International Balls - The Truth

Overseas balls have acquired a cult following in recent years. But what makes them so special? They’re round just like any other ball. They can knock down ten pins just as effectively as any other Storm piece. Slightly different names and colors, though. And in Storm’s case, they smell pretty good most of the time. The number of calls and emails we receive asking for more info or how to obtain these international releases is staggering. To interpret their surge in popularity we need to take a closer look at just what they are and what they mean to the rest of the world.

We techies commonly refer to overseas balls as “private labels” or “OEMs” (original equipment manufacturer) – balls that are produced by one company (Storm) but are marketed by another company (overseas distributors).

The international market is significantly different than the US market for several reasons. The primary reasons are differences in customs, sales, and etiquette. For example, in the United States, if a bowler does well with a particular type of ball, it’s not uncommon to find several of the same balls in a league, or even on the same ball return rack. Word of mouth travels fast where we are. International etiquette is significantly different. For example, if one bowler is doing well in a league or tournament with a particular ball, it is bad form to copy that bowler and buy the same ball. As such, if you are the bowler with the ball, you have an advantage. But if you are the bowler without the ball, you are at a disadvantage. I have experienced this firsthand in my travels all across Japan. Therefore, many of our international balls are almost identical to the standard US release with very small variations, if any. The primary differences are simply the colors, logos, and surface finishes. Otherwise, they are USBC approved with very little difference in reaction or performance compared with what is currently available in our product line.

Another key difference is international distributors are usually exclusive to a particular brand. Many of our international dealers only sell Storm brand name products and equipment. As such, they need a larger selection of equipment to sell because they don’t have the same variety available to them since they choose not to associate with any of the other major international brands. Whereas in the US, all of the local distributors have equipment available for sale from any of the major brands. Hence, our product line needs to be expanded for our international customers since they can only sell so many of a particular ball before the market is “saturated”. Storm will release around a dozen balls per year domestically whereas close to 100 different balls get sent to international waters every year. Again, the major differences most of the time are simply cosmetic, with the occasional exception of a core/weight block design whose rights are owned by a certain international distributor that grants them exclusive rights to that shape.

Given these reasons listed above, many of our international partners ask for contractual rights to a particular ball and for a limited quantity. Storm typically runs these exclusive balls only one time and sells them all directly to the distributor that placed the order; sometimes in runs of only a few hundred. Occasionally, a few balls return from the international market to the local market via travelers or returning military, but this number is very low and availability is definitely limited. Once they get poured here in Brigham City, Utah they leave shortly thereafter.

Despite being well-nigh similar in performance to our standard lineup, private label balls undoubtedly turn the heads of many for those lucky enough to pick one up. Be prepared to shell out a few bucks, however. It’s not uncommon for enthusiasts to pay $300+ for one of these rarities. No matter what kind of ball you decide to toss, just be sure that it has that good lookin' Storm logo on it somewhere!

 


Storm and Kegel Team Up for Incredible Two-Handers Camp in Lake Wales, FL

In June 2018, Storm and Kegel teamed up to host the first-of-its-kind Two-Handers Bowling Camp at the famed Kegel Training Center in Lake Wales, Florida.

The three day camp gave 21 campers and 10 coaches very powerful insight into the inner workings and understanding of the two handed technique, the style started by and made famous by Jason Belmonte and Osku Palermaa. It started a wave of young players who utilize this technique to deliver a powerful strike ball that is done in a very efficient manner bio-mechanically.

Kegel's hall of fame lineup included Del Warren, Randy Stoughton, Ruben Ghiragossian, Rick Wiltsie, and Alex Gurkov, five incredibly talented and experienced coaches who have helped tens of thousands of bowlers with their games over the years.

Storm's Steve Kloempken and Ralph Solan, along with PBA National Staffer Chris Via were on hand to assist with the event and provide educational support on the finer points of selecting the proper arsenal and understanding ball motion.


Steve Kloempken and Chris Via with Micah Voorhis, one of the rising young stars in the sport



Jason Belmonte joined via Skype to chat with the group


Andres Torres showing off his new Storm Drive

Thanks to the likes of Jason and Osku, many younger players only know a bowling world in which the two-handed world exists. But for those looking to either transition from one to two-handed or to just improve their current two-handed style, few have had access to adequate coaching over the past 15 years. What hasn’t been lacking though is Kegel Training Center’s commitment to providing the latest tools and information to those committed to improving their bowling game.

 


Anyone interested in attending any future camp (you don't have to be a two-hander) at the Kegel Training Center, please call 800-280-2695 or visit Kegel training center.


A Great Weekend in The Music City

In May, Smyrna Bowling Center hosted the Storm Youth Championships – Music City in Smyrna Tennessee. 156 bowlers and their families traveled to participate in three rounds of qualifying at Smyrna Bowling Center. The bowlers competed on three different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $13,850 scholarship fund.

All three rounds consisted of six games on a different tournament oil pattern. The top three bowlers in each round were presented a gold, silver, or bronze medal. After the three rounds were complete, the tournament champions in each division were crowned based on their total pinfall.

 

Left to Right: U20G: Mabel Cummins, U15G: Jillian Martin, U12G: Karina Capron, U12B: Rylan Breese, U15B: Brandon Bonta, U20B: Brent Boho

Brent Boho, of Wisconsin edged out the 2ndplace competitor by just 35 pins to claim the U20 Boys division title and his second overall. Mabel Cummins, of Illinois, ran away with the U20 Girls division and took home her second SYC title. In the very competitive U15 divisions, Jillian Martin, of Ohio, and Brandon Bonta, of Kansas, earned their very first SYC titles and new SYC Champions banners.  Meanwhile, in the impressively talented U12 Division, Rylan Breese, of North Carolina earned his second SYC title and Karina Capron, of Nebraska, captured her first title.

At every SYC event we like to have fun and get to know all of the SYC Families a little better through our activities on Friday! Bowlers were able to attend two educational seminars, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm Team members during practice.

Every bowler who entered the tournament received a Storm Code Red and had the option to have it drilled by the staff at Bowlers Advantage Pro Shop. On Friday night, all the SYC Families joined for a party at the park that included games of frisbee, corn hole, and whiffle ball featuring pitchers, Rhino Page and AJ Johnson who were a big hit with the kids.

Our Ballard vs. the Big “C” partners, Del Ballard Jr. and Carolyn Dorin-Ballard, traveled to Smyrna to meet with families and talk to all of the youth bowlers in attendance. BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey.

The Smyrna Bowling Community graciously donated amazing items for our silent auction table that helped us raise more funds for an amazing cause! We raised nearly $9,000 throughout the weekend.

In addition to the scholarships awarded for competition, the SYC Passion Pays Off Scholarship donated by Jim Callahan, Storm Tour Representative, and his wife Keli, will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each SYC event.

In Smyrna, two participants truly showed their passion for bowling. The scholarship was awarded to Spencer Robarge and Jenna Hedgepath. Both of these youth bowlers traveled home after the Reno SYC event and conducted fundraisers in their local bowling communities for BVBC. Together they raised more than $2,000 in funds which they presented to Del and Carolyn Dorin-Ballard prior to the start of their practice session.

This tournament would not be possible without the generous donation from the sponsors, Logo Infusion, Turbo 2-N-1 Grips, Kegel and 3G Shoes. Our youth bowlers were able to take advantage of some special offers from our sponsors at the event! The event was livestreamed over the three days on the Storm Bowling Facebook Page.

 

We still have two stops left on our 2018 Storm Youth Championships Tour. We will head to Shallotte, NC, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.

 


We're All Bowlers, But We Do More Than Just Bowl!

On June 1, 2018, twelve Storm employees teamed up to run the famed Wasatch Back Ragnar Relay Race sponsored by Reebok. It's a 200 mile road and trail race that spans two mornings, afternoons, and nights.... it took them nearly 36 hours to complete, without stopping! It was a true test of endurance which could only be completed through perseverance and teamwork. Enjoy the pics!

 

The start of it all at Utah State University in Logan, UT

 

Amy Olsen passing it off to Zach Trevino

 

Corbet Austin having some fun as he passes it off to Paul Oblock

 

We crossed the finish line after nearly 36 hours without stopping

 

Here is the medal we all earned for completing the race!

 

 


Storm Drive | In Your Words

Bowlers all over the world have been adding the new Storm Drive to their arsenal and sharing their thoughts on social media. Check out what #StormNation is saying and then share your thoughts by using the #StormDrive on your favorite social media channel.

"Ball is the real thing! Great early roll and stores so much energy as it goes thru the pins!"

-@microcarmag

"Love my new Drive over all my other Storm balls...been carrying on avg about 30 pins more with it per game."

-Brandon Boyd

"The #stormdrive is my new favorite! #twohandedbowling #stormnation#alwaysbowling"

-@mrtoastyog

245 so far is.my highest game with the Drive best Storm ball ever!!

-Chad Soper

"300 first game of league out of the box last Wednesday. Carries very well."

-Tim Raby

"Just bought the ball today and I love it! It goes well with my Alpha Crux and Ice."

-Bradley Nelms

"DRIVE is my new favorite ball. Definite 1st ball out of my bag now! Only 1 week with it and averaging about 230."

-Stephen Riojas

"I love both Timeless and Drive, both work really well with my style."

-David Saindon

"The Timeless didn't really suit my style but the Drive is everything I want in a ball! 👌"

-Chad Soper

"Storm Drive is a beast! So is the Timeless, but the Drive is all of that, and so much more!"

-Bryan Langston

"Loving the drive!!! Incredible back end drive!!!!!!!"

-Chad Soper

"I bowled with my Drive last night. Very smooth of the back end and is a great ball for the heavy oil. I am so glad that I got this ball as it goes well with the Timeless and Hy-Roads."

-Andrew Henwood


Code X - An Internal Review

The Code X offers performance engineering tuned for enhanced response

 

In the competitive bowling ball market, any ball that doesn’t do better than “good enough” simply can’t compete. Thankfully, this isn’t an issue for the Code X. Although its styling is a bit conservative for this line, the Code X is classically handsome and appeals with strong performance. The colors aren’t the most polarizing, which makes the ball hug the lane for a truer read, but that’s a personal opinion not shared by everyone. If you like your styling more subtle than stand-out with a side of performance that leaves you saying “Wow, I didn’t know a ball could do that…” then the Code X may be in your not-too-distant future.

The big news here is that R2S Solid has come into play for the first time in a long time in a Premier line ball. Not all conditions require wide-footprint coverstocks with high oil displacement ratings. R2S has been a flagship formula for Storm and is synonymous with some of the most successful balls in recent history like the Hy-Road and !Q Tour. Of all the coverstocks Storm has used, R2S responds to dry lane friction better than anything else. When this benchmark type chassis coats a weight block that’s as dynamic as the RAD4, I’d be hard-pressed to find something that offers this much versatility.

Even though it’s a solid ball, for me, it resembles a matte finish pearl the way it turns the corner. The Code X made easy work of the 47’ mid-volume pattern we currently use in our Monday night Storm Scratch league, which is something I’ll admit to having my fair share of struggles on this year. Because this particular house uses super high-friction synthetics, any ball with too much friction built in, chemically or mechanically, would read as soon as I set it down with nothing left downlane. The Code X doesn’t utilize R3S or Nano technology like its Premier line counterparts, so it skated through the high-friction fronts with ease but retained the midlane read and backend change of direction I’ve come to love from my top-drawer asymmetrics.

BOWLER STATS:

Launch Speed: 18mph

RPM: 490

Tilt:

Rotation: 45°

PAP: 5” straight over

Layout Used for Test: 6 x 4 x 3 (55° x 6 x 40°)

Surface Used on Both Balls: 3000-grit Abralon

Oil Pattern: Beaten Path, 41’, 1:4.04, 24.25 mL

THE TEST:

For this study, I decided to use Kegel's 4:1 Beaten Path. I knew this pattern would showcase the differences between these two balls exceptionally well. I tossed 20 shots on SPECTO with each ball, averaged the results, and created composite motion paths for each along with a comparison chart utilizing the hard data SPECTO provided. Both balls were resurfaced prior to the test using a Surface Factory machine with new Abralon pads for each to achieve the most consistent finish possible.

 

THE RESULTS:

If you currently roll the Sure Lock or Alpha Crux, but are hesitant make the commitment on another solid Premier line ball, then rest easy. R2S breathes new vigor into the line which helps differentiate it plenty from its Nano-based cousins. I found this the case both objectively and subjectively. Let’s refer to the former, presented below. The numbers don’t lie. With almost 1.5° more entry angle at impact, the Code X handles the corner like that of a racing-tuned suspension on a car that’s designed to dig in to the curves of a snaky, winding road. That may not sound like a lot, but spread that measurement over the last 15 feet of the lane and that can mean the difference between washing out and a high flush strike.

Telling the story further, this isn’t a case where the numbers deceive. Subjectively, too, I found the Code X carried considerably better from the deep, inside line compared to the Alpha Crux. The engine that is the RAD4 worked just as flawlessly as the cover. With the layout I chose, it transitions smoothly and quickly. On the comfort side of the equation, I was more than confident from far inside with regards to kicking out the corners than I’ve been as of late with balls of the like. The Alpha Crux lost its axis rotation so quickly, it reminded me just why that ball truly is designed for the heaviest of heavy conditions.

CONCLUSION:

If my !Q Tour and Code Black were to fall in love and start a family, their progeny would undoubtedly be the Code X. It’s an excellent blend of power, dynamics, and everyday versatility. It is the bowling ball equivalent of having your cake and eating it, too. Backend responsiveness is immediate and gratifying, without sacrificing what a solid ball is supposed to do up front. I do appreciate the Code X’s quieter exterior as it pirouettes its way down the lane with empyreal grace, yet remains tasteful for what it is. The Code lineage has discernibly paved the way for the Code X, and it’s the Code X that’s going to carry on this sterling reputation for quite some time.

 

Highlights from the test:

https://www.youtube.com/watch?v=075-SkU9hBA

 

 Storm has a full-time tech representative ready to answer any questions you have about the Code X or any other Storm product. Please call (800) 369-4402 (Mon-Fri, 8am-5pm MST) or send an email to tech@stormbowling.com (anytime).


Bryanna Coté Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Bryanna Coté of Tucson, Arizona, has joined our pro staff. Coté is a Professional Women’s Bowling Association (PWBA) champion, 4-time member of Team USA and 2-time member of Junior Team USA.

Coté competed collegiately at Central Missouri where she was a four-time NTCA First-Team All-American. She was the first bowler in NCAA history (in any division) to be named NTCA Player of the Year four consecutive times.

“I'm excited for a fresh start,” Coté said. “After a rocky season last year, I am ready to tackle this year with an open mind and exciting changes both physically and mentally. Storm has always been on top of the bowling industry and if I want to be on top, I need to be with the best.”

Coté has earned several medals representing Team USA. She earned one silver medal (team) and two bronze medals (singles, trios) at the 2016 PABCON Women's Championships. She also has earned three gold medals (all-events, singles, doubles) and two silver medals (team, national all-events) at 2007 Tournament of the Americas, one gold medal (doubles) and one bronze medal (team) from the 2006 American Zone Youth Championships and three gold medals (doubles, team, team all-events), one silver medal (all-events) and two bronze medals (singles, doubles) at 2006 Tournament of the Americas.

“We look for quality people to represent our brand and Bryanna will fit right in,” Gary Hulsenberg, Vice President of Business Development said. “She shares the same values and vision as Storm and we are all excited for her to join our family.”

When she’s not practicing and competing on the PWBA tour, she stays busy working at several of the businesses that her family owns. She is the Director of Finance at Apparel EFX, which she co-owns with her husband, Randy. They also own Racks on Racks Bowling Supply and she gives lessons at her local bowling center. In addition, she assists her father with the administrative duties of his business.

At Storm, family is extremely important and Coté shares this belief. She says that her family is her biggest support group and without them, she wouldn’t be able to do what she does. She credits the start of her bowling career at age seven to her grandfather.

“My grandfather bought me my first bowling ball in Reno at the ABC Championships,” Coté said. “It was a red Mickey Mouse ball with a matching bag. I remember it like it was yesterday.”

She says her favorite Storm balls thus far are the IQ Tour, Phaze II and Intense. With the first PWBA tournament just a couple months away, Coté is ready for the new season to begin.

“My goal for this PWBA year is to be consistent,” Coté said. “I just want to bowl to the best of my ability and compete week in and week out.”

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com


Chad McLean Named Technical Director

BRIGHAM CITY, Utah – Storm Products announced Chad McLean as the new Technical Director. His primary responsibilities include leading Storm’s product testing, weight block designs, and the USBC ball approval process.  He will continue to manage the technical team who create solutions to customer requests.

“I’m very excited for this opportunity,” said McLean. “I’ve always participated in the ball testing and weight block development but now I’ll be conducting the tests and assembling the results. That’s pretty exciting.”

The bowling journey started for McLean when he was just three years old. He developed a passion for bowling as well as athletics and fitness through high school that carried into his adult life. He went on to earn a degree in Exercise & Health Science from Kennesaw State University in Atlanta. After graduation, he decided to move to Florida to pursue a master’s degree in Exercise Physiology from the University of Florida and started working at a pro shop. He was passionate about learning more about the sport and personalizing layouts for his customer’s individual styles. He joined the PBA Tour and competed on the regional tour while managing his own pro shop. He quickly gained notoriety around the South for his outstanding drilling and layout recommendations.

After working as a pro shop operator for a few years, McLean attended a Storm Pro Shop seminar and met Steve Kloempken who was the Technical Director at the time. He knew then that he wanted to be part of the technical team at Storm.

“When I met Steve, I thought it was so cool that he gets to travel around the world and talk about the products he creates,” McLean said. “Thinking about where I am now, it’s very surreal.”

McLean joined Storm as the Technical Customer Service Representative at Storm Headquarters in 2015, where he was responsible for facilitating warranty claims and assisting with ball testing. He was quickly promoted to technical manager and his added responsibilities included international ball development, website updates, and writing technical articles about the product line.

“Since he started here three years ago, Chad has been a huge asset,” Kloempken, Vice President of Marketing, said. “This new title and the added responsibilities were not just given to him, he earned it. And I’m confident that Chad will continue to grow and will keep pushing the envelope with technology.”

McLean continues to leave his mark on the sport through the bowlers he has helped, pro shop operators he has guided, technology he has directed, and the records he has crushed. He has been inducted into the Guinness Book of World Records seven times, most recently for the most bowling balls held simultaneously.

“Working alongside Steve Kloempken and Hank Boomershine has been as educational as it’s been fun,” McLean said. “Being part of the development team I’ve looked up to for so many years is an honor that I will never take for granted.”

In his new role, he will be working closely with the R&D Team conducting ball tests and developing weight blocks. He’ll be responsible for the development of Storm catalog inline balls from logo ideation to ball colors and fragrances. He will also take care of the USBC ball approval process and all approval applications.

“I look forward to Chad assisting our team in continuing to develop the most innovative products in the industry,” Boomershine, Vice President of Sales and R&D, said.

Chad will also provide more direction during our video productions and will be responsible for the description of our products to the consumer through digital and print communication. As chieftain of the technical department, McLean is also extremely excited to help Storm look to the future of technology.

“A new era of marketing and technology is coming that will inspire education and be a lot of fun.” McLean said. “This is truly the biggest day of my life.”

McLean lives in Brigham City, Utah with his wife Mandy and young daughter Kenzie.

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com


12th Annual Storm | Domino's Pizza Cup SBS Korea Tournament

240 top players from around the world competed at the Hogye Sports Complex Bowling Center in Seoul, S. Korea December 16-21, 2017.

The event attracted Professional bowlers from Korea, Japan, and the United States, as well as several high-ranking amateurs from Singapore, Thailand, Malaysia, Indonesia, and more.

Total Prize money was 160 Million Korean Won ($150,00 US Dollars) with 30,000,000 Korean Won (USD $28,400) to the winner.

The finalist to the TV Championship Round included two finalists from S. Korea, Sanpil Park and Heeyeo Yoon, plus Cherie Tan of Singapore, and Anthony Simonsen of the United States.

(shown left to right Anthony Simonsen, Heeyeo Yoon, Cherie Tan, and Sanpil Park, and KPBA representative)

 

This was a Major Championship which featured live local broadcasting and showcased several of the major sponsors such as Storm, Domino's Pizza, and Kegel, LLC.

(SBS SPORTS LIVE & COMPOSITE CHANNEL LIVE COVERAGE)

 

In the championship match, Anthony Simonsen defeated Heeyeo Yoon 268-223 to claim the top prize!

Anthony Simonsen, Champion

 

Storm co-owners Bill and Barb Chrisman were on hand throughout the entire tournament, and without their generosity this tournament would not be possible.

Bill and Barb Chrisman, Co-Owners of Storm Products, Inc.

 

Glimpse of the Victory Banquet which concluded the event. Title sponsors Storm Products, Inc. and Jinseung Trading Co. helped make this event a Major Championships for the KPBA, the Korean Professional Bowlers Association.

Mr. JP Jeon, CEO of Jinseung Trading Co. (left) with top finishers from the tournament

 

Congratulations to all who were involved to make this an amazing event!

 


The Storm Corner

If you watch the best in the world bowl on ESPN, you will see the best in our sport cover more boards on a lane, with more speed, than you and me. And you’ll often hear it said that the top professionals have a phenomenal ball roll. What does that mean? Don’t all of us who participate in the sport of bowling roll the ball, in some fashion? The answer is ‘yes’ but while we all roll the ball when we bowl, we all apply a different type of action to the ball. Some have more side roll and rotate more quickly. Others look like a top when they go down the lane, not the best professionals in the U.S., mind you. And we can talk about the ‘spinner style,’ which dominated the recent World Championships in Las Vegas, at a later date.

So, when we mention the term ‘ball roll’ we are referring to these three elements of how the ball rotates as it travels down the lane:

  1. Rev rate
  2. Axis rotation
  3. Axis tilt

Do you consider two-handed sensations like Jason Belmonte, Osku Palermaa and Kyle Troup to be “crankers?” If so, it is because of their high rev rate. Defined as how fast the ball rotates over a specific length of time, usually minutes, rev rate relates to the amount of energy transferred from your release to the bowling ball. Players who generate the most powerful strike balls do so with a strong, leveraged position, their fingers well below the equator of the ball. And they do so not only with a cupped wrist, and possibly bent elbow, but also through proper use of the strongest muscle group in their body, their legs! Try lifting a heavy suitcase with just your arms, and you’ll quickly realize how often you use your legs without even thinking about it.

To find your rev rate, you will need to use your camera on your phone or an appropriate app.  Watch the number of times your ball turns over in one second and multiply by that number by 60, as there are 60 seconds in a minute. Watch this great video below, too, for a better explanation:

https://www.youtube.com/watch?v=yccbhBI-Yy0&feature=youtu.be

A cranker will have a rev rate of at least 400 rpms, or revolutions per minute. Tweeners have less hand action than the cranker, and will have between 200 and 400 rpms. The straightest players, the strokers, have less than 200 rpms. Which category do you fall in? Find out and you will be one step closer to fully understanding your game!

The second part of the ball roll formula is your axis rotation. This refers to the direction of your ball roll. A ball that rolls completely end-over-end is said the have 0 degrees axis rotation. Great for predictability, this heavy forward roll will give you great control on the backends, but generates little entry angle and often lacks carry power. Here is how to find your axis rotation at home:

https://www.youtube.com/watch?v=I-btz1SpFtw

A player like Pete Weber has nearly the exact opposite. The 90 degree axis rotation generates maximum hook on the backend and yields unmatched power at the pins. This is most often referred to as the high risk-high reward type of roll. A majority of players, however, fall somewhere between these two extremes. A moderate amount of side roll is considered the optimum amount. Exhibited by nearly ¾ of the entire PBA tour, the 45 degree rotation will surely give you a nice combination of power and predictability.

The final ingredient of the recipe is axis tilt. To best describe axis tilt, imagine a top spinning on your desk or table. This type of roll, when equated to a bowling ball, would considered 90 degrees of tilt and would be seen only if the ball track were to be condensed to one very small point. On the converse, consider a ball track that covers the full circumference of the ball, all 27 inches of it, and you would have 0 degrees of tilt. Again, these are the extremes and nearly everyone falls in a comfortable range somewhere in-between! This is how to find your axis tilt:

https://www.youtube.com/watch?v=fkRscXz5JTU

In closing, be sure to know your ball roll. Remember the three variables: rev rate, axis rotation, and axis tilt. The better you understand your game the easier it will be for you to select the proper ball and layout for each lane condition! And to learn more about Storm’s line of high performance equipment, spend some time on our website, www.stormbowling.com, or feel free to contact me via e-mail at stevek@stormbowling.com.