Mike Jasnau in Reno for 2018 USBC Women’s Championships

Storm instructional staff member Mike Jasnau will be set up in Reno to do video analysis lessons throughout the 2018 USBC Women’s Championships, April 19 – June 30. You can find Mike on Lane 81 in the Lane 81 Pro Shop at the National Bowling Stadium 300 N. Center Street in Reno.

Mike, who is a PBA Champion and Bowlers Journal Top 100 Coach as well as a USBC Silver Level Coach, has over 20 years of coaching experience and has done over 12,000 video analysis lessons. Jasnau has provided coaching at USBC Nationals for the over 18 events. During that time he has helped thousands of bowlers to improve their games and results, including over 50 PBA/PWBA Champions and USBC National Champions as well as many of our own Storm Pro staff members.

Jasnau, the Bowling Stadium’s premier and most successful coach, will once again be featuring a CATS system on Lane 81. The Computer Aided Tracking System is able to provide important information on what your ball is doing on the lane. Ball speed, speed control, accuracy at the arrows and breakpoint, launch and entry angles as well as rev rate are precisely measured and analyzed. In addition to this valuable information, a detailed video analysis is part of the lesson. A flash drive with audio will be included with the lesson.

Getting help with your bowling here on Lane 81 is for all ages and all abilities, from beginners to the pros. Please book your session with him at least a few weeks ahead of time to assure that you're able to get the day and time that you'd prefer. Men and juniors are also welcomed to make appointments.

The total cost for this complete package is $160 and takes about 90 minutes. A video analysis without the CATS data will also be available for a cost of $120 for an hour session.

You can book your lesson three easy ways:

Email: bowlbetter@hotmail.com

Call Lane 81: 775-335-8841

Facebook Message: Coach Mike Jasnau Facebook page

Champions Crowned and “BVBC” Charity Wins at 2018 Storm Youth Championships

The Storm Youth Championships (SYC) was held in Reno, Nevada, March 23-25, 2018. More than 270 youth bowlers from 29 different states, one bowler from Liverpool, England, and their families traveled to compete at the National Bowling Stadium. The youth bowlers competed in four five-game rounds on four different Kegel patterns in six different divisions determined by gender and age (U20 Boys, U20 Girls, U15 Boys, U15 Girls, U12 Boys, U12 Girls) for a national title and a portion of the $20,975 scholarship fund.

“Storm is a small family business focused on connecting with people and giving back, the SYC accomplishes both of these founding principles,” Gary Hulsenberg, Vice President of Business Development said. “We crowned national champions but throughout the weekend the SYC families also focused on raising money and awareness for charity.”

The 2018 SYC champions demonstrated consistency across all four patterns and each bowler led their division by at least 100 pins. Alex Aguirre, of California, captured the U20 boys title 164 pins ahead of the competitors in his division, while Mabel Cummins, of Illinois, dominated the U20 girls field in her first SYC event with a 327 pin lead. Spencer Robarge, of Missouri, earned two SYC titles in 2017 in Reno and Myrtle Beach. Robarge led the U15 boys division by 214 pins to defend his title and earn his third SYC crown. Melanie Katen, of California, picked up her first SYC title 214 pins ahead of the bowlers in the U15 girls division. In our U12 division, Micah Voorhis, of New Jersey, captured the boys title while Saphyre Nofuente, of California, earned the U12 girls title.

The top three bowlers in each round were presented a gold, silver, or bronze medal. After the four rounds were complete, the tournament champions in each division were crowned based on their 20 game pinfall. The top two competitors in each division were named to the Storm All-American Team. Sebastian Huffman, Ashtyn Woods, Ashton Yamasaki, Jennifer Loredo, Nicholas Postag, and Caroline Thesier will join the champions on the 2018 Storm All-American Team.

2018 Storm All-American Team

Throughout the weekend participants and their families were able to attend a seminar with Dr. Dean Hinitz, meet and practice with members of the Storm Bowling Pro Staff, and discuss lane play strategies with Storm representatives. To celebrate National Puppy Day, Blake the Bowling Doodle also made a special guest appearance to meet with the youth bowlers, signed paw-tographs, and rolled the ceremonial first ball of the tournament. Every bowler who entered the tournament received a Storm !Q Tour bowling ball and were given the opportunity to have it drilled in the Lane 81 Pro Shop on site.

“Our goal is to give all the bowlers a welcoming environment to learn and have fun while doing it,” Leanne Hulsenberg, Marketing Coordinator for Storm Products said. “To have a sports psychologist of Dr. Dean’s caliber who has worked with many Hall of Fame bowlers was quite the experience for all the kids and parents in attendance.  In addition, our Storm and Roto Grip Pro Staff shared their practice regimes, mental preparation for competition and answered many questions during our Players Q&A Session. We also added in some outright fun with the guest appearance of Blake the Bowling Doodle and his little brother Adam who were a big hit with everyone.”

Charitable giving is a focus at Storm therefore we chose to align our SYC tournament with a worthy charity. A donation of $10 out of every entry goes directly to BVBC also known as Ballard vs. the Big “C.” BVBC raises funds for continued research in cancer treatment, specifically in head, neck, and throat cancer through the sport of bowling. BVBC also raises money for nutritional supplements and treatments for those going through the cancer journey. The Ballard Family was on site to host a BVBC silent auction, raffles and more throughout the weekend. The SYC event raised more than $10,000 for BVBC.

“Our family is grateful for the growth of our BVBC charity,” Carolyn Dorin-Ballard, President BVBC said. “What started in Texas with our wonderful group of friends has grown to be a nationwide fundraiser largely thanks to the SYC bowlers and their generous families. BVBC is proud to be to be part of this amazing event.”

Additionally, Jim Callahan, Storm Tour Representative, and his wife Keli, have created a new scholarship to be awarded at the 2018 SYC events. The “Passion Pays Off” Award and a $500 scholarship will be presented to a bowler who exemplifies sportsmanship and passion towards the game of bowling at each event. The inaugural “Passion Pays Off” scholarship was awarded to Jimmy Hunter.

“As our SYC family grows, we are getting requests for additional events to be held all over the country and we are looking into ways to accommodate those communities,” Gary Hulsenberg said. “Our goal is for all youth bowlers to have the opportunity to experience the Storm Youth Championships especially those in more rural areas. Keep your eye open for an SYC coming to a city near you.”

This tournament would not be possible without the support of our sponsors; Storm, Roto Grip, Logo Infusion, Turbo 2-N-1 Grips, Kegel, 3G Shoes, and the Eldorado Resorts. The event was livestreamed to an audience of more than 600,000 people throughout the two days of competition on the Storm Bowling Facebook Page.

The SYC will travel to Smyrna, Tenn., May 25-27. This event is sold-out with a waiting list. We will return to Myrtle Beach, October 12-14 and visit Fort Worth, Texas, November 30-December 2. For information about our upcoming events visit our website, http://www.stormbowling.com/syc or check the StormJr Facebook Page.


Storm Drive | In Your Words

Bowlers all over the world have been adding the new Storm Drive to their arsenal and sharing their thoughts on social media. Check out what #StormNation is saying and then share your thoughts by using the #StormDrive on your favorite social media channel.

"Ball is the real thing! Great early roll and stores so much energy as it goes thru the pins!"


"Love my new Drive over all my other Storm balls...been carrying on avg about 30 pins more with it per game."

-Brandon Boyd

"The #stormdrive is my new favorite! #twohandedbowling #stormnation#alwaysbowling"


245 so far is.my highest game with the Drive best Storm ball ever!!

-Chad Soper

"300 first game of league out of the box last Wednesday. Carries very well."

-Tim Raby

"Just bought the ball today and I love it! It goes well with my Alpha Crux and Ice."

-Bradley Nelms

"DRIVE is my new favorite ball. Definite 1st ball out of my bag now! Only 1 week with it and averaging about 230."

-Stephen Riojas

"I love both Timeless and Drive, both work really well with my style."

-David Saindon

"The Timeless didn't really suit my style but the Drive is everything I want in a ball! 👌"

-Chad Soper

"Storm Drive is a beast! So is the Timeless, but the Drive is all of that, and so much more!"

-Bryan Langston

"Loving the drive!!! Incredible back end drive!!!!!!!"

-Chad Soper

"I bowled with my Drive last night. Very smooth of the back end and is a great ball for the heavy oil. I am so glad that I got this ball as it goes well with the Timeless and Hy-Roads."

-Andrew Henwood

Bryanna Coté Joins Team Storm

BRIGHAM CITY, Utah – Storm Products is proud to announce that Bryanna Coté of Tucson, Arizona, has joined our pro staff. Coté is a Professional Women’s Bowling Association (PWBA) champion, 4-time member of Team USA and 2-time member of Junior Team USA.

Coté competed collegiately at Central Missouri where she was a four-time NTCA First-Team All-American. She was the first bowler in NCAA history (in any division) to be named NTCA Player of the Year four consecutive times.

“I'm excited for a fresh start,” Coté said. “After a rocky season last year, I am ready to tackle this year with an open mind and exciting changes both physically and mentally. Storm has always been on top of the bowling industry and if I want to be on top, I need to be with the best.”

Coté has earned several medals representing Team USA. She earned one silver medal (team) and two bronze medals (singles, trios) at the 2016 PABCON Women's Championships. She also has earned three gold medals (all-events, singles, doubles) and two silver medals (team, national all-events) at 2007 Tournament of the Americas, one gold medal (doubles) and one bronze medal (team) from the 2006 American Zone Youth Championships and three gold medals (doubles, team, team all-events), one silver medal (all-events) and two bronze medals (singles, doubles) at 2006 Tournament of the Americas.

“We look for quality people to represent our brand and Bryanna will fit right in,” Gary Hulsenberg, Vice President of Business Development said. “She shares the same values and vision as Storm and we are all excited for her to join our family.”

When she’s not practicing and competing on the PWBA tour, she stays busy working at several of the businesses that her family owns. She is the Director of Finance at Apparel EFX, which she co-owns with her husband, Randy. They also own Racks on Racks Bowling Supply and she gives lessons at her local bowling center. In addition, she assists her father with the administrative duties of his business.

At Storm, family is extremely important and Coté shares this belief. She says that her family is her biggest support group and without them, she wouldn’t be able to do what she does. She credits the start of her bowling career at age seven to her grandfather.

“My grandfather bought me my first bowling ball in Reno at the ABC Championships,” Coté said. “It was a red Mickey Mouse ball with a matching bag. I remember it like it was yesterday.”

She says her favorite Storm balls thus far are the IQ Tour, Phaze II and Intense. With the first PWBA tournament just a couple months away, Coté is ready for the new season to begin.

“My goal for this PWBA year is to be consistent,” Coté said. “I just want to bowl to the best of my ability and compete week in and week out.”

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com


At Storm Bowling Products we are proud to join the International Bowling Media Association in a two year sponsorship of the IBMA Collegiate Bowlers of the Year Award. These awards were established in 1987 to recognize and honor male and female bowlers for their outstanding accomplishments in collegiate competition and are presented each year during the Intercollegiate Team Championships at the awards banquet.

“Once again, Storm Bowling steps up to support collegiate bowling,” said Keith Hamilton, president of IBMA in a press release this week. “With sponsorship from Storm, the IBMA College Bowlers of the Year will get a nice upgrade, a tribute to our three decade tradition of honoring the best collegiate players.”

A committee of eight to ten members of the media selects the top eight players, male and female. The committee then votes by weighted ballot to determine the four Honorable Mention, three Runners Up and the Bowlers of the Year. Steve Kloempken, Vice President of Marketing, and Diandra Asbaty, Storm Collegiate Manager, will join the committee.

“We are very excited to be able to sponsor this prestigious award,” said Kloempken. “Since it can only be earned by outpacing thousands of incredibly-talented student athletes, the Collegiate Bowler of the Year award is always held in the highest regard. And one can earn it only through a deep commitment to mastering the elements of our sport and competing at the highest level.”

Kloempken won the award in 1995 when he bowled for Wichita State. Other standout winners include Chris Barnes, Lynda (Norry) Barnes (2), Josh Blanchard, AJ Johnson (2), Liz Johnson, Marshall Kent, Kelly Kulick (2), Stefanie (Nation) Johnson, Bill O’Neill (3), Missy (Bellinder) Parkin, Shannon Pluhowsky and Michael Tang. Several of the players are now members of Team Storm.

Storm Bowling also supports, with its corporate membership, the $5,000.00 IBMA Chuck Pezzano Media Scholarship, presented by the Billiards and Bowling Institute of America.

For more Storm Collegiate news be sure to follow Storm Collegiate Bowling on Facebook.

About Storm Bowling
Storm is The Bowler’s Company — It is the essence of the brand and the foundation on which all communication is based. Truly a grassroots success story, Storm Products started from the garage of Bill and Barb Chrisman, based on the belief that they could do things differently, better.

About the International Bowling Media Association
Located at the International Bowling Campus in Arlington, Texas, the IBMA provides awards and recognition to professional and amateur bowlers, industry volunteers and bowling writers, as well as promotes bowling journalism as a career choice to youth bowlers throughout America. For more information log on to www.bowlingmedia.org.


Chad McLean Named Technical Director

BRIGHAM CITY, Utah – Storm Products announced Chad McLean as the new Technical Director. His primary responsibilities include leading Storm’s product testing, weight block designs, and the USBC ball approval process.  He will continue to manage the technical team who create solutions to customer requests.

“I’m very excited for this opportunity,” said McLean. “I’ve always participated in the ball testing and weight block development but now I’ll be conducting the tests and assembling the results. That’s pretty exciting.”

The bowling journey started for McLean when he was just three years old. He developed a passion for bowling as well as athletics and fitness through high school that carried into his adult life. He went on to earn a degree in Exercise & Health Science from Kennesaw State University in Atlanta. After graduation, he decided to move to Florida to pursue a master’s degree in Exercise Physiology from the University of Florida and started working at a pro shop. He was passionate about learning more about the sport and personalizing layouts for his customer’s individual styles. He joined the PBA Tour and competed on the regional tour while managing his own pro shop. He quickly gained notoriety around the South for his outstanding drilling and layout recommendations.

After working as a pro shop operator for a few years, McLean attended a Storm Pro Shop seminar and met Steve Kloempken who was the Technical Director at the time. He knew then that he wanted to be part of the technical team at Storm.

“When I met Steve, I thought it was so cool that he gets to travel around the world and talk about the products he creates,” McLean said. “Thinking about where I am now, it’s very surreal.”

McLean joined Storm as the Technical Customer Service Representative at Storm Headquarters in 2015, where he was responsible for facilitating warranty claims and assisting with ball testing. He was quickly promoted to technical manager and his added responsibilities included international ball development, website updates, and writing technical articles about the product line.

“Since he started here three years ago, Chad has been a huge asset,” Kloempken, Vice President of Marketing, said. “This new title and the added responsibilities were not just given to him, he earned it. And I’m confident that Chad will continue to grow and will keep pushing the envelope with technology.”

McLean continues to leave his mark on the sport through the bowlers he has helped, pro shop operators he has guided, technology he has directed, and the records he has crushed. He has been inducted into the Guinness Book of World Records seven times, most recently for the most bowling balls held simultaneously.

“Working alongside Steve Kloempken and Hank Boomershine has been as educational as it’s been fun,” McLean said. “Being part of the development team I’ve looked up to for so many years is an honor that I will never take for granted.”

In his new role, he will be working closely with the R&D Team conducting ball tests and developing weight blocks. He’ll be responsible for the development of Storm catalog inline balls from logo ideation to ball colors and fragrances. He will also take care of the USBC ball approval process and all approval applications.

“I look forward to Chad assisting our team in continuing to develop the most innovative products in the industry,” Boomershine, Vice President of Sales and R&D, said.

Chad will also provide more direction during our video productions and will be responsible for the description of our products to the consumer through digital and print communication. As chieftain of the technical department, McLean is also extremely excited to help Storm look to the future of technology.

“A new era of marketing and technology is coming that will inspire education and be a lot of fun.” McLean said. “This is truly the biggest day of my life.”

McLean lives in Brigham City, Utah with his wife Mandy and young daughter Kenzie.

About Storm Products, Inc.

Storm Products Inc. is the leading manufacturer and marketer of high performance bowling equipment featuring the Storm, Roto Grip and Master Brands. For everything Storm and Roto Grip, visit stormbowling.com and rotogrip.com

Meet the Storm Ambassadors

At Storm Products, we've had a lot of exciting announcements to kick off 2018! We've shared announcements of new technology in our new releases and now we're really excited to share an announcement about a brand new program, the Storm Ambassadors.

Hundreds of individuals submitted videos to apply to be part of this exclusive program. Twelve individuals were selected based on their passion for bowling and willingness to work as a team to bring new ideas to help grow the Storm brand and bowling.  They bring a wealth of industry knowledge, passion and experience to their new roles.  They are already hard at work on some exciting initiatives that you'll be seeing very soon.

Let's learn a little more about the 12 Storm Ambassadors.

David Seiler – Lead Ambassador

Dave volunteers his time and finances to support youth bowling and serves on the Storm Youth Championships Committee. He was chosen to be the Lead Ambassador because of his years of service and impeccable reputation.

If you could have any superpower, what would it be? 

I would have the power to provide a cure for cancer.  I have a dear friend who is battling this wicked disease and would love to cure her!

If you could travel anywhere in the world where would you go?


What's your favorite Storm Product?

My Pink Hy-Road

What's your favorite thing about Storm?

All the great things they do for bowling.

What does being part of the Storm Ambassadors mean to you?

It's an incredible opportunity for me personally to share my passion of bowling as a Storm Brand Ambassador to promote Storm equipment and ​help the Storm Brand as well as the bowling industry grow by creating and delivering new innovative ideas for the game of bowling.

What's your favorite Quote?

“Winners never quit and quitters never win.” - Vince Lombardi

Brooke Carroll

Brooke is currently a student at Arizona State University studying Sport Behavior and Performance. She is a huge advocate for promoting bowling to new people and believes that every sport needs to have fresh new athletes, supporters, sponsors and fans to continue on with its legacy.

If you could have any superpower, what would it be?

I always wanted to be able to fly. Flying is like breaking free from the confides of life and gives you peace and utter bliss for moments time.

If you could travel anywhere in the world, where would you go?

I have always dreamed of going to New Zealand, especially because I am a huge Lord of the Rings, J.R.R. Tolkien, fan and the sets from the movie are still there! It would be an amazing experience and place to see.

What is your favorite thing about Storm?

The balls have scents to them, and I never have to buy a room air freshener! Just kidding, but seriously though. Honestly, Storm is constantly being innovative and finding new methods and strategies to enhance the performance of their bowlers, whether it be through upgrading and creating new equipment, to developing programs for all levels of bowling and/ or the tight knit community they encompass and the outreaches they do. That always is how you keep bowling in the next generations to come- it's how you keep bowling alive through the years.

What is your favorite Storm product?

Am I allowed to say everything? So far, I really love the new Intense ball, as well as the Timeless. Ever since throwing them, my game has improved. They both are so strong, the pins don't know what hit them.

What does being a part of the Storm Ambassadors mean to you?

Bowling is close to my heart. The very community is tight knit and like a family. Ultimately, the goal is to grow the sport we all love. We are to help motivate and inspire others, whether it'd be spectators or other bowlers. Having that influence in people's lives, is a great honor and privilege; so being an ambassador for Storm- we are experts on the products, we develop new programs for bowlers on all levels, but most importantly, we try to be the best role model and representative possible through having a positive, open, cheerful, and respectful attitude towards everyone and everything.

What is your favorite quote?

" Yesterday is history, Tomorrow is a mystery, but, Today is a gift- that's why they call it the present".

Tim Cerami

Tim lives in Boise, Idaho and works in User Experience for a company called Cradlepoint that makes wireless routers. Tim has been bowling since he was in diapers, literally. His family owned a bowling center growing up and his dad taught the game to others his whole life. His passion is to help existing bowlers see the potential in themselves and help them on a path to better bowling.

If you could have any superpower, what would it be?

There are so many. I'm leaning toward being able to fly.

If you could travel anywhere in the world, where would you go?

It only makes sense to visit Cerami, Sicily.

What's your favorite thing about Storm?

The people and the bowling balls. When I did my first tour at Storm HQ in 2009, I kinda became a groupie. I loved that tour, standing side-by-side with people pouring the cores and covers really immersed me in it. I met Hank at the end of my tour and asked for a recommendation. He said, "Buy a Reign". When that red, glowing, cinnamon scented orb showed up at I house, I knew I had my brand in hand.

What's your favorite Storm Product?

The HyRoad-Shammy-ReactaFoam :).

What does being part of the Storm Ambassadors mean to you?

Honestly, it adds the fuel to my quest of helping people start working toward and meeting their bowling goals. Average league bowlers always, always wish they could bowl better. Being on the lanes, giving them ideas and showing how purpose-built Storm equipment can help them improve their game is really the best part of this program for me.

What's your favorite quote?

Talking to my wife, "You need a job to support your retirement." :)

Mark Ellis

Mark lives in Mooresville, NC and works for the famous 48 car of Jimmy Johnson. He is an avid bowler and travels with his bowling equipment while on the road at NASCAR events. He has a huge personality and zest for life.

If you could have any superpower, what would it be?

Skills like Captain America.

If you could travel anywhere in the world, where would you go?


What's your favorite thing about Storm?

The way that storm gives back to the community in every way possible. My mother is a breast cancer survivor and to think about how storm supports research, its near and dear to me with their involvement in communities. Weonly have what we give and storm represents that.

What's your favorite Storm Product?

IQ Tour Solid

What does being part of the Storm Ambassadors mean to you?

It means the world to me that I was chosen to represent the best brand in the sport of bowling, and that I am able to share and represent something I am the most passionate about with people who are the same way.

What's your favorite quote?

"God is always good and everything happens for a reason."

Becky Herman

Becky lives in Las Vegas, NV and was just promoted to manager of Suncoast Bowling Center. She loves the idea of bridging the gap between recreational bowlers and more avid bowlers.

If you could have any superpower, what would it be?

The ability to create more time in a day.

If you could travel anywhere in the world, where would you go?

I’d like to see the ancient castles of Europe

What's your favorite thing about Storm?

My favorite thing about Storm is that they care about the sport as a whole

What's your favorite Storm Product?

Phaze II

What does being part of the Storm Ambassadors mean to you?

I’m excited about the Ambassador program because the possibilities to make a difference are unlimited!

What's your favorite quote?

"No matter what you choose to do in life be the best you can be at it." (Credit to my mother)

Kenneth Hill

Kenneth is a retired police officer that lives in Naperville, IL. Kenneth has an extreme passion for bowling and life. He is kind, generous, and giving.

If you could have any superpower, what would it be?

Well I don't know if this is considered a super power but it would be the ability to heal all forms of disease and sickness...especially cancer.

If you could travel anywhere in the world, where would you go?

If I had to make a travel choice today, it would be Jerusalem. Or anyplace warm 😊

What's your favorite Storm Product?

My favorite Storm product is the Pitch Blue Urethane Bowling ball. Very Dependable.

What does being part of the Storm Ambassadors mean to you?

Being a Storm Ambassador allows me the opportunity to share with others who have never considered the possibility of bowling as a competitive or recreational sport because of limitations. Storm provides the highest level of product integrity and influence within the industry which then allows me access to a larger audience to share the sport I have come to enjoy and respect. Hopefully with the help of Storm, I can be a part of growing the sport of bowling in communities where bowling is absent.

What does being part of the Storm Ambassadors mean to you?

One of my favorite quotes is..."It is better to be silent and appear foolish, than to open your mouth and remove all doubt."

Eddy Hutchens

Eddy lives in Franktown, CO and is the Chairman for the AWBA (American Wheelchair Bowling Association). Eddy travels and promotes bowling everywhere he goes.

If you could have any superpower, what would it be?  

I'd love to be able to fly.

If you could travel anywhere in the world, where would you go?


What's your favorite Storm Product?  

Phaze 2

What does being part of the Storm Ambassadors mean to you?

That I might be able to help make a difference in bowling.

What's your favorite quote?

Ask not what bowling can do for you, ask what you can do for bowling.

Wanda Parker

Wanda's smile says it all. She lives in Garland, Texas and loves everything about bowling. She has a big heart and a strong will.

If you could have any superpower, what would it be?  

My superpower would be the touch of healing...to help the many people suffering from illness/hurt.

If you could travel anywhere in the world, where would you go?

If I could travel anywhere, I would travel to see each of the seven wonders of the world.

What's your favorite thing about Storm?

My favorite thing about Storm is their positive and friendly connection with all of the bowlers in our sport.

What's your favorite Storm Product?

My favorite Storm product is the IQ Tour!

What does being part of the Storm Ambassadors mean to you?

Being a Storm Brand Ambassador, chosen to represent and help continue the forward progress of the #1 Brand in the sport I love, is an honor! It gives me a feeling of pride knowing the person I set out to be everyday is someone Storm identifies as being someone that can have a positive impact on the #1 Brand in bowling.

What's your favorite quote?

My favorite sports quote is "Every champion was once a contender that refused to give up." Rocky Balboa

Brian Shannon

Brian lives in Omaha, NE. He has been a long time supporter of Storm and is a Cyber Security Analyst. He lives a full and fun life.

If you could have any superpower, what would it be?

Telepathy.  I really do value the ability to read people, but knowing what is actually going on inside someone else’s head would be fascinating.

If you could travel anywhere in the world, where would you go?

Bora Bora, sleeping in an overwater bungalow would be an amazing experience

What's your favorite thing about Storm?

I love Storm’s commitment to innovation.  The team in (and outside) Brigham has a wealth of knowledge and Storm is not afraid to allow them to innovate.  While not everything is a hit, more often than not you see other manufacturers in the industry follow their lead.

What's your favorite Storm Product?

While this is a hard call, it has to be the Hy-road.  Any ball that has spawned 5 versions (and countless international versions), stayed in the active lineup for nearly a decade has to be the winner.  For me personally, my high series (820) and a handful of 300 games are also accredited to the Mack daddy of balls.

What does being part of the Storm Ambassadors mean to you?

To me, the ambassador program represents the opportunity to give back to the sport of bowling with the backing of the best manufacturer in the world.  I owe just about every major accomplishment in my life to the sport (my college education, my friends, my wife) and I believe I owe a debt.  I foresee this program being one that will help leverage and advance the Storm brand in a meaningful way to help give back on this debt using the skill sets I have developed.  To me, data can tell any story you like it to tell, and bowling has lagged behind greatly in the field of data analytics.  I hope to use the platform Storm has provided to help change that.

What's your favorite quote?

“If you can’t explain it simply, you don’t understand it well enough”- (attributed to Albert Einstein though likely not said by him).

“If you always do what you’ve always done, you’ll always get what you’ve always got” – Earliest attributed to Jessie Potter

Shawna Strause

Shawna lives in Tucson, AZ and is really into fitness! When not on the lanes, you'll find her playing in the great outdoors and traveling. She is retired and lives each day like it's her last. She has an infectious personality that draws people in and makes them smile.

If you could have any superpower, what would it be?

The power to heal. I hate it when people or animals are hurting/sick.

If you could travel anywhere in the world, where would you go?

Africa, over and over again!

What's your favorite thing about Storm?

Storm is doing amazing things to promote scholarships for Youth Bowlers and the return of the PWBA. In addition, I love their passion for their Staff and love they are open to new ideas and cherish change for the better!

What's your favorite Storm Product?

Storm IQ Tour Edition.

What does being part of the Storm Ambassadors mean to you?

As a Storm Brand Ambassador I will be deeply connected with the industry. I will contribute to blogs, craft social campaigns, and work alongside some of the brightest minds in bowling! I would say one of the biggest duties I have with Storm is to help the game and sport of bowling. We want to reach everyone, from the recreational bowler, everyday league bowlers, to the highest level of the PWBA and PBA. We, as Ambassadors, are promoting that ALL bowling is good bowling. We want more people to bowl more frequently and enjoy the game or sport at whatever level makes sense to them.

What's your favorite quote?

Believe you can and you’re halfway there! T. Roosevelt

John Struckman

John lives in Southern California and is the owner of Bowling Guys. He is a Silver Level coach and provides training in several Southern California bowling centers. His genuine enthusiasm for the sport of bowling is second to none.

If you could have any superpower, what would it be?

To strike a little more than I do or have superhuman strength.

If you could travel anywhere in the world, where would you go?

Storm Headquarters or Europe.

What's your favorite thing about Storm?

I love that Storm is the industry leader and that Storm is a family owned business!

What's your favorite Storm Product?

I love my Hy-Road but I also rely heavily on my Storm 3 ball rolling thunder bag.

What does being part of the Storm Ambassadors mean to you?

It means the world to me. It is a dream come true to be able to represent Storm in this capacity.

What's your favorite quote?

"The best way to predict your future is to create it." - Abraham Lincoln

Tony Woodward

Tony lives in Townsend, MT and is the owner of Mountain Man Apples. While Tony is a fierce competitor on the lanes, he might be also be the nicest person you'll ever meet on or off the lanes.

If you could have any superpower, what would it be?

My super power would be teleportation.

If you could travel anywhere in the world, where would you go?

Montana, I love where I am

What's your favorite thing about Storm?

The family atmosphere.  Before I became an ambassador, I knew so many individuals who represent storm competitively as well as leadership.  The company has always been there for the bowlers.

What's your favorite Storm Product?

The IQ tour!  I have 4 that travel with me to every tournament.  The most versatile ball available in bowling.

What does being part of the Storm Ambassadors mean to you?

It means everything to me, I have spent the last 10 years throwing Storm brand equipment, I had the opportunity to be on other staffs but I would not represent someone I did not believe in.  Storm represents is everything bowling is about. Bowling is family and the growth of bowling as a sport.

What's your favorite quote?

My favorite quote: You miss 100% of the shots you never take!  also life is an adventure, so enjoy the ride and never look back.


What a YEAR!

Team Storm had an incredible year on the lanes in 2017! Here's a recap of the awards our team will be receiving from their success on and off the lanes.

Jason Belmonte - Player of the Year

Jason Belmonte of Australia earned his fourth PBA Player of the Year title. It was truly a record breaking year for Jason! He earned titles at the Barbasol PBA Players Championship, USBC Masters, Storm Lucky Larsen Masters, and the PBA World Championship. He is the first player in PBA History to win three major championships in one season and also the first player to win four Master titles.

East PBA Regional Player of the Year 

Matthew O'Grady of Rahway, N.J. competed in seven regional events finishing in the top-five in five events including one title and three second place finishes.

Midwest PBA Regional Player of the Year

AJ Johnson, of Oswego, Illinios won four titles and finished third place in the seven events he competed.

Central & Midwest PBA50 Player of the Year 

Brian Kretzer of Dayton, Ohio won three titles, one second place finish, and one third place finish to earn PBA50 Player of the Year in two regions.

Midwest Rookie of the Year

AJ Chapman of Manchester, Iowa had a great rookie season finishing second in one event and one fourth place finish in just four events.

Southwest PBA Player of the Year

Francois Lavoie, of Canada, won three titles combined with three second place finishes in the 10 events he competed in.

West Rookie of the Year

Kyle King of Glendale, Arizona took home one win and one third place finish on route to earn the Rookie of the Year award. He cashed in 10 events.

Northwest Rookie of the Year

Michael Tang, earned the rookie of the year honor. His high finish on the regional circuit was fourth.

2017 Tony Reyes Memorial Community Service Award

Del Ballard Jr. will be honored with the Tony Reyes Memorial Community Service Award for his fundraising efforts through “Ballard Vs. The Big C.”

According to the PBA, "Within three years, their fund-raising bowling tournament raised more than $145,000. As of 2017, Cancer Care Services, Baylor Health Care and the North Texas Laryngectomy Society have received in excess of $300,000 to carry out research on cancer treatments focused on the head, neck and throat."


Congratulations to all of the award winners. We can't wait to see what our team will accomplish in 2018!

Blake Joins Team Storm

Storm is excited to announce the signing of Blake “The Bowling Doodle” Simpson. We’ve had our eye on Blake for some time. At just 8 months old, Blake has captured the attention of fans around the world with his passion for the lanes. Blake practices at his "paw"-rents, Terri & Wayne Simpson's bowling center KT’s Lanes in Emmett, Idaho, where he chooses to throw Storm bowling balls.

Blake uses a ramp to deliver his bowling ball down the lane. He gets some strikes and his coaches say he’s a pretty good spare shooter. His high game is 100.

"We just put the ball on top of the ramp and we held a treat, like, above the ball," Katelyn “KT” Simpson, his coach, told KBOI in Idaho. "We're like, come on, you know, kind of helped him, showed him a couple times, just pushed the ball with his arms and he caught on and just started doing it on his own."

You can watch a video of Blake bowling HERE.

“He sometimes pushes it and goes to the side of the ramp and watches it go down the lane to hit pins.  He has never tried to chase the ball down the lane.  And always wants a 'high-5' after he bowls,” Blake’s mom, Terri Simpson added.

His coach, KT, is also a member of Team Storm. She started bowling at age three and her career has already been filled with success including a spot on Junior Team USA in 2015, member of the Pikeville University Bowling Team where she was an All-American, and nine 300 games. She is currently a graduate assistant at Pikeville where she is finishing up her MBA.

“We’re excited for Blake to join our team and meet Storm Nation fans across the country,” Gary Hulsenberg, Vice President of Business Development said. “You can’t help but smile when you watch him bowl. It’s a good fit because Storm is a family owned business and Blake’s family owns their own business too!”

Blake truly can’t get enough of the lanes.

“Most of his bowling schedule depends on how much time I have or if KT is home from college,” Terri says. “But we try to get him on the lanes at least once a month or so. Sometimes when birthday parties come in and the ramp comes out, he thinks it for him,” Terri, says.

Blake is a great ambassador at his home center. Many of the bowlers come straight to the office to see him before they bowl. Blake’s family lets him and his brother, Adam, come out to say hi to their friends at the end of league night. His favorites are the ones who remember to bring him a treat but he truly loves to make people smile.

“Everyone loves him,” Terri says. “The bowlers that come in and bowl league expect to see him here and if he's not here, they are very disappointed.  The junior bowlers sometimes ask if he can bowl with them. We have set Blake up on lanes beside them before and let him bowl with them.”

His owners hope to enroll Blake in therapy dog training in the future so he could visit hospitals and nursing homes to make more people smile.

We think he’ll fit right in at The Bowlers Company. Welcome to the team, Blake!

All About Blake:

Favorite Snack: K9 Granola’s Coconut Crunchers

Favorite TV Show: My brother, Adam Levine, and I love The Voice.

Started Bowling: When I was tall enough to reach the ramp (12 Weeks Old)

Favorite Storm Bowling Ball: 10 Pound Storm Big Hit

High Game: 100 (Most of the time I practice without scores)

Why did you choose Team Storm: I wanted to follow in my coach, KT’s footsteps.

Why did you start bowling: My family taught me to bowl because when they brought me home they wanted to be able to let me go to work with my Mom (Terri). They already knew I’d be a bowling dog but then they let me try it. I loved it! I bark when my family puts my ramp away before I’m done.

Biggest Bowling Dream: To bowl a 300, of course!

Favorite Bowlers: My "paw"-rents, my coach KT Simpson, and my favorite pro bowler Leanne Hulsenberg!

What tips do you have for other aspiring bowling pups: Their parents or coach needs to ask permission at their local bowling center. I’m lucky because my mom owns our center. Bowling pups must be able to follow commands and not chase the ball. Don’t forget the treats and the 'high-5.'


A Day In The Life on Tour | Danielle McEwan

We're hosting a Storm Fitness Challenge to start the new year! Each week during the month of January, one fan and one Team Storm bowler will go 1-on-1 to see who can take the most steps in  one week. Along the way, our players will share tips and their favorite healthy snacks with #StormNation. You can learn more about the challenge by clicking here.

Week 1 of the Storm Fitness Challenge will feature #TeamStorm member, Danielle McEwan.

Before we kick off the Storm Fitness Challenge, have you ever wondered what a day on tour looks like for a professional bowler?

We asked Danielle to chronicle a day in the life at one tour stop on the PWBA Tour this season. Here's a look at her schedule from the 2017 PWBA Sonoma Open.



The week before the first PWBA event, I was in Hawaii for a couple of PBA Regionals. Therefore, travel started a day earlier than normal and included me getting to California from the opposite direction that I usually come from.

9:30 PM – Arrive at HNL Airport
Check in all my equipment and answer the questions I receive as to why I am in Hawaii with so many bowling balls, followed by the strange looks when I reply with “its ONLY 6”.

11 PM – Board my flight from HNL – SFO
As I was boarding my flight, I was paged and received a free upgrade to first class – which will definitely help make this 5 1/2 hour red eye a little less painful!


8 AM – Arrive in SFO
Thankfully I got to sleep a little bit on the flight, on and off, however, I am feeling pretty awful and slightly cranky upon arrival to SFO. Nothing that a good cup of coffee can’t fix!

8:15 AM – Arrive at Baggage claim.
Well, the good news is, my bowling balls made it! However, it’s not looking like my suitcase did. After about an hour of searching, they figured out that its somewhere in SFO, good thing it’s a small airport! (More like one of the largest in the world – this is not good)

10:30 AM – Finally, my bag turns up! Life is good again.
My roommate for the next few weeks is fellow Storm Staffer Tannya Roumimper who was nice enough to pick me up from the airport. We now have about a 1 ½ hour drive up to Rohnert Park. Thankfully, it looks like my lost suitcase is going to help us avoid sitting through some nasty San Fran traffic!

12 PM – We arrive at our hotel.
Tannya is still suffering from jetlag, as she just flew here from Indonesia, and I am exhausted from traveling all night, so we decide to take a quick nap!

2 PM – Aaaarrrgggghhhh!
Not all that happy with my alarm going off, but I need to get up and start getting ready for practice.

2:45 PM – Eat before practice
We head out to search the area around our hotel and the bowl for some food, both for lunch and to plan ahead for the next few days. We won’t have time to drive in circles and look for food once we start bowling, so planning ahead is always key.

We decide on stopping at Chili’s for lunch. It was pretty yummy!

3:30 PM – Off to the bowling center
After filling our bellies, we head to Double Decker Lanes for practice.

3:40 PM – Take my equipment off the truck
Thankfully, the PBA Truck that was in Maine (a few weeks ago) drove straight out here, so I was able to put some of my equipment on it. Now it’s time to go gather it and get everything set up for practice.

4 PM – They announce the pattern! 😳😳😳😳
For those that may not know how to read one of these... This week is going to be like showing up to the first day of school, and taking a final exam. This pattern is NOT going to be easy!

4:30 PM- Official Practice

6 PM – Discuss my practice performance with the gurus
I have a quick meeting with storm reps Del, Jim and Mike to discuss what we saw throughout practice and determine what balls I need to drill for the weekend. We decide on drilling a new IQ Tour with a different layout than the one I already have with me, a Dare Devil Trick and a Pitch Black.

7 PM – Stock up on snacks
Stop at the store for the “living out of a hotel room for the next week” essentials.

7:30 PM – Dinner at one of my Favs! Who doesn’t love Chipotle!
I would show you a picture of what I ordered, but I ate it too quick!

8 PM – Arrive back at the hotel and get in a quick workout.
I hate skipping days at the gym, but given the day I have had and the long weekend I have coming up, I decided a big workout isn’t what my body needs right now. I decide to do some body weight work in the room (squats, lunges, push-ups and some ab work) just to get moving and stretch out.

8:30 PM – Prepare for tomorrow
Shower and do my hair so I don’t have to worry about it in the morning… This may take all night – Girls with long, thick hair… you know how it is. Guys who roll out of bed ready to go (which is so not fair!), just keep scrolling.

9 PM – Calm my mind
Tonight is a lazy night and I’m going to try to get to sleep as early as possible to make sure I’m rested up for the long day and hopefully long weekend ahead. However, I am way too excited / anxious / nervous and all the other emotions that go along with the first day of the 2017 season starting up tomorrow. So, to help calm my mind – I try to get a little work done to help make sure I’m as prepared as possible going into tomorrow. This includes plugging the new equipment into my list and going over my notes from practice once more while adding more physical and mental game tricks as I think of them.

Tomorrow is a big day. Goodnight everyone!



7:30 AM - Wake up and start getting ready.
It currently feels like 4:30 am due to the time change so I’m moving a little slow this morning.

8:15 AM – Head to the Bowl
I have 45 min to get the balls I drilled last night off the truck, work them out and get myself ready for practice session #2. I don’t normally bowl both the night and morning practice sessions, but well, you guys saw the pattern were bowling on. That changes things.

9-10 AM – Official practice

10:15 AM - Breakfast

11 AM – Storm Meeting
The Storm reps decided to get every Storm and Roto Grip staffer together to go over a few things before the tournament starts up.

1:30 PM – Roll-Call in the locker room
Before each and every PWBA event and round we have Roll-Call. This is where we go over the format and rules and discuss anything else that may be important before heading to the lanes to get started.

12-4 PM – Bowl first round of qualifying (6 games)
Wow, that was a hard block. The lanes are not easy!! I’m already up against the ball return on the right lane and having trouble controlling what my ball is doing. This afternoon we will bowl 6 more games without are oil. This should be interesting!

4:30 PM – Lunch
I guess some people eat dinner at 5, so maybe early dinner?

5 PM – Arrive back at the bowl
Work out some surfaces for the next block as well as go over what happened block one and come up with a few different options for a game plan for the next 6 games.

6-10 PM – Bowl second round of qualifying (6 more games, 12 total)

  • I have no words…..
  • Today was one of the hardest days of bowling I have ever faced.
  • I’m exhausted
  • My body hurts
  • My brain hurts

10:15 PM – Back on the truck
After a quick meeting with the Storm reps, we decide to drill another ball that will hopefully help me through transition and clean up some of those disaster games. We decide on a Hy-Road, hopefully it does the trick.

10:30 PM – Now here’s the fun part.
Its 10:30 at night, I haven’t eaten since lunch and I’m starving, but what are my options at this time? Do I really want to eat anything heavy this late? Plus, we have to be back at the bowl in less than 9 hours! I decide to grab something quick that I can take back to the room with me, but it definitely wasn’t healthy so let’s just not talk about it!!

11 PM – Shower and get ready for bed.

11:20 PM – Finally, time to lie down! It’s been a really long day, and I’m hoping for tomorrow to be another long day as well.

As tired as I am, after a day like today, it’s going to be rough to turn the brain off and get to sleep. So many thoughts going through my head about what worked, what didn’t work and what I will do tomorrow. So I’m going to write some things down in my notes and then try to read a little, hopefully that will help!




6 AM – Wake up
I had a hard time falling asleep last night. Ended up getting under 5 hours on and off. Definitely going to need some coffee on the way to the Bowl today!

6:15 AM – Get ready
I am going to need some braid power today!

6:45 AM – Leave the hotel

7 AM – Starbucks!

7:30 AM – Arrive at the Bowl
Now I have a half hour to get the new ball worked out, set up my surfaces and get all taped up and ready to go.

8 AM – Roll-Call

8:30-11:30 AM - Cashers Round
That was a disaster! The pattern today played so hard, even harder then yesterday. On top of that, I was fighting some physical issues that come along with being uncomfortable and trying to force the ball to do what I want it to do. I was the cut going into the last game, and I struck one time, ONCE, uno… that is it, very frustrating!

12 PM – Lunch

1-4 PM – Match Play round
My roommate (Tannya Roumimper) made the cut, so I go back to the hotel to change and then come back and watch her bowl. Unfortunately, she leaves this round just as frustrated as I was the round before.

4:30 PM – Car Tetris
Now we have to figure out how to get 25 bowling balls into this tiny car, while still leaving room for our suitcases (which aren’t small)!

Success – This was a fun game of Tetris!

5 PM - Head back to the hotel
Usually Saturday night is for Pro-Am’s, but we are not scheduled for this week, so we have the night off. I love doing Pro-Am’s and meeting new people everywhere we go, however, with the way bowling this morning went, I am perfectly fine not touching a bowling ball tonight! Instead this slot will be filled with a much needed gym session which will hopefully help me let out some of my aggravation!

7 PM – Dinner
The best food to erase a bad day on the lanes – SUSHI, my favorite!

8 PM – Explore
After dinner we found a little area with shops and coffee places. We spent some time in a Barns and Noble scoping out new books for the rest of the season. Given that most of our season is spent traveling from place to place, having a good book is a must!

As for the rest of the weekend, we will be starting the Storm Spirit Tour tomorrow and will be staying out here in California for the rest of the week, going straight to Sacramento for PWBA stop #2. Tomorrow we will be doing Clinic at Double Decker Lanes, the center we just finished bowing at, and then will be traveling south of San Francisco to do some more clinics as well as some fun mini tournaments and meet and greets. I’m very excited to get to meet and work with everyone who will be coming out to these events. Until the PWBA Tour, I have not bowled in California before, so exploring this new territory and meeting new people is always fun for me!