Honor Scores Galore with Crux Prime

When our Team Storm players heard the Crux Prime™ was coming to their bags, the excitement was overwhelming. They couldn't wait to get their hands on this ball and punch it up. This ball has produced numerous honor scores around the world in the few weeks that it's been on the lanes.

Here's a recap on some of the honor scores and reviews that have been reported by Storm Nation in the first few weeks after the release of the NEW Crux Prime.

January 13: WATCH Jeremy Hunt, shot 300 with the new Crux Prime at the Cape Girardeau Tournament Series.

January 16: Jordan Racke hit perfection the first game out of the box with the Crux Prime in honor of his friend! Watch the 12th shot.  

"300 first game out of the box after leaving Rick Hitt’s celebration of life, Josh Hitt said “go shoot 300 for Pappy.” That was for you Pappy!!!!" - Jordan Racke

What's inside the Crux Prime? With the Catalyst Core, you, too, will bear witness to unprecedented power, increased entry angle, and a greater margin for error with its dynamic asymmetrical design and vertical cavity technology.

"The first two times that I used the Crux Prime (OOB) in my league I bowled 778 & 766. I have been using Storm bowling balls for more than 20 years and have never been disappointed but the Crux Prime is one special ball." - Lew Agius

January 18: Timmy Powell  put together games of 268-278-259 for an 805 fresh out of the box with his Crux Prime!

January 21: Ric Mccormick with games of 278-266-255 for a 799 set for his first set out of the box.

"This ball is unbelievable. Storm really made something special when they came out with this masterpiece. Right out the box i threw numbers of 267,246,225." - Colin

January 23: Billy Wigand IV had a monster set on the lanes with the new Crux Prime! He rolled games of 300-263-279 for an 842 set.

January 24: Harry Shaffer rolled 820 with his Crux Prime. WATCH his 10th frame of the last game here.

"Crux Prime is a must! This ball hits hard and carries the power through the pins!!" - Ryan McGuire

January 24: Christopher Jannazzo put together games of 279-299-278 for an 856 set with his Crux Prime drilled at Mike Machuga's Next Level Pro Shop.

January 24: Ian Willard rolled 300 with the Crux Prime in the Milwaukie Scratch Trios league.

The innovation that comes with the Catalyst Core is evident with every honor score that's posted. The genius the design is in the cavity which lets the driller remove less mass with most layouts.

January 25: Cameron Bechtol put together games of 269-279-254 for an 802 Series with the Crux Prime. Watch the finish to his set.

"I really love this ball it plays the lanes great, glad I have one of these in my bag." - Cameron Bechtol

January 27: Alex Diercks rolled 300 with the Crux Prime in the finals at Greater Iowa Scholarship Bowling Tour.

When this coverstock encounters midlane friction, it digs in harder, unlike anything Storm has produced to date.

January 27: Jalen Mosley shot 1047 for 4 games (shooting 803 the first 3) with the Crux Prime. Watch his 10th frame.

"I’m starting to believe all this ball does is strike..." - Jalen Mosley

January 29: Jeff Williams put together games of 277-279-244 for 800 with the Crux Prime drilled at the High Roller Pro Shop!

The breakthrough has truly begun. SPEC stands for “Storm Performance Enhanced Coverstock”. The intent behind this formula was to create something that withstands the rigors every bowling ball endures each time it takes a trip down the lane; namely, the friction and oil it encounters.

February 1: Luke Rosdahl rolled 255-246-300 for a 801 series with the Crux Prime.

With SPEC, you can expect consistent performance that is as tireless as it is dynamic. It’s bold, definite, and extremely potent.

February 3: Jeff Shadbolt & Chuck Reynolds Jr. roll 300 with the Crux Prime. Watch Chuck Reynolds Jr.'s 10th frame.

February 5: Lee Sandt took a Crux Prime off the press and rolled 280-257-278 for an 815 set.

"I have to say, there is something special about this ball. The scores being rolled by multiple customers with different styles in different center speaks volumes." - Lee Sandt

February 5: Chris Kishbaugh shot his 100th career 300 with the Crux Prime. He finished his set with a 792 series at Skylanes Bowling Center.

February 5: Jimmy Hannay rolled a perfect 300 game at Bowl America Eastern in Richmond, VA.

February 5: Beau Schenk rolled his 33rd 300 with his Crux Prime.

February 5: Jim Hilligas put together games of 268-267- 289

with the Crux Prime.

"This is a must have in your bag if you need some hook on a tighter condition." - Jim Hilligas

The Crux Prime is available worldwide now. Our Tech Team conducted some tests with this new release at Storm HQ. Check it out here.

Still have some questions about this new release? Whether you have burning questions about bettering your game or just want to know how to get the most out of your new Crux Prime, we’re here with answers. The best part is your questions will help us create how-to videos that will be featured on Storm’s YouTube channel. Each week nine lucky winners will have a chance to earn some new Storm products.

Visit a Storm VIP Pro Shop near you to discuss your arsenal and find out where this new release would fit in your bag.


Get To Know Matt "OG" O'Grady

It was a true Cinderella story! In 2018, Matthew O'Grady had to enter the Tournament of Champions through the pre-tournament qualifier to claim a spot into the tournament. At the end of the week, he climbed the stepladder as the #5 seed on TV winning all four matches to earn his first PBA Tour Title and become a major champion.

 

The TOC returns to AMF Riviera Lanes this week in Fairlawn, Ohio. The first round begins Wednesday, February 6, and will be streamed live on FloBowling.

O'Grady recently extended his agreement with Storm Products signing a multi-year contract.

Before competition begins, get to know some fun facts about the defending TOC Champion:

Nickname: OG

One thing you can't travel without: !Q Tour Pearl

If I had extra hours in the day I would: Learn new languages

Favorite Restaurant on the Road: Chipotle

One movie every person should watch is: Forest Gump

Favorite Holiday: Christmas, the holiday that brings family together

What's your favorite bowling ball currently: PhysiX  

What’s your favorite tournament win ever? 2009 Bud Light Challenge

How many bowling balls do you take from tournament to tournament? Average 20-30

What did you want to be when you grow up? Weather Channel Meteorologist

What do you like to do during the off-season? Golf & Beach Activities

Person who inspires you the most? Joely Rose O’Grady

Favorite quote: "Hard Work Beats Talent Everytime"

Bowling Goal for 2019: WIN the PBA Playoffs

For updates from the PBA Tour visit pba.com. To watch the action LIVE subscribe to FloBowling. Don't forget to follow all the updates from Team Storm by connecting with us on your favorite social media channel.

 

 


2019 SYC Tour Heads To Las Vegas

In less than two weeks, more than 200 youth bowlers will be heading to Las Vegas for the first Storm Youth Championships event of 2019!

The Storm Youth Championships were created in in 2017 with two events in Reno and Myrtle Beach. These events were designed to be a weekend of learning, competition and fun for the whole family! After a successful first year, we added two additional events in 2018 visiting Nashville and Fort Worth. The SYC Tour will have a total of six events in 2019.

2019 SYC Schedule:

 Feb. 15-17, 2019 - Las Vegas, NV

 Mar. 22-24, 2019 - Rohnert Park, CA

 May 24-26, 2019 - Smyrna, TN

 June 28-30, 2019 - Lincoln, NE

 Aug. 30 – Sept. 1, 2019 - Wichita, KS

 Oct. 4-6, 2019 - Shallotte, NC

The SYC tournaments are small, three-day events where our Storm team works hard to interact with all of the youth bowlers and families. Each SYC tournament has multiple rounds on different lane patterns created by Kegel to challenge the youth bowlers. We crown the top three bowlers in each gender and age-based division for each round with bronze, silver and gold medals. At the conclusion of the tournament we award trophies and medals to the overall champions.

Each year, we hold our major event which this year will take place in Las Vegas where we award the top two overall youth bowlers in each division with a spot on the Storm All-American Team.  These 12 kids earn a custom All-American jersey and jacket provided by our official SYC jersey company, Logo Infusion.

2018 Storm All-American Team

The SYC is more than just tournament.

We kick off each event with registration, learning seminars with our Storm and Roto Grip Pro Staff, a practice session where bowlers can get tips from the pros and our Tour Reps, and a Friday night SYC social.  The SYC bowlers and their families have told us they love the casual atmosphere, getting to know the pros, and hanging out with the Storm Team.

Charity is a very special part of the SYC. Each event supports Ballard vs the Big “C” in numerous ways.  We take $10 from each entry and make a donation to BVBC. On-site at each SYC, Carolyn and Del Ballard bring silent auction items for the SYC families to bid on. Sometimes our families donate their own baskets to help raise more funds. Some of the bowlers have decided to host their own fundraisers at home for BVBC and bring their donations to present to the Ballards at the next SYC they attend.

Since 2017, we have raised more than $50,000 to help fight the war on cancer through the SYC.

We are very proud to award scholarships to our top finishers and in just six events, we have awarded more than $104,000 to the SYC bowlers and look forward to increasing that number in 2019.

The vision for the SYC began as a way to give back to the bowling community, educate youth bowlers, and invite the whole family to participate. Our events wouldn’t be possible without the support of the staff of each host bowling center and the families in each community that we have visited.

Here’s what some of our SYC bowlers had to say about the event:

“What I like best about the SYC is that I get to bowl, meet new people and make new friends from all over the world. I love the seminars where I learn more about the sport. I’d be lying if I didn’t say I didn’t love the social gatherings at the SYC…the mini golf, the beach party and the BBQ. They are all a blast!” - Harley Shene, CA

 

“My favorite thing about the SYC is definitely the level of competition and challenging patterns at each event!  I also really love getting to meet new people from all over the country.” – Caroline Thesier, NC

“Storm Youth Championship events are awesome! They offer young bowlers of all skill levels an opportunity to compete   in great facilities on challenging conditions. Plus, the events involve a lot more than just a tournament - they are a complete bowling experience! There are workshops and fun family activities where you can make new friends and learn lots of good information about equipment and how to improve your physical and mental game performance. I personally like the on-lane sessions with the pros and hearing how they figure out which ball to throw and how to throw it! Also, the chance to interact with the Storm/Roto Grip technical staff is something I look forward to at each event because they are always willing to provide guidance and support to help me improve my game! Thank you Storm Bowling for creating the SYC and helping grow the sport of bowling through the youth of America.” – Mabel Cummins, IL

This tournament would not be possible without the generous support of our additional sponsors, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes.

To follow along with the SYC updates and excitement, please check out the Storm Jr Facebook page. If you are interested in becoming a supporting sponsor of the Storm Youth Championships or would like more information, please visit the SYC page or email Leanne Hulsenberg at Leanne.Hulsenberg@stormbowling.com.

 


2019 Storm Utah Open a Huge Success

The 15th Annual Storm Utah Open was held at Sparetime Lanes in Roy, UT, a 32-lane house just off of I-15. The tournament drew 373 entries from 8 different states. With $5150 in added money from our sponsors, the total prize fund was nearly $24,000. Known for its demanding lane condition and for providing one the opportunity to earn a spot for one year on the Storm Amateur Staff, the Storm Utah Open has been a staple of the Storm Northwest Tour for more than a decade. It is held every Martin Luther King holiday weekend in Northern Utah, and more information about the tournament is available on scratchbowlers.com.

Steve Kloempken presents Josh Blanchard with his first place prize money of $2500

 

Steve Kloempken welcomes Brian Robbins to the Storm Amateur staff.

 

Congratulations to PJ Haggerty on his runner-up finish... $1600 isn't too shabby!

 


Kelly Kulick Joins Storm Tour Team in Lubbock

Team Storm travels to South Plains Lanes for the 2019 PBA Lubbock Sports Open this week.

We recently announced enhancements to the Storm Tour Team for the 2019 season.  PBA Tour Manager, Jim Callahan, has been working closely with the players to organize the equipment in their bag, analyze their physical games during practice sessions, and assist the team with anything they might need while on the road. Callahan also builds the schedule and invites other coaches to join him with the players from week to week.

Joining the Storm Tour Team to help read the lanes and make ball selections this week is PWBA and PBA Tour Champion, Kelly Kulick. Kulick, when not competing on the lanes herself, is on the Team USA coaching staff and travels to assist with coaching seminars around the world. She is excited to join the Storm Tour Team this week.

"I am looking forward to the opportunity to expand my knowledge and education of the bowling balls while matching them to the players and conditions," Kulick said. "Being out here sparks my motivation for the upcoming ladies tour as well as contributing to the PBA Professional Staff."

Follow the action from the PBA Tour live from Lubbock all week long on FloBowling.


Crux Prime versus PhysiX - Internal Review

The Crux Prime delivers the power and flare the line is known for, but has a few surprises up its sleeve to offer a bit more control.


The PhysiX and the Crux Prime have more in common than one might think - performance being one of the lesser accords. Let's take a trip down Memory Lane and see how their genealogy relates, shall we?

The PhysiX features a coverstock that has never been introduced to the United States until now, and a core that the world has yet to see: the Atomic Core. At first glance, the Atomic Core automatically connects itself to the Storm brand. There’s no doubt where this shape came from! But it’s not all pizzazz. The inlets surrounding the classic Oval Bolt actually do serve a purpose. They form very large RG bands the ball doesn’t want to deviate away from as its rolling towards the pins. This creates a ball motion that is tough for 35 pounds worth of bowling pins to exact their will upon.

Review: Hank Boomershine on the Atomic Core

https://www.youtube.com/watch?v=aBl-XCLgW6s&t=84s

NRG Hybrid has never been put on a catalogue featured, domestically released ball. So it’s fitting that it is featured on a shape that very well may be the most iconic design to ever leave Brigham City, Utah.

We’ll admit, behind the scenes, we were indecisive as to what cover we were going to wrap the Atomic Core in when it was time to unveil it to the public. I mean, when you have so many good ones at your disposal, it makes it kind of hard to decide! We don't develop balls just to develop balls; each one has a specific purpose with a design intent. So during the time of development, Bowl Expo 2018 was just around the corner in Las Vegas, Nevada. We decided to take the top three coverstock contenders that could potentially marry with the Atomic Core and let the public decide this ball’s fate. Keeping the core a secret, NRG Hybrid was the eventual winner based on the feedback we received from the public testing and the PhysiX became so. What were the other two test covers, you ask? One was R2S and the other that came in second place by photo finish is what we refer to as “SPEC” today. Believe me when I say we are always testing experimental shapes and fascinating covers here at the bowling ball factory. The Catalyst Core was a design that the masses were demanding to be brought back and what better way to do it than with an all-new cover!

The vertical cavity that’s nestled in the center mass of the Catalyst shape acts as a deliberately-placed balance hole which is very user-friendly when you’re able to drill into it and not affect its dimensions too much.

The Crux Prime has all the ingredients of a dangerous weapon from the baseline.

The chemistry behind SPEC is enough to warrant its own full-length seminar, so we won’t dive too hard into the details here. But it is important to note that this material grips the lane unlike anything that has ever left the Utah plant. In a nutshell, the innate Ra of SPEC is slightly higher than our other primary coverstocks that don’t use an ancillary additive or enhancer. Chemical friction, surface roughness, and COF’s are commonalities in the bowling game we know today. But there is another component to bowling ball development and performance that ties in directly to the endless tapestry that is ball motion: chemical tackiness. For instance, a pearl/polished ball has a very high dry lane coefficient of friction. A ball like this is extremely tacky when it encounters arid lane material. Put this ball on oil, and its COF becomes almost nil. SPEC material, however, creates virtually the same adherence on dry lane material at any given surface. This extra “cling” the ball produces gives the wielder added bearing and control especially when needing to get the ball to shape properly after moving in deep with heftier launch angles. The result is sustained entry angle into the pins and prevention of the ball migrating forward too quickly (rolling out). For lack of a better term, this “cohesion factor” the Crux Prime creates when it touches the lane largely makes up for the decline in surface profile which results in a minimal loss in backend reaction over time.


Now that these balls have names and directions, it’s time to dive into the nitty-gritty an expose as many details as we can about the Crux Prime and PhysiX.



BOWLER STATS:

Launch Speed: 18mph

RPM: 490

Tilt:

Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 5 x 3 x 2 (35° x 5 x 30°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL

The layout chosen for these two balls was 5x3x2. As always, Storm’s VLS system is an original conception and is the only layout system in the industry that takes the shape of the weight block into account.

 

THE TEST:

For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 30 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Storm Surface Factory machine with fresh Abralon pads for each to achieve the most consistent finish possible.

 

THE RESULTS:

The Crux Prime breathes new life into the Premier line with the never-before-seen SPEC coverstock. There were some palpable differences between the Crux Prime and the PhysiX that challenges the conventional way we think some of these chemical formulas behave. I found this the case both objectively and subjectively. Let's refer to the former, shown below.

Solids are widely accepted as balls that require heavier volumes to perform as intended, comparatively to pearls and hybrids. The Crux Prime naturally settled me about 5 boards deeper than the PhysiX, but the interesting part was what happened on the backend. At over a degree more entry angle at the point of impact, the Crux Prime left me astonished time and again. This really came in handy when I started to see the ball checking a little early and I crept inside to find my easy float through the fronts once again. This doesn't make the PhysiX a bad ball or under-performer by any means, there's a time a place for each and every ball. NRG Hybrid has an innate chemical friction built into its substructure thanks to the Nano additive we utilize in it. This makes the ball want to lose its axis rotation fairly quickly (higher rev rates only amplify this) so the PhysiX set down point was always just outside the Crux Prime for me. With its earlier breakpoint, the PhysiX at 1000 or 2000-grit would be enough to tackle the heaviest of the heavy that I would ever see here in Northern Utah.

 

The chemical adhesion (mentioned earlier) the Crux Prime creates to the lane is observable and very much welcomed. Its able to maintain its mid-lane read with no shortfall of entry angle. We all look for that "unicorn" reaction where the ball is clean through the fronts, strong mid-lane, great continuation through the deck, and hits like a truck. If you are reading this and you've found the prodigal ball that does it all, please drop me a line because I will pay dearly for it. If there was ever a ball I've rolled that does it all and then some, this is as close to that fabled reaction I've ever seen. The tackiness it seemed to produce when it encountered dry lane kept the ball from jerking too hard off the spot. "Controllable angle" sounds like an oxymoron, but the Crux Prime provides it with ease. I can't wait to see how this coverstock performs on future cores - symmetrical and asymmetrical alike.

 

CONCLUSION:

True to its heritage, the Crux Prime continues to impress me every time I pick it up. When I needed to be aggressive and step in to sling the ball farther out, I could tap into the Catalyst Core's power potential with as little effort as moving up 6" on the approach. I also liked the response of the cover when I was looking for friction up front. I felt accurate with the Crux Prime in my hands, and I was confident from multiple angles. Overall maneuverability was excellent, which made it very easy to get my swing into position and free up my grip. The out of box 2000-grit surface demands a pretty slick environment to thrive on, so taking it up to 3000-grit for this test was a good decision as I see myself being able to use it on a wider variety of conditions and in different bowling centers. There was enough of a difference between the PhysiX and Crux Prime for me that I would justify reserving a spot for each in my bag when traveling to future tournaments.

Highlights from the test:

 Storm has a full-time tech representative ready to answer any questions you have about the Crux Prime or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to tech@stormbowling.com (anytime).


Storm and Belmonte Sign Largest Multi-Year Contract in Their History

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that four-time PBA Player of the Year, Jason Belmonte, has signed a multi-year deal with Storm Bowling Products.

“I started my professional and my amateur career with Storm 18 years ago and I’m extremely grateful to Bill and Dave I’m looking forward to continue working with this company for many more years,” said Belmonte. “Inking a deal with a company that holds similar values to me and that prides itself on creating the best equipment on the market is something that I don’t take for granted.”

The 35-year old joined the professional tour in 2008 and was the first two-handed player to earn a PBA Tour title. He has earned eighteen PBA titles, including nine major championship titles, and numerous other achievements throughout his career. Beyond his achievements, Belmonte has worked throughout his career to master his craft on the lanes and share the sport he loves off the lanes with bowlers of all ages.

“It’s hard to imagine me bowling with anything other than Storm,” Belmonte said. “It’s one of the reasons I’ve achieved all of the titles and accolades. One of the things I’m most excited about moving forward is seeing what we can produce together seeing how we can win more together and obviously ultimately how we can grow the sport together.”

This historic contract reflects not only how much Storm respects Belmonte as a competitor but also what he means to the fans of bowling. His unprecedented social media presence within the sport of bowling has helped him connect with fans around the world. In 2018, Keith Hamilton, of the Bowler’s Journal named him one of the most influential bowlers of all-time in his “Leading Off” column sharing that 21 percent of the competitors in the field at the 2018 USBC Junior Gold Championships were two-handed.

"Jason has been a member of the Storm family virtually his entire career and together we've achieved great success," said Dave Symes, President of Storm Bowling Products. "He's clearly one of the most talented bowlers ever and an icon of the next generation of bowlers. We're proud to have our equipment in his hands as he continues his Hall of Fame career."

Belmonte lives in Orange, Australia with wife Kimberly and daughters Aria, Sylvie and son Hugo.


Justin Wyman Named Technical Developer

Storm Products, Inc. has announced Justin Wyman will relocate to Storm Headquarters as Technical Developer. Wyman will join the technical team and assist in the development, innovation and execution of new products.

“Justin is an uncommon find. His skills and experience are unique to him and it would be a misdeed to not utilize his expertise,” Chad McLean, Technical Director said. “Justin’s rare combination of multimedia prowess and technical savviness is something we want to embrace and cultivate at Storm Headquarters.”

In his new role at Storm, Wyman will assist with the creation and testing process of new innovations being considered for release. He will also assist the marketing team with the development of drilling instructions and materials for new products. In addition, he will support the production of seminar materials to help inform and educate consumers, create news articles and videos for the website, and represent Storm at seminars, trade shows, and instructional clinics.

Wyman, a determined entrepreneur, has been working diligently throughout the bowling industry for several years. He didn’t truly immerse himself in the sport until he was a senior in high school due to the lack of opportunities for youth bowlers in Penfield, New York. However, once his uncle introduced him to the sport, he never looked back. Wyman practiced as much as he could and watched bowling diligently to gain as much knowledge as possible. His quest for information led him into Bowler’s World, the pro shop, where he learned about drilling from his mentor, Mike Rose Jr and the DiSanto family.  Throughout his tenure at Bowler’s World, he gained experience drilling equipment for customers domestically and internationally, servicing customers as far away as Northern Europe. With his acquired technical knowledge on and off the lanes, he started to compete on the Professional Bowlers Association (PBA) Tour.

“I’m excited to expand my knowledge in the industry and be able to share what I learn with an even broader audience than I have in the past,” Wyman said. “There’s so much opportunity here. Everyone has been so welcoming, and I’m excited to join this team.”

Beyond bowling, Wyman has always had a passion for building, creating, and developing audio and video displays. His passion for music led him to studying audio design by building speakers and audio productions of his own. He brought this knowledge to the bowling industry, creating ball reaction videos and sharing them on his digital media channels. In 2012, he formed his own company, JWI, using his experience with visual productions combined with audio to create booth displays at trade shows within the bowling industry. In 2017, he was invited by the PBA to design the television set for the World Series of Bowling in Reno. He continued to construct sets for the PBA, PWBA and USBC including every televised major.

“We were needing to increase our technical/marketing output and Justin was looking to get more into the technical aspect of the industry. The timing was almost fortuitous, and we look forward to all the new ground that needs breaking by applying Justin’s talent here at Storm.”


Storm Announces Tour Team Enhancements

BRIGHAM CITY, Utah – Storm Products is excited to announce changes to the Storm Tour Team. In 2019, Del Ballard Jr. will serve as PBA50 Tour Manager and Performance Bowling Consultant, Jim Callahan will be the PBA (Professional Bowlers Association) Tour Manager, and Mike DeVaney will be the Professional Women’s Bowling Association (PWBA) Tour Manger.  Through these new positions, our Tour Team will communicate with players regarding their training and goals throughout the year. 

“We are excited for the changes moving forward,” Gary Hulsenberg, Vice President of Business Development said.

“We invest a great deal on the tours to give the players who choose to throw our products the best chance for success. Elevating proven tour reps to the roles of Tour Managers will allow them the time to cultivate stronger relationships with players on their assigned tours all year long," Hulsenberg said.

Ballard has been bowling his entire life. Though he’s 55 years old, he says that he’s been in the industry for 56 years. His mother was an avid bowler when she was carrying him. Ballard has 17 PBA Regional titles and 13 PBA titles including four major titles. He has been inducted into the Dallas USBC, Texas State USBC, USBC National, and PBA Hall of Fame. He joined the Storm Family in 2005 as the Roto Grip Regional Sales Manager. In 2011, he transitioned to the role of Storm Tour Representative. He has helped countless players earn titles over the years and will continue to assist the greatest players in the world in his new role. As PBA50 Tour Manager and Performance Bowling Consultant, Ballard will be responsible for all the Team Storm touring players on the PBA50 Tour, ensuring they have the equipment they need in place, and will help analyze their games year-round to prepare them for competition. As Performance Bowling Consultant, he will also assist our team at headquarters planning and securing players on all tours.

“I love that Storm is always innovating and increasing the support for our players.,” Ballard said. “I’m happy to take on this new, fast-paced role.”

With more than two decades of experience, Callahan will be a great asset to our Team Storm players competing on the PBA Tour. Since joining Storm in 2007, he has served as a regional sales manager, served as a PBA, PBA50, and PWBA tour rep and also has provided technical support to the Singapore National team. In his new role, he will be responsible for assisting players with equipment during competition, analyzing their physical games, and providing programs year-round to support the growth of the touring players.

“I am really excited to get this exciting new opportunity,” Callahan said.

“I am looking forward to continuing the long-standing tradition of excellence on the PBA Tour, in addition to creating a new culture for our outstanding group of young players so they can achieve their goals as well," Callahan said.

DeVaney, a two-time PBA Champion, joined the Storm Family in 2016 as Tour Representative for the PBA, PBA50 and PWBA Tours. In his new position, DeVaney’s focus shifts primarily to the Team Storm players competing on the PWBA Tour and will be responsible for all aspects of the tour including ensuring equipment is in place for competition and ensuring the growth of the Team Storm players. 

“It is my goal to enhance the tour experience for our staff and to give them more than what they have ever seen from us before,” DeVaney said. “Obviously the goal is to win tournaments, but how we get there is my focus."

"I am honored to be given the opportunity to work with the best players in the world who are using the greatest brands in the world,” DeVaney said.

In addition to their main responsibilities, all three managers will collaborate together and support each tour throughout the season. 

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


Storm Products Names Alex Hoskins Research & Development Manager; Zach Trevino Regional Sales Manager

BRIGHAM CITY, Utah – Storm Products has announced that Alex Hoskins will transition to Research and Development Manager, while Zach Trevino will replace Hoskins as the Regional Sales Manager in the Northwest Territory.

In this new position, Hoskins will assist the R&D team in the process of creating and testing all new products.

“Alex will be great addition to the R&D Team,” Hank Boomershine, Vice President of Sales and R&D said. “He has been instrumental in testing and development over the last few years, while also managing the sales in the Northwest territory. His tenacity and quest for knowledge is perfect fit for this position.”

Hoskins joined Storm Products in 2016 as the Technical Customer Service Representative. His knowledge and bowling experience allowed him to effectively answer inquiries from bowlers around the world. He has also shared his technical knowledge with fans digitally through the Storm Blog and videos shared on Storm social channels. In 2017, he transitioned to Regional Sales Manager in the Northwest Territory. He continued to share his passion for the sport of bowling hosting numerous Storm MatchMakers and building relationships with bowlers throughout his territory. Hoskins has continued to work on his game and competes in Professional Bowling Association (PBA) events as well as regional tournaments throughout the year. He finished third in the 2017 USBC Masters and returned to the stepladder finals at the 2018 USBC Masters to finish second.

“I’m excited for this new opportunity,” Hoskins said. “I’ve always had a strong interest in the scientific side of bowling. I can’t wait to bring a new perspective into the department and share knowledge with bowlers around the world.”

Originally from Georgetown, Texas, Trevino worked for Del Ballard at Ballard’s Bowling Academy prior to joining the Storm Technical Team at Headquarters in 2017. In addition to answering numerous technical inquiries he has been involved in product development, creating technical documents, and constructing videos for the marketing team. His past experience in the pro shop industry and his technical background made him a great fit to fill the vacant position in the Northwest Territory.

“I’m grateful to have the opportunity to represent Storm Products in supporting all of the shops and centers in the Northwest,” Trevino said. “I’m looking forward to learning the lay of the land and meeting everyone!”

Hoskins has been training Trevino over the past few weeks and introducing him to several of our customers throughout the region.

“Zach is a very dynamic and brings a tremendous amount of knowledge and expertise to this position,” Boomershine said. “We look forward to having him service the territory with the same tenacity as his predecessor.”

About Storm Products, Inc.

Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com