Huntsman Group, a cancer research facility based in Utah.

"Taking care of the players was the main objective of the event but I've found that the players have taken care of me,"  Conners said.

"Together, hand and hand, we have grown this event. I have a theory that without the players, we don’t have a pro-am. Without the pro-am, we don’t raise money for the charity. With the the added support of all the sponsors and volunteers the event continues to reach new heights every year. I am so honored and forever grateful to all."

Storm Products have been proud sponsors of the event since 2002

We're proud to support the event in every way possible. In 2019, Storm joined forces with recent Donna Conners, to initiate our 2019 Paint the Lanes Pink™ campaign by offering 300 Limited-Edition !Q Tour 20™  bowling balls.

An exclusive club of 300 supporters have added one of these Limited-Edition !Q Tour 20 bowling balls to their collection. The Chrismans also elected to donate all the manufacturing costs to ensure the full $90,000 raised will go towards helping someone in the future.

"I'm truly speechless," Conners said. "It was an opportunity to raise money for the foundation that even I could not have planned for. I'm so thankful to Storm."

The tournament will be part of the FloBowling PBA Summer Tour and will stream live on FloBowling.

Teams will be split into four squads and bowl one 7-game round on Friday and Saturday. The top 40 teams will bowl another 5-game qualifying round Sunday. The field will be cut to the top eight teams who will advance to an 8-game round-robin match play final round.

For a complete roster of teams entered, click here. To learn more about FloBowling subscription prices and to watch live all weekend visit FloBowling.com.


Storm Products Names European Sales Manager

BRIGHAM CITY, Utah – Storm Products announced today that Tim Mack has been named as European Sales Manager and Peter Somoff will continue his duties as the International Business Development Agent. Mack and Somoff will work in unison to maintain relationships and foster the growth of the brand in the European community.

“With a combination of more than 50 years of extensive worldwide experience in the bowling industry, Mack and Somoff will greatly support the European Sales Team and increase sales coverage in this growing market,” said Dave Symes, President of Storm Bowling.

Mack has won more than 70 titles around the world. In 1995, Mack joined Team Storm as a full-time member of the National Professional Staff competing in international tournaments throughout the year becoming one of the first global ambassadors for the sport of bowling. He also represented the United States as a member of Team USA in 2003. The United States Olympic Committee recognized him as the Male Athlete of the Year for his performance at the 2003 World Bowling Men’s Championships. In 2018, he was inducted into the USBC Hall of Fame.

“I’m thankful to Storm for this amazing opportunity,” Mack said. “I am looking forward to working closely with Peter, in addition to all of our wonderful European partners and customers. The goal has always been to provide the customer with the best experience. We look forward to continue to support bowling around the world.”

In addition to his sales responsibilities, Mack will continue to collaborate with the Storm Tour Team to assist Storm’s professional players competing on the PBA and PWBA Tour with their bowling equipment during competition, analyzing their physical games, and assisting with their travel to international events. He will also represent Storm at events throughout the year.

Somoff has represented Storm for more than 25 years on the European International Sales Team traveling internationally to educate bowlers, business owners and pro shop professionals about the sport of bowling. In his new role, he will work closely with Mack to instruct international retailers about best practices, teach new drilling techniques, and discuss technical advances in our new products.

“Tim and I have been very close for years and his contacts throughout the world are amazing,” said Somoff. “I look forward to working together with Tim as well as the rest of our Storm family to support the growth of Europe’s market. Together our focus is to service all bowlers, pro shops and distributors in Europe further supporting the growth of the sport.”

As an IBPSIA Certified Master Instructor, USBC Gold Certified Coach, and European Tenpin Bowling Federation Level III Certified Coach Somoff has educated countless bowlers and individuals in the industry on and off the lanes. In addition to his coaching credentials, Somoff has competed at the highest level. He was a PBA Member from 1982-2003 and earned two PBA Regional Titles as well as three NWBA titles. In addition to his new responsibilities in Europe, Somoff will continue to educate bowlers around the world regarding advances in the sport of bowling.

About Storm Products, Inc.
Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Team Storm Update From Las Vegas

Things are really heating up in Las Vegas!

If you happen to be visiting the entertainment capital of the world this week, you're in luck! Between The USBC Open Championships, The Weber Cup and the US Women's Open there's plenty of ways to watch bowling. Even if you're not in town, you can follow most of the bowling action by watching online.

WEBER CUP UPDATE

On Wednesday, Team USA rolled the first baker 300 game at the Weber Cup which helped them take the lead over Europe, 10-6.

Full match scores include:

USA 10–6 EUROPE

Kyle Troup 278–201 Osku Palermaa
Butturff/Barnes 234-236 Palermaa/Barrett
Chris Barnes 257
–234 Dominic Barrett
Troup/Butturff 236-257 Svensson/Palermaa
Jakob Butturff 278
–235 Jesper Svensson
Barnes/Simonsen 267-267 Barrett/Williams (USA win roll-off 60-16)
Kyle Troup 246–242 Osku Palermaa
USA 300-257 Europe

 

Photo Credit: Vincent Rochefort/Matchroom Multi Sport

Weber Cup XX is taking place at Mandalay Bay Resort with live matches daily 11 am through Friday. The event is broadcast live globally on Sky Sports in the UK and DAZN in America. More info can be found by visiting www.webercup.com.

Women's US Open

The challenging patterns have been testing the ladies of the PWBA this week at the US Women's Open taking place at Texas Station in Las Vegas. Danielle McEwan lead the Team Storm players in 2nd after two days of qualifying on Wednesday. She has averaged 212.75 through 16 games of qualifying. Liz Johnson, Julia Bond, Anita Arnett, and Thashaina Seraus round out the Team Storm players in the Top 10. USBC and PWBA Hall of Fame Member, Leanne Hulsenberg averaging 225.75 to jump into 14th place. Her 1806 set was the second highest set of all 108 players on Day 2.

Watch some of the styles of Team Storm competing at the US Open in this video.

Qualifying at the US Open continues Thursday where the field will be cut to the top 36 players.

Bowling fans can follow all the action LIVE on BowlTV. More info can be found by visiting pwba.com

USBC Open Championships

Team Storm player, Dan Higgins, led his team to success at the USBC Open Championships over the weekend. The members of Higgy's Aquarium took over the lead of the team event with a 3,362 total. The team marked all but one frame. Higgins put together a 755 set using two Phaze IIs and an !Q Tour.

"My performance is a credit to my team, and how they help me," said Higgins in the USBC Release. "I'm all about being clean and accurate, but without this team, my job is a lot harder. It's great to have the chemistry we have, everyone pulling for one another, and no one in it for themselves."

He shared his thoughts on the event with past OC Champion Matt McNiel in this interview.

Higgy's Aquarium took home the Team All-Events title in 2016. They finished second in 2017 and 2018.

Read more about the success of Higgy's Aquarium here.


The PWBA Hall of Fame Returns in Wichita

Three members of Team Storm were inducted into the Professional Women's Bowling Association Hall of Fame in Wichita, Kansas. Wendy Macpherson and Leanne Hulsenberg were inducted into the 2019 PWBA Hall of Fame in the Performance category and Donna Conners was selected for the Meritorious Service/Builder category. They were the first class to join the PWBA Hall of Fame since 2003. In addition, Anne Marie Duggan, who was elected to the PWBA Hall of Fame in 2003 when the PWBA Tour ceased operations, received special recognition at the ceremony.

We asked the new Team Storm PWBA Hall of Fame to share some of their favorite events to bowl in and some wisdom that they have learned throughout their bowling careers.

Donna K. Conners

  • Founder and executive director of the annual Professional Bowlers Association (PBA)/PWBA Striking Against Breast Cancer Mixed Doubles tournament
  • A USBC Silver Coach
  • 2012 USBC Joyce Deitch Unity Award Winner
  • Member of the Houston and Texas Bowling Halls of Fame
  • Won seven PWBA Regional titles
  • Co-owner of Carol Norman's Pro Shop

Favorite Tournament:

Striking Against Breast Cancer Mixed Doubles!

Because it is very close to my heart! It’s great to see that many talented players under one roof.

Favorite Player:

Liz Johnson

Because she is one of the greatest players on the planet.

Favorite Quote:

"Grab your balls and Save the Ta Ta’s!"

One Lesson That You Learned From The Sport of Bowling:

Don’t quit the day before you succeed!

Something That You Hope the Next Generation Learns:

Find happiness in the journey and never give up on your dream!

Wendy Macpherson

  • 20 Career titles including 6 majors (3 USBC Queens, 2 Sam’s Town Invitationals, 1 US Open)
  • Youngest (18 years old) to capture the U.S. Women's Open title in 1986
  • Youngest (22 years old) to capture the triple crown
  • 1 PBA Women’s Series title (2009 Earl Anthony Medford Open)
  • 10 Japanese Professional Bowling Association titles
  • 4-time PWBA Player of the Year (1996, 1997, 1999, 2000)
  • 5-time USBC Women’s Championships titlist (1994, 2007 All-Events, 2000, 2002, 2004 Team)

Favorite Tournament:

WIBC now USBC Queens...It is a tournament where your goal is to remain in the winner bracket and the matches are so exciting.

Favorite Player:

Carolyn Dorin Ballard

Her work ethics are top notch.

Favorite Quote:

"There's always tomorrow."

One Lesson That You Learned From The Sport of Bowling:

Patience. Patience in competing and patience in life. It all works together.

Something That You Hope the Next Generation Learns:

Respect. Starting with respecting parents, family and authority. Respect of people and things.

Leanne Hulsenberg

  • 27 PWBA Titles including 2 major titles (1-USBC Queens, 1-US Women's Open)
  • 3-time USBC Women’s Championships titlist (2005 Classic Singles, 2006 Classic Doubles, 2007 Classic Team)
  • 12-time Bowlers Journal All-American and 1-Time member of Team USA in 2012
  • Inducted into the USBC Hall of Fame in 2008
  • 1990, 1991 and 2002 PWBA Player of the Year (First bowler to capture back-to-back PWBA Player of the Year honors)
  • 100+ TV appearances

Favorite Tournament:

My favorite all time tournament is the US Open. Tradition. Big fields. Long format and very prestigious. I led the US Open in 1991 by 400 pins but lost in the finals and I have also had many top fives so when I finally won it in Dallas Cowboy Stadium in 2011, it really meant a lot to me.

Favorite Player:

Parker Bohn III

He is a true professional who I admire not only for his bowling achievements but for the way he acts on and off the lanes.

Favorite Quote:

"Do unto others as they would do unto you."

I have always prided myself on being a very respectful competitor. There is always someone who was better than others each week but that didn't mean they were better than others. We all were out there each week, working hard, traveling and doing the same things.

One Lesson That You Learned From The Sport of Bowling:

"Success is not final, failure is not fatal. it is the courage to continue that counts."

I don't remember all the tournaments I have bowled but I sure do remember all the fun times we had each week.

Something That You Hope the Next Generation Learns:

My wish for this generation of the PWBA is that the tour grows and that the young talented bowlers will always have something to aspire to be. I hope the PWBA is around for a long time to come.

Learn more about all of our Storm Athletes and learn more about the players who are part of our Hall of Fame Staff by visiting this page.


STORM ANNOUNCED AS OFFICIAL BOWLING PARTNER OF 2019 WEBER CUP

Storm Products Inc. is excited to partner with Matchroom Multi Sport to be the Official Bowling Partner of the 2019 Weber Cup, which takes place at Mandalay Bay Resort and Casino Convention Center, Las Vegas from June 18-21.

The 20th staging of the annual transatlantic tenpin tussle will see America as defending champions against a European team desperate to get their hands back on the trophy they lost to Chris Barnes’ side last summer.

The US team features Storm athlete Kyle Troup, while Europe line-up with Storm’s Jesper Svensson and Osku Palermaa, who returns to the team for the first time since 2015 to make his seventh Weber Cup appearance.

“It is a great honor for Storm to now be associated with the Weber Cup as the Official Bowling Partner," said Dave Symes, President of Storm Products.  "Storm has a long history of investing in competitive bowling and we couldn't be more pleased to support the continued tradition of this event."

Emily Frazer, COO of Matchroom Multi Sport, added: “We are thrilled to be working with Storm as we bring the Weber Cup stateside for the first time. Having Storm on board for this year’s event gives us a great chance to work together to grow the Weber Cup and the sport of bowling and we are looking forward to a successful event at Mandalay Bay this June.”

The Weber Cup has a global TV reach and will be shown live in over 100 countries around the world. Sky Sports will air the event in the UK and news of a US broadcaster will be announced shortly. The Weber Cup is the ‘Ryder Cup of Bowling’ and sees four-man teams from the USA and Europe competing in a mixture of singles, doubles and ‘baker’ matches.

Barnes returns to lead Team USA, with Troup, Anthony Simonsen and Jakob Butturff also representing the Stars and Stripes. Dominic Barrett captains Europe with Svensson and Palmeraa joined by Stuart Williams on the team.

Weber Cup XX takes place at Mandalay Bay Resort, Las Vegas this June 18-21. Tickets are on sale now at www.webercup.com.

About Storm Products, Inc.
Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm, Roto Grip and Master Industries – visit stormbowling.com, rotogrip.com and bowlwithmaster.com

 


On The Road with Team Storm

Team Storm PBA Tour Manager, Jim Callahan shares a behind-the-scenes glimpse at life on the road with Team Storm & Roto Grip.

The 2019 PBA Season has been filled with excitement and a lot of success for Team Storm and Roto Grip. The athletes have been working hard each week to represent our brands.

Jason Belmonte has added three PBA Titles to the record books this season, including two major titles. We witnessed a moment in history when Jason Belmonte won major title #11 to surpass the great Earl Anthony and Pete Weber at the PBA World Championships. I have had the honor to work with Jason for all 11 of his PBA major titles.

Jason is truly a fantastic representative for our sport, and we are so lucky to have him as part of our Storm family.

Norm Duke won back to back titles on grueling duel pattern events including title #40. He is simply amazing.

Jesper Svensson had a great start to the season making back-to-back shows at the first two events throwing the new Fever Pitch. The next week, Anthony Simonsen became the youngest PBA player ever to win two PBA majors.


We’ve also been able to celebrate a first PBA title with one of our team members this season! There’s a quote that goes, “Opportunity does not knock, it presents itself when you beat down the door.” Kris Prather has been, “knocking on the door” overcoming adversity and advancing to several PBA shows for the past two years. He kept his head down, kept working and learning. Prather earned his first title at the PBA Scorpion Championships during the World Series of Bowling. Keep an eye out for this guy, he is a star in the making.

I am excited that several of our young players have had breakout weeks including Kris Prather, Brad Miller, Nick Pate, Marshall Kent, AJ Chapman, Darren Tang, BJ Moore and Kyle Troup who fought through injuries to make a show. These young staffers work extremely hard and I am proud of the progress that they make every week.

The players on tour have been throwing a variety of Storm and Roto Grip equipment each week. Some balls that have become key week to week have been the new Fever Pitch, Crux Prime, and Super Son!Q. The Roto Grip Halo Pearl is a great asymmetrical addition to our players bags.  The reliable Phaze II and Hy-Road are steady staples in the bag each week as well.

The athletes of Team Storm and Roto Grip have traveled to Las Vegas this week for the 2019 USBC Masters. Competition kicks off on Wednesday, March 27 at 11 am ET. Qualifying will air live on Flobowling.

Everyone Bowl Up a Storm!

-Jim Callahan


Norm Duke Wins PBA Title #40

Team Storm player and PBA Hall of Famer Norm Duke defeated Anthony Simonsen 212-164 in the final match to win his 40th PBA Title at the PBA Jonesboro Open on Sunday.

Duke is the third player in PBA history to earn 40 PBA Tour Titles joining Walter Ray Williams Jr. and Earl Anthony and is the oldest player to win consecutive PBA Tour Titles.

“I don’t really care if I bowl 280 or 180 if it’s more than the other guy has,” Duke said in the PBA News Release here. “You just give it all you’ve got."

Bowlers competed on dual lane conditions throughout the tournament. They faced the 45-foot Wolf pattern on the left lane and 36-foot Viper pattern on the right lane. Duke used a combination of the Roto Grip Dare Devil and IDOL to win the title.

For the second week, four Team Storm & Roto Grip players qualified for the stepladder finals live on FS1. Kris Prather defeated Shota Kawazoe in the opening match 246-236. Prather went on to face Anthony Simonsen who won 247-203. Simonsen defeated EJ Tackett 214-199 to move on to the final match against the top seed Duke.

The Team Storm & Roto Grip players travels to Detroit for the PBA World Series of Bowling at Thunderbowl Lanes which begins on March 11.


Storm Raises More Than $100K For The Huntsman Cancer Institute

At Storm Products, charitable giving is vital to our brand purpose and we try to find exciting ways to raise funds for meaningful causes all year long. Every October, the Storm Nation community comes together to help Paint the Lanes PINK® (PTLP) building awareness and raising funds for breast cancer research. Bowlers from around the world share stories from their personal journeys of their determination to find a cure for a cancer that impacts 1 in 8 U.S women over the course of their lifetime.

With the help of the bowling community and a generous donation from the Chrisman Foundation we were able to present a donation of $110,518.28 to the Huntsman Cancer Institute (HCI) while spreading awareness for a cause that affects millions.

An additional donation of $25,000 was donated from the Striking Against Breast Cancer Foundation was presented by Donna Conners. Conners who hosts the Storm PBA/PWBA Striking Against Breast Cancer Mixed Doubles Tournament each summer traveled to Utah for the presentation.

"Storm's Paint the Lanes Pink campaign is one of the most rewarding projects to work on," Leanne Hulsenberg, Marketing Coordinator for Storm Products said.

"It's an honor to be able to join our co-owner, Barbara Chrisman, and tournament partner, Donna Conners, to take our annual donation directly to the Huntsman Research Center. Each year, we learn about the innovative cancer trials and breakthroughs that our donation supports. The Huntsman Cancer Institute has a vital role in cancer research and hopefully one day we will see a cure for cancer," Hulsenberg said.

In 2018, our campaign featured the exclusive Pink Phaze™. Only 300 of this special release were produced for our fans to purchase. In addition, we raise funds through our dedicated PTLP products in the Storm Shop year-round.

"It's very special to know that all the fans contribute to our donation through the purchase of our PTLP products all year," Hulsenberg said. "Our donation truly wouldn't be possible without the support of the bowling community around the world."

About Storm Products, Inc.
Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm, Roto Grip and Master Industries – visit stormbowling.com, rotogrip.com and bowlwithmaster.com

About Huntsman Cancer Institute at the University of Utah
Huntsman Cancer Institute (HCI) at the University of Utah is the official cancer center of Utah. The cancer campus includes a state-of-the-art cancer specialty hospital as well as two buildings dedicated to cancer research. HCI treats patients with all forms of cancer and is recognized among the best cancer hospitals in the country by U.S. News and World Report. As the only National Cancer Institute (NCI)-Designated Comprehensive Cancer Center in the Mountain West, HCI serves the largest geographic region in the country, drawing patients from Utah, Nevada, Idaho, Wyoming, and Montana. More genes for inherited cancers have been discovered at HCI than at any other cancer center in the world, including genes responsible for hereditary breast, ovarian, colon, head, and neck cancers, along with melanoma. HCI manages the Utah Population Database, the largest genetic database in the world, with information on more than 11 million people linked to genealogies, health records, and vital statistics. HCI was founded by Jon M. and Karen Huntsman.


Honor Scores Galore with Crux Prime

When our Team Storm players heard the Crux Prime™ was coming to their bags, the excitement was overwhelming. They couldn't wait to get their hands on this ball and punch it up. This ball has produced numerous honor scores around the world in the few weeks that it's been on the lanes.

Here's a recap on some of the honor scores and reviews that have been reported by Storm Nation in the first few weeks after the release of the NEW Crux Prime.

January 13: WATCH Jeremy Hunt, shot 300 with the new Crux Prime at the Cape Girardeau Tournament Series.

January 16: Jordan Racke hit perfection the first game out of the box with the Crux Prime in honor of his friend! Watch the 12th shot.  

"300 first game out of the box after leaving Rick Hitt’s celebration of life, Josh Hitt said “go shoot 300 for Pappy.” That was for you Pappy!!!!" - Jordan Racke

What's inside the Crux Prime? With the Catalyst Core, you, too, will bear witness to unprecedented power, increased entry angle, and a greater margin for error with its dynamic asymmetrical design and vertical cavity technology.

"The first two times that I used the Crux Prime (OOB) in my league I bowled 778 & 766. I have been using Storm bowling balls for more than 20 years and have never been disappointed but the Crux Prime is one special ball." - Lew Agius

January 18: Timmy Powell  put together games of 268-278-259 for an 805 fresh out of the box with his Crux Prime!

January 21: Ric Mccormick with games of 278-266-255 for a 799 set for his first set out of the box.

"This ball is unbelievable. Storm really made something special when they came out with this masterpiece. Right out the box i threw numbers of 267,246,225." - Colin

January 23: Billy Wigand IV had a monster set on the lanes with the new Crux Prime! He rolled games of 300-263-279 for an 842 set.

January 24: Harry Shaffer rolled 820 with his Crux Prime. WATCH his 10th frame of the last game here.

"Crux Prime is a must! This ball hits hard and carries the power through the pins!!" - Ryan McGuire

January 24: Christopher Jannazzo put together games of 279-299-278 for an 856 set with his Crux Prime drilled at Mike Machuga's Next Level Pro Shop.

January 24: Ian Willard rolled 300 with the Crux Prime in the Milwaukie Scratch Trios league.

The innovation that comes with the Catalyst Core is evident with every honor score that's posted. The genius the design is in the cavity which lets the driller remove less mass with most layouts.

January 25: Cameron Bechtol put together games of 269-279-254 for an 802 Series with the Crux Prime. Watch the finish to his set.

"I really love this ball it plays the lanes great, glad I have one of these in my bag." - Cameron Bechtol

January 27: Alex Diercks rolled 300 with the Crux Prime in the finals at Greater Iowa Scholarship Bowling Tour.

When this coverstock encounters midlane friction, it digs in harder, unlike anything Storm has produced to date.

January 27: Jalen Mosley shot 1047 for 4 games (shooting 803 the first 3) with the Crux Prime. Watch his 10th frame.

"I’m starting to believe all this ball does is strike..." - Jalen Mosley

January 29: Jeff Williams put together games of 277-279-244 for 800 with the Crux Prime drilled at the High Roller Pro Shop!

The breakthrough has truly begun. SPEC stands for “Storm Performance Enhanced Coverstock”. The intent behind this formula was to create something that withstands the rigors every bowling ball endures each time it takes a trip down the lane; namely, the friction and oil it encounters.

February 1: Luke Rosdahl rolled 255-246-300 for a 801 series with the Crux Prime.

With SPEC, you can expect consistent performance that is as tireless as it is dynamic. It’s bold, definite, and extremely potent.

February 3: Jeff Shadbolt & Chuck Reynolds Jr. roll 300 with the Crux Prime. Watch Chuck Reynolds Jr.'s 10th frame.

February 5: Lee Sandt took a Crux Prime off the press and rolled 280-257-278 for an 815 set.

"I have to say, there is something special about this ball. The scores being rolled by multiple customers with different styles in different center speaks volumes." - Lee Sandt

February 5: Chris Kishbaugh shot his 100th career 300 with the Crux Prime. He finished his set with a 792 series at Skylanes Bowling Center.

February 5: Jimmy Hannay rolled a perfect 300 game at Bowl America Eastern in Richmond, VA.

February 5: Beau Schenk rolled his 33rd 300 with his Crux Prime.

February 5: Jim Hilligas put together games of 268-267- 289

with the Crux Prime.

"This is a must have in your bag if you need some hook on a tighter condition." - Jim Hilligas

The Crux Prime is available worldwide now. Our Tech Team conducted some tests with this new release at Storm HQ. Check it out here.

Still have some questions about this new release? Whether you have burning questions about bettering your game or just want to know how to get the most out of your new Crux Prime, we’re here with answers. The best part is your questions will help us create how-to videos that will be featured on Storm’s YouTube channel. Each week nine lucky winners will have a chance to earn some new Storm products.

Visit a Storm VIP Pro Shop near you to discuss your arsenal and find out where this new release would fit in your bag.