Seminar and Round Table Round-Up

Hello Storm Nation!

As 2017 winds down, it’s great to note so many cool new things at Storm that were implemented throughout the year. It was just last Fall when we toured the country listening to the concerns of bowlers, bowling center proprietors, and pro shop owners alike. As a result of those discussion, we were able to implement many new changes such as the re-release of very success previous model at slower times of the year. Hence the limited-edition Marvel™ Pearl which was so instrumental in the collection of titles by our PBA Champions. You spoke and we listened!

The same went with the request to have more technical knowledge shared on our website and throughout the Storm Nation.

You definitely were not lying when you said that the demand for knowledge in our sport is huge! The technical articles and videos continue to outperform promotional material by more than tenfold.

So, it was our quest to quench the thirst for more technical material along with a chance to openly discuss and share ideas at this most recent Round Table and Intense™ Seminar tour. For those of you who were able to make it, we appreciate it and thank you for your patronage. We talked for the first half and listened for the second half. And we are excited to take action on those terrific ideas which came from so many of you across the country.

For the Intense Seminar portion, we revealed the intricacies of Storm’s Vector Layout System and how it places an importance of the actual shape the pro shop operator is drilling into. Dispelling many myths, the seminar turned heads and raised eyebrows to some new ways of thinking. The info presented added real technical substance to today’s modern game including test results that haven’t been offered to the public before. It was well received across the country and the effects are noticeable and beneficial, particularly by empowering pro shop operators with enriched knowledge on Storm’s VLS system and balance hole techniques. Remember, there is a wealth of technical knowledge located at news.stormbowling.com that is available for everyone and is always growing.

With league season in full affect and the holiday’s right around the corner, our sport is a hot bed of activity. Stay up to date with all that Storm has to offer including technical articles, new releases, ball videos, coaching tips, and more at www.stormbowling.com. Also be sure to stay in touch through our various social media channels including YouTube, Facebook, and Twitter for exclusive content regarding everything going on in your Storm Nation!


Stay In The Moment

The process... to stay within the moment.

BUT, how does one stay “within the moment”?

It seems to come so naturally for some, Weber, Belmonte, Federer, Nicklaus… any great performer, and it really doesn't matter the sport or disciple. Those who have “it” seem to carry some sort of unique power to always succeed.

Throughout my years of competition, the one thing I consistently witnessed from the best was their commitment to their process. To stay “within the moment”. What does this mean? We hear, “stay in the moment,” often, but how is it really accomplished?

Success is the result of proper execution. Proper execution is a result of being committed to staying focused. Our focus lies within your process which often leads to the ability to stay in the moment. This is accomplished by not allowing outside interference affect your performance and not allowing distraction to interrupt your flow. Distractions come in many forms. The #1 distraction is to be focused on the results. Humans are competitive. We are constantly measuring ourselves against society and against our peers. We want newer cars, bigger houses, nicer clothes, larger bank accounts, the list is endless. Why do we have these desires? The ability to understand this leads to the ability to understand why some can perform “within the moment” and why others can’t.

To be properly focused on the task at hand (the process), one must stay in the moment.

Not the past, no matter how far or immediate, nor the future. It takes great discipline to not be results oriented when we are competing. We can’t look ahead. It also takes great discipline to let go of the negative past results we have experienced. We can’t look behind either. This balancing act is exactly what the greats do to remain in the process. The mind is clear and quiet, the thoughts are purely on the action. It is a form of passive aggressiveness, to get exactly what you want to have and to “let” it happen. You must “allow” yourself to perform, you cannot “make” it happen. It doesn't work that way. It never has and it never will.

A drill that I have used with many of the players I coach is to learn to not watch the scores. This is much easier said than done, but if implemented fully, it will pay immediate dividends. In your next league/tournament, do not look at your score, nor recap, nor results, nor your opponent’s score, nor your friend's scores, nor your rivals scores. What does this drill achieve? Well, it teaches the mind and muscles to stay in the process.

The only shot of any importance is the next one. Nothing else matters.

Our mind knows when we are bowling well, we can feel it. Our mind knows when we are bowling bad, we feel that too. We do not need a number on a piece of paper to tell us what we already feel. Once you feel your body speaking to you and you learn to listen to it, you will then learn to be more honest with yourself. Honest with what you feel, and how to improve on that. The smallest of errors can be felt, things you would have never felt before. Removing the scores from being the dominant factor in how one self-assesses their performance teaches you that you are trying 100% EVERY shot. You are not allowing distraction or the fear of results to affect your performance. You are living in the moment. You are leaving it all out there. No matter what your results are, you tried your best, and that is all we can truly ask of ourselves.

 


Rhino Page Wins PBA Xtra Frame Kenn-Feld Classic

It was an all Storm final at the PBA Xtra Frame Kenn-Feld Group Classic at Pla-Mor Lanes in Coldwater, OH. In the championship match Rhino Page defeated Chris Via 190-173. The players were tested with challenging lane conditions throughout the weekend.  Players who were able to control the pocket and make their spares were more likely to survive each cut. Team Storm member, Via, was the tournament leader after 17 games of qualifying for the finals with a score of 3,660. Page, qualified for the stepladder in second with a score of 3,520.

This was the 10th Annual Kenn-Feld Group Classic in Coldwater, OH. For 9 years it's been a well-attended regional event but this season Coldwater, OH hosted it's first national PBA Tour event. It was also the final event of the Xtra Frame Storm Cup series. Rick Hartings, the owner of Pla-Mor Lanes, puts together a weekend full of events for the players and fans to participate in which includes two Pro-Ams, a golf outing, and more. 96 bowlers traveled to Coldwater to compete for the $10,000 first-place prize as well as a share of $50,000 in bonus prize money from the seven-tournament XF Storm Cup Series. There were also 86 local sponsors who contributed money to the event this year.

We were able to talk to Rhino after the event was over. Read the interview below:

How much does this win mean to you? 

Of course, every win means a great deal but this one is very, very special to me. I've come here, to Coldwater, for 6 years now and it's just the greatest place on earth. It's the toughest building I've ever bowled in. The fans are just phenomenal. It's so much fun outside of just the bowling. It's not just a bowling tournament it's an event.

To be here with so many near and dear friends after these last 6 years and be able to bring home the win, I couldn't be more grateful.

What balls did you use?

Before I came here, I pondered over and over and over what balls to bring. I even called my buddy Cody who lives here. It seems like defensive balls have always been the right play for me. This week I threw the Storm Ride. It doesn't seem like much of a ball but it's awesome and kept me in play. I managed the pocket. I didn't bowl more than 228 but I only had 3 games under 200. When you do the math of can I do 260 140 or 200 200 I chose to go the steady eddy route. Had that ball not worked or as you saw in the final match I had to go to a Dare Devil Trick. That is still one of my favorite balls ever.

What's next on the schedule for you?

I get a couple of weeks off. Go home and work on the game a little bit more and then go to the Korea Cup followed by the Storm Fair. Konnichiwa to all of you in Japan! I can't wait to be there!


Danielle McEwan Wins Nationwide PWBA Rochester Open

It all came down to the 10th frame at the 2017 Nationwide PWBA Rochester Open. In the end, Danielle McEwan of Stony Point, New York, defeated Shannon Pluhowsky 226-224 to win her third PWBA title. The win earned McEwan $10,000 and a spot in the Smithfield PWBA Tour Championship in Richmond, Virginia. We caught up with Danielle between her travels to ask her some questions about her most recent win.

It means a lot that I was not only able to compete but able to walk away with a title from an event in my own state.

CBS Sports aired the Nationwide PWBA Rochester Open where you earned your third PWBA title this week? What did it mean to you to take home that title for a tournament that was hosted in your home state?

It was awesome to have a PWBA stop in New York, my home state. Even though Rochester isn't very close to where I live, I grew up bowling high school and other state tournaments all over the state. Therefore, I found myself constantly bumping into people that started conversations with phrases such as "I haven't seen you since high school" at this tournament.

What were your favorite Storm Bowling Balls in your bag this summer?

All of them!! The patterns we bowled on this summer were so drastically different from weekend to weekend, having multiple options to choose from allowed me to be consistent each week. Some of my favorites that stand out are the Sure Lock, Phaze II and Code Red.

What have you been up to during the off-weeks of the PWBA Tour on the road to the PWBA Tour Championships?

They may have been off weeks for the PWBA tour, but they haven't been off weeks for me by any means. I just got home from traveling to Sweden for the World Bowling Tour event. I now will have 3 days to get back on this time zone, get some good quality practice days on the lanes and in the gym and then it's off to Richmond!

What do you plan to do on the off-season?

Over the last few years, I've competed on the PWBA tour, the PBA tour, the World Bowling Tour, as well as represent Team USA in multiple international competitions. Therefore, there is really no off season for me. As soon as the PWBA Tour Championship wraps up, I will be training with Team USA and will then go right into another World Bowling Tour event in Thailand. The rest of the year will then be spent competing against the guys!

Do you have advice for bowlers who might be thinking about going out to test their skills on the PBA Tour or PWBA tour?

The advice I always give people who ask how to get to this point is to plan out your stepping stone path. For me, my path started with high school bowling, which led to college bowling, which led to Jr. Team USA then Team USA, and then out to competing on tour. For others that might mean competing in local tournaments, to regional events, to national events.

If your goal is to compete on the highest level on either tour - set a game plan on how to get there and work hard every day for it.

What’s one thing about yourself that fans might not know about you?

I love flying and I love airports. It's just recently become a new obsession- 100% related to my travel schedule over the last few years. In addition to constantly booking flights, I find myself doing research and reading tons of articles and blogs on different planes, airports and everything that has to do with travel. If you ever have any questions about seats on different aircrafts, fare classes, upgrades, the best places to eat in any given airport or the best way to argue with airline representatives, I can definitely help you out!


MatchMaker Live - Identify Your Arsenal

Roll 'em before you own 'em at Storm / Roto Grip MatchMaker Live.

To be victorious in battle, your weaponry must be suited to your strengths. The Storm / Roto Grip MatchMaker program gives you the opportunity to test your artillery before you add it to your arsenal.* With balls pre-drilled to specific spans, bowlers of all sizes and skill levels can experience for themselves which balls offer the feel, shape, and action through the pins that will put them in a position of domination. Welcome to triumph.

*We will have 13, 14 & 15 lbs. balls on hand for you to try

 


Riding For A Reason

The mosaic the production team at Storm weaves is a sumptuous one – a working rapport of many divisions that are as equal as they are diverse. On Easter Sunday, 2017, Storm lost a vital piece to that team. Scott Knavel, who worked in every facet of production at Storm, was a leading light for hundreds involved in the day-to-day operations at the factory.

The following week, Shane Blakeley, Storm’s Plant Manager, was having breakfast with a friend of the company, Jack Andersen, and the two agreed that Scott’s story wasn’t quite finished. With some careful planning, the “Ride for a Reason” tour was born.

Beginning in Ogden, Utah, Andersen with 4 of his riding companions began their 300 mile trek to Challis, Idaho to honor the memory of Scott.

Scott’s wife, NaCoal, was invited to the Storm plant as the team passed through Brigham City on their expedition north. What she wasn’t aware of was the $6,910 check about to be presented to her for aid with Scott’s final expenses. An initial goal of $2,500 was set, but in typical Storm fashion that target was exceeded with flying colors. Thanks to the help of company suppliers, sponsors, and fellow employees NaCoal can rest a little easier with some of this austere burden lifted off her shoulders.

The cycling team plans to hit all the best fast food stops along the way on their 3 day campaign. “Thank you so much for your generosity and the compassion that was shown. The outpouring has been overwhelming,” said Blakeley. It’s been an emotional journey for all involved.

Scott’s integrity and steadfastness will remain a beacon of virtue for years to come.

 


Mike DeVaney Joins the Storm Tour Team

Storm Products, Inc. announced today that two-time, PBA Tour champion, Mike DeVaney, will join the Storm Tour Team as a Tour Representative.

“I am truly honored to be given this responsibility,” DeVaney said. “To say that I am excited would be an understatement! I am FIRED UP! I can't wait to visit Storm Headquarters in Brigham City, meet my co-workers, and get on the lanes and work with all the players. Most of all, I can't wait for the chance to absorb some of the vast knowledge the entire team at Storm possesses."

DeVaney has over 40 years of experience in the bowling industry. As a child, he spent most of his time with his mom at the bowling center that she managed where he could practice in the afternoons. He started working in his first bowling pro shop when he was 16 and has managed pro shops ever since. As his knowledge continued to grow on and off the lanes, his desire to become a professional bowler intensified. In the early 90’s, he competed successfully in Megabuck tournaments. He continued to learn as much as he could on the lanes and joined the PBA Tour in 1995. He has bowled professionally ever since. DeVaney has competed on television over 30 times. He has won two PBA National Titles, 15 PBA Regional Titles, Four San Diego USBC Masters Champion Titles, two North County USBC Masters Champion Titles, and several other titles. He’s a member of the North County USBC Hall of Fame. When he’s not competing, he still enjoys managing pro shops and sharing what he has learned with others.

“We are happy to welcome Mike to our Storm family,” Gary Hulsenberg, Vice President of Buisness Development said. “He has many unique talents and has a complete understanding of all the facets of the bowling industry. He will be a huge asset to Storm as we continue to grow.”

In his new position, he will be responsible for assisting the PBA, PWBA and all amateur staff players with bowling equipment during competition, coaching their physical games, as well as collaborating with the Storm Tour Team. He will also represent Storm at events and clinics throughout the bowling season. In addition, he will assist with communication and promotion of the Team Storm players.

"I would like to thank Storm Products Inc for the opportunity to join their team,” DeVaney said. “To Bill and Barbara Chrisman, Dave Symes, Gary Hulsenberg, Tour Reps Del Ballard Jr, Tim Mack, Jim Callahan, and all the great staff players I had the privilege to work with at the USBC Masters, a BIG Thank You!”

DeVaney currently lives in San Diego, CA with wife Carrie and his children Owen, Everley, and Lilia.


Check Out The Sure Lock

The Sure Lock is available now at a pro shop near you. This solid addition to the Lock family features a lot of continuation in a ball that is designed for heavier oil. The Sure Lock features the RAD-X Core and the GI-17 Solid Reactive Coverstock. It comes out of the box at 2000 grit factory finish.

“If you’re looking for a ball that will read the midlane but still give you the continuation through the backends, the Sure Lock is the ball for you,” said Steve Kloempken.

We’ve got a couple of ball reaction videos on our YouTube channel featuring Storm Staff Members, Darren Tang and Dan Higgins. Be sure to head to our Storm Bowling channel to check them all out.

Have you added the Sure Lock to your bag? Be sure to let us know what you think by reaching out to us on our social media channels or using the #StormNation. We can’t wait to hear what you think!

Click here to view the Sure Lock ball page


Cheers to 20 Years!

Cheers to 20 Years!

January 2017 marks Pete Weber's 20th Anniversary at Storm Bowling!

His career has been legendary. He has won 37 PBA National titles including 10 major titles and 6 PBA50 National Titles including 1 major title on the senior tour. He won back-to-back PBA50 Player of the Year titles in 2015 and 2016.

Pete Weber has already had some success on the 2017 PBA Tour. He finished 7th at the Barbasol PBA Players Championship, 5th at the FireLake PBA Tournament of Champions, and finished 9th at the USBC Masters Tournament.  He’s preparing to head back out on the PBA50 Tour this summer where he’s defending his Player of the Year title.

We can’t thank Pete Weber enough for being part of our team and the support of all of our fans. Here’s to many more!

Learn more about Pete Weber.


Like Nothing You've Ever Thrown Before

 

The Timeless is the first release in our all-new Signature Line, an unprecedented and versatile series focusing on one-of-a-kind products.

This ball features the unparalleled Dual-Drive weight block and superior R2S coverstock. The combination of these unique attributes gives the ball a fast-revving benefit like the !Q Tour with the hitting power of the Hy-Road.

Have you had a chance to throw the Timeless yet? Tell us your experience by posting on social media with the #StormTimeless.

Learn more by clicking here.