At Storm Products, charitable giving is vital to our brand purpose and we try to find exciting ways to raise funds for meaningful causes all year long. Every October, the Storm Nation community comes together to help Paint the Lanes PINK® (PTLP) building awareness and raising funds for breast cancer research. Bowlers from around the world share stories from their personal journeys of their determination to find a cure for a cancer that impacts 1 in 8 U.S women over the course of their lifetime.
With the help of the bowling community and a generous donation from the Chrisman Foundation we were able to present a donation of $110,518.28 to the Huntsman Cancer Institute (HCI) while spreading awareness for a cause that affects millions.
An additional donation of $25,000 was donated from the Striking Against Breast Cancer Foundation was presented by Donna Conners. Conners who hosts the Storm PBA/PWBA Striking Against Breast Cancer Mixed Doubles Tournament each summer traveled to Utah for the presentation.
“Storm’s Paint the Lanes Pink campaign is one of the most rewarding projects to work on,” Leanne Hulsenberg, Marketing Coordinator for Storm Products said.
“It’s an honor to be able to join our co-owner, Barbara Chrisman, and tournament partner, Donna Conners, to take our annual donation directly to the Huntsman Research Center. Each year, we learn about the innovative cancer trials and breakthroughs that our donation supports. The Huntsman Cancer Institute has a vital role in cancer research and hopefully one day we will see a cure for cancer,” Hulsenberg said.
In 2018, our campaign featured the exclusive Pink Phaze™. Only 300 of this special release were produced for our fans to purchase. In addition, we raise funds through our dedicated PTLP products in the Storm Shop year-round.
“It’s very special to know that all the fans contribute to our donation through the purchase of our PTLP products all year,” Hulsenberg said. “Our donation truly wouldn’t be possible without the support of the bowling community around the world.”
About Storm Products, Inc.
Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm, Roto Grip and Master Industries – visit stormbowling.com, rotogrip.com and bowlwithmaster.com
About Huntsman Cancer Institute at the University of Utah
Huntsman Cancer Institute (HCI) at the University of Utah is the official cancer center of Utah. The cancer campus includes a state-of-the-art cancer specialty hospital as well as two buildings dedicated to cancer research. HCI treats patients with all forms of cancer and is recognized among the best cancer hospitals in the country by U.S. News and World Report. As the only National Cancer Institute (NCI)-Designated Comprehensive Cancer Center in the Mountain West, HCI serves the largest geographic region in the country, drawing patients from Utah, Nevada, Idaho, Wyoming, and Montana. More genes for inherited cancers have been discovered at HCI than at any other cancer center in the world, including genes responsible for hereditary breast, ovarian, colon, head, and neck cancers, along with melanoma. HCI manages the Utah Population Database, the largest genetic database in the world, with information on more than 11 million people linked to genealogies, health records, and vital statistics. HCI was founded by Jon M. and Karen Huntsman.