id you know that RG and differential have a huge effect on ball reaction? Knowing just some of the basics can really help you choose the right equipment for your game.

Who likes technology? We do. You should, too. The Trend 2 hits on all the notes and then some.

Excited to drill your new Storm SPI ball? Be sure to read the useful information on the label to achieve the best performance for your ball.

So how does the company continue to advance the frontier of bowling ball science? Easy: always be at the drawing board. If you’re not at the drawing board, you’re not in the game. You’re something else. By standing at the edge of what is known and unknown, you can create a tried and tested quiver of covers and cores at your disposal.

Do you ever have trouble choosing the correct arsenal for your next tournament? This article can help narrow down that process.

There's a lot of reasons why a ball does what it does. In this article we break down the factors that you as a bowlers can control and use to your advantage.

The previous two articles have shown that changing the pin-to-PAP and PSA-to-PAP distances can cause tremendous change in ball motion for particular styles of players. The final question is... What effect will large changes in the pin buffer distance have on ball motion?

Ever wonder how moving the Preferred Spin Axis (PSA) affects your ball motion? Then you NEED to read this article NOW!

Pin-to-PAP distance is the most influential variable in the ball layout process. What happens when the pin is in three contrasting positions? Find out in this first of a three part series surrounding the all-new Parallax.

We did a comparison between the Electrify Hybrid and the Electrify Pearl. Check out the awesome results of the test including the video highlights.

The secrets of bowling performance are written before the foul line. Torques and differentials, coefficients of restitution and friction, RG bands and axis migration, the gateway to grip, power: how to shape it and put it to the lane. We bowl because there's no better way to find the limits of ball design, and no better way to apply decades of knowledge than to build balls for bowlers who take the sport seriously.

We enjoy what we do at Storm. But, we were all (and still are) bowlers before coming to Storm. Now, we want you to enjoy our products as much as we do building them.

The Omega Crux is forged on the philosophy of no shortcuts. Designing and implementing for better scores is the driving force of the Storm brand, and there's no better way to encapsulate this directive than with the Omega Crux.

From sport shots to house shots, the Pitch Purple is the next expression of Storm performance.

Consistency is one of the most powerful usability principles: when things always behave the same, users don't have to worry about what will happen.