Storm Products Names European Sales Manager

BRIGHAM CITY, Utah – Storm Products announced today that Tim Mack has been named as European Sales Manager and Peter Somoff will continue his duties as the International Business Development Agent. Mack and Somoff will work in unison to maintain relationships and foster the growth of the brand in the European community.

“With a combination of more than 50 years of extensive worldwide experience in the bowling industry, Mack and Somoff will greatly support the European Sales Team and increase sales coverage in this growing market,” said Dave Symes, President of Storm Bowling.

Mack has won more than 70 titles around the world. In 1995, Mack joined Team Storm as a full-time member of the National Professional Staff competing in international tournaments throughout the year becoming one of the first global ambassadors for the sport of bowling. He also represented the United States as a member of Team USA in 2003. The United States Olympic Committee recognized him as the Male Athlete of the Year for his performance at the 2003 World Bowling Men’s Championships. In 2018, he was inducted into the USBC Hall of Fame.

“I’m thankful to Storm for this amazing opportunity,” Mack said. “I am looking forward to working closely with Peter, in addition to all of our wonderful European partners and customers. The goal has always been to provide the customer with the best experience. We look forward to continue to support bowling around the world.”

In addition to his sales responsibilities, Mack will continue to collaborate with the Storm Tour Team to assist Storm’s professional players competing on the PBA and PWBA Tour with their bowling equipment during competition, analyzing their physical games, and assisting with their travel to international events. He will also represent Storm at events throughout the year.

Somoff has represented Storm for more than 25 years on the European International Sales Team traveling internationally to educate bowlers, business owners and pro shop professionals about the sport of bowling. In his new role, he will work closely with Mack to instruct international retailers about best practices, teach new drilling techniques, and discuss technical advances in our new products.

“Tim and I have been very close for years and his contacts throughout the world are amazing,” said Somoff. “I look forward to working together with Tim as well as the rest of our Storm family to support the growth of Europe’s market. Together our focus is to service all bowlers, pro shops and distributors in Europe further supporting the growth of the sport.”

As an IBPSIA Certified Master Instructor, USBC Gold Certified Coach, and European Tenpin Bowling Federation Level III Certified Coach Somoff has educated countless bowlers and individuals in the industry on and off the lanes. In addition to his coaching credentials, Somoff has competed at the highest level. He was a PBA Member from 1982-2003 and earned two PBA Regional Titles as well as three NWBA titles. In addition to his new responsibilities in Europe, Somoff will continue to educate bowlers around the world regarding advances in the sport of bowling.

About Storm Products, Inc.
Storm Products Inc. is a leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything thing Storm and Roto Grip visit stormbowling.com and rotogrip.com


A Chat With Danielle McEwan

It’s not the first time that Danielle McEwan hugged a championship trophy but it’s definitely one she will always remember.

In June, McEwan defeated Tannya Roumimper to win the 2019 U.S. Women’s Open. This was her second career PWBA major title and her fifth PWBA title overall.

"This was one of my top goals - to win the U.S. Women's Open," McEwan said in the official USBC Press Release.

We asked Danielle to reflect on this incredible achievement and share some of what was going through her mind throughout the week. She shared her thoughts and some tips for all the bowlers in Storm Nation in the interview below.

Tell us about the week. How did you stay present through the difficult lane conditions?

This week was possibly the best I've ever seen my mental game for so many days in a row. Between seeing the patterns in the practice sessions and knowing from past experiences how challenging the format of the US Open is, I knew it was going to be an extremely challenging week. However, I also felt I was ready for that challenge. I was feeling confident with my physical game after the last couple of stops and I knew if I stayed patient and went through my process, anything was possible.

In the final match, you had to double to defeat both opponents. What was going through your mind?

When I got up in the tenth frame both matches, my brain was possibly the quietest it’s ever been. In the past, I struggled being in this exact situation because my brain would start going crazy. I would focus too much on the result, the what ifs and all the things that are outside of my control. Those ended up being shots that cost me matches and titles.

I've spent hours and hours going over those shots, talking to coaches about what happened and how I will handle it differently the next time. This time, it all came together. All the lessons of the past clicked at the perfect time and I just did it.

What does this win mean to you? Is it your favorite win of all time?

This title means the absolute world to me. THE U.S. OPEN! It's the hardest, most prestigious tournament of the year. Only the best of the best have won this event in the past and I am so honored to add my name to that list.

Which balls were in your bag throughout the week?

  • Spare ball!!!! Which was my life saver on those super difficult patterns.
  • Sure Lock
  • Idol
  • Phaze 2
  • !Q Tour
  • Code Red
  • Code Black
  • Halo Pearl
  • Hustle Ink
  • Idol Pearl

I left my ball card the same for the round of matchplay.

For the show, I swapped out the Sure Lock, Phaze 2 and Code Red for a !Q Emerald, Winner Solid, and Hyroad Pearl, the ball I ended up using on the show. I'm very lucky that my Storm Tour Team consists of the best and smartest guys out there.

Has your preparation or practice changed since the start of the PWBA Tour?

My pre-season training routine and mid-season training routine are very different. Before the season starts, I'm on the lanes all day, every day and if I'm not on the lanes, I'm in the gym. However, once the season starts, my practices turn into much shorter, focused practices with lighter gym workouts. These weekends on tour take everything out of me, so most of the week is spent recovering and preparing to handle the upcoming weekend, both physically and mentally.

You'll be switching roles a little bit and coaching your siblings at Junior Gold. Are you looking forward to helping them on the lanes?

I can't wait to be at Junior Gold supporting Nick and Tor. They are super talented and work so hard. I love being able to be right behind them as they chase their dreams. BUT.......... it's so much easier to compete than watch. The week of Junior Gold often feels more stressful for me standing in the back, out of control, living and dying with every shot they throw, than the U.S. Open itself.

What advice do you have for all the bowlers out there who are getting ready to attack a tournament near them?

Be prepared.

As most of you know, I have a very disciplined practice and workout routine. I do most of that so that when I walk into an event, I know that I'm prepared for whatever challenges are ahead of me and that helps me with my confidence.

Practice hard, be prepared and be organized, that's how you will compete at your best.

Though Danielle McEwan is spending the week at the 2019 USBC Junior Gold Championships, she's still fitting in some time to practice. The PWBA Tour returns July 25 for the PBA/PWBA Striking Against Breast Cancer Mixed Doubles. For more information on Danielle and all the PWBA players visit pwba.com.


Sitters Wins Back-To-Back At National Disability Championships

Over 400 bowlers took to the lanes to compete in the 2019 National Tenpin Bowling Association (TBA) National Disability Championship which took place in Canberra, Australia. According to TBA's official website, the tournament which is open to all TBA players who have a who have a disability (defined as a person who suffers from a condition that has limitation, restriction or impairment that restricts everyday activity. The condition is permanent.).

There are multiple events throughout the weekend including Open State Team Challenge, Open Masters, Restricted Masters, and Classic Masters.

In the Open Masters event, James Sitters of New South Wales defended his title exclusively using Storm Products. Sitters chose to throw his Phaze and Phaze II and led the qualifying rounds. Sitters threw a 278 game in the final round to earn the 2019 Open Masters title. He has now won the 2015, 2016, 2018, and 2019 titles.

Sitters hopes to return to the United States in 2020 to compete in some PBA Tour events. Thanks for choosing to throw Storm, James!

More info on the events can be found here. 


Thank You StormNation

Thank you for all your support. Our IQ Tour 20 sold out in less than 24 hours.

Storm joined forces with recent PWBA Hall of Fame inductee, Donna Conners, to initiate our 2019 Paint the Lanes Pink™ campaign by offering 300 Limited-Edition !Q Tour 20™  bowling balls. 100% of the proceeds will go directly to continue the fight on Breast Cancer.

In recent years, Storm Co-Founders, Bill and Barbara Chrisman, have led Storm to produce a limited number of High-Performance Pink bowling balls to raise money and awareness for breast cancer research. In a recent visit to the Huntsman Cancer Institute in Salt Lake City, researchers said that these annual contributions are truly creating an impact in the fight against cancer and the research lab is expanding. These donations wouldn’t be possible without the support of the bowling community and your continued support of Storm.

The 2019 version of the #PTLP Ball, a beautiful Pink and Black !Q Tour 20 bowling ball is a joint venture between Storm and X Out Breast Cancer to help celebrate the 20thAnniversary of the famous Striking Against Breast Cancer Bowling Tournament held in Houston, TX in late July. The “Luci”, as the touring players refer to it, is the world’s largest and most popular Mixed Doubles Tournament in the world. The brain child of newly inducted PWBA Hall of Famer, Donna Conners, the Luci represents the power of coming together in fellowship for a cause. The biggest stars on the PBA and PWBA tours joined forces with top amateurs around the world to via for the coveted championship in a sold-out field each season. Though Breast Cancer Awareness Month is in October, our 2019 campaign launched early to ensure the !Q Tour 20 balls will be available for the event in July.

An exclusive club of 300 supporters will lay claim to one of these Limited-Edition !Q Tour 20 bowling balls. Each bowling ball will be hand crafted in Brigham City, Utah and shipped free of charge to those bowlers in the continental U.S. (international shipping rates will apply). The Chrismans have elected to donate all the manufacturing costs to ensure the full $90,000 raised will go towards helping someone in the future.

Thanks again for your generous support. Together we are making a difference!


2019 Storm Utah Open a Huge Success

The 15th Annual Storm Utah Open was held at Sparetime Lanes in Roy, UT, a 32-lane house just off of I-15. The tournament drew 373 entries from 8 different states. With $5150 in added money from our sponsors, the total prize fund was nearly $24,000. Known for its demanding lane condition and for providing one the opportunity to earn a spot for one year on the Storm Amateur Staff, the Storm Utah Open has been a staple of the Storm Northwest Tour for more than a decade. It is held every Martin Luther King holiday weekend in Northern Utah, and more information about the tournament is available on scratchbowlers.com.

Steve Kloempken presents Josh Blanchard with his first place prize money of $2500

 

Steve Kloempken welcomes Brian Robbins to the Storm Amateur staff.

 

Congratulations to PJ Haggerty on his runner-up finish... $1600 isn't too shabby!

 


Storm and Belmonte Sign Largest Multi-Year Contract in Their History

BRIGHAM CITY, Utah – Storm Products, Inc. announced today that four-time PBA Player of the Year, Jason Belmonte, has signed a multi-year deal with Storm Bowling Products.

“I started my professional and my amateur career with Storm 18 years ago and I’m extremely grateful to Bill and Dave I’m looking forward to continue working with this company for many more years,” said Belmonte. “Inking a deal with a company that holds similar values to me and that prides itself on creating the best equipment on the market is something that I don’t take for granted.”

The 35-year old joined the professional tour in 2008 and was the first two-handed player to earn a PBA Tour title. He has earned eighteen PBA titles, including nine major championship titles, and numerous other achievements throughout his career. Beyond his achievements, Belmonte has worked throughout his career to master his craft on the lanes and share the sport he loves off the lanes with bowlers of all ages.

“It’s hard to imagine me bowling with anything other than Storm,” Belmonte said. “It’s one of the reasons I’ve achieved all of the titles and accolades. One of the things I’m most excited about moving forward is seeing what we can produce together seeing how we can win more together and obviously ultimately how we can grow the sport together.”

This historic contract reflects not only how much Storm respects Belmonte as a competitor but also what he means to the fans of bowling. His unprecedented social media presence within the sport of bowling has helped him connect with fans around the world. In 2018, Keith Hamilton, of the Bowler’s Journal named him one of the most influential bowlers of all-time in his “Leading Off” column sharing that 21 percent of the competitors in the field at the 2018 USBC Junior Gold Championships were two-handed.

"Jason has been a member of the Storm family virtually his entire career and together we've achieved great success," said Dave Symes, President of Storm Bowling Products. "He's clearly one of the most talented bowlers ever and an icon of the next generation of bowlers. We're proud to have our equipment in his hands as he continues his Hall of Fame career."

Belmonte lives in Orange, Australia with wife Kimberly and daughters Aria, Sylvie and son Hugo.


Justin Wyman Named Technical Developer

Storm Products, Inc. has announced Justin Wyman will relocate to Storm Headquarters as Technical Developer. Wyman will join the technical team and assist in the development, innovation and execution of new products.

“Justin is an uncommon find. His skills and experience are unique to him and it would be a misdeed to not utilize his expertise,” Chad McLean, Technical Director said. “Justin’s rare combination of multimedia prowess and technical savviness is something we want to embrace and cultivate at Storm Headquarters.”

In his new role at Storm, Wyman will assist with the creation and testing process of new innovations being considered for release. He will also assist the marketing team with the development of drilling instructions and materials for new products. In addition, he will support the production of seminar materials to help inform and educate consumers, create news articles and videos for the website, and represent Storm at seminars, trade shows, and instructional clinics.

Wyman, a determined entrepreneur, has been working diligently throughout the bowling industry for several years. He didn’t truly immerse himself in the sport until he was a senior in high school due to the lack of opportunities for youth bowlers in Penfield, New York. However, once his uncle introduced him to the sport, he never looked back. Wyman practiced as much as he could and watched bowling diligently to gain as much knowledge as possible. His quest for information led him into Bowler’s World, the pro shop, where he learned about drilling from his mentor, Mike Rose Jr and the DiSanto family.  Throughout his tenure at Bowler’s World, he gained experience drilling equipment for customers domestically and internationally, servicing customers as far away as Northern Europe. With his acquired technical knowledge on and off the lanes, he started to compete on the Professional Bowlers Association (PBA) Tour.

“I’m excited to expand my knowledge in the industry and be able to share what I learn with an even broader audience than I have in the past,” Wyman said. “There’s so much opportunity here. Everyone has been so welcoming, and I’m excited to join this team.”

Beyond bowling, Wyman has always had a passion for building, creating, and developing audio and video displays. His passion for music led him to studying audio design by building speakers and audio productions of his own. He brought this knowledge to the bowling industry, creating ball reaction videos and sharing them on his digital media channels. In 2012, he formed his own company, JWI, using his experience with visual productions combined with audio to create booth displays at trade shows within the bowling industry. In 2017, he was invited by the PBA to design the television set for the World Series of Bowling in Reno. He continued to construct sets for the PBA, PWBA and USBC including every televised major.

“We were needing to increase our technical/marketing output and Justin was looking to get more into the technical aspect of the industry. The timing was almost fortuitous, and we look forward to all the new ground that needs breaking by applying Justin’s talent here at Storm.”


International Balls - The Truth

Overseas balls have acquired a cult following in recent years. But what makes them so special? They’re round just like any other ball. They can knock down ten pins just as effectively as any other Storm piece. Slightly different names and colors, though. And in Storm’s case, they smell pretty good most of the time. The number of calls and emails we receive asking for more info or how to obtain these international releases is staggering. To interpret their surge in popularity we need to take a closer look at just what they are and what they mean to the rest of the world.

We techies commonly refer to overseas balls as “private labels” or “OEMs” (original equipment manufacturer) – balls that are produced by one company (Storm) but are marketed by another company (overseas distributors).

The international market is significantly different than the US market for several reasons. The primary reasons are differences in customs, sales, and etiquette. For example, in the United States, if a bowler does well with a particular type of ball, it’s not uncommon to find several of the same balls in a league, or even on the same ball return rack. Word of mouth travels fast where we are. International etiquette is significantly different. For example, if one bowler is doing well in a league or tournament with a particular ball, it is bad form to copy that bowler and buy the same ball. As such, if you are the bowler with the ball, you have an advantage. But if you are the bowler without the ball, you are at a disadvantage. I have experienced this firsthand in my travels all across Japan. Therefore, many of our international balls are almost identical to the standard US release with very small variations, if any. The primary differences are simply the colors, logos, and surface finishes. Otherwise, they are USBC approved with very little difference in reaction or performance compared with what is currently available in our product line.

Another key difference is international distributors are usually exclusive to a particular brand. Many of our international dealers only sell Storm brand name products and equipment. As such, they need a larger selection of equipment to sell because they don’t have the same variety available to them since they choose not to associate with any of the other major international brands. Whereas in the US, all of the local distributors have equipment available for sale from any of the major brands. Hence, our product line needs to be expanded for our international customers since they can only sell so many of a particular ball before the market is “saturated”. Storm will release around a dozen balls per year domestically whereas close to 100 different balls get sent to international waters every year. Again, the major differences most of the time are simply cosmetic, with the occasional exception of a core/weight block design whose rights are owned by a certain international distributor that grants them exclusive rights to that shape.

Given these reasons listed above, many of our international partners ask for contractual rights to a particular ball and for a limited quantity. Storm typically runs these exclusive balls only one time and sells them all directly to the distributor that placed the order; sometimes in runs of only a few hundred. Occasionally, a few balls return from the international market to the local market via travelers or returning military, but this number is very low and availability is definitely limited. Once they get poured here in Brigham City, Utah they leave shortly thereafter.

Despite being well-nigh similar in performance to our standard lineup, private label balls undoubtedly turn the heads of many for those lucky enough to pick one up. Be prepared to shell out a few bucks, however. It’s not uncommon for enthusiasts to pay $300+ for one of these rarities. No matter what kind of ball you decide to toss, just be sure that it has that good lookin' Storm logo on it somewhere!

 


Storm and Kegel Team Up for Incredible Two-Handers Camp in Lake Wales, FL

In June 2018, Storm and Kegel teamed up to host the first-of-its-kind Two-Handers Bowling Camp at the famed Kegel Training Center in Lake Wales, Florida.

The three day camp gave 21 campers and 10 coaches very powerful insight into the inner workings and understanding of the two handed technique, the style started by and made famous by Jason Belmonte and Osku Palermaa. It started a wave of young players who utilize this technique to deliver a powerful strike ball that is done in a very efficient manner bio-mechanically.

Kegel's hall of fame lineup included Del Warren, Randy Stoughton, Ruben Ghiragossian, Rick Wiltsie, and Alex Gurkov, five incredibly talented and experienced coaches who have helped tens of thousands of bowlers with their games over the years.

Storm's Steve Kloempken and Ralph Solan, along with PBA National Staffer Chris Via were on hand to assist with the event and provide educational support on the finer points of selecting the proper arsenal and understanding ball motion.


Steve Kloempken and Chris Via with Micah Voorhis, one of the rising young stars in the sport



Jason Belmonte joined via Skype to chat with the group


Andres Torres showing off his new Storm Drive

Thanks to the likes of Jason and Osku, many younger players only know a bowling world in which the two-handed world exists. But for those looking to either transition from one to two-handed or to just improve their current two-handed style, few have had access to adequate coaching over the past 15 years. What hasn’t been lacking though is Kegel Training Center’s commitment to providing the latest tools and information to those committed to improving their bowling game.

 


Anyone interested in attending any future camp (you don't have to be a two-hander) at the Kegel Training Center, please call 800-280-2695 or visit Kegel training center.


Seminar and Round Table Round-Up

Hello Storm Nation!

As 2017 winds down, it’s great to note so many cool new things at Storm that were implemented throughout the year. It was just last Fall when we toured the country listening to the concerns of bowlers, bowling center proprietors, and pro shop owners alike. As a result of those discussion, we were able to implement many new changes such as the re-release of very success previous model at slower times of the year. Hence the limited-edition Marvel™ Pearl which was so instrumental in the collection of titles by our PBA Champions. You spoke and we listened!

The same went with the request to have more technical knowledge shared on our website and throughout the Storm Nation.

You definitely were not lying when you said that the demand for knowledge in our sport is huge! The technical articles and videos continue to outperform promotional material by more than tenfold.

So, it was our quest to quench the thirst for more technical material along with a chance to openly discuss and share ideas at this most recent Round Table and Intense™ Seminar tour. For those of you who were able to make it, we appreciate it and thank you for your patronage. We talked for the first half and listened for the second half. And we are excited to take action on those terrific ideas which came from so many of you across the country.

For the Intense Seminar portion, we revealed the intricacies of Storm’s Vector Layout System and how it places an importance of the actual shape the pro shop operator is drilling into. Dispelling many myths, the seminar turned heads and raised eyebrows to some new ways of thinking. The info presented added real technical substance to today’s modern game including test results that haven’t been offered to the public before. It was well received across the country and the effects are noticeable and beneficial, particularly by empowering pro shop operators with enriched knowledge on Storm’s VLS system and balance hole techniques. Remember, there is a wealth of technical knowledge located at news.stormbowling.com that is available for everyone and is always growing.

With league season in full affect and the holiday’s right around the corner, our sport is a hot bed of activity. Stay up to date with all that Storm has to offer including technical articles, new releases, ball videos, coaching tips, and more at www.stormbowling.com. Also be sure to stay in touch through our various social media channels including YouTube, Facebook, and Twitter for exclusive content regarding everything going on in your Storm Nation!