BRIGHAM CITY, Utah – Storm Products, Inc. announced today that Tyler Jensen will oversee all international relationships in the Asia, Australia, Middle East, and Europe and guide the direction of the managers for each international territory. He will continue as the Chief International Business Development Officer.

“I felt ready to be less involved in the day-to-day business activities and concentrate on preserving the history of the sport of bowling,” Bill Chrisman, Chief Executive Officer of Storm Products, said. “Tyler’s experience within Storm and his other responsibilities is the perfect fit. I’m excited to have him in this position as he guides our international business forward.”

Chrisman plans to continue as the Chief Executive Officer, but will transition his focus to other responsibilities within the business including the historic bowling collection which will be curated at Storm Headquarters in Utah. Jensen will lead the overall direction and work closely with Tim Mack, Peter Somoff, and Robert Dong as they maintain their responsibilities for each respective region. Jensen will also continue to direct sourcing for products for Storm, Roto Grip, and 900 Global. With more than 20 years’ experience in the bowling industry, Jensen has dedicated himself to servicing his customers and mastering the craft. He has collected 15 PBA Regional Titles and was recently inducted into the PBA Southwest Region Hall of Fame in 2020.

“Storm has such long history of dedication to their international business relationships,” Jensen said. “I’m looking forward to cultivating those that already exist and developing new connections. I’m honored that Mr. Chrisman has trusted me with these responsibilities and has given me the latitude to continue to build the business.”

About Storm Products, Inc.

Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm, Roto Grip and Global 900 Brands. In addition to creating the highest quality of products that the top athletes choose for PBA and PWBA Tour competitions, Storm strives to inspire existing bowlers, foster and develop new bowlers, and educate those in our industry to provide exemplary service to all bowlers.