Seminar and Round Table Round-Up

Hello Storm Nation!

As 2017 winds down, it’s great to note so many cool new things at Storm that were implemented throughout the year. It was just last Fall when we toured the country listening to the concerns of bowlers, bowling center proprietors, and pro shop owners alike. As a result of those discussion, we were able to implement many new changes such as the re-release of very success previous model at slower times of the year. Hence the limited-edition Marvel™ Pearl which was so instrumental in the collection of titles by our PBA Champions. You spoke and we listened!

The same went with the request to have more technical knowledge shared on our website and throughout the Storm Nation.

You definitely were not lying when you said that the demand for knowledge in our sport is huge! The technical articles and videos continue to outperform promotional material by more than tenfold.

So, it was our quest to quench the thirst for more technical material along with a chance to openly discuss and share ideas at this most recent Round Table and Intense™ Seminar tour. For those of you who were able to make it, we appreciate it and thank you for your patronage. We talked for the first half and listened for the second half. And we are excited to take action on those terrific ideas which came from so many of you across the country.

For the Intense Seminar portion, we revealed the intricacies of Storm’s Vector Layout System and how it places an importance of the actual shape the pro shop operator is drilling into. Dispelling many myths, the seminar turned heads and raised eyebrows to some new ways of thinking. The info presented added real technical substance to today’s modern game including test results that haven’t been offered to the public before. It was well received across the country and the effects are noticeable and beneficial, particularly by empowering pro shop operators with enriched knowledge on Storm’s VLS system and balance hole techniques. Remember, there is a wealth of technical knowledge located at news.stormbowling.com that is available for everyone and is always growing.

With league season in full affect and the holiday’s right around the corner, our sport is a hot bed of activity. Stay up to date with all that Storm has to offer including technical articles, new releases, ball videos, coaching tips, and more at www.stormbowling.com. Also be sure to stay in touch through our various social media channels including YouTube, Facebook, and Twitter for exclusive content regarding everything going on in your Storm Nation!


Riding For A Reason

The mosaic the production team at Storm weaves is a sumptuous one – a working rapport of many divisions that are as equal as they are diverse. On Easter Sunday, 2017, Storm lost a vital piece to that team. Scott Knavel, who worked in every facet of production at Storm, was a leading light for hundreds involved in the day-to-day operations at the factory.

The following week, Shane Blakeley, Storm’s Plant Manager, was having breakfast with a friend of the company, Jack Andersen, and the two agreed that Scott’s story wasn’t quite finished. With some careful planning, the “Ride for a Reason” tour was born.

Beginning in Ogden, Utah, Andersen with 4 of his riding companions began their 300 mile trek to Challis, Idaho to honor the memory of Scott.

Scott’s wife, NaCoal, was invited to the Storm plant as the team passed through Brigham City on their expedition north. What she wasn’t aware of was the $6,910 check about to be presented to her for aid with Scott’s final expenses. An initial goal of $2,500 was set, but in typical Storm fashion that target was exceeded with flying colors. Thanks to the help of company suppliers, sponsors, and fellow employees NaCoal can rest a little easier with some of this austere burden lifted off her shoulders.

The cycling team plans to hit all the best fast food stops along the way on their 3 day campaign. “Thank you so much for your generosity and the compassion that was shown. The outpouring has been overwhelming,” said Blakeley. It’s been an emotional journey for all involved.

Scott’s integrity and steadfastness will remain a beacon of virtue for years to come.