Belmonte Wins 10th Major Title

Jason Belmonte won his third PBA Tournament of Champions title on Sunday to earn his 10th PBA Tour major title. This victory tied Belmonte with Pete Weber and Earl Anthony on the all-time major title list.

"I'm very overwhelmed, I'm very honored, I'm very proud of myself and now I'm even more driven to get that 11th and just keep going. It's really pumped me up," Belmonte said.

Belmonte used a combination of the Hy-Road Nano, Roto Grip Idol Pearl and the Pitch Black as the lanes transitioned throughout the week, leading the field at AMF Riviera Lanes. He used a similar lane play strategy in the finals. After testing some reactive balls on the practice pair, he decided that his Pitch Black gave him best motion. He used this ball to defeat EJ Tackett in the finals 225-196.

“It’s madness,” Belmonte said in the PBA Release here. “To work so hard at your craft means the world to be here at this moment. “It hasn’t completely sunk in and to have my name next to Pete and Earl is an overwhelming feeling right now."

Team Storm travels to Columbus, Ohio for the second major of the 2019 PBA Tour Season this week. The players will compete in the PBA Players Championship at Wayne Webb's Columbus Bowl. Watch LIVE February 13-17 on Flobowling.

 


Honor Scores Galore with Crux Prime

When our Team Storm players heard the Crux Prime™ was coming to their bags, the excitement was overwhelming. They couldn't wait to get their hands on this ball and punch it up. This ball has produced numerous honor scores around the world in the few weeks that it's been on the lanes.

Here's a recap on some of the honor scores and reviews that have been reported by Storm Nation in the first few weeks after the release of the NEW Crux Prime.

January 13: WATCH Jeremy Hunt, shot 300 with the new Crux Prime at the Cape Girardeau Tournament Series.

January 16: Jordan Racke hit perfection the first game out of the box with the Crux Prime in honor of his friend! Watch the 12th shot.  

"300 first game out of the box after leaving Rick Hitt’s celebration of life, Josh Hitt said “go shoot 300 for Pappy.” That was for you Pappy!!!!" - Jordan Racke

What's inside the Crux Prime? With the Catalyst Core, you, too, will bear witness to unprecedented power, increased entry angle, and a greater margin for error with its dynamic asymmetrical design and vertical cavity technology.

"The first two times that I used the Crux Prime (OOB) in my league I bowled 778 & 766. I have been using Storm bowling balls for more than 20 years and have never been disappointed but the Crux Prime is one special ball." - Lew Agius

January 18: Timmy Powell  put together games of 268-278-259 for an 805 fresh out of the box with his Crux Prime!

January 21: Ric Mccormick with games of 278-266-255 for a 799 set for his first set out of the box.

"This ball is unbelievable. Storm really made something special when they came out with this masterpiece. Right out the box i threw numbers of 267,246,225." - Colin

January 23: Billy Wigand IV had a monster set on the lanes with the new Crux Prime! He rolled games of 300-263-279 for an 842 set.

January 24: Harry Shaffer rolled 820 with his Crux Prime. WATCH his 10th frame of the last game here.

"Crux Prime is a must! This ball hits hard and carries the power through the pins!!" - Ryan McGuire

January 24: Christopher Jannazzo put together games of 279-299-278 for an 856 set with his Crux Prime drilled at Mike Machuga's Next Level Pro Shop.

January 24: Ian Willard rolled 300 with the Crux Prime in the Milwaukie Scratch Trios league.

The innovation that comes with the Catalyst Core is evident with every honor score that's posted. The genius the design is in the cavity which lets the driller remove less mass with most layouts.

January 25: Cameron Bechtol put together games of 269-279-254 for an 802 Series with the Crux Prime. Watch the finish to his set.

"I really love this ball it plays the lanes great, glad I have one of these in my bag." - Cameron Bechtol

January 27: Alex Diercks rolled 300 with the Crux Prime in the finals at Greater Iowa Scholarship Bowling Tour.

When this coverstock encounters midlane friction, it digs in harder, unlike anything Storm has produced to date.

January 27: Jalen Mosley shot 1047 for 4 games (shooting 803 the first 3) with the Crux Prime. Watch his 10th frame.

"I’m starting to believe all this ball does is strike..." - Jalen Mosley

January 29: Jeff Williams put together games of 277-279-244 for 800 with the Crux Prime drilled at the High Roller Pro Shop!

The breakthrough has truly begun. SPEC stands for “Storm Performance Enhanced Coverstock”. The intent behind this formula was to create something that withstands the rigors every bowling ball endures each time it takes a trip down the lane; namely, the friction and oil it encounters.

February 1: Luke Rosdahl rolled 255-246-300 for a 801 series with the Crux Prime.

With SPEC, you can expect consistent performance that is as tireless as it is dynamic. It’s bold, definite, and extremely potent.

February 3: Jeff Shadbolt & Chuck Reynolds Jr. roll 300 with the Crux Prime. Watch Chuck Reynolds Jr.'s 10th frame.

February 5: Lee Sandt took a Crux Prime off the press and rolled 280-257-278 for an 815 set.

"I have to say, there is something special about this ball. The scores being rolled by multiple customers with different styles in different center speaks volumes." - Lee Sandt

February 5: Chris Kishbaugh shot his 100th career 300 with the Crux Prime. He finished his set with a 792 series at Skylanes Bowling Center.

February 5: Jimmy Hannay rolled a perfect 300 game at Bowl America Eastern in Richmond, VA.

February 5: Beau Schenk rolled his 33rd 300 with his Crux Prime.

February 5: Jim Hilligas put together games of 268-267- 289

with the Crux Prime.

"This is a must have in your bag if you need some hook on a tighter condition." - Jim Hilligas

The Crux Prime is available worldwide now. Our Tech Team conducted some tests with this new release at Storm HQ. Check it out here.

Still have some questions about this new release? Whether you have burning questions about bettering your game or just want to know how to get the most out of your new Crux Prime, we’re here with answers. The best part is your questions will help us create how-to videos that will be featured on Storm’s YouTube channel. Each week nine lucky winners will have a chance to earn some new Storm products.

Visit a Storm VIP Pro Shop near you to discuss your arsenal and find out where this new release would fit in your bag.


2019 SYC Tour Heads To Las Vegas

In less than two weeks, more than 200 youth bowlers will be heading to Las Vegas for the first Storm Youth Championships event of 2019!

The Storm Youth Championships were created in in 2017 with two events in Reno and Myrtle Beach. These events were designed to be a weekend of learning, competition and fun for the whole family! After a successful first year, we added two additional events in 2018 visiting Nashville and Fort Worth. The SYC Tour will have a total of six events in 2019.

2019 SYC Schedule:

 Feb. 15-17, 2019 - Las Vegas, NV

 Mar. 22-24, 2019 - Rohnert Park, CA

 May 24-26, 2019 - Smyrna, TN

 June 28-30, 2019 - Lincoln, NE

 Aug. 30 – Sept. 1, 2019 - Wichita, KS

 Oct. 4-6, 2019 - Shallotte, NC

The SYC tournaments are small, three-day events where our Storm team works hard to interact with all of the youth bowlers and families. Each SYC tournament has multiple rounds on different lane patterns created by Kegel to challenge the youth bowlers. We crown the top three bowlers in each gender and age-based division for each round with bronze, silver and gold medals. At the conclusion of the tournament we award trophies and medals to the overall champions.

Each year, we hold our major event which this year will take place in Las Vegas where we award the top two overall youth bowlers in each division with a spot on the Storm All-American Team.  These 12 kids earn a custom All-American jersey and jacket provided by our official SYC jersey company, Logo Infusion.

2018 Storm All-American Team

The SYC is more than just tournament.

We kick off each event with registration, learning seminars with our Storm and Roto Grip Pro Staff, a practice session where bowlers can get tips from the pros and our Tour Reps, and a Friday night SYC social.  The SYC bowlers and their families have told us they love the casual atmosphere, getting to know the pros, and hanging out with the Storm Team.

Charity is a very special part of the SYC. Each event supports Ballard vs the Big “C” in numerous ways.  We take $10 from each entry and make a donation to BVBC. On-site at each SYC, Carolyn and Del Ballard bring silent auction items for the SYC families to bid on. Sometimes our families donate their own baskets to help raise more funds. Some of the bowlers have decided to host their own fundraisers at home for BVBC and bring their donations to present to the Ballards at the next SYC they attend.

Since 2017, we have raised more than $50,000 to help fight the war on cancer through the SYC.

We are very proud to award scholarships to our top finishers and in just six events, we have awarded more than $104,000 to the SYC bowlers and look forward to increasing that number in 2019.

The vision for the SYC began as a way to give back to the bowling community, educate youth bowlers, and invite the whole family to participate. Our events wouldn’t be possible without the support of the staff of each host bowling center and the families in each community that we have visited.

Here’s what some of our SYC bowlers had to say about the event:

“What I like best about the SYC is that I get to bowl, meet new people and make new friends from all over the world. I love the seminars where I learn more about the sport. I’d be lying if I didn’t say I didn’t love the social gatherings at the SYC…the mini golf, the beach party and the BBQ. They are all a blast!” - Harley Shene, CA

 

“My favorite thing about the SYC is definitely the level of competition and challenging patterns at each event!  I also really love getting to meet new people from all over the country.” – Caroline Thesier, NC

“Storm Youth Championship events are awesome! They offer young bowlers of all skill levels an opportunity to compete   in great facilities on challenging conditions. Plus, the events involve a lot more than just a tournament - they are a complete bowling experience! There are workshops and fun family activities where you can make new friends and learn lots of good information about equipment and how to improve your physical and mental game performance. I personally like the on-lane sessions with the pros and hearing how they figure out which ball to throw and how to throw it! Also, the chance to interact with the Storm/Roto Grip technical staff is something I look forward to at each event because they are always willing to provide guidance and support to help me improve my game! Thank you Storm Bowling for creating the SYC and helping grow the sport of bowling through the youth of America.” – Mabel Cummins, IL

This tournament would not be possible without the generous support of our additional sponsors, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes.

To follow along with the SYC updates and excitement, please check out the Storm Jr Facebook page. If you are interested in becoming a supporting sponsor of the Storm Youth Championships or would like more information, please visit the SYC page or email Leanne Hulsenberg at Leanne.Hulsenberg@stormbowling.com.

 


12 Year Old Bowls Up A Storm

Nicholas Weidenbach, 12, has only been bowling for one year but has already accomplished a great deal on the lanes. He started bowling in October 2017 when he joined a youth bowling league in Michigan. At first, it was just something to do. After a couple of weeks he was watching another youth bowler compete and decided to try bowling with two-hands. An avid YouTube fan, he soon discovered videos of Jason Belmonte and found his new favorite athlete. He started working on the basics and soon was reaching 100 games regularly. He continued to practice all summer long.

When a new season began he was determined to show his friends how much he had improved. His parents decided to sign him up for a local scholarship event and he won the very first one he entered. Excited and determined to continue improving on the lanes, Nicholas didn't stop there. Of the 9 scholarship events he has entered in the last 6 months he has won 7 and placed second in the other two. His current average in league is 139 and he has bowled several games above 200.

Here's some more fun facts about this young fan of bowling:

What's in your bag?

  • Drive, Pitch Black, Match-Up Black Pearl, Storm Ice. He is also super excited for February 22nd when his birthday present (a pre-ordered Fever Pitch) comes in!!

Favorite Pro-Bowler

  • Jason Belmonte who he was able to meet when he and his family traveled to the PBA Finals in Taylor, MI. "It was the thrill of his life."

What do you do when you're not bowling?

  • I like to play video games.

What's your favorite TV Show or Movie?

  • Stranger Things (Netflix)

What do you love most about bowling?

  • Meeting new people

What do you want to be when you grow up?

  • Professional Bowler


2019 Storm Utah Open a Huge Success

The 15th Annual Storm Utah Open was held at Sparetime Lanes in Roy, UT, a 32-lane house just off of I-15. The tournament drew 373 entries from 8 different states. With $5150 in added money from our sponsors, the total prize fund was nearly $24,000. Known for its demanding lane condition and for providing one the opportunity to earn a spot for one year on the Storm Amateur Staff, the Storm Utah Open has been a staple of the Storm Northwest Tour for more than a decade. It is held every Martin Luther King holiday weekend in Northern Utah, and more information about the tournament is available on scratchbowlers.com.

Steve Kloempken presents Josh Blanchard with his first place prize money of $2500

 

Steve Kloempken welcomes Brian Robbins to the Storm Amateur staff.

 

Congratulations to PJ Haggerty on his runner-up finish... $1600 isn't too shabby!

 


Kelly Kulick Joins Storm Tour Team in Lubbock

Team Storm travels to South Plains Lanes for the 2019 PBA Lubbock Sports Open this week.

We recently announced enhancements to the Storm Tour Team for the 2019 season.  PBA Tour Manager, Jim Callahan, has been working closely with the players to organize the equipment in their bag, analyze their physical games during practice sessions, and assist the team with anything they might need while on the road. Callahan also builds the schedule and invites other coaches to join him with the players from week to week.

Joining the Storm Tour Team to help read the lanes and make ball selections this week is PWBA and PBA Tour Champion, Kelly Kulick. Kulick, when not competing on the lanes herself, is on the Team USA coaching staff and travels to assist with coaching seminars around the world. She is excited to join the Storm Tour Team this week.

"I am looking forward to the opportunity to expand my knowledge and education of the bowling balls while matching them to the players and conditions," Kulick said. "Being out here sparks my motivation for the upcoming ladies tour as well as contributing to the PBA Professional Staff."

Follow the action from the PBA Tour live from Lubbock all week long on FloBowling.


Crux Prime versus PhysiX - Internal Review

The Crux Prime delivers the power and flare the line is known for, but has a few surprises up its sleeve to offer a bit more control.


The PhysiX and the Crux Prime have more in common than one might think - performance being one of the lesser accords. Let's take a trip down Memory Lane and see how their genealogy relates, shall we?

The PhysiX features a coverstock that has never been introduced to the United States until now, and a core that the world has yet to see: the Atomic Core. At first glance, the Atomic Core automatically connects itself to the Storm brand. There’s no doubt where this shape came from! But it’s not all pizzazz. The inlets surrounding the classic Oval Bolt actually do serve a purpose. They form very large RG bands the ball doesn’t want to deviate away from as its rolling towards the pins. This creates a ball motion that is tough for 35 pounds worth of bowling pins to exact their will upon.

Review: Hank Boomershine on the Atomic Core

https://www.youtube.com/watch?v=aBl-XCLgW6s&t=84s

NRG Hybrid has never been put on a catalogue featured, domestically released ball. So it’s fitting that it is featured on a shape that very well may be the most iconic design to ever leave Brigham City, Utah.

We’ll admit, behind the scenes, we were indecisive as to what cover we were going to wrap the Atomic Core in when it was time to unveil it to the public. I mean, when you have so many good ones at your disposal, it makes it kind of hard to decide! We don't develop balls just to develop balls; each one has a specific purpose with a design intent. So during the time of development, Bowl Expo 2018 was just around the corner in Las Vegas, Nevada. We decided to take the top three coverstock contenders that could potentially marry with the Atomic Core and let the public decide this ball’s fate. Keeping the core a secret, NRG Hybrid was the eventual winner based on the feedback we received from the public testing and the PhysiX became so. What were the other two test covers, you ask? One was R2S and the other that came in second place by photo finish is what we refer to as “SPEC” today. Believe me when I say we are always testing experimental shapes and fascinating covers here at the bowling ball factory. The Catalyst Core was a design that the masses were demanding to be brought back and what better way to do it than with an all-new cover!

The vertical cavity that’s nestled in the center mass of the Catalyst shape acts as a deliberately-placed balance hole which is very user-friendly when you’re able to drill into it and not affect its dimensions too much.

The Crux Prime has all the ingredients of a dangerous weapon from the baseline.

The chemistry behind SPEC is enough to warrant its own full-length seminar, so we won’t dive too hard into the details here. But it is important to note that this material grips the lane unlike anything that has ever left the Utah plant. In a nutshell, the innate Ra of SPEC is slightly higher than our other primary coverstocks that don’t use an ancillary additive or enhancer. Chemical friction, surface roughness, and COF’s are commonalities in the bowling game we know today. But there is another component to bowling ball development and performance that ties in directly to the endless tapestry that is ball motion: chemical tackiness. For instance, a pearl/polished ball has a very high dry lane coefficient of friction. A ball like this is extremely tacky when it encounters arid lane material. Put this ball on oil, and its COF becomes almost nil. SPEC material, however, creates virtually the same adherence on dry lane material at any given surface. This extra “cling” the ball produces gives the wielder added bearing and control especially when needing to get the ball to shape properly after moving in deep with heftier launch angles. The result is sustained entry angle into the pins and prevention of the ball migrating forward too quickly (rolling out). For lack of a better term, this “cohesion factor” the Crux Prime creates when it touches the lane largely makes up for the decline in surface profile which results in a minimal loss in backend reaction over time.


Now that these balls have names and directions, it’s time to dive into the nitty-gritty an expose as many details as we can about the Crux Prime and PhysiX.



BOWLER STATS:

Launch Speed: 18mph

RPM: 490

Tilt:

Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 5 x 3 x 2 (35° x 5 x 30°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL

The layout chosen for these two balls was 5x3x2. As always, Storm’s VLS system is an original conception and is the only layout system in the industry that takes the shape of the weight block into account.

 

THE TEST:

For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 30 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Storm Surface Factory machine with fresh Abralon pads for each to achieve the most consistent finish possible.

 

THE RESULTS:

The Crux Prime breathes new life into the Premier line with the never-before-seen SPEC coverstock. There were some palpable differences between the Crux Prime and the PhysiX that challenges the conventional way we think some of these chemical formulas behave. I found this the case both objectively and subjectively. Let's refer to the former, shown below.

Solids are widely accepted as balls that require heavier volumes to perform as intended, comparatively to pearls and hybrids. The Crux Prime naturally settled me about 5 boards deeper than the PhysiX, but the interesting part was what happened on the backend. At over a degree more entry angle at the point of impact, the Crux Prime left me astonished time and again. This really came in handy when I started to see the ball checking a little early and I crept inside to find my easy float through the fronts once again. This doesn't make the PhysiX a bad ball or under-performer by any means, there's a time a place for each and every ball. NRG Hybrid has an innate chemical friction built into its substructure thanks to the Nano additive we utilize in it. This makes the ball want to lose its axis rotation fairly quickly (higher rev rates only amplify this) so the PhysiX set down point was always just outside the Crux Prime for me. With its earlier breakpoint, the PhysiX at 1000 or 2000-grit would be enough to tackle the heaviest of the heavy that I would ever see here in Northern Utah.

 

The chemical adhesion (mentioned earlier) the Crux Prime creates to the lane is observable and very much welcomed. Its able to maintain its mid-lane read with no shortfall of entry angle. We all look for that "unicorn" reaction where the ball is clean through the fronts, strong mid-lane, great continuation through the deck, and hits like a truck. If you are reading this and you've found the prodigal ball that does it all, please drop me a line because I will pay dearly for it. If there was ever a ball I've rolled that does it all and then some, this is as close to that fabled reaction I've ever seen. The tackiness it seemed to produce when it encountered dry lane kept the ball from jerking too hard off the spot. "Controllable angle" sounds like an oxymoron, but the Crux Prime provides it with ease. I can't wait to see how this coverstock performs on future cores - symmetrical and asymmetrical alike.

 

CONCLUSION:

True to its heritage, the Crux Prime continues to impress me every time I pick it up. When I needed to be aggressive and step in to sling the ball farther out, I could tap into the Catalyst Core's power potential with as little effort as moving up 6" on the approach. I also liked the response of the cover when I was looking for friction up front. I felt accurate with the Crux Prime in my hands, and I was confident from multiple angles. Overall maneuverability was excellent, which made it very easy to get my swing into position and free up my grip. The out of box 2000-grit surface demands a pretty slick environment to thrive on, so taking it up to 3000-grit for this test was a good decision as I see myself being able to use it on a wider variety of conditions and in different bowling centers. There was enough of a difference between the PhysiX and Crux Prime for me that I would justify reserving a spot for each in my bag when traveling to future tournaments.

Highlights from the test:

 Storm has a full-time tech representative ready to answer any questions you have about the Crux Prime or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to tech@stormbowling.com (anytime).


Storm and Belmonte Sign Largest Multi-Year Contract in Their History

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that four-time PBA Player of the Year, Jason Belmonte, has signed a multi-year deal with Storm Bowling Products.

“I started my professional and my amateur career with Storm 18 years ago and I’m extremely grateful to Bill and Dave I’m looking forward to continue working with this company for many more years,” said Belmonte. “Inking a deal with a company that holds similar values to me and that prides itself on creating the best equipment on the market is something that I don’t take for granted.”

The 35-year old joined the professional tour in 2008 and was the first two-handed player to earn a PBA Tour title. He has earned eighteen PBA titles, including nine major championship titles, and numerous other achievements throughout his career. Beyond his achievements, Belmonte has worked throughout his career to master his craft on the lanes and share the sport he loves off the lanes with bowlers of all ages.

“It’s hard to imagine me bowling with anything other than Storm,” Belmonte said. “It’s one of the reasons I’ve achieved all of the titles and accolades. One of the things I’m most excited about moving forward is seeing what we can produce together seeing how we can win more together and obviously ultimately how we can grow the sport together.”

This historic contract reflects not only how much Storm respects Belmonte as a competitor but also what he means to the fans of bowling. His unprecedented social media presence within the sport of bowling has helped him connect with fans around the world. In 2018, Keith Hamilton, of the Bowler’s Journal named him one of the most influential bowlers of all-time in his “Leading Off” column sharing that 21 percent of the competitors in the field at the 2018 USBC Junior Gold Championships were two-handed.

"Jason has been a member of the Storm family virtually his entire career and together we've achieved great success," said Dave Symes, President of Storm Bowling Products. "He's clearly one of the most talented bowlers ever and an icon of the next generation of bowlers. We're proud to have our equipment in his hands as he continues his Hall of Fame career."

Belmonte lives in Orange, Australia with wife Kimberly and daughters Aria, Sylvie and son Hugo.


Storm Announces Tour Team Enhancements

BRIGHAM CITY, Utah – Storm Products is excited to announce changes to the Storm Tour Team. In 2019, Del Ballard Jr. will serve as PBA50 Tour Manager and Performance Bowling Consultant, Jim Callahan will be the PBA (Professional Bowlers Association) Tour Manager, and Mike DeVaney will be the Professional Women’s Bowling Association (PWBA) Tour Manger.  Through these new positions, our Tour Team will communicate with players regarding their training and goals throughout the year. 

“We are excited for the changes moving forward,” Gary Hulsenberg, Vice President of Business Development said.

“We invest a great deal on the tours to give the players who choose to throw our products the best chance for success. Elevating proven tour reps to the roles of Tour Managers will allow them the time to cultivate stronger relationships with players on their assigned tours all year long," Hulsenberg said.

Ballard has been bowling his entire life. Though he’s 55 years old, he says that he’s been in the industry for 56 years. His mother was an avid bowler when she was carrying him. Ballard has 17 PBA Regional titles and 13 PBA titles including four major titles. He has been inducted into the Dallas USBC, Texas State USBC, USBC National, and PBA Hall of Fame. He joined the Storm Family in 2005 as the Roto Grip Regional Sales Manager. In 2011, he transitioned to the role of Storm Tour Representative. He has helped countless players earn titles over the years and will continue to assist the greatest players in the world in his new role. As PBA50 Tour Manager and Performance Bowling Consultant, Ballard will be responsible for all the Team Storm touring players on the PBA50 Tour, ensuring they have the equipment they need in place, and will help analyze their games year-round to prepare them for competition. As Performance Bowling Consultant, he will also assist our team at headquarters planning and securing players on all tours.

“I love that Storm is always innovating and increasing the support for our players.,” Ballard said. “I’m happy to take on this new, fast-paced role.”

With more than two decades of experience, Callahan will be a great asset to our Team Storm players competing on the PBA Tour. Since joining Storm in 2007, he has served as a regional sales manager, served as a PBA, PBA50, and PWBA tour rep and also has provided technical support to the Singapore National team. In his new role, he will be responsible for assisting players with equipment during competition, analyzing their physical games, and providing programs year-round to support the growth of the touring players.

“I am really excited to get this exciting new opportunity,” Callahan said.

“I am looking forward to continuing the long-standing tradition of excellence on the PBA Tour, in addition to creating a new culture for our outstanding group of young players so they can achieve their goals as well," Callahan said.

DeVaney, a two-time PBA Champion, joined the Storm Family in 2016 as Tour Representative for the PBA, PBA50 and PWBA Tours. In his new position, DeVaney’s focus shifts primarily to the Team Storm players competing on the PWBA Tour and will be responsible for all aspects of the tour including ensuring equipment is in place for competition and ensuring the growth of the Team Storm players. 

“It is my goal to enhance the tour experience for our staff and to give them more than what they have ever seen from us before,” DeVaney said. “Obviously the goal is to win tournaments, but how we get there is my focus."

"I am honored to be given the opportunity to work with the best players in the world who are using the greatest brands in the world,” DeVaney said.

In addition to their main responsibilities, all three managers will collaborate together and support each tour throughout the season. 

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Danielle McEwan In The Lab

Tonight at the PWBA Tour Championships the #2 seed, Danielle McEwan, will take on Maria Jose Rodriquez in the Semifinal Match on CBS Sports at 8pm Eastern Time.

Prior to the start of the week, we talked to Danielle about some of the work that she’s been doing off the lanes to prepare for the 2018 PWBA Season. This summer, Danielle spent a lot of time traveling to bowl. During the weeks she was home, she spent some time training at the New York Sports Science Lab (SSL) to better understand ways she can train off the lanes.

You can WATCH some of what she was working on in this video from the SSL.

According to the SSL’s website, “The Sports Science Lab (SSL) is a world-class facility focused on optimizing performance of all athletes through measuring and quantifying the subtleties and complexities of athletic movement using state-of-the-art sports science technologies. Our mission is rooted in the philosophy that every athlete, regardless of age, body type or experience level, deserves to perform at their personal best.”

Find out what Danielle has been up to in our interview below.

What’s your favorite part of training at the SSL?

I love training at the Sports Science Lab for so many reasons. The trainers are awesome, they are so supportive and are always looking for new ways to learn about and help me in my sport.

The facility is so cool, they literally have every piece of technology an athlete would ever need. From training tools for your brain, to physical tools for your body, to recovery- they have it all.

In what ways do you feel it’s improved your bowling game?

The biggest way I’ve seen it improve my bowling game is mentally. In the beginning of the season, I was really struggling with keeping a quiet mind and staying focused.

At the lab, we did a lot of work that focused on the task at hand and eliminating distractions and I instantly saw a change on the lanes.

What types of exercises do the trainers work with you for bowling?

One of the first things we noticed through my physical evaluation was that my hips were really tight and imbalanced. They gave me a bunch of stretches and exercises to add into my normal fitness routine to help focus on this.

What exercises do you do to help with your mental game?

We do a lot of sensorimotor skill exercises that train my brain to focus on the task at hand, avoid distractions and make decisions quickly on the fly. We also do a lot of rhythm drills that are bowling specific. This helps with both timing and keeping a clear mind.

As soon as you start overthinking the situation and get off timing, it’s impossible, just like overthinking a shot in bowling!

What did they discover in their analysis?

One major thing that they noticed on my body is how imbalanced I am, especially in my hips from my left to right side. I’ve know, and have been working on this for years. The motion that our sport demands us to do over and over again makes it very difficult to avoid this issue.

I cannot stress enough to anyone who bowls a lot, at any level, how important it is to take care of you body and to train outside of the bowling center.

It is so important to keep your body as balanced as you possibly can.

What kind of exercises are you able to do while traveling or at home that you learned at the SSL?

I started working with the SSL during the PWBA season, therefore, most of our focus has been on recovery and mental game. They have taught me a bunch of different ways of stretching to add to what I already do that have helped out tremendously.

As the end of the PWBA Tour Season nears, what are your bowling plans for the end of 2018?

Even though the PWBA season is ending, the end of my personal bowling season is no where in sight. I will be going overseas immediately to compete on the World Bowling Tour, as well as a few additional international events, followed by competition for Team USA and then competing with the men on the PBA Tour.

To follow updates on Danielle and all the other #TeamStorm players visit pwba.com.